Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.
This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains how to design for targeted lead generation by walking participants through the first phase of a Player's Journey: The Discovery Phase. Yu-kai will address questions like, “How and where did users find your product and why would they want to try it out?” Yu-kai will further introduce other elements of the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for targeted lead generation.Read more >
Gamification drives behaviour if we tap into the intrinsic motivators of our target audience.
Attend this webinar where An Coppens, L&D professional, author, speaker & game changer will tackle the following:
-Learning how to really understand your audience
-Using that knowledge and having it reflect in your design
-Engaging the audience
-Being able to continuously surprise and delight your customers
-Turn your audience into loyal customers who come back for more
While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any experience.
Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques.
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification.Read more >
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.Read more >
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.Read more >
Would you like to improve sales performance, grow your active pipeline, increase calls made and meetings booked? Would you like to increase logging of new contact information and improve the overall usage of your CRM?
Gamification for Salesforce can help you do just that by fostering teamwork, collaboration, and a healthy level of competition within your sales organization that will ultimately boost the performance of your sales team.
During this webinar you will see a live demonstration of NewVoiceMedia Motivate working alongside Salesforce Sales Cloud and NewVoiceMedia ContactWorld for Sales.
You will learn how to:
- Analyze personality types and design incentives that will reward sales reps in a way that will energize them most
- Run team competitions with incentives to drive performance
- Increase sales performance through interactive, real-time leaderboards, alerts, recognition and comparisons
- Use gamification techniques to encourage your inside sales team to make more calls and engage more prospects over the phone