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    • 5 key customer engaging email segments to automate
      5 key customer engaging email segments to automate Kath Pay, CEO, Holistic Email Marketing Recorded: Aug 10 2017 1:00 pm UTC 48 mins
    • Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.

      Join us for this webinar, and you’ll discover:
      * 5 often-missed customer segments to automate that will deliver the results you need
      * The right questions to ask when investigating your data
      * How to turn your insights into engaging programs

      About Kath Pay:
      Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
      Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

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    • How to Make Engaging Video
      How to Make Engaging Video Guy Larcom, Instructional Designer, TechSmith Recorded: Jul 19 2017 3:00 pm UTC 61 mins
    • More than 80% of all marketing communications are predicted to be visual by 2018, and social video generates 1200% more shares than text and images combined. That’s a lot of competition for marketers to fight for customer’s attention. How can you make sure you don’t squander precious views once you get them?

      Join me, Scott Abel, The Content Wrangler, with my special guest, Guy Larcom, an Instructional Designer at TechSmith, where he designs and develops tutorials, educational videos, marketing videos, writes documentation, and blogs about visual communication.

      Through research, experimentation, and testing, he has learned some of the best ways to create engaging videos and some of the things that make videos less engaging. But it’s not just about making engaging videos. Knowing the best ways to distribute your content plays a big role, too. In this session, Guy will share what he has learned about creating engaging video content, how to add human elements to keep videos feeling genuine, tips on how to get your content to your audience, and how you can avoid viewer drop offs during your videos.

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    • ESG Quarterly: Engaged and Engaging
      ESG Quarterly: Engaged and Engaging Hosted by Jessica Ground, Global Head of Stewardship Recorded: Feb 1 2017 4:00 pm UTC 39 mins
    • Join Schroder's ESG Team for this new webinar series aimed at bringing you the Team's latest research highlights. This session, we will present the findings from our Global Investor Study related to ESG, including which counties and demographics are most engaged, and what challenges does this create for investors. Next, we will turn to our recent Global ESG engagement activity and run through our recent research on US Corporate Governance trends, with insights into our pre 2017 AGM season engagement topics. Finally, we will discuss our cutting-edge research on the Emerging Markets where we have been doing some focused work engaging on bribery and corruption.

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    • Create more engaging financial wellness solutions
      Create more engaging financial wellness solutions Katy Gibson, VP Product Management, Envestnet | Yodlee Recorded: Apr 6 2017 5:00 pm UTC 61 mins
    • For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them.

      Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty.

      To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event!

      In this webinar, the panelists will discuss:
      * Pivoting the drivers of change and the evolution of PFM in banking
      * How to improve customer interaction with financial wellness solutions
      * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications
      * Driving customer loyalty and engagement with the next wave of financial wellness solutions

      * Katy Gibson, VP Product Management, Envestnet | Yodlee
      * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai
      * Colin Walsh, CEO and Co-founder, Varo Money
      * Evan Schuman, Moderator, VentureBeat

      Register today!

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    • Monologue to Dialogue: Engaging and Collaborating with Your Audience
      Monologue to Dialogue: Engaging and Collaborating with Your Audience Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo Recorded: Nov 16 2016 6:00 pm UTC 61 mins
    • Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

      On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

      These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.

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    • The Science of Engaging Webinar Presentations
      The Science of Engaging Webinar Presentations Susannah Shattuck, Content Marketing Manager at Prezi and Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: May 18 2016 4:00 pm UTC 52 mins
    • Webinars are a powerful tool for engaging prospects and filling the sales funnel, and their increasing popularity amongst B2B marketing and sales teams is a testament to this. However, developing effective presentations for your online audience is easier said than done. When delivering remote presentations, speakers are often competing with email, social media, YouTube and the likes. So, how do you get your key message to resonate with your audience in an engaging, persuasive, and memorable way in this era of perpetual digital distraction?

      In the age of Big Data, this is where science comes in. Research has shown that there are numerous tactics to take your webinar presentations to the next level.

      In this session, Susannah Shattuck, Content Marketing Manager at Prezi, and Dallas Jessup, Content Marketing Manager at BrightTALK, will narrow down the must-implement tactics and discuss:
      - How to be a more persuasive presenter - backed by science;
      - Sure-fire ways to ensure your message is ingrained into your audience’s brains;
      - Why you should focus on visuals and stories for revenue generating webinar presentations.

