From making CRM an administrative nightmare to deterring users – discover seven of the most common “deadly sins” companies make with their CRM - and how to correct and avoid these pitfalls.
Join the operations manager of a leading electronics manufacturer and Scott Mangelson,
Partner of Armanino’s CRM practice as they share the impact the Seven Deadly Sins of CRM have on users and your bottom-line. Use these tips to breathe new life into your current CRM or plan your next project.
Social media is definitely a hot topic amongst marketers but social CRM isn’t anything new, it’s simply an evolution of what CRM has always been – putting the customer at the centre of your conversation.
But adapting to the needs of social customers can be challenging. Who’s actually responsible for social CRM? How do you prove ROI? And how do you translate it into a tangible business benefit?
The discussion will help you:
• Understand what Social CRM means for you and how it can help solve your business challenges
• Learn the methods and tools to help deliver your effective strategy
• Understand best practice and how firms can embrace social media to build loyalty
Microsoft Dynamics CRM 2013 is here; is your company ready?
Join us on November 21, 2013 to learn about the exciting changes occurring inside of Microsoft Dynamics CRM 2013. Adam Marzola will discuss what changes will occur in the latest upgrade of Microsoft Dynamics CRM 2013 along with the steps your company should take to plan and execute a seamless upgrade to CRM 2013.
Data is the foundation of your CRM. Sales, Marketing, Service, and others rely on that data to run the business. Do you have a good handle on how healthy your data is?
Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity.
Join us to learn how to:
- Quickly and easily understand the current health of your data
- Better understand the corporate relationships among your accounts
- Improve the quality and completeness of your data with Data.com
Today’s increasingly connected world revolves around the customer and their experience with your product or service. This is why delivering an exceptional, end-to-end customer experience is more important than ever.
Customer expectations are rising, which is giving businesses across industries an opportunity to deliver a more connected service experience. How could your business revolutionize the way it manages the customer experience from end to end?
Attend this webinar to:
- Learn how connected customer experience enables you to supercharge employee productivity and increase customer satisfaction
- See a live demonstration of the Philadelphia Eagles fan experience, built on Salesforce Service Cloud - the world’s #1 customer service platform
- Join as Dan Ryan, CRM Manager of the Philadelphia Eagles, showcases how their organization reinvented how it engages with their fans and is setting a new standard of customer focus with the Salesforce platform
The new economy is customer driven. If you aren’t hyper-focused on your customer, someone else is. Yet many companies are stuck with legacy systems that hinder them from being responsive to their customer needs.
Together with Deloitte Digital, Anheuser-Busch InBev wants to share the secrets to its success in creating a new legacy on Salesforce.
Join our free webinar, Create a New Legacy, Modernize Your CRM, to learn how you can leverage the cloud and capitalize on the new consumer-driven environment.
It's a new year, and time for a change. Are you on the right technology? Legacy CRM systems inevitably hit limitations and you need a path to modernize your technology to stay ahead in this omni-channel and fast-paced world.
Join Mike Milburn, GM & SVP, Service Cloud, Salesforce and David Schmaier, CEO & Founder, Vlocity for an insider’s guide on making the move from legacy on-premise CRM applications to industry-specific cloud solutions using two transformation approaches.
This webinar will dive into how your business can successfully:
- Adopt one of two best-practices in your transition from on-premise to industry cloud
- Focus on industry innovation with 63% faster deployment time
- Increase customer satisfaction by 45%
- Reduce costs by 52% and ensure the stability of back-end systems
Social media and social networking have changed the way we all connect and communicate. For businesses especially, social networking has changed the way they find new customers and interact with their current ones. In this webinar, we’ll:
* Identify what Social Media is and what it means to your business.
* Share some ideas about incorporating Social Media into your existing customer strategy.
* Discover the best tools to execute a social CRM strategy.
* Find out how to develop meaningful customer relationships using Social Media.
* Share our top tips for Social CRM engagement.
