According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:
• Why events accelerate the sales process
• How social and mobile tools are changing event interaction
• Common mistakes in event planning (and how to avoid them)
• The right ways to attract and capture leads at events
• Winning strategies to better measure event ROI
National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.
During this webinar, you will learn how to:
- Scale your event program by standardizing your event campaigns and increasing operational efficiencies
- Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
- Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
- Deliver repeatable results from your event program
James Huddleston, Sr. Director of Product Marketing -- Certain
Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
Learn top tips on how to capture data and buying signals to increase attendance and use lead and engagement scoring to generate revenue from our presentation: How to Build a High-Converting Event Experience with Event Automation. VP of Marketing at Certain, Kristen Alexander, and Demand Generation Specialist, Beki Scarbrough, will cover the benefits of utilizing Event Automation before, during, and after the event.Read more >
B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?
During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.
Join this webinar to learn:
- Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
- Four top ways marketers are digitizing their in-person events, resulting in new business value
- How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
- How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less
Dealertrack has a very large presence at one major event a year: National Automotive Dealers Association Connect Conference (NADA), which attracts 22,000 attendees annually. NADA allows serves primarily as a sales show for Dealertrack, allowing them to connect their sales and leadership team directly to their customers through product demos and meetings, and to close deals during the show. This year, Dealertrack’s booth spanned almost 10,000 square feet, containing 64 demo stations and 15 meeting rooms.
In order to meet its sales goals for NADA 2016, Dealertrack had three primary goals for their calendar and appointment management process and system. They needed to deliver a highly efficient check-in process at the show to ensure that guests were quickly registered, scheduled into an available demo station, and delivered to their meeting location.
Certain and Expo Logic partnered with Dealertrack to develop a customized solution which enabled them to successfully cut down check-in for scheduled appointments to 30 seconds and walk-in appointments to 60 secs. More importantly, they met their sales quota.
What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating highly targeted marketing campaigns doesn’t have to be time-intensive, difficult work. We’ll show you how to implement these types of campaigns in minutes at our Oracle Eloqua User Group. Take a look at our Oracle Eloqua User Group recording and we’ll provide you with marketing shortcuts and best practices to maximize the efficiency of your event marketing workflow.Read more >
Events matter. Join Heidi as she breaks down the modern conference and what you need to do as a brand to be successful at them.
She’ll cover how in-person engagement can drastically change your future pipe, as well as, your existing customers’ experience with your brand. Including, what events do for your brand image, the challenges every business faces at events, and Marketo’s success secrets.
Knowledge of how to build and optimize an online events demand generation program is becoming increasingly valuable as more and more organizations realize these programs' impact on revenue. Join VMware in this webcast as they discuss this topic and explore the different types of online events they are using to supplement their face-to-face events, campaigns, and other traditional marketing programs.
- Developing an online events program that supports your sales cycle
- Exploring different types of online events, including webcasts and virtual conferences
- Increasing registrant volume
- Improving registrant quality
- Converting more registrants to attendees
- Measuring the results that matter
Following the recent economic downturn and the need to do more for less, an increasing number of event organisers and corporate brand marketers are leveraging digital media to enhance the value of their events. Coupled with a workforce that has been ‘born digital’ who place equal value on both virtual and physical interaction, now is the time to embrace virtual events.
During this webcast we will explore the multiple reasons why online events should form part of your marketing strategy, along with five key factors to staging or hosting a virtual event.
Creating digital content is easy and affordable if you capitalize on the resources available to you at physical events. Taking advantage of these opportunities to create dynamic content multiplies ROI for event sponsors and lets you integrate events with other key elements of your marketing strategy. Join ESET and BrightTALK as we discuss effective strategies for closing the gap between physical events and digital marketing.
- Lessons learned from Q1 2012 video production projects
- Leveraging the content and effort behind conferences for complimentary demand generation and marketing campaigns
- Closing the gap between physical events and content marketing
- Ideas and best practices to consider as we look at upcoming events
Jeremy Duncombe, Director, Legal & General Mortgage Club, provides an update to one of this year's flagship mortgage events including some high profiled confirmed guest speakers.Read more >
Legal & General Mortgage Club Live promotional video. Jeremy Duncombe, Director, Legal & General Mortgage Club shares more details around the forthcoming event.Read more >
There's an increasing need for marketers to demonstration clear ROI through their online event programs. Doing so requires a strategy far beyond running a web-cast every month. Join David Pitta, BrightTALK Demand Generation Manager and Product Evangelist, for this 30-minute overview of how to generate demand, build nurturing campaigns, and score leads with online events.
•Building a technology stack that automates communications between disparate systems
•Developing a content strategy that naturally develops nurturing tracks
•Engaging a lead management and scoring process that provide rich sales intelligence
How can you ensure that your investment in a conference or face-to-face event engages as large an audience as possible? Bring your event online with a mix of live webcasting, event highlights and thought leadership interviews. Find out how BrightTALK Studios helped MarketCounsel do exactly that.Read more >
Marketers and marketing departments are under increasing
pressure to deliver more sales leads and more qualified leads. Business-to-business marketing events have traditionally been a lucrative source of quality sales leads when expertly planned and executed. In this webcast, Marketing Options International will explore these topics and provide best practice advice and guidance.
Most successful B2B companies have implemented tactical marketing strategies; some have a search marketing strategy, some have social media strategy, but what about an online events strategy? Webinars are one of the most effective methods of distributing information to business professionals and companies. As we begin to look ahead to 2011, there’s a great opportunity to improve the performance of event programs by creating or refining the strategy. Join David Pitta, BrightTALK’s Evangelist, as he discusses what you should think about when crafting your online events strategy and how you can develop an online events program to fit your business needs.
•Mapping content and audience to build community, awareness and generate demand
•Using multiple event channels to move your prospects through the buying cycle
•Implementing proper lead profiling and scoring across your event strategy
•Tracking the success of your event programs and refining your event strategy
Across the globe B2B marketers leverage the power of in-person events to drive demand and bookings. But after all that bandwidth and budget spent, are marketers really maximizing their opportunities? Video and rich media need to be integrated into all phases of event marketing to make the most of the investment.
Join the BrightTALK Academy to learn how to turn a live event into a long-tail, lead acquisition engine that drives engagement long after the brick and mortar doors close.
This session will cover:
- Leveraging rich media to increase engagement
- Best practices for live streaming, video production and social media to drive buzz and engagement during an event
- How to repurpose content from a live event to maximize exposure
Twitter is more than a hot news item; it’s a perfect place for marketers to build a community of people interested in what their company does. Online events complement this medium by providing an opportunity for discussion pre-event, during, and post event. Join David Pitta and Kathryn Kilner with BrightTALK’s Online Events Academy as they discuss the techniques used to generate discussion throughout the event lifecycle.Read more >