ITSPmagazine meets up with Marian Merritt, Lead for Industry Engagement at NICE/NIST during AppSec California, to discuss diversity and education. Some of the main points covered during our chat:
- With less than 11% of ethnic diversity and less than 10% of women in the cybersecurity field, diversity is one of the strategic goals in the National Initiative for CyberSecurity Education (NICE).
- NICE has community-based approaches to get more people aware of cybersecurity careers, leveraging the local community education opportunities and getting them in touch with employers.
- Raising awareness about security is something that every citizen needs to take upon themselves for their own personal safety but also their children's safety.
- The day you get hacked or the day you get breached is far too late to then consider security.
With all the numbers and statistics that pass across executives’ desks, it’s no wonder the employee engagement score feels like one drop in a very large ocean.
But it’s not. Employee engagement is a business measure like no other.
No matter what your legacy issues may be, or what your employee engagement results have been in the past, it is possible to create a highly engaged workforce quickly, easily and without disproportionate investment in time, money or technology.
Engagement is NOT an annual survey. Engagement is frequent, relevant and meaningful feedback and recognition. And the right tools will deliver exactly this. In this webcast, we will share 4 reasons to improve employee engagement as well as tips to get you started.
What separates mobile innovators from firms ticking the mobile box? It’s simple: ongoing customer engagement. The first key is getting customers to opt-in to notifications. On average, they are four times more engaged with apps and retained at double the rate of opt-out users. Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.
In this Marketing Week webinar join Alyssa Merrit, head of strategic consulting at Urban Airship, and Neel Banerjee, senior product manager at Urban Airship, to learn if you are ahead, behind or (shudder) simply average in this webinar that will address key questions:
• How do my engagement rates compare to peers?
• What’s the difference between average and top performers?
• Are notification opt-in rates remaining steady?
• What are the top 10 tips to improve opt-in rates?
Free HRCI & SHRM Credit.
It’s nearly impossible to get traction around employee engagement initiatives without the support of the CEO and senior leadership team. During this presentation, we’ll provide tips and share case studies that not only show how to get senior leadership to “bless” engagement initiatives, but to drive them.
During this webinar we will cover:
•How to talk about employee engagement with your senior leadership team
•How to position the objectives of employee engagement
•How to be bold without risking your reputation
•How to navigate the politics of employee engagement
•What to do if you have tried and it didn’t work
Receive HRCI and SHRM credit for attending.
During this webinar we’ll share the best methods for preparing, administering, and rolling out the results from your employee engagement survey based on over 20 years of experience conducting surveys around the world. We’ll also identify the most common mistakes organizations make when conducting an employee engagement survey and how to avoid them.
During this webinar we will cover the following topics:
6 anchor questions that measure employee engagement
How to achieve high participation
Ensuring confidentiality to collect honest feedback
3 common survey administration mistakes
Effective ways to roll out the results
Training managers to conduct action planning meetings
Holding leaders accountable to improve engagement
About the Presenter: Christian Nielson is a Principal Consultant at DecisionWise and leads a team of consultants who conduct engagement surveys for clients around the world. He is an expert on how to conduct employee surveys and get the most from the results.
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.Read more >
If a customer or prospect clicks the Like button on your Facebook page, are they engaged? Maybe. Maybe not. Yet today's marketers are often obsessed with artificial metrics that don't translate into sales.
In this session, we'll discuss:
- What is customer engagement?
- Does customer engagement differ from that on social media?
- What metrics can be used to measure engagement?
- What tools can be used for customer engagement?
- Can customers be disengaged and still create revenue for you?
Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business through social media and online marketing.
Heidi is a promotions expert, speaker and author of 6 books including:
- Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business
- Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants
She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (how to promote your company) and MessagingMarketing.com (social media and mobile marketing how to) blogs.
Digital disruption is creating opportunities and very real challenges for businesses large and small. Industry leaders understand that connecting with customers through the best digital experiences is key to competing in today’s marketplace. And laying the foundations for how those connections will evolve is even more critical to creating opportunities tomorrow. Hear from Akamai about the disruptive trends and digital innovations that will make you a customer engagement Jedi master.Read more >
Reaching employees is harder than ever! Employee communications are not getting through because they’re competing with more than 280 messages every day.
Getting employees to engage with their benefits, let alone pay attention, isn’t just an email exercise. Employers need a marketing strategy to drive real engagement with benefits. It’s a journey and mentality that many leading employers are now adopting.
Listen to Samantha Goldman, Head of Consumer Marketing at Castlight Health and learn a simple framework to get started on marketing benefits.
This webinar covers:
• The marketing basics
• How marketing can be applied to benefits
• Tips and tactics to quickly get started
Investor obligations do not end at the point where investment decisions are made. We use in-depth engagement dialogue to encourage investee companies to improve performance and move towards best practice in the management of ESG issues. Matthias Beer, Associate Director in BMO Global Asset Management’s Governance and Sustainable Investment Team will explain how active engagement forms part of a comprehensive responsible investment strategy and will show case studies illustrating its potential and limitations.Read more >
Learn how customers and Microsoft Retail Stores are successfully executing on new customer engagement modelsRead more >
Learn how customers and Microsoft Retail Stores are successfully executing on new customer engagement modelsRead more >
Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.