Bpm’online invited Rebecca Wettemann, one of the leading CRM analysts and VP of Nucleus Research, to share her expert perspective on the values of a process-driven approach to CRM and how it helps organizations streamline business operations and boost rvenue.
Companies that have employed a formal process observe 18% higher revenue than companies that haven't. Moreover, 43% of the companies observe an increase in efficiency after two months of integration with business process automation software. Therefore, organizations that are seeking solutions to help them adapt to an ever-changing business environment need to consider building formalized business processes that comprise a set of well-thought-out actions to enhance the customer experience and cut operating expenses.
During the one-hour webinar, Rebecca Wettemann will highlight the key values of a process-driven approach to CRM and explore the challenges and best strategies for planning, budgeting for, and executing on a next-generation CRM deployment.
Participants will leave armed with a checklist for objectively evaluating their current CRM successes, identifying the best opportunities for improvement, and presenting a credible business case.
Join the webinar and explore the best ways to:
• Shrink the value gap for CRM users by equipping them with agile and dynamic business processes
• Gain flexibility and the agility to achieve required process changes in a much smoother and rapid pace
• Take advantage of a unified BPM platform that connects the dots between marketing, sales and service
• Leverage dynamic processes and comprehensive analytics capabilities to simplify strategic decision making
• Enable your organization to quickly evaluate and prioritize CRM efforts to maximize ROI
Don’t miss out on learning how a process-driven approach to CRM helps businesses gain a competitive advantage by enabling them to streamline business operations, improve customer experience and better engage with customers.
To accelerate sales and drive rapid growth, competitive companies have come to rely on CRM as the high-performance engine that powers the business. But your CRM engine is only as good as the customer data fuel you put in.
Learn what dirty fuel is costing your business, and how you can use advanced customer data to boost performance.
When implementing a CRM system, you need to think long and hard about your business issues. What are you trying to solve? Too many companies think they can put in a piece of software and it can magically fix business issues. The reality is you need to understand more about your business and what you are trying to achieve.Read more >
Recent studies show, that 75% of consumers say they would spend more money with a company because of a positive customer experience. How do investment in next generation CRM help businesses enhance customer journey?
Bpm’online has invited Leslie Ament, SVP Research & Principal Analyst at Hypatia Research Group, to share her expertise on how next gen CRM technology can help stakeholders transform their businesses into truly customer-centric enterprise thanks to advanced customer journey management.
During the webinar, Leslie Ament will talk about why tech-savvy, modern consumers are no longer impressed with the current personalization level. Today, enhanced customer journeys should start with a deep understanding of the customer behavior and preferences, which is a backbone of enhanced customer experience.
All investment in customer engagement solutions should reduce the customer's effort, be seamless, and encourage interaction via all preferred channels while providing stakeholders analysis and multi-channel visibility into customer preferences, behaviors and purchases.
Learn how top performers use customer analysis and insight:
•Improve enterprise level operational business processes.
•Guide marketers, sales professionals and contact center agents on best practices for customer engagement and/or offer management.
•Redesign workflows and use of business process automation to configure and/or automate repeatable processes.
•Realize that customer engagement intelligence doesn't reside only in a CRM application: it lives throughout and beyond the enterprise.
•Transform into a truly anticipatory customer-centric enterprise by replacing inside-out business processes (resource optimization) with purpose-built business processes designed from the outside-in (customer focused).
Having the right customer data is central to your CRM success. Finding the right accounts and contacts, enriching their information, and keeping them up to date can make or break your sales. Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. Salesforce Data.com brings the best B2B customer data into the #1 CRM so you get more insights, more sales opportunities, and cleaner data—all right where your team works, helping boost your sales productivity.
Join us to see how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.
Customer Relationship Management (CRM) applications are quickly becoming the tool healthcare organizations use to shift their focus to patient engagement. With many options to choose from and many other tools that mimic CRM functionality, it may be difficult to know where to begin and what to do. This is a new frontier for healthcare, but some leading healthcare organizations have explored this frontier and can offer best practices to follow and learn from. While there is no silver bullet, there are plenty of insights to help guide you to successful engagement with your patients.
