Attribution is a key component to any successful display campaign. This is especially important when dealing with multiple display partners. Before planning your next (or first) campaign, think about how to set yourself up for success. That means thorough planning, proper tracking, and readable results. Pick the best mix of partners that will bring unique reach and ability to hit your goals. Consider using a third party ad server or (if PPC and/or social is already a part of your marketing mix) a cross-channel attribution service to help give credit where credit is due. And most importantly, make sure to monitor results during and after the campaign. How else can you make sure everything is performing well? Good planning and tracking will lead you there. All of this is for naught without good attribution.
Sean Nowlin has worked in the sales and marketing industry since 2000. Before joining PPC Associates in February 2012, he spent three years running display campaigns for Progressive Insurance, a top-10 digital advertiser. Sean’s display expertise consists of managing premium publisher relationships, ad networks, Demand Side Platforms, ad verification, and Online Behavioral Advertising compliance.
People now consume 38% of their media online. However local awareness budgets are still largely focused on non-interactive media such as TV, Radio, Billboards and Newspapers. Display banner advertising has gone through a renaissance in the past 18 months because of rapid technology advanced related to real-time bidded ad exchanges. Today there are more (about 10 billion) daily real time bidded display ad impressions sold than the number of daily US equity trades. However the sophisticated buying techniques required had meant that this type of advertising was only available to large national advertisers. This is changing. Come learn about how local advertisers can harness the power of exchange based display banner advertising to turbo boost their campaigns.Read more >
Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.
Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:
- The foundational concepts and terminology you need to know around the display ecosystem
- How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
- The difference between 1st, 2nd and 3rd party data
- The powerful combination that exists in pairing a DSP with a CDP
Ted Sfikas, Director of US Engineering, Tealium
Join 3Q Digital Account Director Joe Kerschbaum and Sr. Display Account Manager Sara Pfitzinger for a free 60min. webinar detailing best practices for coordinating SEM and display campaigns for maximum ROI. Joe and Sara will discuss strategies to help shape targeting, control and maximize traffic volume, develop ideal frequency caps, and more. Bring questions!Read more >
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
Engage your customers across the web! Join Chris Mann of Bizo as he discusses the value that display advertising can bring to your automated marketing campaigns by getting in front of your best customers when they are not visiting your website or social profiles.Read more >
Inheritance Tax - opportunities to reduce CAT pitfallsRead more >
Your online prospects are more distracted than ever before, whether spending time on social networks, email, or on a variety of other websites. How can today's marketers not only identify their best prospects, but also convert them into qualified leads and customers? Thanks to the new approaches available, today's marketers can now reach more of their precise target audiences online and drive new leads into the marketing funnel in innovative ways.
Join Jennifer Agustin, senior director of marketing at Bizo, as she explores how B2B marketers can use display advertising and the powerful technique of retargeting across their entire marketing mix—from email and search to social and display—to find the greatest number of targeted prospects online and convert these prospects into new customers
Attendees of the workshop will learn:
- Why finding target audiences online can be difficult and how to overcome this challenge
- Why display advertising makes sense for all businesses--from SMB to the enterprise
- How to use display advertising as a lead generation channel that provides lift across the entire marketing mix
- How to apply the technique of retargeting across all online channels, from website to social media, to nurture leads down the marketing funnel
- The key components of a successful display advertising campaign from creating compelling ad creative to measuring and optimizing results
Want to learn more about latest marketing technologies? Join Gabe Rogol, VP of of Media at Demandbase as he dicusses the evolution of display advertising, and how best-in-class marketeers are using display advertising across the customer journey.Read more >
An appalling 67% of all display ads are served to unintended targets, while buying groups at interested companies are served undifferentiated content with minimal effect. Modern marketers can do much better. In this session, we'll demonstrate the power of AdFocus, a new app that allows marketers to maximize advertising's impact by using information they've already captured to map specific ad creative and copy to their target company's stage in the buying process.Read more >
For more than a decade, search engine advertising has been a staple of the B2B marketer's demand generation arsenal, but it has been reported that marketing spend in display advertising is poised to overtake search by the end of 2015. The adoption of newer targeting and filtering technologies, as well as availability of better analytics tools have contributed to the growth of display. But why has it taken so long for display to take root in B2B?
In this webinar, you will learn:
• B2B online advertising preferences and how they are changing
• How IP-based identification works and what it means to targeting and re-marketing
• Intent-based vs. interest-based marketing and what it means to B2B
• Technology and tracking improvements and their impact on advertising ROI
The world of content delivery has changed. While paper remains an option for some (and is mandatory in some cases), electronic delivery systems are the choice for many. As display technologies become smaller (and are now both carry-able and wearable) and almost ubiquitous (screens in cars and home appliances) we have to rethink how we segment and organize our content so it can be displayed in its most effective manner on these different devices.
Join Scott Abel, The Content Wrangler, and his special guest, Charles Cooper, VP of the Rockley Group as he explains how you can design or update your content/localization strategy to take advantage of new and future content delivery systems.
Recently, as the number of patent infringement actions filed by foreign companies against Korean competitors has increased, Korean companies have responded aggressively with counteractions in multiple countries, frequently including Korea. Under this changing environment, the quality and size of the Korean patent portfolio plays a critical role in balancing the overall positions between the disputing parties.
With recent cases such as the Apple v. Samsung disputes, Osram v. LG Innotek & Samsung LED and the “Viagra case” between Pfizer and Hanmi Pharmaceutical, having a clear understanding of the South Korean legal framework and enforcement practice becomes crucial in successfully protecting your patent portfolio and other forms of IP rights.
Whether you, or your clients, face litigation in Korea, or will potentially be facing it in the future, this webinar will help you understand the essence of Korea’s legal framework, analyse different enforcement options, and give advice on effective counter-measures.
• James Nurton, managing editor, Managing IP (moderator)
• Mr. J. Kenneth Oh, vice president, head of IP division, LG Display Co., Ltd.
• Mr. Duck Soon Chang, partner, Kim & Chang
• Mr. Stephen T. Bang, partner, Kim & Chang
The webinar will focus on South Korea’s legal framework and patent enforcement practice, covering:
• Enforcement options in South Korea
• How to utilize the bifurcated court system
• Effective counter-measures to an invalidity defence
• Analysis and discussion of South Korea’s most notable patent infringement cases
The live audience will be able to ask questions of the speakers during the webinar, which will be in English and will last one hour.
Display advertising and webinars go together like peanut butter and chocolate - it's a combination that just works. Whether you are looking to promote your webinar programs pre-event or retarget your audience post event, there's an incredible opportunity for your brand to surround your audience with relevant messaging that improves the performance of your campaigns. Join us on March 21 to learn how BrightTALK is leveraging 1M display advertising impressions per month to engage audiences and deliver sales ready leads that convert to new customers
- Analyzing display advertising inventory across owned, earned, and paid sources
- Developing fresh and consistent creative strategy of offers
- Leveraging display advertising campaigns to drive webinar program registrations
- Retargeting webinar attendees to increase trial distribution and sales ready leads
- Measuring campaign performance with proper tracking and analytics
When diving into the deep end of display ad audience targeting, you can’t afford to waste time and resources on data that doesn’t matter. Join Digiday, YP, Rocket Fuel and the Mobile Marketing Association to learn which types of data perform best in each channel and at each step of the consumer journey and how local search can give your customers the final push to purchase. Plus, we'll break down industry case studies from major brands and agencies who are already putting relevant data to work.Read more >
Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?
In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:
Define the inbound marketing and sales funnel
Create effective ads to support your retargeting efforts
Identify where in the inbound methodology various forms of ads are most effective