In this webinar, you will learn:
* Key considerations when deciding to build versus buy a customer data platform
* How companies are taking advantage of CDPs for more relevant communications
* How data science can improve marketing efficacy
* The trends and market factors driving the need for customer data platforms
* Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
* David Raab, Analyst and Founder at The Customer Data Platform Institute
* Jeff Hardison, VP of Marketing at Lytics
* Stewart Rogers, Analyst-at-Large, VentureBeat
Sponsored by: Lytics
Want employees to engage more with their benefits? Then you’ll need to meet them where they are — on their smartphones. Join featured speakers Jonathan Rende, Chief R&D Officer at Castlight Health, and Ruta Raju, Castlight’s Senior Director of User Experience & Design, to learn how mobile is changing the rules of engagement.
The rise of mobile offers tremendous opportunities for employers who are looking for a better way to reach and engage employees. This webinar will address:
✓ Why leveraging mobile is critical to engaging today’s employees
✓ What makes or breaks a great mobile benefits app
✓ Tips for benefit leaders in creating an effective mobile strategy
✓ A sneak peak at Castlight’s all-new mobile app
Engage employees by overcoming communication overload.
Join featured speakers Gordon Harman, VP Global Benefits of global power management company Eaton, and Jessica van der Wal, Head of User Growth, Castlight Health to learn how Eaton achieved a whopping 87% employee engagement rate by following Employee Engagement Fundamentals. This webinar will address:
• Which incentives are proven to really motivate employees
• How (and why) to enlist execs as program cheerleaders
• What tools to use for a smooth, seamless employee experience
• How to keep employees engaged over the long haul
Once a policy is written, how should you get employees engaged? GRC Pundit, Michael Rasmussen discusses best practices in policy awareness and communication. You’ll learn:
• The role of training and ramification
• The policy portal—building an interactive employee experience for policy management
• Getting employee questions answered
• Attestations, read and understood, certifications
• How technology enables employee engagement on policy
With an affinity for smartphones and messaging apps, consumers are changing the way they engage with businesses. Customers are more demanding, highly informed, and communicate with brands on a variety of platforms. As this behavior drives to an increasingly digital experience, businesses are struggling to keep pace.
Businesses have looked to their CRM platforms to get closer their customers, but customer engagement cannot be achieved through CRM alone. Businesses need a more robust strategy to connect and keep pace with the new era of customer engagement.
In this webinar, we discuss how to:
* Create personalized experiences to engage customers on a new level
* Leverage AI to deliver exceptional customer support
* Empower agents to support more complex interactions and retain customers
Forrester reports that less than 10% of sales leader have confidence in their sales activity data...that is a BIG problem for sales organizations. Sales leaders must be sure they are equipping their organizations with the proper tools to effectively measure the impact of their interactions with prospects in order to increase pipeline and close more deals.
But how can sales teams be sure that the content and communications they're using with prospects is landing in a way that will garner next-step commitment and progress deals? In this webinar, sales leader Anthony Iannarino will demonstrate how to leverage sales engagement data to gain more commitments from prospect interactions to move deals forward.
You'll gain actionable insight from this webinar, including:
-How to uncover new decision makers and bring them into the conversation
-How to effectively craft compelling follow-ups to gain prospect commitments
-How to measure the efficacy of your content during outreach
About Anthony Iannarino:
Anthony Iannarino is a renowned speaker, author, and sales leader. He travels the world educating people on sales best practices. He was named one of Forbes' Top 30 Social Salespeople in the World and is continuously shaping the conversation of what works and what doesn't in sales.
Engagement - Insight Investment Summer Update - July 2017Read more >
Working with over 700 companies across a number of industries has given Culture Amp a unique view on trends in employee engagement, organizational design, company culture, leadership and management.
In this webinar, we'll be looking at the differences across these trends for companies at varying maturation phases, specifically in the tech industry.
* What does the data say about commonly held beliefs on startups?
* What are the challenges startups face at different stages of VC funding?
* How do we mitigate them from impacting overall culture?
From Series A through IPO or Acquisition, we'll uncover how companies evolve between funding rounds.
Is your company looking to align employees with business goals and success, and fuel a culture of recognition and innovation to drive business outcomes? Join Erik Finch, Sr. Director of Field Operations, Achievers, and Ramón Edilio Vargas, Director Global Employee Recognition, Scotiabank as they discuss using recognition to build engagement and results.
In this webinar, we will:
•Demonstrate the powerful link between recognition and engagement
•Share valuable insight into how recognition can be used to align employees with the corporate values and business goals that impact your bottom-line results
•Talk you through case studies that show how to implement effective engagement programmes
•Give you the opportunity to ask your questions to our experts and client advocates
Who should attend?
•Managers looking for ideas on how to improve employee engagement and performance;
•Executives who want to learn more about the top driver of employee engagement, employee recognition, and how to implement or improve a company-wide recognition programme
•IT professionals looking for answers on how to maximise current technology and add engagement to the mix
If you are looking for ideas on how to improve employee engagement and performance or want to learn more about the top driver of employee engagement, employee recognition, and how to implement or improve a company-wide recognition programme, then this webinar shouldn’t be missed.