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    • Social CRM: What is it, and how can I implement it with CRM?
      Social CRM: What is it, and how can I implement it with CRM? David Beard, CRM evangelist, Sage Recorded: Jun 13 2012 2:30 pm UTC 57 mins
    • Social media is definitely a hot topic amongst marketers but social CRM isn’t anything new, it’s simply an evolution of what CRM has always been – putting the customer at the centre of your conversation.

      But adapting to the needs of social customers can be challenging. Who’s actually responsible for social CRM? How do you prove ROI? And how do you translate it into a tangible business benefit?

      The discussion will help you:
      • Understand what Social CRM means for you and how it can help solve your business challenges
      • Learn the methods and tools to help deliver your effective strategy
      • Understand best practice and how firms can embrace social media to build loyalty

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    • Assessing your CRM and data capabilities
      Assessing your CRM and data capabilities Nigel Grimes, Director, Anaylin. Francesca Hose-Berte, Consultant, Apteco Recorded: Jul 6 2017 12:30 pm UTC 31 mins
    • Do you need to critically assess your business and understand how you can improve your CRM, data landscape and related business processes? Perhaps you are involved in an important customer and data-led transformation program or project? Or, a new CEO is arriving soon and you want to benchmark your company’s customer communications, and data management capabilities. Then join our 30 minute webinar, where we talk through Anaylin’s 5 step CRM audit so you can objectively score and plot the capabilities, compare to the marketplace and share exactly where you are with highlights, gaps and suggested recommendations for improvement.

      Nigel Grimes, a Director at Anaylin, will be sharing his experiences built from marketing and insight roles within client companies including BT, Centrica, Avios, RBS Insurance and RSA as well as marketing agencies and data consultancies. So please join us to learn about the questions you should be asking and why understanding your CRM capabilities will benefit your business.

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    • The 2017 Imperative For Service In Your CRM Strategy
      The 2017 Imperative For Service In Your CRM Strategy Ian Jacobs, Senior Analyst, Forrester | Yaron Wilf, Principal Director, Accenture | John Hernandez, SVP and COO, Salesforce Recorded: Mar 9 2017 3:40 pm UTC 62 mins
    • As Service becomes a more strategic differentiator, understanding how a CRM strategy supports transformational service has become a key priority in 2017 for service leaders.

      In this webinar, Forrester analyst Ian Jacobs and John Hernandez, Salesforce SVP and COO, will establish why every company should consider where they are on the CRM Service maturity curve, and highlight the benefits of a connected CRM across Sales, Marketing and Service. Salesforce alliance partner Accenture will showcase organizations that have optimized a connected CRM strategy and provide examples of the benefits and opportunities associated with having a single, 360-degree view of the customer across departments.

      Join this dynamic discussion to:

      - Understand how digital clouds are shifting customer relationship management
      - Learn why cross-departmental SaaS and CRM platforms are more important now than ever
      - Discover key priorities in the digital transformation of service

      View on Salesforce.com:


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    • Process-driven approach to CRM: closing the value gap for CRM users
      Process-driven approach to CRM: closing the value gap for CRM users Rebecca Wettemann, VP at Nucleus Research, Michael Rooney, SVP and General Manager at bpm’online Recorded: Jun 14 2016 3:00 pm UTC 65 mins
    • Bpm’online invited Rebecca Wettemann, one of the leading CRM analysts and VP of Nucleus Research, to share her expert perspective on the values of a process-driven approach to CRM and how it helps organizations streamline business operations and boost rvenue.

      Companies that have employed a formal process observe 18% higher revenue than companies that haven't. Moreover, 43% of the companies observe an increase in efficiency after two months of integration with business process automation software. Therefore, organizations that are seeking solutions to help them adapt to an ever-changing business environment need to consider building formalized business processes that comprise a set of well-thought-out actions to enhance the customer experience and cut operating expenses.

      During the one-hour webinar, Rebecca Wettemann will highlight the key values of a process-driven approach to CRM and explore the challenges and best strategies for planning, budgeting for, and executing on a next-generation CRM deployment.

      Participants will leave armed with a checklist for objectively evaluating their current CRM successes, identifying the best opportunities for improvement, and presenting a credible business case.

      Join the webinar and explore the best ways to:
      • Shrink the value gap for CRM users by equipping them with agile and dynamic business processes
      • Gain flexibility and the agility to achieve required process changes in a much smoother and rapid pace
      • Take advantage of a unified BPM platform that connects the dots between marketing, sales and service
      • Leverage dynamic processes and comprehensive analytics capabilities to simplify strategic decision making
      • Enable your organization to quickly evaluate and prioritize CRM efforts to maximize ROI

      Don’t miss out on learning how a process-driven approach to CRM helps businesses gain a competitive advantage by enabling them to streamline business operations, improve customer experience and better engage with customers.

