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    • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
      The Grocery Revolution: How Does Your Digital Customer Experience Stack Up? Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK Recorded: Jun 14 2018 2:50 pm UTC 52 mins
    • Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

      In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

      •The confluence of trends, new players and events fueling this revolution
      •How customer journey “shopping modes” are critically different in grocery
      •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
      •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
      •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”

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    • 4 Digital Experience Tools That Drive Real Results
      4 Digital Experience Tools That Drive Real Results Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell Recorded: Jul 25 2018 5:00 pm UTC 61 mins
    • EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

      What does it take to successfully deliver a digital experience for the B2B market?

      While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

      In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

      The must-haves include:

      • Robust, shoppable product catalogue.
      • Rich, well-structured content.
      • Optimized site-search, chatbots, and product recommendations.
      • Real value for shared customer information.

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    • Creating a Lasting Content Strategy for Your Business Using Tech Platforms
      Creating a Lasting Content Strategy for Your Business Using Tech Platforms Jean Ginzburg, CEO and Founder, Ginball Digital Marketing Recorded: Aug 23 2018 4:00 pm UTC 46 mins
    • Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. Content can consist of various types of media, such as video, audio and written blogs or articles. Using technology to create, distribute and schedule your content will keep your business top of mind for your ideal target market. Join this live webinar with Jean Ginzburg to learn more about how to develop a content strategy for your business.

      About the speaker:
      Jean Ginzburg is a #1 best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean's clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean is a contributing writer for AMEX Open Forum, Influencive and Authority Magazine. In July 2018, Jean was named a "Women to Watch" by Colorado Biz Magazine.

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    • How to Secure Your Digital Content – Ask an Expert
      How to Secure Your Digital Content – Ask an Expert Jason Thibeault, Senior Director of Content Marketing, LLNW & Kyle Carpenter, Solutions Engineer, LLNW Recorded: Apr 6 2016 6:00 pm UTC 43 mins
    • From the boardroom to the backroom, everyone is looking for ways to protect digital content from increasing cyber threats, DDoS attacks, unauthorized access or theft. But safeguarding your content isn’t a one-size-fits-all proposition - it requires a multi-layered defensive strategy to ensure a safe and superior quality of experience for your online audience.

      In this interactive webinar, Limelight’s Principal Technical Evangelist Jason Thibeault, will interview Digital Content Security Expert, Kyle Carpenter, about what businesses should be doing today to protect their digital content. Kyle will also address some of the most common questions about safeguarding content, including:

      • How to protect video content from unauthorized viewing
      • How to guard against content scraping and deep linking
      • When and why to employ geo-fencing to allow or deny access
      • Strategies for proactive DDoS attack mitigation

      And best of all, we will leave plenty of time for you to ask your own questions too.

      Everyone who registers will receive a copy of our new whitepaper “10 Ways to Secure Your Digital Content” as a special bonus.

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    • The Content Convergence Has Arrived
      The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 5:00 pm UTC 60 mins
    • Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

      Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.

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    • Cutting Through the Noise: The Role of Documents in Digital Transformation
      Cutting Through the Noise: The Role of Documents in Digital Transformation Melissa Incera & Chris Marsh of 451 Research, Steve Bower of Nitro Software and David Floss of Zebra Technologies Recorded: May 16 2018 3:00 pm UTC 60 mins
    • Join our webinar to learn how democratizing PDF productivity and electronic signatures can save money, modernize information management, and advance digital transformation across your organization.

      As the most prevalent document format in any organization today, PDF was meant to simplify formatting, fuel collaboration, and improve productivity. But prolific paper-based processes and the failed promises of expensive, legacy technologies have made it impossible for many enterprises to keep up with the explosion of digital documents.

      On May 16, Melissa Incera and Chris Marsh of 451 Research invite Zebra’s Global Client Support Manager David Floss and Nitro’s VP of Customer Success & Solutions Steve Bower for this live panel discussion.

      Together they’ll discuss:

      •The state of today’s landscape
      •The power of simple, flexible solutions
      •The importance of partnership in achieving DX

      Register now to discover how enabling your workforce with the right tools can boost your bottom line, drive customer loyalty, and progress your digital transformation journey.

      RSVP now to reserve your spot!

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    • How to Grow Your Hi-Tech Business with Branding, Content & Storytelling
      How to Grow Your Hi-Tech Business with Branding, Content & Storytelling Jean Ginzburg, CEO, Ginball Digital Marketing Recorded: Jul 11 2018 6:00 pm UTC 51 mins
    • To get your brand message across to your audiences, it’s key to know where they are hanging out. With users now spending an average of 20 minutes per day on social media, most of the audiences audiences of hi-tech companies are hanging out on either Facebook, Instagram, LInkedIn, Youtube or another social media platform. Before we can get onto social media, it’s pertinent to craft a message about our brand and about our products or services.

