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    • IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions
      IDC FutureScape: Worldwide Consumer DX and Home IoT 2018 Predictions Greg Ireland, Research Director, Consumer DX, and Adam Wright, Sr. Research Analyst, Consumer IoT Upcoming: Nov 7 2017 7:00 pm UTC 60 mins
    • In this IDC FutureScape presentation, IDC's Greg Ireland and Adam Wright will discuss the key predictions that will impact Consumer Digital Transformation (CDX) and the Home Internet of Things ecosystem over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase
      Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Recorded: Mar 23 2017 4:00 pm UTC 54 mins
    • With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

      In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

      We'll cover:

      - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
      - How to use single-source measurement panel data to get more accurate, actionable insights
      - Assessing how survey data can help complete the picture of the consumer journey
      - Applying insights to improve campaign outcomes

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    • Connecting you to your consumers along the Belt and Road Routes
      Connecting you to your consumers along the Belt and Road Routes Sacha Cody Upcoming: Nov 1 2017 9:00 am UTC 75 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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    • Connecting you to your consumers along the Belt & Road Routes
      Connecting you to your consumers along the Belt & Road Routes Sacha Cody Upcoming: Nov 1 2017 6:00 am UTC 75 mins
    • The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

      Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

      o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
      o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
      o How digitally connected are consumers in Greater China?
      o To what degree are consumers engaged in social media and how can brands influence them through it?

      If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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    • Machine Learning Analytics for Engaging Consumers and Limiting Risk in Finance
      Machine Learning Analytics for Engaging Consumers and Limiting Risk in Finance Rodrigo Fontecilla,Vice President and Global Lead for Analytics, Unisys & Maria Allen, Senior Director & Global Head, Unisys Upcoming: Oct 25 2017 4:00 pm UTC 75 mins
    • Unisys advises banks, non-bank lenders, insurers, and payments providers developing data management and artificial intelligence capabilities. This webinar will showcase client examples applying machine learning and predictive analytics to optimize consumer engagement, identify fraud and cyber security risks, and bring new capabilities to credit modeling.

      About the Speakers:
      Rodrigo Fontecilla is vice president and global lead for analytics for Unisys Federal Systems, where he leads all aspects of software development, system integration, mobile development, and data management focused on the federal government. Rod is responsible for providing leadership, coordination, and oversight on all IT solutions, emerging technologies, and IT services delivery to the federal government. He has more than 25 years of professional experience in the capture, design, development, implementation, and management of information management systems delivering mission-critical IT solutions and has an extensive background and expertise in cloud computing, mobile development, social media, enterprise architecture, data analytics, SOA-based solutions, and IT governance.

      Maria L. Allen is Senior Director and Global Head of Unisys' Financial Services Portfolio Solutions. In this role, Maria is responsible for building new products and services across all regions, platforms and channels ensuring that solutions and services are delivered in a way that enable our clients to meet their strategic goals and objectives.

      For more information on our Advanced Analytics offerings contact us at advancedanalytics@unisys.com and visit http://www.unisys.com/analytics

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    • Building a Big Data, Single View of the Consumer
      Building a Big Data, Single View of the Consumer Eric Paquette, COO, Copernicus Recorded: Jun 25 2015 6:00 pm UTC 32 mins
    • Part 3 of 4: Building a Big Data, Single View of the Consumer

      Today brands have access to more and bigger data about their customers and prospects. In this webinar, Eric Paquette will describe how to develop a market segmentation that leverages behavioral “big data,” primary marketing research data and third party marketing data to develop a harmonized “single view of the consumer” that can guide overall brand strategy while leveraging the power of actual behavioral data and highly targeted activation and communications strategies.
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      In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Understanding Omni-Dimensional Consumers in our Omni-Channel World
      Understanding Omni-Dimensional Consumers in our Omni-Channel World Jeff Maloy, Chief Marketing Officer, Copernicus Recorded: May 13 2015 6:00 pm UTC 31 mins
    • Part 1 of 4: Understanding Omni-Dimensional Consumers in our Omni-Channel World

      With the rapid pace of technology, access to real-time data, and the proliferation of consumer touchpoints, the world of marketing is being disrupted like never before. What used to be simple media flowcharts have exploded into complex, omni-channel consumer ecosystems. But all is not lost… while marketing has never been more challenging, it also has never before offered the ability to understand – and connect with – our consumers deeply and wholistically.

      In this webinar, Jeffrey Maloy will outline the challenges and opportunities facing marketers today and identify the ways in which enlightened marketers are embracing the changes and maximizing human understanding.
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      In this four-part webinar series, "360 Degree Consumer Understanding" you will learn how to leverage consumer attitudes (survey data), behaviors (“big data”) and emotions (neuroscience) to better segment, target and connect with your customers’ hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 14 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Welcome to the Battle for the Consumer
      Welcome to the Battle for the Consumer Mike Turner, Global Practice - Customer Intelligence Recorded: Nov 25 2015 2:00 pm UTC 41 mins
    • In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers

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    • Data Insights That Reveal the Motivation of the Mobile-First Consumer
      Data Insights That Reveal the Motivation of the Mobile-First Consumer Matt Buckenham, VP Sales and Business Development at Telmetrics Recorded: Aug 24 2017 7:00 pm UTC 47 mins
    • In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.

      About the presenter:
      Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.

      He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.

      One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.

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