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    • Programmatic CRM: Reach micro-targeting nirvana at half the cost
      Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 6:00 pm UTC 61 mins
    • Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

      As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

      Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

      In this webinar, you’ll:

      * Target precise messages and optimize user retention across all of your marketing channels
      * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
      * Prevent or eliminate the potential of fraud.

      * Brian Monahan, co-founder, NewCo, former CMO, Walmart
      * Jeff Pash, Director of CRM, The Muse
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

      Sponsored by Blueshift

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    • Next generation CRM for enhanced customer journeys: from leads to loyalty
      Next generation CRM for enhanced customer journeys: from leads to loyalty Leslie Ament, SVP & principal analyst at Hypatia Research Group; Michael Rooney, SVP and General Manager at bpm’online Recorded: Feb 23 2016 7:00 pm UTC 61 mins
    • Recent studies show, that 75% of consumers say they would spend more money with a company because of a positive customer experience. How do investment in next generation CRM help businesses enhance customer journey?

      Bpm’online has invited Leslie Ament, SVP Research & Principal Analyst at Hypatia Research Group, to share her expertise on how next gen CRM technology can help stakeholders transform their businesses into truly customer-centric enterprise thanks to advanced customer journey management.

      During the webinar, Leslie Ament will talk about why tech-savvy, modern consumers are no longer impressed with the current personalization level. Today, enhanced customer journeys should start with a deep understanding of the customer behavior and preferences, which is a backbone of enhanced customer experience.

      All investment in customer engagement solutions should reduce the customer's effort, be seamless, and encourage interaction via all preferred channels while providing stakeholders analysis and multi-channel visibility into customer preferences, behaviors and purchases.

      Learn how top performers use customer analysis and insight:
      •Improve enterprise level operational business processes.
      •Guide marketers, sales professionals and contact center agents on best practices for customer engagement and/or offer management.
      •Redesign workflows and use of business process automation to configure and/or automate repeatable processes.
      •Realize that customer engagement intelligence doesn't reside only in a CRM application: it lives throughout and beyond the enterprise.
      •Transform into a truly anticipatory customer-centric enterprise by replacing inside-out business processes (resource optimization) with purpose-built business processes designed from the outside-in (customer focused).

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      THE LAW OF 80/20: HOW TO GET YOUR CRM DATA RIGHT NIGEL TURNER, Principal Consultant EMEA, Global Data Strategy Recorded: Jun 23 2016 11:15 am UTC 44 mins
    • Many Customer Relationship Management (CRM) implementations fail to realise their promised benefits. The most common cause of failure is poor data quality, often the result of ineffective data governance and accountability. Poorly managed data leads to bad customer experience, undermines marketing and selling activities, causes brand damage and can create legal and regulatory compliance difficulties. Ultimately it can also undermine confidence and trust in any CRM system. Any CRM process or platform can only ever be as good as the data which supports it, but this simple truth is all too often forgotten.

      Getting the data foundation right is essential for any successful CRM platform. This webinar will highlight how to achieve this. It will cover:
       Why fit for purpose data is an essential bedrock of CRM
       What can happen when CRM data is not fit for purpose
       Why do problems occur?
       How to get it right – strategies for CRM data success
       The future – it’s already started
       Key do’s and don’ts
       Summary messages and learning points

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    • Centralising Your Data in a Single CRM System to Enable Marketing Automation
      Centralising Your Data in a Single CRM System to Enable Marketing Automation Rob Jones, Director at Qbase Recorded: Oct 13 2015 12:00 pm UTC 45 mins
    • Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.

      In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.

      The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.

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    • How to get started with CRM
      How to get started with CRM John Odell, Senior CRM Consultant, Concentrix Recorded: Nov 12 2009 3:30 pm UTC 44 mins
    • Often, the hardest part of implementing a CRM system is getting the project started. “How to Get Started with CRM” will provide a wealth of practical advice, tips and guidance for anyone considering, or embarking on, a CRM project. Presented by John Odell of independent CRM specialists Concentrix, the webcast will discuss the key factors you need to take into account when planning and implementing a new CRM system. These range from setting objectives, developing KPIs, performing a business assessment and choosing the right software, to managing the project, deployment, potential pitfalls, measuring success and much more.

