Growth hackers have an obsessive focus on user growth. The best growth hackers realize that customer acquisition is only the first step to success. Finding creative growth opportunities that develop lifelong customers is growth hacker gold.
Our top 10 practical Customer Success growth hacks in this webinar helped:
- Adobe EchoSign identify and mobilize fans to become bigger, better fans
- LevelEleven create a sales pitch for their Customer Success program
- Gild establish and report on a success goals kick-off meeting
Sign up today and walk away with 10 proven, actionable, growth hacks that will generate a positive ROI for your Customer Success team.
Established over 200 years ago, John Wiley & Sons helps people and organizations develop the skills and knowledge they need to succeed. Through online scientific, technical, medical, and scholarly journals, combined with their digital learning, assessment and certification solutions, they help a diverse set of customers, including universities, learned societies, businesses, governments and individuals, increase the academic and professional impact of their work.
Wiley knew that a single customer identity would facilitate relationships, transaction flows and risk management. Groups such as Sales, Marketing, Product and Customer Service could realize efficiencies and drive revenue by better understanding who the customers are as well as their relationships to each other.
During this webinar, Frank Guastafeste, Associate Director of Customer Data Governance at John Wiley & Sons, shares:
•How Wiley discovers a whole new level of customer insights to differentiate engagement in every phase of the customer journey
•The processes and business roles required to implement a single customer master record within a data governance framework
•The challenges Wiley faced and the successes it has realized from a focus on data quality and governance
Jeanne Bliss, Author of The Chief Customer Officer, will break down how to deliver meaningful customer experiences that drive profitability and growth. It’s not about a point in time; it’s about a process that leads to customer rave. Learn 5 key competencies every company must have and why a new kind of executive – the Chief Customer Officer – is paramount to this process.
Omer Gotlieb, Chief Customer Officer at Totango, will follow Jeanne to briefly share his experiences in setting up Totango's customer success team and how they strive to continuously deliver value to their customers.
Businesses and product managers love to shout about being “data-driven.” Data is obviously fundamental, but with an industry average conversion rate of 3%, most of our data is internal-facing and biased towards the minority of existing customers who have successfully converted. What about the majority who are non-customers? We are often blind to why non-customers fail, yet break-through products can come from understanding the potential customers who never show up in your dashboards and models. Stop navel gazing and join this session where Chad Jennings will share case studies, frameworks and methods you can use to uncover insights that can drive not only growth but useful, usable and delightful products.Read more >
Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.
What you'll learn:
- Why peers are critical to creating demand
- How to engage with customers to help create demand
- Performance benchmarks for customer referral programs
- Case study examples and business impact
Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.
Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
By empowering its associates worldwide with great customer data, Hyatt Hotels Corporation is creating seamless, memorable and personalized experiences to entice guests to choose Hyatt, increase customer lifetime value, improve efficiencies, and drive growth for their brand. Fueled by customer data management technology and a next-generation customer 360 view, Hyatt is reinvigorating its service culture and fostering innovation on a global scale.
Join this webinar, hosted by CRM Magazine, to hear Tom Smith and SriHari Thotapalli from Hyatt and Jakki Geiger from Informatica share:
•How Hyatt is creating a single view of the customer (SVOC) across 600 properties and 12 brands, managing highly complex B2C and B2B customer relationships
•How an SVOC empowers Hyatt's 100,000 associates to deliver memorable guest experiences
•The customer data management strategy at the heart of Hyatt's guest experience management strategy
•The lessons Hyatt's team has learned from this experience as well as the next steps on their journey
Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.
Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:
- How to build a complementary strategy for mobile growth and retention
- How to create a system of mobile growth built in and around the product
- Predictions for the future of mobile growth and retention hacking
Over the last decade, have companies significantly improved the customer experience they deliver? We have to ask ourselves why we see so many corporations with dedicated design, innovation and customer success teams, yet their products and services do not reflect this investment. Great customer experience cannot be achieved in a vacuum. It is everyone’s responsibility and its success is dependent upon a company that fosters this culture. Customer Experience needs to be part of the company DNA. As leaders we need to inspire and ignite a new way of thinking about factors that contribute to exceptional design and develop strategies for achieving this great endeavor.Read more >
In this 30-minute webinar, learn how to (O)rganize, (M)easure, and (G)enerously Compensate your customer success managers. Omer Gotlieb, Totango’s Chief Customer Officer, will share 4 metrics that align managers and team members with clear priorities, incentives and compensation.Read more >
Whether you are an entrepreneur, a corporate leader or a multi-national organization, the ability to attract and retain your most profitable customer relationships has never been more important nor as difficult as it is today. This energizing, content rich presentation based on Solomon’s best-selling book, The Rules of Woo cuts through the clutter to the essence of what today’s customers really want and need from our businesses.
Interwoven with tales of organizations both large and small, attendees walk away with real life and often hilarious examples of what to do (and what not to do) in the race to Woo profitable customers and win their loyalty for the long run. If your organization struggles with heightened customer expectations, difficult new competitors, or challenging market dynamics this session is for you!
