Join us for an introduction to demand generation and learn how demand gen drives sales and marketing alignment, as well as some key tools and tactics for running successful demand gen programmes.Read more >
For as long as there has been a sales function with a marketing team creating assets to support it, the question persists: what kind of return comes from the investment in sales content?
To answer this question, Demand Metric and Seismic partnered on research to understand the current state of B2B sales content ROI and the factors that drive it.
Social media is changing the way marketers connect with their customers. Join Meagen Eisenberg of DocuSign as she discussed driving demand through social media channels through targeted conversations.Read more >
Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.
Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.
Demand Process is more than just strategically evaluating the essential components in your demand generation program and optimizing them. It requires an honest, holistic approach to orchestrating your content, campaigns and optimizing marketing automation. Done correctly, it delivers a perpetual interaction of engaging buyers, nurturing them through the buying process and then converting into pipeline opportunity. Learn the essential components for building a Demand Process and the strategic steps for driving Perpetual Revenue.Read more >
There are no shortcuts in the practice of turning prospects into engaged buyers who become loyal customers. However, there is one concept effective B2B marketers live by to accelerate the process of generating leads: relevance.
Join this free, live webinar hosted by Katie Martell, and learn three ways demand gen pros are harnessing the power of relevance today, including:
- Customer insight
- Account-based programs
This webinar is brought to you in partnership with Evergage and presented as part of BrightTALK's Demand Generation Summit.
Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketer on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing in positions including CMO and co-founder of MarTech startup Cintell and Director of Buzz at NetProspex (a D&B company). www.katie-martell.com.
Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.
In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?
Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!
Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.
About Doug Sechrist:
Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.
Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.
Here’s what you’ll know after this webinar:
- How predictive analytics enables companies to do true ABM
- How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
- How to put the right message in front of the right accounts
Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:
-The most effective channels modern marketers are using
-How to implement emerging strategies, including social demand generation and account-based marketing
-Utilizing new data sources to personalize your outreach with prospects
-The most important metrics to track
-How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017
We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.
The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
•Handle objections from Sales on lead quantity and quality
•Define the hand-off point from Marketing to Sales
•Utilize different tactics to deliver more leads faster to our sales team
•Select KPIs to make sure that lead quality is on-par from different lead sources
Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.
But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.
This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.
We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?
We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.
- Implementing a consistent and complete data capture system
- Developing a content strategy that communicates your story
- Drafting an event schedule that delivers repeatable results
- Creating automated nurturing tracks for live and on demand attendees
- Measuring the effectiveness of your online events
Join Kerry Cunningham, Senior Research Director for SiriusDecisions, and James Regan, CMO and Co-Founder as they discuss and share:
- The new SiriusDecision Demand Unit Waterfall
- How this new approach emphasizes the critical need to move your demand generation efforts further up the waterfall
- The importance of identifying your prospects at the very beginning of their buying cycle, rather than waiting for them to raise their hands
- SiriusDecision’s new account-centric approach which focuses on the need for an account based marketing strategy
-The importance of data, insight and analytics to successfully predict your next customer
Watch this webcast and learn about the newest member of the Demand Waterfall family and how it can help you drive demand and revenue creation performance optimization throughout your organization.
Test data without test automation is like a bridge that takes you halfway across a river. Test automation without test data is just as useless. Fortunately, you can bridge the gap with modern solutions that solve your hardest packaged, web, and custom application testing problems.
View this session and see how you can incorporate test automation with exactly the right test data when you need it, the way you need it. Including:
- Generate and deliver the right test data to the right place, on demand
- Create end-to-end, cross-platform business process validation with true, data-driven automation
- Keep test sets current with Evergreen Automation™, allowing you to more fully support agile and -
- DevOps practices across the full SDLC
As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts. There’s clearly a better way.
In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:
• A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals
• How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
In this Webinar we’ll cover
• Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities
• Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand
• A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns
Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
Join Michael Harris on how to build the right high performing teams to meet demand - it’s all about people - How do we make the corporate machine value that and attract, inspire, unlock the potential of and retain, the right people?
He has a unique combination of leadership, industry, coaching and transformational experience. His passion is helping organisations, and individuals, shape and build their future. In a career spanning over 30 years, Michael has worked in Financial Services, Manufacturing, Telecoms, Government and as a freelance consultant.
Michael has a broad experience that has given him unique insight into the future challenges leaders face. As Michael says “One of the most difficult things that leaders need to do is to articulate a clear vision, collaboratively build a strategy and plan to achieve that vision and, most importantly, build a strong and passionate following to bring people with them.”
Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.
What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.
Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.
Today, we expect everyone and everything to be connected. Always. In this connected economy, information is so easily accessible, that the relationship between buyers and sellers has been changed forever. The buyers are in control and they decide who they connect with, when, where and how.
Join us for a live webinar as we discuss:
- The shift in buying behavior
- How buyers are self-navigating the sales process
- The importance of personalized and interactive content to deliver business value
- The need for marketing organizations to adapt
- Why tracking and measurement is paramount to success in this new era