      Join this live webinar with Jean Ginzburg, Digital Marketing Expert and #1 Best-Selling Author, as she covers how best to extract the message from your own business and how best to create it for your target audience.

      Once we have crafted our message, we will cover on how best to create content, what types of content works best now and the components of a well-crafted content piece. And now we are ready to distribute our messaging and content across social media. We will also cover specific examples of branding, messaging, content and social media from the hi-tech and SaaS industries.

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    • Copywriting to Content Design: Creating Content That Delights
      Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Recorded: Dec 12 2017 6:00 pm UTC 57 mins
    • In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

      Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

      In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.

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    • Why Your Content Marketing is Failing (and how to fix it)
      Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

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    • Content Science Review: Inspiration + Insight for Content Professionals
      Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Recorded: Sep 18 2017 5:00 pm UTC 61 mins
    • Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

      Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

      As an added bonus, the editors will share their top-three reader-contributed insights of 2017!

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    • Measuring Content Value and Determining ROI
      Measuring Content Value and Determining ROI James Goldman, Sr. Manager of Content Strategy at Equinix Recorded: Feb 23 2017 6:00 pm UTC 59 mins
    • Return on investment (ROI) is a mathematical equation. Determining the value of investments in content can be a tricky proposition. If you can't place a value on your content, you can't do the math.

      Determining ROI not only requires we understand the value of our content—and what it costs to create, manage, and deliver—but it also requires consistency. To make the calculation meaningful, you'll need to ensure you're comparing apples to apples and oranges to oranges.

      Join Scott Abel, The Content Wrangler, and his special guest, James Goldman, Content Strategy Program Lead at Equinix, for this free one-hour webinar. James will examine the need for normalizing measurements, making sense of key performance indicators, and communicating the value of digital content production improvements in ways that are meaningful to management.

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    • Crossing the Chasm with Content Delivery and Digital Experience
      Crossing the Chasm with Content Delivery and Digital Experience Scott Abel, Frank Miller, Megan Gilhooly, and Joe Gelb Recorded: Dec 6 2016 5:00 pm UTC 61 mins
    • Creating and managing great content is your job. Effective delivery of that content to your customers and prospects—on their terms—is a business imperative. As technical product content is increasingly recognized as an important asset for improved marketing and customer experience, we need to think in those terms, applying new best practices to enable better findability and discoverability of content. Integrating the long-tail value of product documentation with the short-term outlook of marketing campaigns is our challenge as a practice, thereby enabling greater business value around our content.

      Join Scott Abel, The Content Wrangler, the host for this free one-hour webinar. Scott will be joined by intelligent content guru, Joe Gelb, President of Zoomin Software, Frank Miller, President and CEO of Ryffine, and Megan Gilhooly, Sr. Manager Content Management for Amazon Seller Support. This round-table discussion will provide an overview of how to move beyond publishing and Web Content Management to dynamic content delivery and a cross-touchpoint digital experience.

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    • Boxing and Unpacking Content For A Digital Migration
      Boxing and Unpacking Content For A Digital Migration David Hobbs, David Hobbs Consulting Recorded: Mar 7 2017 8:00 pm UTC 55 mins
    • Website improvement projects are often undertaken because they come with the promise of dramatically increasing business results. The way in which we tackle these projects—and the approaches we choose to use—determine whether our efforts will yield improvements or not.

      Migrating web content from one system to another can be challenging. To be successful—and to get the results we seek—it’s best to start with a plan.

      Join me, Scott Abel, The Content Wrangler, and my guest, David Hobbs, for a free, one-hour webinar designed to help you plan for a website content migration. Attend this session to discover why web content migration planning should start from the perspective of quality. Learn why boxing—and unpacking—content can help us achieve desired results. And, find out why, unlike a house move, we often need to unpack the content during a content migration project.


      David Hobbs helps organizations that want higher-impact digital presences, especially those ready to take on silos and otherwise disconnected site visitor experiences. These types of complex, high-impact changes require early visioning and buy-in (a “build it and they will come” approach won’t work). David works with organizations on early strategy as well as how to achieve the content needed on the new site (including migration and rollout planning).

      David has a Master’s in Computer Science and started his career as a C programmer. Before the web took off, David lived in a mud hut in Chad working with trash-collection and water-distribution system community groups.

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    • Three steps to digital content success
      Three steps to digital content success Russell Parsons, News Editor, Marketing Week Recorded: Nov 13 2013 3:00 pm UTC 64 mins
    • Learn how to use technology to avoid the classic content marketing strategy traps.
      Content is king in the digital world, but what is a content strategy and does your brand need one? Join Sitecore solution partner Reading Room' Digital Consultant Jonathan Von Abo, to discover the ingredients needed for a successful content strategy and how to use the right technology to enable it.
      Looking at real-life examples, Reading Room will explore the benefits of personalising content for specific audiences, get to grips with the content management process from initial creation to long term management and marketing automation, and identify how to send the right communication through the right channel, at the right time.

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