Once you have a Customer Experience strategy in place, it’s time to ensure your organization is aligned firmly behind it. Join the fifth webinar in our series, and observe the best practices you can deploy to cultivate a customer-centric culture, thus ensuring all personnel are working to achieve the same Customer Experience goals.Read more >
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:
1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
Consumers are on the hunt for the ultimate customer experience, regardless of if you are a consumer facing brand or an enterprise company. Discover how brands like GE Digital, Gainsight, and Okta use PagerDuty to coordinate response to customer issues of all sizes — delivering the best possible responses 24×7, every time.Read more >
Established over 200 years ago, John Wiley & Sons helps people and organizations develop the skills and knowledge they need to succeed. Through online scientific, technical, medical, and scholarly journals, combined with their digital learning, assessment and certification solutions, they help a diverse set of customers, including universities, learned societies, businesses, governments and individuals, increase the academic and professional impact of their work.
Wiley knew that a single customer identity would facilitate relationships, transaction flows and risk management. Groups such as Sales, Marketing, Product and Customer Service could realize efficiencies and drive revenue by better understanding who the customers are as well as their relationships to each other.
During this webinar, Frank Guastafeste, Associate Director of Customer Data Governance at John Wiley & Sons, shares:
•How Wiley discovers a whole new level of customer insights to differentiate engagement in every phase of the customer journey
•The processes and business roles required to implement a single customer master record within a data governance framework
•The challenges Wiley faced and the successes it has realized from a focus on data quality and governance
Mobile represents a new way of interacting with technology. But for many of us, we still feel chained to our desktop. Join Brian for a conversation about rethinking the ways we interact with customers and prospects in a "mobile-only" world.Read more >
In the last 18 months Jon Cockcroft has overseen the delivery of Direct Line's "MyCustomer" Customer Feedback Strategy - utilising the NICE VOC solution - to 3,000 front line employees, across seven sites, driving improvement in both customer experience and NPS scores. He will share his story on the critical success factors and lessons learned in Direct Line's journey.Read more >
Imagine being able to prove the value your customers are receiving by measuring the ROI of your software. In addition to improving customer renewal rates, marketing and sales would have the proof points they need to acquire new customers. Sounds awesome, right?
In this webinar, Chief Customer Officer of Totango, Omer Gotlieb, will introduce ROI metrics you can track that demonstrate increased revenue, improved productivity, and higher quality delivered with your software. This capability is based on innovative customer success technology unmatched in the marketplace.
Understanding where your organization is positioned in the customer experience (CX) maturity model is critical to designing the best strategy for improvement, and the first step you must take towards optimizing your organization’s overall CX program. Join this webinar to gain an understanding of the different modes and phases that comprise the CX maturity model, reasonable expectations for stakeholders in each stage of the program, how the program should be managed and what outcomes you can anticipate.Read more >
As your Customer Experience strategy proceeds, it’s important you don’t neglect a vital part of the equation: Often acting as the faces of your organization, your employees will inevitably have a considerable impact on the experience your customers have. Join us for the eighth webinar in our series and learn how to ensure employees are not only engaged with, but actively promoting, the customer-centric culture you’ve established within your organization.Read more >
The most effective Customer Success teams need to do more than focus on churn and upsells. In this session, you'll learn how Unbounce grew customer success from a team of 2 to 20, and helped spread a customer centric attitude company wide.Read more >
Jeanne Bliss, Author of The Chief Customer Officer, will break down how to deliver meaningful customer experiences that drive profitability and growth. It’s not about a point in time; it’s about a process that leads to customer rave. Learn 5 key competencies every company must have and why a new kind of executive – the Chief Customer Officer – is paramount to this process.
Omer Gotlieb, Chief Customer Officer at Totango, will follow Jeanne to briefly share his experiences in setting up Totango's customer success team and how they strive to continuously deliver value to their customers.
Ready to be inspired? Join us for this unique Customer Service Week webinar with four award-winning contact centers. This presentation will celebrate the achievements of our industry, while arming you with a few tips and tricks to try in your center.
Whether social media is your top challenge or you’re looking for innovative ways to train agents, this webinar is for you!
Attend this webinar to learn:
* How Alberta Pensions Services made significant changes to make life easier for agents and customers
* How the Dorel Juvenille customer care team is using social media in creative ways
* How to leverage improv techniques to better train contact center agents
* How the Whirlpool contact center drives strategic value for their business
Join us for this interactive hour, complete with live audience Q&A. Invite your team members and make it a lunch-and-learn!
Join Mike Grafham as he outlines the KPIs for customer success for Yammer.Read more >
Jon Herstein explains how to be proactive in your approach to customer success by focusing on your customer's objectives and directly providing value by meeting those objectives.Read more >
Join Oren Raboy as he explains how to read each customer's "vital signs" by understanding what their needs are and how to maximize value as your relationship grows.Read more >
Kerry Bodine describes how to better empathize with and understand your customers by analyzing information you already have and by asking the right questions.Read more >
Join us for this webinar to learn about managing the change within your organization that launching your CX program demands. We’ll discuss how to assess your internal communication and training needs, which methods will be most effective for internal communications and how to manage key project stakeholders. We’ll also provide a sneak peek into one of our CX communication kits!Read more >
There are many key considerations when planning a CX program launch. In the next two webinars of our series, we’ll give you a detailed look at two of them. Join us for this webinar to learn more about CX program strategy. Our discussion will consider the values of your CX program, the business goals and how you will measure, execute and implement your CX program effectively within your organization.Read more >
Join Shep Hyken, Customer Service & Experience Expert, as he sits down with Mikhail Naumov, Co-Founder of DigitalGenius, to discuss best practices in customer service and how artificial intelligence will change the face of the industry as we know it.
Tune it to learn about:
* Core challenges in customer service today
* Next generation of tools for agent efficiency
* Chatbots vs Human+AI
* AI’s contribution to better customer experience
Host: Mikhail Naumov, Co-Founder & CSO at DigitalGenius
Mikhail is focused on bringing practical applications of deep learning and artificial intelligence to customer service operations of growing companies and well established enterprises. A frequent speaker on the topics of emerging technology, artificial intelligence & entrepreneurship. He is a leading voice in the Human+AI movement, which focuses on the seamless interaction of human & machine intelligence in business applications and everyday life. Recognized as Forbes’ 30 Under 30 for Enterprise Technology,, Mikhail is passionate about bringing emerging technologies to life, through partnerships with global brands and platforms.
Guest: Shep Hyken, Customer Service & Experience Expert, Shepard Presentations
Shep is the chief amazement officer of Shepard Presentations, a The New York Times and The Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Recognized as one of the leading experts in customer service and experience, Shep works with companies who want to build loyal relations with their customers and employees. He has been published in hundreds of publications and is the author of numerous books including The Amazement Revolution and Amaze Every Customer Every Time.
Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.
Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.
What you'll learn:
- Why peers are critical to creating demand
- How to engage with customers to help create demand
- Performance benchmarks for customer referral programs
- Case study examples and business impact