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    • IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions
      IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions Greg Ireland and Adam Wright of IDC's Consumer Markets Team Recorded: Oct 25 2018 5:00 pm UTC 32 mins
    • In this IDC FutureScape presentation, IDC's Greg Ireland and Adam Wright will discuss the key predictions that will impact Consumer Digital Transformation (CDX) and the Home Internet of Things ecosystem over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions
      IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions Greg Ireland, Research Director, Consumer DX, and Adam Wright, Sr. Research Analyst, Consumer IoT Recorded: Sep 21 2018 5:25 pm UTC 42 mins
    • In this IDC FutureScape presentation, IDC's Greg Ireland and Adam Wright will discuss the key predictions that will impact Consumer Digital Transformation (CDX) and the Home Internet of Things ecosystem over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • China’s Consumption Upgrading: Meet the Multi-Faceted Chinese Consumer
      China’s Consumption Upgrading: Meet the Multi-Faceted Chinese Consumer Maxwell Yang and Jessica Tea Recorded: Nov 12 2018 9:00 am UTC 33 mins
    • China has rapidly gone through a wave of consumption upgrade over the past few years. Amid the rising uncertainties in China’s economic growth, many wonder if Chinese consumers still have more room / budget to upgrade.
      We seem to be seeing consumption downgrade happening at the same time. Auto and luxury sales seem to be softening. Changing tastes of young consumers are unpredictable, while the declining birth rate and aging population are certainly blurring the picture further.

      During this webcast, our speaker Maxwell Yang (Senior Investment Analyst, Greater China Equities) and moderator Jessica Tea (Investment Specialist, Greater China Equities) will unveil the truth about the multi-faceted Chinese consumers and how to stay ahead of the fast-changing headlines to continue with exploring consistent and sustainable investment opportunities.

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    • State of eCommerce Delivery - 2018 Consumer Research Results
      State of eCommerce Delivery - 2018 Consumer Research Results Maria Dahlqvist Canton, Global Marketing Director, MetaPack Upcoming: Dec 11 2018 4:00 pm UTC 45 mins
    • Retailers and brands recognise that delivery is a key part of improving the customer experience and increasing customer loyalty. Do you know the most important factors driving the delivery experience for consumers?

      This webinar will highlight the latest trends and insight from the MetaPack 2018 State of eCommerce Delivery Consumer Research report. This is MetaPack’s annual survey into consumer expectations regarding delivery.

      We have surveyed 3500 consumers across the world to examine how the delivery choices shoppers encounter influence the purchasing decisions they make. In this year’s report, we found significant insights, including the growing appetite for energy-conscious delivery alternatives and a willingness to spend more money when purchasing luxury items.

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    • How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
      How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers Sameer Patel, CEO, Kahuna Recorded: Oct 17 2018 6:00 pm UTC 62 mins
    • 91% of consumers unsubscribe from emails. 60% of consumers opt out of push notifications. $280 billion is abandoned in digital shopping carts every year. Only 32% of customers make a second purchase with a brand within the same year.
      What do these startling facts about consumer habits tell us as marketers? Consumers’ attention and loyalty are not guaranteed. In fact, it’s an uphill battle for brands to stand out from the noise and compel consumers to not only listen to them but to buy from them, too.

      The great news is that AI technology is helping modern e-commerce brands take this challenge head-on by understanding the consumer at the individual level and then only sending them messages that are relevant, contextual, and timely, all in real time. As a result, consumers develop a deep connection to the brand as the brand starts meeting their expectations of a highly personalized experience time and time again. The brand starts to see an improvement in message engagement and conversion…and the rest is history.

      If an e-commerce marketer is struggling with one of the following problems, this webinar is for them:

      -Stagnant or decreasing marketing metrics: acquisition, engagement, conversion, revenue, and retention
      -Relying too heavily on demographic segmentation methods to “understand” the audience
      -Not having campaigns that are differentiated enough from competitors’
      -Trying to figure out how to survive and stand out amid the dominance of Amazon

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    • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase
      Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Recorded: Mar 23 2017 4:00 pm UTC 54 mins
    • With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

      In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

      We'll cover:

      - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
      - How to use single-source measurement panel data to get more accurate, actionable insights
      - Assessing how survey data can help complete the picture of the consumer journey
      - Applying insights to improve campaign outcomes

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    • Harnessing the Power of Digital Consumer Identity
      Harnessing the Power of Digital Consumer Identity Naresh Persaud, Senior Director of Security at CA Technologies Recorded: Apr 26 2018 5:00 pm UTC 41 mins
    • Today’s consumers do not want to wait on the phone for customer service. Today’s consumers do not want to fill out lengthy online forms to access information or resources. In short, today’s consumers’ time is valuable and not unlimited. As a result, every company is redefining its online digital experience to maximize customer engagement, enhance brand affinity, and increase consumer wallet share.

