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    • IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions
      IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions Greg Ireland, Research Director, Consumer DX, and Adam Wright, Sr. Research Analyst, Consumer IoT Recorded: Nov 7 2017 7:00 pm UTC 42 mins
    • In this IDC FutureScape presentation, IDC's Greg Ireland and Adam Wright will discuss the key predictions that will impact Consumer Digital Transformation (CDX) and the Home Internet of Things ecosystem over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase
      Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Recorded: Mar 23 2017 4:00 pm UTC 54 mins
    • With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

      In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

      We'll cover:

      - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
      - How to use single-source measurement panel data to get more accurate, actionable insights
      - Assessing how survey data can help complete the picture of the consumer journey
      - Applying insights to improve campaign outcomes

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    • Harnessing the Power of Digital Consumer Identity
      Harnessing the Power of Digital Consumer Identity Naresh Persaud, Senior Director of Security at CA Technologies Recorded: Apr 26 2018 5:00 pm UTC 41 mins
    • Today’s consumers do not want to wait on the phone for customer service. Today’s consumers do not want to fill out lengthy online forms to access information or resources. In short, today’s consumers’ time is valuable and not unlimited. As a result, every company is redefining its online digital experience to maximize customer engagement, enhance brand affinity, and increase consumer wallet share.

      This is your opportunity to learn how harnessing digital consumer identity can foster an effective consumer engagement strategy. Join Naresh Persaud, Senior Director of Security at CA Technologies as he shares case studies from multiple industries that are exploiting the power of digital consumer identity to build trust and make customer interaction frictionless.

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    • Broadening patent claims: Lessons from automotive and consumer goods
      Broadening patent claims: Lessons from automotive and consumer goods Jason Lye, IAM 300 Strategist & CTO of Lycoworks Upcoming: Jun 20 2018 3:00 pm UTC 60 mins
    • With innovation budgets increasing each year and R&D efficiency decreasing in the western world, many companies are starting to get creative with how they structure and what claims they include in a patent. This is not only to give their technology better protection but to also increase the value of their claims.

      One of the methods that is becoming prevalent in the Automotive and Consumer Good Industries is the use of Human Experience factors in a patent. By link your technology to the User Experience provided by it. This is useful when filing in crowded patent spaces, enabling broader protection at lower cost than a "picket fence" IP strategy.

      Jason Lye (IAM 300 Strategist), and Founder of Lyco Works, who has used this technique with many of his clients will be exploring some of these patents and how to make the most out of User Experience in this webinar.

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    • GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy
      GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy Meredith Albertson, Senior Director of Marketing, Tealium Recorded: Nov 14 2017 5:00 pm UTC 31 mins
    • A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

      And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

      Join Tealium for a 30-minute webcast and learn:

      - The basics of GDPR

      - 7 key findings on how consumers view their data privacy with brands

      - Consumer attitudes and views on data privacy in regards to their personalization expectations

      - Tealium tips and strategies for compliance as well as increasing brand trust

      - And so much more!

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    • Connecting you to your consumers along the Belt and Road Routes
      Connecting you to your consumers along the Belt and Road Routes Sacha Cody Recorded: Nov 1 2017 9:00 am UTC 58 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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    • Connecting you to your consumers along the Belt & Road Routes
      Connecting you to your consumers along the Belt & Road Routes Sacha Cody Recorded: Nov 1 2017 6:00 am UTC 58 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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    • Building a Big Data, Single View of the Consumer
      Building a Big Data, Single View of the Consumer Eric Paquette, COO, Copernicus Recorded: Jun 25 2015 6:00 pm UTC 32 mins
    • Part 3 of 4: Building a Big Data, Single View of the Consumer

      Today brands have access to more and bigger data about their customers and prospects. In this webinar, Eric Paquette will describe how to develop a market segmentation that leverages behavioral “big data,” primary marketing research data and third party marketing data to develop a harmonized “single view of the consumer” that can guide overall brand strategy while leveraging the power of actual behavioral data and highly targeted activation and communications strategies.
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      In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Understanding Omni-Dimensional Consumers in our Omni-Channel World
      Understanding Omni-Dimensional Consumers in our Omni-Channel World Jeff Maloy, Chief Marketing Officer, Copernicus Recorded: May 13 2015 6:00 pm UTC 31 mins
    • Part 1 of 4: Understanding Omni-Dimensional Consumers in our Omni-Channel World

      With the rapid pace of technology, access to real-time data, and the proliferation of consumer touchpoints, the world of marketing is being disrupted like never before. What used to be simple media flowcharts have exploded into complex, omni-channel consumer ecosystems. But all is not lost… while marketing has never been more challenging, it also has never before offered the ability to understand – and connect with – our consumers deeply and wholistically.

      In this webinar, Jeffrey Maloy will outline the challenges and opportunities facing marketers today and identify the ways in which enlightened marketers are embracing the changes and maximizing human understanding.
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      In this four-part webinar series, "360 Degree Consumer Understanding" you will learn how to leverage consumer attitudes (survey data), behaviors (“big data”) and emotions (neuroscience) to better segment, target and connect with your customers’ hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 14 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Welcome to the Battle for the Consumer
      Welcome to the Battle for the Consumer Mike Turner, Global Practice - Customer Intelligence Recorded: Nov 25 2015 2:00 pm UTC 41 mins
    • In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers

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