With 2018 in full swing, there’s never been a better time to refresh your email strategy, and consider new tools to help you increase your efficiencies and improve your results.
Our research shows that only 1% of organisations are using email to its full potential. We want to change that in 2018.
Join us on this live webinar to discover how to:
• Get smarter with email segmentation
• Enhance the customer journey
• Build personalised campaigns that resonate
• Sell while you sleep with email automations
• Easily report on your success.
Transactional emails are an integral part of any marketer’s email arsenal. They’re also one of the most neglected emails when it comes to design.
In our upcoming webinar, we teamed up with Really Good Emails to show you killer email design best practices and some examples of brands delivering transactional emails that are anything but boring.
Seats will go fast- sign up now! And if you can't make it to the live webcast, sign up anyways - we'll follow up the day after with the recording.
Email fraud preys on human nature—fear, the desire to please and more—to steal money and valuable information from employees, customers and business partners. It is a growing problem; but unlike most cyberthreats these socially engineered attacks seek to exploit people rather than technology.
Join this webinar to learn:
- Email Fraud Trends from 2017 and what to expect in 2018
- DMARC adoption and its implication on businesses in the new regulatory world
- Helpful tips to protect your business against Email Fraud!
While ransomware and other high profile, high volume attacks have made many headlines, email fraud has silently been attacking companies around the world. In 2017, over 80% of organizations experienced at least one email fraud attack. Email fraud attacks are low volume attacks that impersonate a person in authority to try and trick the victim into sending money or data out of the organization.
Join us and learn how attackers use email fraud to attack their victims and about the framework that can prevent these attacks for impacting your business.
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.
In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
-Maintain supporter engagement throughout long fundraising campaigns
-Increase the percentage of supporters submitting their donations
-Increase email engagement and personalisation throughout campaigns
In this webinar, email marketing expert Tamara Gielen will discuss 7 proven email marketing tactics that B2B marketers should use to drive more conversions for their campaigns.Read more >
Welcome emails are one of the best opportunities to build a lasting relationship with a customer. They have among the highest open and read rates, which gives them the potential to be highly impactful. But the stakes are high — you can gain or lose a customer in that initial contact.
This webinar will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
Email has proven to be an effective channel in terms of ROI, but the challenge is getting your emails opened and read in your customer's crowded inbox. How do you ensure you're sending out your most effective messaging? Proper A/B testing allows you to test and determine which components within your emails will perform best.
Movable Ink and Really Good Emails have joined forces to bring you everything you need to know about A/B testing to improve your bottom line. In this webinar, you'll learn:
* Why A/B testing is so important
* What email A/B testing best practices you should follow
* Which elements of your email you should be testing
* What impact a test can have (and what it means when you don't see any winner)
* Which email creative and copy elements are winning
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
In this 60-minute webinar, Pillsbury’s Cathie Meyer and Kroll’s Erik Rasmussen will detail how and why your organization’s best friend in email can quickly turn into your worst enemy. They will discuss ways you can build better security into your email processes and detail the legal and technical best practices of “email hygiene.”
You will learn:
• Why and how criminals try to compromise business and organizational emails
• How they profile targets for maximum impact
• What technical tools and scams they use to gain access into systems
• What legal issues exist and how you can address a changing legal landscape
• How you can improve your protection and response capabilities
Email security presents unique and sometimes complex challenges, and no system can be 100% failsafe, but you can vastly improve your organization’s ability to defend itself through specific processes and approaches. In this webinar, you will learn strategies and processes you can implement, so your organization can enjoy the full benefits of email while reducing risks.
• Cathie Meyer, Senior Counsel, Pillsbury
• Erik Rasmussen, North American Practice Leader, Cyber Security and Investigations, Kroll
Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services. That means welcome emails are prime real estate for educating new prospects about your business and for encouraging them down the path toward becoming a customer. The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Infusionsoft, a leading provider of sales and marketing software for small businesses, have teamed up for this e-book on crafting effective welcome emails.Read more >
Online criminals used to favor scattershot campaigns that relied on emailing hundreds of people in the hopes of tricking even a few of them into clicking on malicious attachments. These days, however, businesses face a new threat as ever more-calculating attackers conduct extensive research to craft carefully worded emails designed to emulate the CEO, CFO or other key executive.
These emails, known as email fraud or business email compromise (BEC), are fast exploiting perceptual weak spots by adopting executives' identities in emails pressuring employees into sending sensitive files or wiring large sums of money to a bank account.
Recent FBI figures suggest the attacks are costing victims an average of $US130,000 per incident and cost more than $US2.3 billion worldwide. Furthermore, it is difficult if not impossible to get the money back.
Please join the Australian Federal Police, CERT Australia and Proofpoint for a webinar to discuss the emerging threat and strategies for defending against it. Over the course of the session, you will learn:
· How cybercriminals craft Email Fraud messages and where they get their information
· How to help executives hide the information that cybercriminals may be using to shape Email Fraud
· Why your current email filtering solution may struggle to keep up, and what technologies can help in the fight against Email Fraud campaigns
· What kind of business controls can be put in place to protect against Email Fraud manipulations
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
Stop Sophisticated Email Threats by Leveraging one of the World’s Largest Global Intelligence Networks
Email continues to be the #1 threat vector for targeted and advanced attacks. The ubiquity of email and the widespread adoption of traditional email security solutions has led attackers to move beyond basic spam and phishing emails to more targeted and sophisticated attacks to infiltrate an organization.
Join Symantec’s Jane Wong, Sr. Director, Product Management,Gateway Security Group and Nirav Shah, Email Security Product Marketing Manager to learn:
- How Symantec can help your organization uncover, stop and respond to sophisticated email attacks while providing the deepest level threat intelligence.
Whether you are thinking of getting started with email automation or looking to step up your existing email automation this session guides you through everything you should know to creating a successful automation strategy.
· Why automation projects fail and avoiding the pitfalls
· Picking perfect triggers
· Mapping content with the decision funnel
· When and how to use lead scoring
· Three proven trigger campaigns
Join us on November 4th at 8:00 am PST for our second event of The Road to a Secure Email Channel series, “Uncovering the Blind Spots with DMARC Data,” In this event, John Wilson, Email Security Expert at Agari will dive into everything you need to know about how to set up a DMARC policy and how you can use the data it provides to get more visibility into your entire email channel. Joining him will be Brett McDowell, Executive Director of the Fast IDentity Online (FIDO) Alliance and former PayPal security leader, who will share his experience of setting up DMARC at PayPal and how it helped him uncover blind spots he had in his email channel so he could prevent threats from ever being delivered to his customers.Read more >
Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.
Design is not just a designer’s job. It can be a brand’s key differentiator.
We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!
You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
Triggered email campaigns deliver the highest ROI and have the highest open and clickthrough rates - if executed well. In this webinar, Tamara Gielen will discuss 5 key things you need get right to make your automated email campaigns wildly successful.Read more >
Join Jessica as she breaks down what it takes to create actionable email content. She'll cover the new rules of email promotions, what the customer wants to see in their inbox, best practices for A/B testing, and the 4 must-haves for a successful email.Read more >
Get yourself online for an exclusive look at the findings of our study into how marketers use email. Is email still the heart of a marketing mix that works? And is email an ROI winner or loser for marketers?Read more >