Hi [[ session.user.profile.firstName ]]
Sort by:
    • Legendary Lead Generation Strategies for Proven Revenue Growth
      Legendary Lead Generation Strategies for Proven Revenue Growth Daniil Karp, Global Audience Business; Kaitlin Stich, Demand Generation at BrightTALK Recorded: Jul 17 2014 4:00 pm UTC 50 mins
    • Lead generation is a constant pain point for marketers tasked with feeding sales teams. With growing lead quotas, marketers rarely have the opportunity to revisit strategies and optimize their programs. This results in one-time, siloed, lead buys that generate poor turn for the business and are a strain on marketing budgets.The purpose of this presentation will be to help move your lead generation team away from chasing monthly and quarterly lead quotas and toward building a strategy that focuses on audience acquisition, lead qualification and opened opportunities.

      In this webinar we’ll cover:

      - Evaluating your community based on your paid, earned and owned reach
      - Optimizing your audience acquisition and sales-ready qualification
      - Using the right mix of paid media for reaching your lead gen goals

      The information in this presentation is compiled from the data and experience of BrightTALK’s Audience Business team, which is charged with engaging 1.5 million B2B professionals on the platform and driving lead gen programs for over 150 clients.

      Read more >
    • Demand Generation: Leading the Market in 2016
      Demand Generation: Leading the Market in 2016 Julian Buhagiar, SVP of Engineering at BrightTALK Recorded: Jan 20 2016 4:00 pm UTC 41 mins
    • Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.

      What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

      Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.

      Read more >
    • The Essential Pieces of Your 2017 Demand Generation Plan
      The Essential Pieces of Your 2017 Demand Generation Plan Robert Pease Recorded: Oct 25 2016 4:50 pm UTC 60 mins
    • Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:

      -The most effective channels modern marketers are using
      -How to implement emerging strategies, including social demand generation and account-based marketing
      -Utilizing new data sources to personalize your outreach with prospects
      -The most important metrics to track
      -How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017

      Read more >
    • How to Handle Your Sales Team’s Objections on Lead Quality
      How to Handle Your Sales Team’s Objections on Lead Quality Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Oct 25 2016 10:05 pm UTC 48 mins
    • We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.

      The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
      •Handle objections from Sales on lead quantity and quality
      •Define the hand-off point from Marketing to Sales
      •Utilize different tactics to deliver more leads faster to our sales team
      •Select KPIs to make sure that lead quality is on-par from different lead sources

      Read more >
    • Demand Generation Starts With Data
      Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 11:00 am UTC 46 mins
    • Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

      This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

      We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

      We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.

      Read more >
    • A Blueprint for Online Event Demand Generation
      A Blueprint for Online Event Demand Generation David Pitta, Demand Generation Manager Recorded: Mar 31 2011 5:00 pm UTC 33 mins
    • As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.

      TOPICS COVERED:
      - Implementing a consistent and complete data capture system
      - Developing a content strategy that communicates your story
      - Drafting an event schedule that delivers repeatable results
      - Creating automated nurturing tracks for live and on demand attendees
      - Measuring the effectiveness of your online events

      Read more >
    • Best Practices for Using Social Listening to Generate Leads and Accelerate Sales
      Best Practices for Using Social Listening to Generate Leads and Accelerate Sales Adam Hutchinson, Demand Generation Manager at Socedo Recorded: May 25 2016 3:45 pm UTC 55 mins
    • Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.

      But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate new leads and engage with my leads at scale?

      In this presentation, Socedo will discuss best practices for using social media listening to generate new leads and to follow-up with leads in real-time to accelerate your pipeline. Learn how to:

      •Use social media keywords and organic engagement to trigger actions such as an alert to your sales team, an automated email with a relevant piece of content, an invite to an event, and more.
      •Use social media data to ensure accurate lead scoring model

      Read more >
    • Optimising Your Demand Generation - From Strategy to Execution
      Optimising Your Demand Generation - From Strategy to Execution Ray Coppinger, Senior Online Marketing Manager EMEA at Marketo Recorded: Jun 18 2015 9:00 am UTC 47 mins
    • Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

      Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

      - Why the most effective demand generation machines go beyond just inbound marketing alone.
      - Marketo’s approach to generating demand for its product and services.
      - Tips for testing and optimising your demand generation programs.
      - Best practices for measuring and analysing demand generation performance

      Read more >
    • How to align your marketing for smarter demand generation and stronger ROI
      How to align your marketing for smarter demand generation and stronger ROI Alex Gill, senior director, Harte Hanks Recorded: Jan 27 2016 3:00 pm UTC 45 mins
    • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

      How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

      The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

      This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

      This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

      •Gain insights into the changing approach of B2B organisations when buying products/solutions
      •Learn how to design and execute demand generation that delivers results in this new buying paradigm
      •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
      •Understand the pitfalls to avoid
      •Plan the steps needed to improve your own marketing and sales for smarter demand generation

      Read more >
    • Defining the Ideal Customer Profile for Lead Generation
      Defining the Ideal Customer Profile for Lead Generation Ardath Albee, Kerry Cunningham & Barbara Giamanco Recorded: Sep 20 2016 8:00 pm UTC 63 mins
    • How well do your understand your ideal buyer?

      As sales and marketing becomes more complex, creating a successful lead generation strategy means you first make time to figure out who you're marketing and selling to.

      Defining the profile of your ideal buyer focuses your sales and marketing efforts on generating high quality sales leads through targeted messaging at various stages in the buyer’s journey.

      Join this webcast to learn:
      •Why defining the ideal customer profile is the first step in lead generation
      •What the 5 steps are to creating an ideal customer profile
      •How to create sales and marketing messaging to support each profile type
      •Which questions to ask during the process
      •How to tailor your approach before someone buys, during the buying process, and after a purchase is made

      Join Ardath Albee, B2B Marketing Strategist and CEO Marketing Interactions, Inc., Kerry Cunningham, Senior Research Director at Demand Creation Strategies, and Barbara Giamanco, CEO of Social Centered Selling for this all-about-lead-gen webinar!

      Read more >
    • Streamlining Your Lead Generation with BrightTALK [EMEA]
      Streamlining Your Lead Generation with BrightTALK [EMEA] Andrea Goodkind, Senior Marketing Manager, BrightTALK Recorded: Jan 19 2016 10:00 am UTC 39 mins
    • A robust lead gen engine is at the core of any successful marketing programme. Generating, nurturing and closing prospects can be a tedious, herculean task for any marketer not equipped with the proper tools.

      BrightTALK connects you with your best prospects to scale your pipeline success. In this seminar, we’ll discuss how BrightTALK can help you generate better quality leads through:
      - Demand creating videos and webinars
      - Enriched, targeted lead data to identify better prospects
      - Automated features to drive audience and save your team time
      - Access to over 4 million professionals that are 2x more engaged than the industry standard

      Zerto found that their sales lifecycle was much shorter and that the webinar leads converted 40% better than using other methods. DNN saw an increase of over 400 leads to their database a month, and Limelight Networks increased their webinar pipeline contribution by 101% through BrightTALK. Join us on January 19th to find out why BrightTALK is a must have lead generation tool for any B2B marketer.

      Read more >
    • Streamline Your Lead Generation with BrightTALK
      Streamline Your Lead Generation with BrightTALK Dallas Jessup, Content Marketing Manager, BrightTALK Recorded: Jan 14 2016 6:00 pm UTC 35 mins
    • A robust lead gen engine is at the core of any successful marketing program. Generating, nurturing and closing prospects can be a tedious, herculean task for any marketer not equipped with the proper tools.

      BrightTALK connects you with your best prospects to scale your pipeline success. In this seminar, we’ll discuss how BrightTALK can help you generate better quality leads through:
      - Demand creating videos and webinars
      - Enriched, targeted lead data to identify better prospects
      - Automated features to drive audience and save your team time
      - Access to over 4 million professionals that are 2x more engaged than the industry standard

      Zerto found that their sales lifecycle was much shorter and that the webinar leads converted 40% better than using other methods. DNN saw an increase of over 400 leads to their database a month, and Limelight Networks increased their webinar pipeline contribution by 101% through BrightTALK. Join us on January 14th to find out why BrightTALK is a must have lead generation tool for any B2B marketer.

      Read more >