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    • Create engaging customer journeys in 4 simple steps​
      Create engaging customer journeys in 4 simple steps​ Ashley Joyce and Kizzy Burton Recorded: Apr 27 2016 1:00 pm UTC 34 mins
    • Imagine if you could visually drag and drop segments of customers into useful groups such as unengaged, high spenders and loyal customers, then automate the most targeted and relevant message to each group? You can!

      Join Ashley Joyce and Kizzy Burton (Account Managers at Pure360) to:

      - Discover how you can easily collate multiple data sources into a central hub

      - Learn how to explore your data and build engaging customer journeys

      - See how we enabled numerous customers send highly targeted, automated campaigns

      Pure360 Customer Intelligence is a data intelligence and lifecycle automation solution that enables marketers to better understand their customers and then action behaviour across multiple channels. Attend the webinar to learn how you could benefit!

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    • Building Engaging Websites and Digital Experiences
      Building Engaging Websites and Digital Experiences Stefan Tornquist, VP Research, Econsultancy Recorded: Apr 30 2015 4:00 pm UTC 61 mins
    • It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

      Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

      - Challenges of connecting to digitally-empowered customers
      - Methods of engagement through customer experience mapping
      - Challenges and opportunities in building great digital experiences
      - Case studies showcasing best practices in engaging digital experiences

      For more info, visit: http://www.dnnsoftware.com/

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    • Engaging Your Employees
      Engaging Your Employees Eugenie Biddle, NS&I and Jess Hardy, The Team Upcoming: Nov 8 2017 10:00 am UTC 45 mins
    • It is estimated that disengaged employees cost the UK economy £64bn through lost productivity, poor service delivery, and reduced discretionary effort. So consider the impact employee engagement makes to your bottom line, human and financial resources. What could be the positive impact engaged employees have on operational performance and profit? How can you leverage a compelling employer brand to ensure you attract the right talent for the right jobs? And how do you use internal communications to effectively inform, engage and inspire employees to thrive?
      Getting the brand right on the inside of the business will help maximise the brand on the outside. But it requires strategy and tactics to work together in harmony to create an employer brand consisting of loyal internal brand ambassadors, which in turn will have a positive effect on your company.

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    • 3 Success Strategies for Effectively Engaging Hourly Employees
      3 Success Strategies for Effectively Engaging Hourly Employees Sharlyn Lauby Recorded: Dec 2 2015 7:00 pm UTC 59 mins
    • Organizations spend a lot of time, effort and resources identifying and hiring the best employees. The last thing they want is to lose that investment – whether it’s because a disengaged employee leaves OR because a disengaged employee stays. It’s time for organizations to create dedicated engagement strategies for their workforce.
      Employee engagement is not a one-size-fits-all strategy. Join the Findly team and Sharlyn Lauby, author of the blog HR Bartender on Wednesday, December 2 at 11am PDT / 2pm EDT as we discuss how to create an engagement strategy for your hourly workforce. The webinar will cover:

      •The bottom-line benefits of making engagement a business priority
      •How using talent networks can create candidate engagement
      •3 strategies for engaging your hourly employees
      •Steps for creating an engagement strategy

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    • Machine Learning Analytics for Engaging Consumers and Limiting Risk in Finance
      Machine Learning Analytics for Engaging Consumers and Limiting Risk in Finance Rodrigo Fontecilla,Vice President and Global Lead for Analytics, Unisys & Maria Allen, Senior Director & Global Head, Unisys Upcoming: Oct 11 2017 6:00 pm UTC 60 mins
    • Unisys advises banks, non-bank lenders, insurers, and payments providers developing data management and artificial intelligence capabilities. This webinar will showcase client examples applying machine learning and predictive analytics to optimize consumer engagement, identify fraud and cyber security risks, and bring new capabilities to credit modeling.

      About the Speakers:
      Rodrigo Fontecilla is vice president and global lead for analytics for Unisys Federal Systems, where he leads all aspects of software development, system integration, mobile development, and data management focused on the federal government. Rod is responsible for providing leadership, coordination, and oversight on all IT solutions, emerging technologies, and IT services delivery to the federal government. He has more than 25 years of professional experience in the capture, design, development, implementation, and management of information management systems delivering mission-critical IT solutions and has an extensive background and expertise in cloud computing, mobile development, social media, enterprise architecture, data analytics, SOA-based solutions, and IT governance.

      Maria L. Allen is Senior Director and Global Head of Unisys' Financial Services Portfolio Solutions. In this role, Maria is responsible for building new products and services across all regions, platforms and channels ensuring that solutions and services are delivered in a way that enable our clients to meet their strategic goals and objectives.

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