In this webinar, email marketing expert Tamara Gielen will discuss 7 proven email marketing tactics that B2B marketers should use to drive more conversions for their campaigns.Read more >
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
Whether you are thinking of getting started with email automation or looking to step up your existing email automation this session guides you through everything you should know to creating a successful automation strategy.
· Why automation projects fail and avoiding the pitfalls
· Picking perfect triggers
· Mapping content with the decision funnel
· When and how to use lead scoring
· Three proven trigger campaigns
Join us on November 4th at 8:00 am PST for our second event of The Road to a Secure Email Channel series, “Uncovering the Blind Spots with DMARC Data,” In this event, John Wilson, Email Security Expert at Agari will dive into everything you need to know about how to set up a DMARC policy and how you can use the data it provides to get more visibility into your entire email channel. Joining him will be Brett McDowell, Executive Director of the Fast IDentity Online (FIDO) Alliance and former PayPal security leader, who will share his experience of setting up DMARC at PayPal and how it helped him uncover blind spots he had in his email channel so he could prevent threats from ever being delivered to his customers.Read more >
In today’s competitive marketplace, who isn’t looking to stand out and trump the competition? For digital marketers, maximizing ROI is critical. But standing out in a crowded inbox and capturing the attention of busy consumers is difficult.
So how do you boost your email programs to crush your competition? Join us on this exclusive webinar to learn how hundreds of leading brands are seamlessly integrating the Salesforce Marketing Cloud platform with the power of the Return Paths Data Cloud to gain the advantage by reaching the right inbox, with the right message, at the right time. The result? Better relationships, more responses, and increased revenue.
Triggered email campaigns deliver the highest ROI and have the highest open and clickthrough rates - if executed well. In this webinar, Tamara Gielen will discuss 5 key things you need get right to make your automated email campaigns wildly successful.Read more >
Join Jessica as she breaks down what it takes to create actionable email content. She'll cover the new rules of email promotions, what the customer wants to see in their inbox, best practices for A/B testing, and the 4 must-haves for a successful email.Read more >
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain an evolutionary edge on your competition?
The good news: you don't have to have a goliath budget or be a prodigy coder to implement some genuinely cool email programs. Join us to learn about:
· Behavior-based email triggers
· Automated email drip programs
· Adding cinemagraphs, embedded media, and interactive features
· Responsive design - why it's under-used, and why you need it
· Hyper-targeting with dynamic content
Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.Read more >
Tim Watson's webcast covers 6 key trends in Email marketing using examples to show practical techniques you can use to boost the value from your Email marketing in 2014.
It's part of several talks in the Digital Marketing Priorities 2014 Summit on BrightTALK on the 10th December 2014.
Do you struggle to create a successful Christmas email strategy in time to take full advantage of the festive opportunities? Struggle no more! Attend this webinar and we will help you plan accordingly and get ahead of your competitors. Ho, ho, ho!
- Identify Christmas opportunities and how this will affect your overall email strategy
- Create engaging and unique content to make your emails worth opening
- Use behavioural data & make the most of product marketing during Christmas
- Produce highly personalised and targeted emails to stand out from the crowd