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    • Online + Offline: Use In-person Events & Content Experiences to Engage Prospects
      Online + Offline: Use In-person Events & Content Experiences to Engage Prospects Alexandra Gibson, CMO, Event Farm; Shannon Dougall, VP Marketing, Uberflip Recorded: Jun 8 2017 4:00 pm UTC 46 mins
    • A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.

      Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:

      - How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
      - Which types of content work best at different points throughout the buyer's journey
      - How online content and in-person events can work together to fully engage your audience

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    • Managing the Complexity of Event Staff Scheduling
      Managing the Complexity of Event Staff Scheduling Ash Oliver, Event Staff Scheduling Consultant & Evangelist Recorded: Mar 23 2017 5:00 pm UTC 47 mins
    • Every event has unique communication and staffing requirements. From vendors, staging, security, food service, volunteers, staff – coordinating people and schedules is deceivingly complex.

      Large events are a logistical challenge that requires the participation of hundreds, and sometimes thousands, of individuals. How can you reduce human error? How can you improve staff or volunteer communication and onboarding? How can you reduce the chaos of last-minute logistical updates, and “game day” communications?

      Benefit from insights we’ve gained through working with hundreds of large event clients including Burning Man, SXSW, and SIFF.

      This previously recorded webinar is available on demand.

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    • How to Supercharge Your Lead Generation with Events
      How to Supercharge Your Lead Generation with Events Alex Rolfe, Senior Manager, Event Solutions, Cvent Recorded: Apr 23 2015 6:00 pm UTC 35 mins
    • According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

      • Why events accelerate the sales process
      • How social and mobile tools are changing event interaction
      • Common mistakes in event planning (and how to avoid them)
      • The right ways to attract and capture leads at events
      • Winning strategies to better measure event ROI

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    • How National Instruments Automated Marketing for 1,700 Events
      How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Recorded: Mar 1 2017 6:00 pm UTC 29 mins
    • National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

      During this webinar, you will learn how to:

      - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
      - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
      - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
      - Deliver repeatable results from your event program

      James Huddleston, Sr. Director of Product Marketing -- Certain
      Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments

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    • 5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue
      5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain Recorded: Nov 3 2016 5:00 pm UTC 45 mins
    • B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?

      During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.

      Join this webinar to learn:

      - Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
      - Four top ways marketers are digitizing their in-person events, resulting in new business value
      - How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
      - How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less

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    • Dealertrack Increases Appointments by 25% at Their Largest Event of the Year
      Dealertrack Increases Appointments by 25% at Their Largest Event of the Year Steve Arentzoff, Senior Director of Marketing at Dealertrack Recorded: Nov 16 2016 6:00 pm UTC 4 mins
    • Dealertrack has a very large presence at one major event a year: National Automotive Dealers Association Connect Conference (NADA), which attracts 22,000 attendees annually. NADA allows serves primarily as a sales show for Dealertrack, allowing them to connect their sales and leadership team directly to their customers through product demos and meetings, and to close deals during the show. This year, Dealertrack’s booth spanned almost 10,000 square feet, containing 64 demo stations and 15 meeting rooms.

      In order to meet its sales goals for NADA 2016, Dealertrack had three primary goals for their calendar and appointment management process and system. They needed to deliver a highly efficient check-in process at the show to ensure that guests were quickly registered, scheduled into an available demo station, and delivered to their meeting location.

      Certain and Expo Logic partnered with Dealertrack to develop a customized solution which enabled them to successfully cut down check-in for scheduled appointments to 30 seconds and walk-in appointments to 60 secs. More importantly, they met their sales quota.

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    • Digitalisierung voranbringen - Webinar 4: IT Monitoring, Analytics & Event Mgmt
      Digitalisierung voranbringen - Webinar 4: IT Monitoring, Analytics & Event Mgmt Klaus Holthaus, Technical Consultant, HPE Software Recorded: Jun 28 2017 12:00 pm UTC 56 mins
    • Laut einer aktuellen Umfrage von Gartner haben 42% der CEOs mit der digitalen Transformation ihres Unternehmens begonnen *. Nach dem Thema Wachstum folgen IT-Themen auf Platz 2 der meist genannten Prioritäten. Damit ist klar, welchen Stellenwert die IT einnimmt, noch vor klassischen Themen wie Produktverbesserung oder Kundenservice. Für diese Transformation benötigen Unternehmen gut funktionierende IT-Organisationen und leistungsfähige IT-Infrastrukturen. Dafür bedarf es eines modernen IT Operations Management, das einfach, schnell und transformativ ist.

      In dieser kostenfreien Webinar-Reihe erörtern unsere Experten gemeinsam mit Ihnen, wie ein erfolgreiches IT Operations Management heute möglich ist und stellen Ihnen Lösungen von Hewlett Packard Enterprise (HPE) Software vor, mit denen Sie den Übergang gestalten können.

      Webinar 4: IT Monitoring, Analytics & Event Management
      Um die digitale Transformation zu gestalten und gleichzeitig die Kontinuität des laufenden IT-Betriebs sicherzustellen, ist ein konsolidiertes IT-Monitoring unabdingbar, welches sowohl die gegenwärtige IT als auch neue Technologien erfasst. Nur so kann der IT-Betrieb gewährleisten, dass die Transformation auch wirklich einen Mehrwert für das Unternehmen bringt.

      Erfahren Sie in diesem Webinar, wie Sie durch den zentralen Einsatz der HPE Operations Bridge den Zustand Ihrer gesamten IT-Umgebung serviceorientiert erfassen, korrelieren und analysieren können; unabhängig davon, ob Ihre IT-Services aus physischen oder virtuellen Plattformen bereitgestellt werden, aus der Cloud oder über Container. Damit können Sie sich auf die wirklich für Ihr Business relevanten Ereignisse in Ihrer IT konzentrieren. Mit der HPE Operations Bridge erzielen Sie automatisiert die Servicequalität, die das digitalisierte Business von Ihnen erwartet.

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    • Industrial Internet Security in Action -- Interoperable IIoT Event Monitoring
      Industrial Internet Security in Action -- Interoperable IIoT Event Monitoring Terrence Barr, Electric Imp; Nisarg Desai, Globalsign; Andrew Ginter, Waterfall Security Solutions Recorded: Apr 18 2017 5:00 pm UTC 62 mins
    • Industrial Internet Security in Action --
      Interoperable IIoT Security Event Monitoring
      (Inlcuding a preview of security interop demo at Hannover Messe)

      With the rise of the Industrial Internet of Things and Industrie 4.0, manufacturers are adding more connected devices and sharing operation data with IT systems within their own factories and businesses, and they are extending information exchange across their entire value chain. This increased digitization offers a host of benefits to businesses, partners, suppliers and customers. But such connectivity must not itself put sensitive equipment at risk. Security is important within a single manufacturers’ plants, and across every participant in the value chain. Since there is no single, homogeneous security environment, multiple companies and systems that need to work together.

      -How a strong Identity and Root-of-Trust forms the foundation of IoT Security

      -How to securely connect systems from the operational domain (OT), to become more accessible to the information technology (IT) domain.

      -How to implement end-to-end security from device to cloud

      -How 24 IIC Members will demonstrate secure, interoperable IIoT event monitoring at Hannover Messe

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