As customer loyalty is tested by limitless options, the need to understand and manage the customer journey has become essential to competitive differentiation. And far from being the domain of only large corporations – organizations of all sizes must now seek to gain insight into how customer experience is executed and ways to improve.
Join contact center veterans Alton Harewood, Contact Center Consultant, and Kara Allen, Global Workforce Management and Optimization, to hear how the fundamental building blocks of CX strategy are being used today, as well as which technology enablers provide the insight and oversight needed to adjust and administer the modern customer engagement team.
Do you survey your customers? Are you getting the quality or quantity of data that you did in the past? How do we evolve to break the survey mentality and tap into the "treasure trove" of data? Watch this 4-minute interview with Nate Brown as he shares some highlights for an upcoming live webinar on August 14th.Read more >
Customer success isn't just about a title, department, or jumping into an account manager role. It is a lifestyle. It should flow through the veins, and ooze out every pore. From the external, it appears that it comes from jumping on top of tasks and engaging with customers, but true CSM's feed their entire lives not just into their assigned customers or company customers, but every customer that they have an interaction with. This includes walking into Starbucks and holding the door open for that person behind you, or picking up the paper towels on the floor in the bathroom. Demonstrating that customer success can happen everywhere you go. It can go unappreciated, but this is also where it can catch on. Your co-workers, potential customers, and perhaps even the occasional current customer are watching. The mentality of being there to serve others is a culture shift which can catch people off guard and see the difference as to why they selected you as their vendor. So the next time you visit Starbucks, don't just walk in, but hold the door and give that person a huge high five!Read more >
Once you have a Customer Experience strategy in place, it’s time to ensure your organization is aligned firmly behind it. Join the fifth webinar in our series, and observe the best practices you can deploy to cultivate a customer-centric culture, thus ensuring all personnel are working to achieve the same Customer Experience goals.Read more >
Contact centers that understand and quantify their ROI gain several important advantages; chief among them is the ability to obtain funding and other resources based upon the economic benefits provided by the contact center. This webcast will define ROI as it applies to different types of contact centers, including service, sales, and collections. Additionally, it will lay out a simple methodology for computing ROI for the contact center, and share ROI data that has been computed from more than 200 contact centers worldwide.Read more >
Customer onboarding and origination is the most important engagement for banks. Tech savvy customers tend to open bank accounts from any device. Aspire’s Customer Onboarding Plug n Play built for Temenos Digital Banking Channel users curbs attrition rates and reduces average onboarding time.
Here is a quick demo of Customer Onboarding Plug n Play solution accelerator.
At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them.
Our philosophy on GDPR is that it represents an opportunity, rather than a threat. We want to explore how the new regulations will affect brands and consumers, and how brands can continue to engage with their customers using a permission-based model post-GDPR.
In this webinar, Jeroen Peters and René Degen, of Comparable B.V. will propose the following:Customer satisfaction surveys is a dead end street, why you may not want to use the NPS score anymore, Customer Satisfaction Score is probably not the most meaningful measurement, new design principles for future customer satisfaction measurements, Using your service engineer as an information source.Read more >
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium
Consumers are not as likely to fill out surveys as they once were. Survey programs across all industries are struggling to obtain both the quantity and quality of data required to make intelligent decisions. Does this mean that customers are providing less feedback to organizations? Hardly! Feedback is happening all around in new and exciting ways. It’s time that we evolve our ability to listen. Learn the best ways to capture unstructured feedback and take your Voice of the Customer program to the next level!Read more >
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:
1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
Competing on customer experience in retail is not just a passing fad – it’s here to stay. Customers expect more, want convenience, and they change quickly. Retailers have responded by introducing new channels, services, and personalized marketing promotions to capture customers’ attention and wallet share. What does it take to really take to engage with customers? The answer is hidden in your data. According to Forbes, 80% of data is dark and untouched - meaning it’s never actually used to make improvements or changes deemed necessary by the customer.
In this discussion you’ll learn what is possible as we review how you can create a trusted 360-degree view of your customer and put the customer truly at the center of your operations. We’ll review how retailers of all types are delivering a customer experience that sets them apart from other brands to drive consumer loyalty. And we’ll share the best practices and use cases retailers have adopted to get to know their customers better by unleashing the disruptive power of their data.