Hear how we’re delivering a new approach to business applications, through a single cloud service of purpose-built apps that will help you manage specific business functions.
Turn your customers in to fans by reinventing your Sales, Customer Service, Finance, Field Service, Operations, Marketing and Project Service Automation processes. This completely integrated platform includes Productivity and Reporting tools, Internet of Things, and is also extensible through its own easy to use graphical development and workflow tools, allowing IT professionals to implement, build and deploy a new level of functionality for a wide range of business processes, using world-class technology.
No longer an emerging technology, cloud computing has matured into a powerful engine for business innovation and growth. To deliver the kind of benefits that customers have come to expect from their cloud-based solutions, there is new relationship model, based on Customer Success, that have not existed in the traditional enterprise software business. In this presentation, we will discuss the cloud customer journey, and the role of customer success towards business outcome and profitable growth.Read more >
Dreamforce 2014 put the spotlight firmly on Customer Success and we couldn't be more thrilled. What does it mean to have Salesforce be a Customer Success Platform? It means moving beyond just marketing and selling to customers and then stepping away. It means engaging with customers on an on-going basis and making sure that they are seeing success using your products and services.
Totango helps transform Salesforce into a Customer Success Platform by unlocking the insights and signals hidden inside engagement data and enabling everyone that uses Salesforce (i.e., sales, marketing, customer support, and customer success) to act upon them.
In this webinar we partner with Resumator's VP of Customer Success, Kristen Hayer, to share the ways that they use Totango to drive customer success, marketing and sales via Salesforce.
How can enterprise sales teams leverage B2C growth hacking tactics to generate leads, increase close rate, and maximize lifetime value of customers?
To find out join former Google, Dropbox sales leader and current RelateIQ VP of Sales and Customer Success Armando Mann to hear lessons on how to build a scalable growth engine in the enterprise.
- How your first 5 AEs are different than the next 50
- How to make your reps more productive (and happy)
- Why you’re not investing enough in Customer Success
Do you have a defined customer journey at your company? One major step of customer acquisition and retention improvement is often found by looking inwardly. With a strong customer experience department, customer journeys can be guided to success.
In this CMSWire-hosted webinar, Totango and Kapost join a panel discussion on why customer experiences should not be treated as singular events but as an ongoing journey that needs to be continuously managed. The panelists discuss 3 crucial processes that should be in place to create a successful customer journey — achieving high retention rates and strong recurring revenues.
Join this webinar and see how the integration between ClearSlide and Sendbloom will transform the way you prospect.
CSO Insights research shows 74% of organizations don't manage sales content effectively — reps waste 440 hours a year looking for content when they could be spending that time reaching prospects. ClearSlide has partnered with Sendbloom to seamlessly integrate ClearSlide's robust content management and customer engagement analytics with Sendbloom's automated prospecting campaigns.
You will learn how to:
- Ensure your sales teams have the most impactful and up-to-date content tailored to prospect needs and account based marketing.
- Leverage real-time notifications, analytics, and reporting to more effectively connect with and prioritize buyers.
- Get direct insight into what content is working — and what isn't — so you can quickly refine campaigns.
Register Now and see how ClearSlide and Sendbloom can transform the efficiency of your prospecting and drip campaigns.
Just how do you go about building a customer-centric company? How do you earn the right to growth by improving customers’ lives? In this session, join Scott Abel, The Content Wrangler with his special guest presenter, Jeanne Bliss, founder of the Customer Experience Professionals Association. Jeanne will demystify how you can successfully lead a customer experience transformation. Built around her five-competency framework that has launched and advanced the customer experience transformation in businesses around the world, Jeanne will navigate you on embedding these competencies to get into action quickly with a united leadership team. And will show you how embedding them will shift your business intent toward earning the right to growth by improving customers’ lives. She will also share some of the over 40 interviews conducted with CCO’s around the world and how they are bringing these competencies to their organizations.Read more >
Learn how you can use IBM's Predictive Customer Intelligence to deliver valuable insights, increase satisfaction and drive revenue growth, both for you and your clients!Read more >
If you want to disrupt your markets with transformative customer experience and engagement, join us for this live webinar and demo to see how Informatica can help you:
•Take a data-centric focus to customer experience
•Streamline and centralize your customer onboarding processes
•Visually explore and relate big data with your mastered customer information
•Share trusted, governed, and relevant data securely across your business
•Strategically manage your customer information
According to a PWC study, “two in five customers leave banks after a bad experience”. And 45% of these will discourage others from using their former bank which makes a great customer experience a crucial competitive advantage. Customers are switching to banks that allow them to interact digitally at the branch and on the go. These new Digital Banks will lead the way, deliver excellent customer experience, and thrive in this digital decade.
Find out how DocuSign can you help you eliminate paper from your processes and join the digital age. From account openings to servicing and new product sales – DocuSign helps keep the process digital so you can focus on what matters most: the customer.
Watch this webinar to learn how DocuSign can help you:
- Streamline customer/member on-boarding
- Provide anytime, anywhere access via mobile devices
- Meet ever-evolving compliance requirements
- Provide a great customer experience!