Looking at an email subscribe form, you may think it takes very little effort to get it right. But this is an area where a lot of retailers are going wrong.
Our research shows:
• 54% of retailers don’t even list the benefits to signing up to their emails
• 87% of brands are hiding the signup below the fold
Watch this on-demand webinar to learn:
• How to make your forms GDPR compliant
• The dos and don'ts of email subscribe forms
• Practical ways to optimise your forms to increase conversion rates.
Open and clicks are nice, but if you’re like most organizations it’s revenue generated that pays the bills and keeps the doors open. Join us for this session on advanced online metrics and analysis to learn how to calculate and apply quantitative metrics to help you improve the effectiveness – and profitability -- of your email program.
Topics we’ll cover include (but are not limited to):
• Acquisition process abandon rate
• Mobile v. desktop view rate
• Revenue per email sent
• Verifying Statistical Significance
• Value of an email address
You’ll leave with a slew of new quantitative tools you can start using right away to help you evaluate and improve the performance of your email marketing program.
The title says it all - learn about key tactics to optimise conversion for e-Commerce and RetailRead more >
GDPR is here. And email marketing will never be the same again! Or will it?
Watch this on-demand webinar to learn what changes for email marketing and how we can prosper in a post-GDPR world.
• How GDPR will impact your email marketing
• How to grow your email list in a compliant manner
• How to ensure your subscribe forms are compliant and optimised for conversions.
Learn from real-life examples of brands who are getting it right and practical advice on how you can ensure GDPR isn’t holding back your marketing.
In this webinar, email marketing expert Tamara Gielen will discuss 7 proven email marketing tactics that B2B marketers should use to drive more conversions for their campaigns.Read more >
With 2018 in full swing, there’s never been a better time to refresh your email strategy, and consider new tools to help you increase your efficiencies and improve your results.
Our research shows that only 1% of organisations are using email to its full potential. We want to change that in 2018.
Join us on this live webinar to discover how to:
• Get smarter with email segmentation
• Enhance the customer journey
• Build personalised campaigns that resonate
• Sell while you sleep with email automations
• Easily report on your success.
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.Read more >
.Personalised, event-triggered emails typically get the highest response of all types of marketing emails. If your business uses email for communicating with prospects and customers, then there is definitely a way you can use email to sense and respond as your audience interacts with you.
Dave will show you examples and best practices for the many use-cases for behavioural emails. With more and more companies now having behavioural email programmes in place Dave will also look at approaches to optimise these emails.
As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.
In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
In this practical webinar, you will learn our predictions on the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioural email marketing, including:
- Recovery campaigns - ideal for retail, travel, and eCommerce brands
- Re-engagement campaigns
- Email and website personalisation
- Cross selling and upselling using product recommendations
- Real time content including social proof, weather maps and dynamic images
Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.Read more >
Email marketing is a powerful channel. It can be very effective in driving ROI when executed well, but sometimes your campaigns simply don’t work as well as you’ve anticipated. There are many factors that can impact the results of your email campaigns. In this session, Tamara will cover the seven most common reasons why email marketing campaigns don’t work – and what you can do about it.Read more >
Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…Read more >
With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.Read more >
A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand.
Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact.
This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.
It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers!
Sign up to to learn:
• How you could recover subscribers who didn’t re-consent
• What campaigns you can send without consent
• Why a reduced list size can be a great opportunity
• The three areas you need to prioritise for ongoing success
• Tactics and quick wins you can implement today
You should attend if you:
• Are facing a reduced email list after a re-consent campaign
• Have a lack of confidence in the consent you have
• Need to grow your marketing database
• Are looking for inspiration on how to engage your current subscribers
• Want to drive better email marketing results today and in the future
The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.
In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
-Maintain supporter engagement throughout long fundraising campaigns
-Increase the percentage of supporters submitting their donations
-Increase email engagement and personalisation throughout campaigns
Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.
David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David Daniels – CEO & Founder, The Relevancy Group
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
The day is well and truly over where we as marketers could afford to ignore the rising usage of emails being read on mobiles. In this session sponsored by dotMailer, Kath Pay of Plan to Engage, shares tips, tricks and best practices on how to build email templates that render well and can be actioned easily, on mobile devices.Read more >
In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing can have on your email marketing programmes.
You will learn about:
Improving the odds of your emails being noticed, read and your offers converted
Developing creative that will improve your click through and conversion rates
Amplifying your email campaigns with social media
Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
And much more!
Whether you are thinking of getting started with email automation or looking to step up your existing email automation this session guides you through everything you should know to creating a successful automation strategy.
· Why automation projects fail and avoiding the pitfalls
· Picking perfect triggers
· Mapping content with the decision funnel
· When and how to use lead scoring
· Three proven trigger campaigns
Event-triggered emails typically generate a huge return on investment because once they are set up, they run automatically and don't require a lot of on-going work. In this session, Tamara will discuss the five most important event-triggered email campaigns you need to implement.Read more >