To stay ahead of the competition, retailers need to improve the customer experience. In this video, Dr. Nicola Millard reveals why personalisation is key.
Find out more: https://www.globalservices.bt.com/uk/en/point-of-view/omnichannel-swap-shop
Established over 200 years ago, John Wiley & Sons helps people and organizations develop the skills and knowledge they need to succeed. Through online scientific, technical, medical, and scholarly journals, combined with their digital learning, assessment and certification solutions, they help a diverse set of customers, including universities, learned societies, businesses, governments and individuals, increase the academic and professional impact of their work.
Wiley knew that a single customer identity would facilitate relationships, transaction flows and risk management. Groups such as Sales, Marketing, Product and Customer Service could realize efficiencies and drive revenue by better understanding who the customers are as well as their relationships to each other.
During this webinar, Frank Guastafeste, Associate Director of Customer Data Governance at John Wiley & Sons, shares:
•How Wiley discovers a whole new level of customer insights to differentiate engagement in every phase of the customer journey
•The processes and business roles required to implement a single customer master record within a data governance framework
•The challenges Wiley faced and the successes it has realized from a focus on data quality and governance
Mobile represents a new way of interacting with technology. But for many of us, we still feel chained to our desktop. Join Brian for a conversation about rethinking the ways we interact with customers and prospects in a "mobile-only" world.Read more >
In the last 18 months Jon Cockcroft has overseen the delivery of Direct Line's "MyCustomer" Customer Feedback Strategy - utilising the NICE VOC solution - to 3,000 front line employees, across seven sites, driving improvement in both customer experience and NPS scores. He will share his story on the critical success factors and lessons learned in Direct Line's journey.Read more >
Imagine being able to prove the value your customers are receiving by measuring the ROI of your software. In addition to improving customer renewal rates, marketing and sales would have the proof points they need to acquire new customers. Sounds awesome, right?
In this webinar, Chief Customer Officer of Totango, Omer Gotlieb, will introduce ROI metrics you can track that demonstrate increased revenue, improved productivity, and higher quality delivered with your software. This capability is based on innovative customer success technology unmatched in the marketplace.
Understanding where your organization is positioned in the customer experience (CX) maturity model is critical to designing the best strategy for improvement, and the first step you must take towards optimizing your organization’s overall CX program. Join this webinar to gain an understanding of the different modes and phases that comprise the CX maturity model, reasonable expectations for stakeholders in each stage of the program, how the program should be managed and what outcomes you can anticipate.Read more >
Want to show appreciation to your contact center agents, boost morale, and draw attention to the integral role the contact center plays in your organization? Customer Service Week (October 1-5) is the perfect opportunity! And while it may seem far away, October is just around the corner. Need help planning? Whether this will be your first year celebrating Customer Service Week, or your 20th, you don't want to miss this webinar! Join us to hear from three ICMI Global Contact Center Award winners. They'll share their favorite tips for making the most of Customer Service Week, as they arm you with inspiration to plan a memorable celebration for your team.Read more >
Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.
Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.
In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
(1) How to unify data and the process data must go through
(2) The benefits and gains seen from a Single Customer View
(3) Evolution of the marketing database and rise of Customer Data Platforms.
Grab your notepad and pen and join us for this monster of a session!
Questions to ask:
1) Do you have a CDP, Single Customer View or Data Warehouse?
2) If yes, is it owned by marketing or IT?
3) What question would you like to post to the presenter Jim?
Workbooks CRM empowers you to deliver exceptional customer service:
Workflows & Automation
Profiling & Renewals
Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?
In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.
You will learn:
•What you should consider in order to prepare your data before using it for predictive analytics
•How using predictive analytics can benefit your business
•The different ways you can use predictive strategies
Questions to ask:
1)Do you use predictive models in your marketing campaigns?
2)If yes, how effective are you finding predictive analytics?
3)What question would you like to post to the presenter Matt?
As your Customer Experience strategy proceeds, it’s important you don’t neglect a vital part of the equation: Often acting as the faces of your organization, your employees will inevitably have a considerable impact on the experience your customers have. Join us for the eighth webinar in our series and learn how to ensure employees are not only engaged with, but actively promoting, the customer-centric culture you’ve established within your organization.Read more >