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    • Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Doug Sechrist - VP of Demand Marketing, Five9 Recorded: Feb 27 2015 4:00 pm UTC 53 mins
    • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

      In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

      Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

      Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

      About Doug Sechrist:

      Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.

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    • A Blueprint for Online Event Demand Generation A Blueprint for Online Event Demand Generation David Pitta, Demand Generation Manager Recorded: Mar 31 2011 5:00 pm UTC 33 mins
    • As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.

      TOPICS COVERED:
      - Implementing a consistent and complete data capture system
      - Developing a content strategy that communicates your story
      - Drafting an event schedule that delivers repeatable results
      - Creating automated nurturing tracks for live and on demand attendees
      - Measuring the effectiveness of your online events

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    • Demand Generation: Leading the Market in 2016 Demand Generation: Leading the Market in 2016 Julian Buhagiar, SVP of Engineering at BrightTALK Recorded: Jan 20 2016 4:00 pm UTC 41 mins
    • Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.

      What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

      Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.

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    • DataLeaks 2013: The Holy Trinity of Demand Creation DataLeaks 2013: The Holy Trinity of Demand Creation Brian Stark, VP, Corporate Development, BrightTALK; David Pitta, Director of Demand Generation, BrightTALK Recorded: Jan 31 2013 5:00 pm UTC 59 mins
    • In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three distinct elements required to deliver a successful webcasting program: Content, Distribution, and Insight. Having a unified "Substance, Essence, and Nature", namely the creation of demand, understanding and optimizing these three complimentary efforts is of paramount importance. This event is targeted at those who are tasked with creating, delivering, and analyzing webcasting programs for their organizations.

      In this webinar, we will address the following topics (among others):

      1) What are the format trends in the webcasting industry (Audio, Video, and White-paper Attachments)?
      2) What is the typical media mix (Owned, Earned, and Paid) for a webcasting program?
      3) How are different distribution channels contributing to generating audiences?
      4) How can I utilize the data from a webcasting platform to prioritize my sales activities?

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    • Optimising Your Demand Generation - From Strategy to Execution Optimising Your Demand Generation - From Strategy to Execution Ray Coppinger, Senior Online Marketing Manager EMEA at Marketo Recorded: Jun 18 2015 9:00 am UTC 47 mins
    • Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

      Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

      - Why the most effective demand generation machines go beyond just inbound marketing alone.
      - Marketo’s approach to generating demand for its product and services.
      - Tips for testing and optimising your demand generation programs.
      - Best practices for measuring and analysing demand generation performance

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    • How to align your marketing for smarter demand generation and stronger ROI How to align your marketing for smarter demand generation and stronger ROI Alex Gill, senior director, Harte Hanks Recorded: Jan 27 2016 3:00 pm UTC 45 mins
    • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

      How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

      The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

      This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

      This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

      •Gain insights into the changing approach of B2B organisations when buying products/solutions
      •Learn how to design and execute demand generation that delivers results in this new buying paradigm
      •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
      •Understand the pitfalls to avoid
      •Plan the steps needed to improve your own marketing and sales for smarter demand generation

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    • How to Drive Demand Generation with PR Tactics How to Drive Demand Generation with PR Tactics PR Newswire Recorded: Apr 29 2015 3:10 pm UTC 52 mins
    • As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. The ability to engage new prospects and existing customers with your brand at a high level builds awareness, generates qualified leads, influences buying decisions and ultimately drive revenue.

      By re-thinking the role and impact of public relations, PR and marketing professionals can more proactively help to drive demand by creating and distributing quality content to create engagement and build the sales pipeline.

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    • Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations Ken Molay, President of Webinar Success Recorded: Dec 8 2015 6:00 pm UTC 59 mins
    • Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to the best prospects. While personas shape webinar content, they are often misused resulting in diminished effectiveness and persuasiveness of your message.

      Join the president of Webinar Success, Ken Molay, for a look at the proper use of personas in planning, producing, and delivering demand generation webinars. This free online session includes time to answer your questions “live and on the air.”

      Join this live session for key demand generation answers to:
      - What buyer personas are and how to define them
      - How to craft and use personas to create key value propositions
      - Ways to generate better leads through incorporating personas when structuring a presentation
      - The biggest mistake made in persona-based demos

      Who should attend? Business marketing professionals who create and deliver exceptional webinars for demand generation.

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