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    • ITSPmagazine chats with Marian Merritt, Lead for Industry Engagement NICE/NIST
      ITSPmagazine chats with Marian Merritt, Lead for Industry Engagement NICE/NIST Marian Merritt, Lead for Industry Engagement NICE/NIST Recorded: Feb 11 2017 4:55 pm UTC 4 mins
    • ITSPmagazine meets up with Marian Merritt, Lead for Industry Engagement at NICE/NIST during AppSec California, to discuss diversity and education. Some of the main points covered during our chat:

      - With less than 11% of ethnic diversity and less than 10% of women in the cybersecurity field, diversity is one of the strategic goals in the National Initiative for CyberSecurity Education (NICE).

      - NICE has community-based approaches to get more people aware of cybersecurity careers, leveraging the local community education opportunities and getting them in touch with employers.

      - Raising awareness about security is something that every citizen needs to take upon themselves for their own personal safety but also their children's safety.

      - The day you get hacked or the day you get breached is far too late to then consider security.

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    • Good vs. great mobile engagement: getting the opt-in
      Good vs. great mobile engagement: getting the opt-in Lucy Tesseras (Marketing Week), Alyssa Meritt (Urban Airship), Neel Banerjee (Urban Airship) Recorded: Dec 16 2015 3:00 pm UTC 57 mins
    • What separates mobile innovators from firms ticking the mobile box? It’s simple: ongoing customer engagement. The first key is getting customers to opt-in to notifications. On average, they are four times more engaged with apps and retained at double the rate of opt-out users. Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.

      In this Marketing Week webinar join Alyssa Merrit, head of strategic consulting at Urban Airship, and Neel Banerjee, senior product manager at Urban Airship, to learn if you are ahead, behind or (shudder) simply average in this webinar that will address key questions:

      • How do my engagement rates compare to peers?
      • What’s the difference between average and top performers?
      • Are notification opt-in rates remaining steady?
      • What are the top 10 tips to improve opt-in rates?

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    • Employee Engagement Survey Best Practices (HRCI & SHRM Credit)
      Employee Engagement Survey Best Practices (HRCI & SHRM Credit) Christian Nielson, Principal Consultant, DecisionWise Recorded: Sep 28 2017 5:00 pm UTC 61 mins
    • Receive HRCI and SHRM credit for attending.

      During this webinar we’ll share the best methods for preparing, administering, and rolling out the results from your employee engagement survey based on over 20 years of experience conducting surveys around the world. We’ll also identify the most common mistakes organizations make when conducting an employee engagement survey and how to avoid them.

      During this webinar we will cover the following topics:

      6 anchor questions that measure employee engagement
      How to achieve high participation
      Ensuring confidentiality to collect honest feedback
      3 common survey administration mistakes
      Effective ways to roll out the results
      Training managers to conduct action planning meetings
      Holding leaders accountable to improve engagement

      About the Presenter: Christian Nielson is a Principal Consultant at DecisionWise and leads a team of consultants who conduct engagement surveys for clients around the world. He is an expert on how to conduct employee surveys and get the most from the results.

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    • Customer Engagement: Why Your Customers May Not "Like" You
      Customer Engagement: Why Your Customers May Not "Like" You Heidi Thorne, Promotional Products Marketing Expert, Author and Speaker Recorded: Aug 15 2013 4:00 pm UTC 46 mins
    • If a customer or prospect clicks the Like button on your Facebook page, are they engaged? Maybe. Maybe not. Yet today's marketers are often obsessed with artificial metrics that don't translate into sales.

      In this session, we'll discuss:

      - What is customer engagement?
      - Does customer engagement differ from that on social media?
      - What metrics can be used to measure engagement?
      - What tools can be used for customer engagement?
      - Can customers be disengaged and still create revenue for you?

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business through social media and online marketing.

      Heidi is a promotions expert, speaker and author of 6 books including:
      - Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business
      - Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (how to promote your company) and MessagingMarketing.com (social media and mobile marketing how to) blogs.

