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    • 3 Ways to Improve B2B Demand Gen with the Power of Relevance
      3 Ways to Improve B2B Demand Gen with the Power of Relevance Katie Martell Recorded: Feb 16 2017 4:00 pm UTC 62 mins
    • There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.

      Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including:

      - Customer insight
      - Account-based programs
      - Personalization

      This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit.

      About Katie

      Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com.

      About Evergage

      Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

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    • Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9
      Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Doug Sechrist - VP of Demand Marketing, Five9 Recorded: Feb 27 2015 4:00 pm UTC 53 mins
    • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

      In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

      Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

      Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

      About Doug Sechrist:

      Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.

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    • The Essential Pieces of Your 2017 Demand Generation Plan
      The Essential Pieces of Your 2017 Demand Generation Plan Robert Pease Recorded: Oct 25 2016 4:50 pm UTC 60 mins
    • Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:

      -The most effective channels modern marketers are using
      -How to implement emerging strategies, including social demand generation and account-based marketing
      -Utilizing new data sources to personalize your outreach with prospects
      -The most important metrics to track
      -How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017

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    • How to Handle Your Sales Team’s Objections on Lead Quality
      How to Handle Your Sales Team’s Objections on Lead Quality Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Oct 25 2016 10:05 pm UTC 48 mins
    • We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.

      The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
      •Handle objections from Sales on lead quantity and quality
      •Define the hand-off point from Marketing to Sales
      •Utilize different tactics to deliver more leads faster to our sales team
      •Select KPIs to make sure that lead quality is on-par from different lead sources

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    • Demand Generation Starts With Data
      Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 11:00 am UTC 46 mins
    • Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

      This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

      We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

      We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.

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    • A Blueprint for Online Event Demand Generation
      A Blueprint for Online Event Demand Generation David Pitta, Demand Generation Manager Recorded: Mar 31 2011 5:00 pm UTC 33 mins
    • As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.

      - Implementing a consistent and complete data capture system
      - Developing a content strategy that communicates your story
      - Drafting an event schedule that delivers repeatable results
      - Creating automated nurturing tracks for live and on demand attendees
      - Measuring the effectiveness of your online events

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    • Demand Generation: Leading the Market in 2016
      Demand Generation: Leading the Market in 2016 Julian Buhagiar, SVP of Engineering at BrightTALK Recorded: Jan 20 2016 4:00 pm UTC 41 mins
    • Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.

      What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

      Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.

      Read more >
    • Fortify on Demand (FoD) - Seguridad de aplicaciones como un servicio
      Fortify on Demand (FoD) - Seguridad de aplicaciones como un servicio Zeus Lopes & Diego Ballesteros Recorded: Dec 15 2016 10:00 pm UTC 57 mins
    • HPE Security Fortify on Demand (FoD) ofrece la seguridad de aplicaciones como un servicio, proporcionando a los clientes las pruebas de seguridad, gestión de vulnerabilidades y soporte para crear, rellenar y ampliar el programa Software Security Assurance a través de un servicio gestionado y fácil de usar.

      Vea el Seminario Web y observe cómo la solución HPE Security Fortify on demand puede ayudarlo con sus problemas de seguridad:
      1.Evaluar rápidamente la implementación de la seguridad - inclusive si se desarrolla internamente o a través de terceros.
      2.Poner en marcha un programa de garantía de la seguridad del software real con una inversión inicial mínima.

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    • DataLeaks 2013: The Holy Trinity of Demand Creation
      DataLeaks 2013: The Holy Trinity of Demand Creation Brian Stark, VP, Corporate Development, BrightTALK; David Pitta, Director of Demand Generation, BrightTALK Recorded: Jan 31 2013 5:00 pm UTC 59 mins
    • In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three distinct elements required to deliver a successful webcasting program: Content, Distribution, and Insight. Having a unified "Substance, Essence, and Nature", namely the creation of demand, understanding and optimizing these three complimentary efforts is of paramount importance. This event is targeted at those who are tasked with creating, delivering, and analyzing webcasting programs for their organizations.

      In this webinar, we will address the following topics (among others):

      1) What are the format trends in the webcasting industry (Audio, Video, and White-paper Attachments)?
      2) What is the typical media mix (Owned, Earned, and Paid) for a webcasting program?
      3) How are different distribution channels contributing to generating audiences?
      4) How can I utilize the data from a webcasting platform to prioritize my sales activities?

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    • Optimising Your Demand Generation - From Strategy to Execution
      Optimising Your Demand Generation - From Strategy to Execution Ray Coppinger, Senior Online Marketing Manager EMEA at Marketo Recorded: Jun 18 2015 9:00 am UTC 47 mins
    • Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

      Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

      - Why the most effective demand generation machines go beyond just inbound marketing alone.
      - Marketo’s approach to generating demand for its product and services.
      - Tips for testing and optimising your demand generation programs.
      - Best practices for measuring and analysing demand generation performance

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    • How to align your marketing for smarter demand generation and stronger ROI
      How to align your marketing for smarter demand generation and stronger ROI Alex Gill, senior director, Harte Hanks Recorded: Jan 27 2016 3:00 pm UTC 45 mins
    • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

      How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

      The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

      This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

      This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

      •Gain insights into the changing approach of B2B organisations when buying products/solutions
      •Learn how to design and execute demand generation that delivers results in this new buying paradigm
      •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
      •Understand the pitfalls to avoid
      •Plan the steps needed to improve your own marketing and sales for smarter demand generation

      Read more >