Synopsis: Good email marketing has become increasingly dependent upon the ability to store and manipulate more relevant data about customer behaviour and by using efficient tools and methods to send highly personalised and automatic messages. Cloud storage technology takes these basic concepts to new heights by significantly increasing the amount and type of data that can be stored about customers, products and behaviour. That data, together with personalisation and email automation tools, can be used to create real-time 1-1 targeted messages faster than typical email marketing systems. In this presentation learn how big brands are using eCircle’s leading Cloud technology to maximise their ROI through clever email marketing.
1. Understanding Cloud storage technology
2. The future of Cloud Technology
3. Increasing ROI through intelligent email marketing
4. Getting the most from your eCRM strategy
In an ever-changing digital world, the inability of some brands to respond to consumer needs has caused many stalwarts of the high street to disappear …. This workshop will explore some of the ways in which companies can look at improving customer engagement both for today’s market and for the market of tomorrow.
Head of Sales Tom Bailey joined Teradata eCircle in 2010 and works with clients and prospects to bring Teradata eCircle's award-winning solutions to market and consults with a wide spectrum of marketers to propose effective digital strategies. He has over 10 years’ experience in digital technology for both in-house and agency solutions.
A number of case studies will be covered in this session