Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.
But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
Lead generation is a constant pain point for marketers tasked with feeding sales teams. With growing lead quotas, marketers rarely have the opportunity to revisit strategies and optimize their programs. This results in one-time, siloed, lead buys that generate poor turn for the business and are a strain on marketing budgets.The purpose of this presentation will be to help move your lead generation team away from chasing monthly and quarterly lead quotas and toward building a strategy that focuses on audience acquisition, lead qualification and opened opportunities.
In this webinar we’ll cover:
- Evaluating your community based on your paid, earned and owned reach
- Optimizing your audience acquisition and sales-ready qualification
- Using the right mix of paid media for reaching your lead gen goals
The information in this presentation is compiled from the data and experience of BrightTALK’s Audience Business team, which is charged with engaging 1.5 million B2B professionals on the platform and driving lead gen programs for over 150 clients.
Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.
What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.
Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.
Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.
Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.
Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:
-The most effective channels modern marketers are using
-How to implement emerging strategies, including social demand generation and account-based marketing
-Utilizing new data sources to personalize your outreach with prospects
-The most important metrics to track
-How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017
We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.
The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
•Handle objections from Sales on lead quantity and quality
•Define the hand-off point from Marketing to Sales
•Utilize different tactics to deliver more leads faster to our sales team
•Select KPIs to make sure that lead quality is on-par from different lead sources
Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.
This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.
We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?
We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.
- Implementing a consistent and complete data capture system
- Developing a content strategy that communicates your story
- Drafting an event schedule that delivers repeatable results
- Creating automated nurturing tracks for live and on demand attendees
- Measuring the effectiveness of your online events
Looking for an easy tool for Lead Generation? Want to search and analyze online jobs and turn them into usable data? You can with Jobfeed! See for yourself the advantages of this huge online job database. The advanced search technology and detailed up-to-date knowledge of the job market makes Jobfeed a valuable information source, analysis resource and acquisition tool.
Jobfeed helps you discover:
• Companies who are hiring
• Hard-to-fill jobs
• Staffing need of prospects
• Competitor behavior
• Labor market intelligence
Anthony Gillham will discuss key performance drivers of the Creation and Generation portfolios, as well as provide a market update.
Participant Dial In Number(s):
+44 (0) 20 3003 2666 - Standard International Access
0808 109 0700 - UK Toll Free
1 866 966 5335 - USA Toll Free
Introducing Endpoint Security for the Cloud Generation Video (2 mins)
Advanced Single Agent Endpoint Seucirty - Multi layer defense protects both traditional and modern endpoints stopping them from getting in however they attack.
Review of Symantec Endpoint Security for the Cloud Generation (2 min video)
Adam Bromwich, SVP, Engineering discusses how our Integrated Cyber Defense Platform consolidates functionality, both on prem and in the cloud, by sharing capabilities and telemetry to solve complexity
Marketers are judged by two things: leads, and ultimately revenue. To achieve their lead goals, companies need to build measurable, consistent, opportunity-producing demand gen programs. Some demand generation programs have succeeded beyond their wildest expectations while many others have failed. Sales and marketing guru Matt Heinz has seen it all and will share secrets that he has seen work time and time again.Read more >
The Next Generation Firewall (NGFW) market is one of the largest and most mature security markets. You might expect that the seventh iteration of an NSS Labs NGFW Group Test would prove that leading vendors were catching all attack traffic. However, the test results tell a different story. Most vendors missed evasions which contributed to four products receiving a Caution rating. This webinar will step through the test methodology and group test results. Make sure to watch and find out how your NGFW did.Read more >
Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.
But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate new leads and engage with my leads at scale?
In this presentation, Socedo will discuss best practices for using social media listening to generate new leads and to follow-up with leads in real-time to accelerate your pipeline. Learn how to:
•Use social media keywords and organic engagement to trigger actions such as an alert to your sales team, an automated email with a relevant piece of content, an invite to an event, and more.
•Use social media data to ensure accurate lead scoring model
Join us for an introduction to demand generation and learn how demand gen drives sales and marketing alignment, as well as some key tools and tactics for running successful demand gen programmes.Read more >
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.
Watch this webinar to learn what effective content marketing looks like.
Lead generation is so old school...
Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.
In this webinar, you will learn:
- How to make LinkedIn ads work for your company
- How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
- How to build relationships that benefit your bottom line
- How to avoid old school tactics that people keep trying even though they simply don't work anymore
Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.
Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:
- Why the most effective demand generation machines go beyond just inbound marketing alone.
- Marketo’s approach to generating demand for its product and services.
- Tips for testing and optimising your demand generation programs.
- Best practices for measuring and analysing demand generation performance
Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today.
Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016.