      This is your opportunity to learn how harnessing digital consumer identity can foster an effective consumer engagement strategy. Join Naresh Persaud, Senior Director of Security at CA Technologies as he shares case studies from multiple industries that are exploiting the power of digital consumer identity to build trust and make customer interaction frictionless.

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    • How to broaden patent claims: Lessons from automotive and consumer goods
      How to broaden patent claims: Lessons from automotive and consumer goods Jason Lye, IAM 300 Strategist & CTO of Lycoworks Recorded: Jun 20 2018 3:00 pm UTC 40 mins
    • With innovation budgets increasing each year and R&D becoming more competitive, many organisations are getting creative in how they increase the reach of their IP protection.

      One technique is to widen IP claims by patenting human experiences induced by the product or service. This is often seen in the automotive and consumer goods sectors, commonly describing visual and tactile sensations around the original technology.

      Jason Lye, IAM 300 Strategist & Founder of Lyco Works has worked with many clients using this technique and will be hosting this webinar to discuss how your company could benefit from broadening patent claims in this way. He will also cover:

      - What patenting human experiences really means and looks like
      - The importance of not forgetting the human-impact your technologies create
      - How claim-broadening technique offers another layer of protection for your technology
      - Why it will make it much harder for your competitors to trap you in litigation cases.

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    • GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy
      GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy Meredith Albertson, Senior Director of Marketing, Tealium Recorded: Nov 14 2017 5:00 pm UTC 31 mins
    • A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

      And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

      Join Tealium for a 30-minute webcast and learn:

      - The basics of GDPR

      - 7 key findings on how consumers view their data privacy with brands

      - Consumer attitudes and views on data privacy in regards to their personalization expectations

      - Tealium tips and strategies for compliance as well as increasing brand trust

      - And so much more!

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    • Connecting you to your consumers along the Belt & Road Routes
      Connecting you to your consumers along the Belt & Road Routes Sacha Cody Recorded: Nov 1 2017 6:00 am UTC 58 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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    • Connecting you to your consumers along the Belt and Road Routes
      Connecting you to your consumers along the Belt and Road Routes Sacha Cody Recorded: Nov 1 2017 9:00 am UTC 58 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

      Read more >
    • Building a Big Data, Single View of the Consumer
      Building a Big Data, Single View of the Consumer Eric Paquette, COO, Copernicus Recorded: Jun 25 2015 6:00 pm UTC 32 mins
    • Part 3 of 4: Building a Big Data, Single View of the Consumer

      Today brands have access to more and bigger data about their customers and prospects. In this webinar, Eric Paquette will describe how to develop a market segmentation that leverages behavioral “big data,” primary marketing research data and third party marketing data to develop a harmonized “single view of the consumer” that can guide overall brand strategy while leveraging the power of actual behavioral data and highly targeted activation and communications strategies.
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      In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Understanding Omni-Dimensional Consumers in our Omni-Channel World
      Understanding Omni-Dimensional Consumers in our Omni-Channel World Jeff Maloy, Chief Marketing Officer, Copernicus Recorded: May 13 2015 6:00 pm UTC 31 mins
    • Part 1 of 4: Understanding Omni-Dimensional Consumers in our Omni-Channel World

      With the rapid pace of technology, access to real-time data, and the proliferation of consumer touchpoints, the world of marketing is being disrupted like never before. What used to be simple media flowcharts have exploded into complex, omni-channel consumer ecosystems. But all is not lost… while marketing has never been more challenging, it also has never before offered the ability to understand – and connect with – our consumers deeply and wholistically.

      In this webinar, Jeffrey Maloy will outline the challenges and opportunities facing marketers today and identify the ways in which enlightened marketers are embracing the changes and maximizing human understanding.
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      In this four-part webinar series, "360 Degree Consumer Understanding" you will learn how to leverage consumer attitudes (survey data), behaviors (“big data”) and emotions (neuroscience) to better segment, target and connect with your customers’ hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 14 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

      Read more >