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    • Taming data: How marketers turn data into real ROI
      Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 5:00 pm UTC 61 mins
    • Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

      In this webinar, you will learn:
      * Key considerations when deciding to build versus buy a customer data platform
      * How companies are taking advantage of CDPs for more relevant communications
      * How data science can improve marketing efficacy
      * The trends and market factors driving the need for customer data platforms

      Speaker Panel:
      * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
      * David Raab, Analyst and Founder at The Customer Data Platform Institute
      * Jeff Hardison, VP of Marketing at Lytics
      * Stewart Rogers, Analyst-at-Large, VentureBeat

      Sponsored by: Lytics

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    • Your CRM Isn't a Silver Bullet: Customer Engagement Strategies That Work
      Your CRM Isn't a Silver Bullet: Customer Engagement Strategies That Work Julie Mohr, Marie Ruzzo, and Erica Marois (moderator) Recorded: Sep 14 2017 6:55 pm UTC 60 mins
    • With an affinity for smartphones and messaging apps, consumers are changing the way they engage with businesses. Customers are more demanding, highly informed, and communicate with brands on a variety of platforms. As this behavior drives to an increasingly digital experience, businesses are struggling to keep pace.

      Businesses have looked to their CRM platforms to get closer their customers, but customer engagement cannot be achieved through CRM alone. Businesses need a more robust strategy to connect and keep pace with the new era of customer engagement.

      In this webinar, we discuss how to:

      * Create personalized experiences to engage customers on a new level
      * Leverage AI to deliver exceptional customer support
      * Empower agents to support more complex interactions and retain customers

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    • Winning New Opportunities with Sales Engagement Data
      Winning New Opportunities with Sales Engagement Data Anthony Iannarino Recorded: Sep 12 2017 6:00 pm UTC 42 mins
    • Forrester reports that less than 10% of sales leader have confidence in their sales activity data...that is a BIG problem for sales organizations. Sales leaders must be sure they are equipping their organizations with the proper tools to effectively measure the impact of their interactions with prospects in order to increase pipeline and close more deals.

      But how can sales teams be sure that the content and communications they're using with prospects is landing in a way that will garner next-step commitment and progress deals? In this webinar, sales leader Anthony Iannarino will demonstrate how to leverage sales engagement data to gain more commitments from prospect interactions to move deals forward.

      You'll gain actionable insight from this webinar, including:

      -How to uncover new decision makers and bring them into the conversation
      -How to effectively craft compelling follow-ups to gain prospect commitments
      -How to measure the efficacy of your content during outreach

      About Anthony Iannarino:
      Anthony Iannarino is a renowned speaker, author, and sales leader. He travels the world educating people on sales best practices. He was named one of Forbes' Top 30 Social Salespeople in the World and is continuously shaping the conversation of what works and what doesn't in sales.

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    • Using Recognition to Drive Engagement – A Best Practice Guide with Scotiabank
      Using Recognition to Drive Engagement – A Best Practice Guide with Scotiabank James Marsh, HRreview; Erik Finch, Achievers; Ramón Edilio Vargas, Scotiabank Recorded: Jun 29 2017 1:00 pm UTC 65 mins
    • Is your company looking to align employees with business goals and success, and fuel a culture of recognition and innovation to drive business outcomes? Join Erik Finch, Sr. Director of Field Operations, Achievers, and Ramón Edilio Vargas, Director Global Employee Recognition, Scotiabank as they discuss using recognition to build engagement and results.

      In this webinar, we will:
      •Demonstrate the powerful link between recognition and engagement
      •Share valuable insight into how recognition can be used to align employees with the corporate values and business goals that impact your bottom-line results
      •Talk you through case studies that show how to implement effective engagement programmes
      •Give you the opportunity to ask your questions to our experts and client advocates

      Who should attend?
      •Managers looking for ideas on how to improve employee engagement and performance;
      •Executives who want to learn more about the top driver of employee engagement, employee recognition, and how to implement or improve a company-wide recognition programme
      •IT professionals looking for answers on how to maximise current technology and add engagement to the mix

      If you are looking for ideas on how to improve employee engagement and performance or want to learn more about the top driver of employee engagement, employee recognition, and how to implement or improve a company-wide recognition programme, then this webinar shouldn’t be missed.

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