• Where to begin and planning your CRM journey
• Best practices to save time and money
• How to evaluate solutions and partners
Many Customer Relationship Management (CRM) implementations fail to realise their promised benefits. The most common cause of failure is poor data quality, often the result of ineffective data governance and accountability. Poorly managed data leads to bad customer experience, undermines marketing and selling activities, causes brand damage and can create legal and regulatory compliance difficulties. Ultimately it can also undermine confidence and trust in any CRM system. Any CRM process or platform can only ever be as good as the data which supports it, but this simple truth is all too often forgotten.
Getting the data foundation right is essential for any successful CRM platform. This webinar will highlight how to achieve this. It will cover:
Why fit for purpose data is an essential bedrock of CRM
What can happen when CRM data is not fit for purpose
Why do problems occur?
How to get it right – strategies for CRM data success
The future – it’s already started
Key do’s and don’ts
Summary messages and learning points
Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.
In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.
The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Sponsored by Blueshift
Often, the hardest part of implementing a CRM system is getting the project started. “How to Get Started with CRM” will provide a wealth of practical advice, tips and guidance for anyone considering, or embarking on, a CRM project. Presented by John Odell of independent CRM specialists Concentrix, the webcast will discuss the key factors you need to take into account when planning and implementing a new CRM system. These range from setting objectives, developing KPIs, performing a business assessment and choosing the right software, to managing the project, deployment, potential pitfalls, measuring success and much more.Read more >
For manufacturers, the pace of change has never been quicker. Products don’t provide as much differentiation as they used to, price cutting doesn’t create a sustainable advantage, and managing complex relationships is more challenging than ever before with multiple legacy systems of record.
So how does a fast moving manufacturing sales force stay ahead of customer expectations in today’s connected world?
Join us for a live webinar on November 20th at 11:30 PST featuring Kathy Coates, Vice President of Platform Sales Technology at Cenveo, to learn how a fast moving manufacturing sales force stays ahead of customer expectations in today’s connected world.
Learn how Salesforce CRM for manufacturers integrates seamlessly with complex business processes and systems, providing cross-organizational insight for sales and channel partners, and delivering powerful reporting and business intelligence to help you focus on the right opportunities.
Technology advancements and shifts in consumer behavior have completely re-shaped the business landscape. Disruption in every industry is the norm and companies are evaluating new strategies to grow and keep up with customer expectations.
Accenture, one of the world’s largest consulting firms, helped countless companies paint a vision for the future and implement Salesforce to make it happen. Now Accenture is jump-starting it’s own journey to the cloud.
Join our free webinar detailing Accenture’s roadmap to Salesforce, how they executed the project, and the end result. This is a can’t miss look at implementing Salesforce and how you too can unleash the power of Sales Cloud Lightning.
Customer Relationship Management (CRM) is one of those critical technologies that companies use to generate additional sales, especially during tough economic times.
Join us for this exclusive online web seminar to learn how to choose the right CRM Vendor for your business.
Attend this webinar and you will receive:
* An overview of the top CRM vendors: Salesforce, Microsoft Dynamics & more
* Insight on how to evaluate CRM features, and which are the most
important for your business
* An understanding of the CRM buying process- considerations & good
questions to ask
* Advice from real buyers- tips they wish they had known going in to the
In a down economy, customers expect more for their hard-earned dollar -- more value, more service and more attention!
Those companies that stay current with technology improvements and invest in CRM solutions to better understand and serve their customers will capture greater market share now and have a competitive advantage as the economy bounces back.
Join Inside CRM for this live, interactive Web Seminar sponsored by NetProspex, and learn how to make the best purchase decision for CRM technology!
Two Dates Available! Select the following date & time that is most convenient for you to join!
Free Live Webcast