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    • Blueprint: A Modern Data Architecture for BI on Hadoop
      Blueprint: A Modern Data Architecture for BI on Hadoop Seetha Chakrapany, Director of Analytic and CRM Systems, Macy's Recorded: Mar 10 2016 6:45 pm UTC 60 mins
    • How Macy's Big Data Leader Innovated for Scale, Speed and Simplicity

      Watch this recording of a live online session, featuring Seetha Chakrapany, Director of Analytic and CRM Systems at Macy's sharing his perspective on modernizing data architecture to enable BI on Hadoop. He's joined by Dan Kogan, Director of Product Marketing for Technology Partners at Tableau, and Eric Thorsen, Vice President, Industry Solutions at Hortonworks. They share trends and insights from the BI and Hadoop sides of the equation.

      In this recorded session, we also cover the critical questions and answers that BI and data infrastructure leaders will need to consider:

      What are the decision triggers for a change to data architecture?

      How and why do you get started with BI on Hadoop?

      What questions do you need to ask related to both the business and the technology?

      Plus, we share best practices to achieve Hadoop nirvana: Manage your big data while giving analysts self-serve access to that data, via existing BI tools.

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    • How to Choose A CRM Vendor
      How to Choose A CRM Vendor Chris Bucholtz, Editor, Inside CRM Recorded: Jun 4 2009 5:00 pm UTC 59 mins
    • Customer Relationship Management (CRM) is one of those critical technologies that companies use to generate additional sales, especially during tough economic times.

      Join us for this exclusive online web seminar to learn how to choose the right CRM Vendor for your business.

      Attend this webinar and you will receive:

      * An overview of the top CRM vendors: Salesforce, Microsoft Dynamics & more
      * Insight on how to evaluate CRM features, and which are the most
      important for your business
      * An understanding of the CRM buying process- considerations & good
      questions to ask
      * Advice from real buyers- tips they wish they had known going in to the

      In a down economy, customers expect more for their hard-earned dollar -- more value, more service and more attention!

      Those companies that stay current with technology improvements and invest in CRM solutions to better understand and serve their customers will capture greater market share now and have a competitive advantage as the economy bounces back.

      Join Inside CRM for this live, interactive Web Seminar sponsored by NetProspex, and learn how to make the best purchase decision for CRM technology!

      Two Dates Available! Select the following date & time that is most convenient for you to join!

      Free Live Webcast

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    • Clash of the CRM Titans: Oracle / Microsoft / Salesforce.com
      Clash of the CRM Titans: Oracle / Microsoft / Salesforce.com Jim Marzola Recorded: Feb 6 2014 5:00 pm UTC 64 mins
    • Your organization can reap many benefits from the right CRM system - streamlined sales & marketing processes, increased sales productivity, improved customer service, loyalty and retention, and better return on marketing investments – if you choose one that fits your business.

      In this live webcast, Jim Marzola will compare and contrast Oracle, Microsoft Dynamics CRM 2013, and Salesforce.com, focusing on:

      • Usability
      • 3 Year total cost of ownership (TCO)
      • Deployment options (To Cloud or not to Cloud; that is the question.)
      • Information storage and access
      • General pros and cons of each solution

      Join our webcast on February 6, 2014 and discover some of the hidden consequences and undocumented benefits of the big 3 CRM software solutions.

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    • Adding intelligence to your Digital Transformation process
      Adding intelligence to your Digital Transformation process Brent Leary, Co-founder and partner of CRM Essentials LLC; Co-presenter: Matt Tharp, Chief Evangelist at bpm’online Recorded: Sep 21 2017 3:00 pm UTC 63 mins
    • Bpm'online invites you to a free webinar “Adding intelligence to your Digital Transformation process: driving innovation and flexibility” with Brent Leary, one of the most influential CRM industry experts, as a guest speaker.

      Today 87% of businesses treat Digital Transformation as their competitive opportunity, however, only 10% of companies describe themselves as fully digital.

      Bpm’online has invited Brent Leary, one of the most regarded industry experts, to share his expertise on how to tackle the challenges of Digital Transformation and how intelligent technology impacts the future business landscape.

      • Best practices in strategy execution: how to upgrade your Digital Transformation strategy with Artificial Intelligence.
      • How companies will have to adjust and adopt new ways of thinking to stay connected with customers and serve them moving forward.
      • Why AI is destined to change how businesses engage with customers forever and how to respond to this change.
      • How intelligent technology can enrich your customer engagement strategy by providing profound insights and better workflow visibility.
      • How today’s intelligent CRM solutions are driving growth for organizations from various industries.

      Featured Guest Speaker: BRENT LEARY, Co-founder and partner of CRM Essentials LLC
      Co-presenter: MATT THARP, Chief Evangelist at bpm’online

      Don’t miss out the opportunity to acquire extensive knowledge on how to accelerate your time-to-strategy execution with intelligent technology powered by AI from one of the most regarded industry experts!

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