Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.
In this webinar, Liveclicker Co-Founder and VP Market Development, Justin Foster and AAA Senior Manager eBusiness, Nancy Weaver will discuss how AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways. Attendees will learn how to turn RealTime Email into RealTime Engagement.
The goal and purpose of the Partner Webinar series is to demonstrate the breadth of the partner ecosystem with Salesforce Marketing Cloud. We will highlight partners that have invested in the partnership with Salesforce Marketing Cloud, demonstrating use cases and customer success stories that have leveraged their solutions and services to build amazing marketing stories. The Salesforce Marketing Cloud has always been an open platform and we continue to invest in the platform to make it easy for partners to build on and implement to extend and augment the Marketing Cloud and the entire Salesforce Customer Success Platform.
Don’t miss this webcast if you are looking to or currently upgrading your Oracle Applications
This webcast will discuss:
• Strategies to help applications customers simplify, differentiate and innovate their investments through a pace layered architecture
• How to get started and implementation use cases with customer examples
Saint Gobain utiliza Informatica PIM para acelerar y mejorar la experiencia multicanal de sus clientes. Ron Kessels, director adjunto de comercio electrónico en Saint-Gobain habla de cómo llevar los productos al Mercado con mayor rapidez, creando simultáneamente oportunidades de venta cruzada.Read more >
As we continue to explore the ERP implementation process, we’re going to dive deeper into one technology solution you might consider for a successful ERP implementation. Join us as we discuss Oracle eBusiness Suite Release 12. You’ll want to join us if you’re:
• Thinking about upgrading to release 12
• On R12.1 and considering moving to R12.2
• Just looking for a little ‘positive sell’ to add to that budget request so you can fund your upgrade
Oracle eBusiness Suite Release 12 was defined as “The Global Business Release”. This doesn’t encompass just its geographic reach…the Suite is a comprehensive tool whose breadth and depth across industries and business functions is compelling for customers around the world.
During this session, participants will learn about:
• The changes to R12.2 including the foundational architecture improvements and financial enhancements
• How the strength of Financials Release 12 allows businesses to work globally - across applications, divisions and regions and the tools necessary to achieve that.
• Integration, data management and reporting
Oracle eBusiness Suite Release 12 makes it easier and less expensive for customers to implement, manage and scale global applications - ultimately improving the overall ownership experience.
Vital for teams who have to manage change and transformation activities in complex environments with enterprise systems (SAP, JD Edwards, Siebel, Peoplesoft, Oracle eBusiness, etc). A case study in how enterprise application discovery (Safyr) can be combined with Visio automation and infrastructure documentation (AssetGen). Reduce project risk, delays, cost overruns, individual overloads and improve your operational controls at the same time.Read more >
Omni-channel retailing, globalization, flash sales, social media campaigns and customer analytics are demanding more from eCommerce platforms than ever before. Successful eCommerce merchants must seriously consider whether it’s time to replatform their current eCommerce site in order to maintain a seamless shopping experience… or perhaps there’s another alternative.
Join guest speaker Lily Varon, Forrester Research, Inc. Researcher serving eBusiness & Channel Strategy Professionals, and Tony Barbagallo, Chief Marketing Officer of Clustrix on February 11th at 8:30 PST as they discuss:
•The current state of eCommerce Technology Investment and Platform Trends
•The challenges and pitfalls associated with the replatforming journey
•An alternative to replatforming, employed by nomorerack, an Internet Retailer Top 100 merchant
Added bonus! All attendees will receive the March, 2014 Forrester Report: 10 Pitfalls To Avoid During eCommerce Replatforming.
BrightTALK is hosting an engaging panel during which kasina, a strategic research and consulting firm, will sit down with senior e-business executives from Fidelity and Legg Mason to discuss the role of e-Business at Asset Management and Insurance companies.
This discussion will touch on select findings from kasina’s new study, entitled Insightful, Accountable and Profitable: Evolving the Role of E-Business. This study gives senior executives a range of detailed and insightful material that will steer their e-business initiatives through to the next stage of sophistication and effectiveness. Prepare yourself by reading the research and then hear how other leading asset management firms position their e-business teams.
- The Business Role of E-Business
- Generating and Applying Customer Insight
- Developing Key Business Partnerships
- Demonstrating Impact on Profitability
In this webinar Sucharita Mulpuru, Forrester VICE PRESIDENT, PRINCIPAL ANALYST SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS, will share "5 Things That Are Driving Shopper Expectations Today" helping your organization to be "Customer Ready".
1.Need for Speed: Expectations around delivery speed, innovations from companies like Amazon and Co.
2.The Price Competition: The economy, driving prices down.
3.M-Commerce: Mobile moments and the concept of continuous partial attention.
4.Connectivity: Fast connectivity and ubiquitous connections.
5.Customer Journey: The Ease of finding anything, anywhere, anytime. Seamlessly catalogued content.
Business and information leaders will learn from Sucharita’s experience as a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
For nearly 70 years, food retailing giant Hubert has supplied the food retail and food service industry with equipment and supplies through its sophisticated direct and mail order operation. But like other B2B organizations, Hubert’s customers are getting more and more sophisticated and demanding. So what happens when traditional direct sales oriented companies move offline customers online?
Join our special guests Andy Hoar, Senior Analyst Serving eBusiness & Channel Strategy Professionals with Forrester Research, and Mark Woodrow, Vice President of Marketing at Hubert Co. LLC as they tackle the topic of channel shift. The results of a recent Forrester survey on the positive outcomes of channel shift – presented in this webcast - may surprise you. Tune in to arm your organization with facts for shifting offline to online commerce.
Dr. Jim Hamill is a Reader in International Business in the Department of Marketing, University of Strathclyde; and Managing Director of The Hamill Consulting Group. An acknowledged expert on customer focused eBusiness strategies, Jim has delivered on a broad range of consultancy assignments around the World, with clients ranging from SME’s to ‘Blue Chip’ multinationals. Author of several books and numerous papers on International Business Strategy and Customer Led eBusiness; he has held Visiting Professorships or delivered Senior Executive Programmes in the US, Singapore, Hong-Kong, China, Norway, Italy, Lithuania, France and Iceland.Read more >