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    • Legendary Lead Generation Strategies for Proven Revenue Growth
      Legendary Lead Generation Strategies for Proven Revenue Growth Daniil Karp, Global Audience Business; Kaitlin Stich, Demand Generation at BrightTALK Recorded: Jul 17 2014 4:00 pm UTC 50 mins
    • Lead generation is a constant pain point for marketers tasked with feeding sales teams. With growing lead quotas, marketers rarely have the opportunity to revisit strategies and optimize their programs. This results in one-time, siloed, lead buys that generate poor turn for the business and are a strain on marketing budgets.The purpose of this presentation will be to help move your lead generation team away from chasing monthly and quarterly lead quotas and toward building a strategy that focuses on audience acquisition, lead qualification and opened opportunities.

      In this webinar we’ll cover:

      - Evaluating your community based on your paid, earned and owned reach
      - Optimizing your audience acquisition and sales-ready qualification
      - Using the right mix of paid media for reaching your lead gen goals

      The information in this presentation is compiled from the data and experience of BrightTALK’s Audience Business team, which is charged with engaging 1.5 million B2B professionals on the platform and driving lead gen programs for over 150 clients.

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    • Getting it right with sales and marketing automation - a how-to guide
      Getting it right with sales and marketing automation - a how-to guide Phil McGuin, Director of Demand Generation, Stickyeyes Recorded: Nov 1 2017 12:30 pm UTC 57 mins
    • As marketers we’re increasingly pushed to bring in ever increasing leads and help the sales team nurture these leads thorough a sales funnel to conversion. But how on earth can you make this a reality?

      Join us on our webinar as we take you through the process for building a strategy that can work with your timescales, resource and business pressures including:

      - What an ideal automation strategy should look like
      - A review of the key automation features and how to build each step into your strategy
      - Understanding and mapping your strategy to your customer buying journey
      - What collateral you’ll need to help drive success
      - How to work with your sales team to improve engagement

      We’ve worked with brands in both B2C and B2B spaces, implementing all the major automation platforms so, our webinar will give you an unbiased viewpoint on the path of least resistance and the process steps that will provide you with the most likely success.

      Meet our presenter:
      With over 15 years’ experience in the areas of online marketing and performance based lead generation he leads the lead generation strategy for Stickyeyes and it's clients. Phil has experience working across all major automation platforms ensuring seamless integration between lead generation, marketing and sales teams.

      He has worked both client and agency side for a range of sectors including public sectors bodies such as European Parliament and European Commission and has extensive experience in the private sector as the Head of Marketing for an enterprise software provider as well as the Director of Marketing for one of the UK’s first online higher education and training providers.

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    • Demand Generation: Leading the Market in 2016
      Demand Generation: Leading the Market in 2016 Julian Buhagiar, SVP of Engineering at BrightTALK Recorded: Jan 20 2016 4:00 pm UTC 41 mins
    • Demand Generation is a pinnacle concept of marketing, and drives customer awareness and interest in new products and services. Efficient and balanced demand generation programmes address new markets, promote new product features, build significant interest and hype, generate PR, and help with re-engaging customers.

      What sets demand generation apart from other customer acquisition campaigns is a strategic mindset with a commitment to long-term customer relationships.

      Join BrightTALK's SVP of Engineering, Julian Buhagiar, as he discusses key strategies and metrics to ensure successful demand generation campaigns, Learn how BrightTALK uses key industry leaders to discuss and engage in current demand topics, such as demand vs lead generation, digital optimisation strategies, SEO and PPC campaigns, Inbound/Outbound Marketing, Social Channel Optimisation, Lead Scoring & Ranking and more.

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    • The Essential Pieces of Your 2017 Demand Generation Plan
      The Essential Pieces of Your 2017 Demand Generation Plan Robert Pease Recorded: Oct 25 2016 4:50 pm UTC 60 mins
    • Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:

      -The most effective channels modern marketers are using
      -How to implement emerging strategies, including social demand generation and account-based marketing
      -Utilizing new data sources to personalize your outreach with prospects
      -The most important metrics to track
      -How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017

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    • How to Handle Your Sales Team’s Objections on Lead Quality
      How to Handle Your Sales Team’s Objections on Lead Quality Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Oct 25 2016 10:05 pm UTC 48 mins
    • We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.

      The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
      •Handle objections from Sales on lead quantity and quality
      •Define the hand-off point from Marketing to Sales
      •Utilize different tactics to deliver more leads faster to our sales team
      •Select KPIs to make sure that lead quality is on-par from different lead sources

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    • How Artificial Intelligence Powers Next Generation Inside Sales
      How Artificial Intelligence Powers Next Generation Inside Sales Kerry Cunningham and Kevin Cunningham Recorded: May 23 2018 3:30 pm UTC 67 mins
    • Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.

      Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

      Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
      - Account prioritization – how to apply data to inform timing and needs
      - Lead consolidation – becoming expert at markets
      - Topic identification – develop certainty in knowing needs and timing
      - Automation – How a prioritized queue will automate the calling workflow of sales teams
      - Predictive – How embedded AI and machine learning enable real-time predictive execution

      Let’s face it, doing more of the same isn’t working. MRP Next Generation Inside Sales is powered by artificial intelligence and allows your team to work smarter. Our prioritized calling queue is powered by a combination of engagement data, real time intent and historical contact data. We’ll help you put an end to cold calling through for more intelligent and relevant conversations.

      Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies, SiriusDecisions and Kevin Cunningham,CEO, President and Co-Founder, MRP as they discuss where the future of inside sales is headed.

      Register now for this LIVE webinar!

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    • The Evolution of Demand Generation: The Digital River Story
      The Evolution of Demand Generation: The Digital River Story Mike Thyne and James Regan Recorded: Feb 15 2018 4:15 pm UTC 40 mins
    • The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

      Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.

      Here’s what you’ll know after this webinar:

      - How predictive analytics enables companies to do true ABM
      - How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
      - How to put the right message in front of the right accounts

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    • A CTO’s Perspective: Network Security for the Cloud Generation
      A CTO’s Perspective: Network Security for the Cloud Generation Dr. Hugh Thompson, CTO Symantec and Mark Urban, VP Product Strategy & Operations, Symantec Upcoming: Jul 25 2018 5:00 pm UTC 30 mins
    • Data, devices and employees are mobilized and traffic is increasingly going to the internet and cloud applications. Traditional approaches to network protection are going away as the concept of a secure perimeter disappear.

      In this webcast we’ll look at today’s new business paradigm, the challenges we now face, along with best practices for building a secure network in the cloud.

      Join Hugh Thompson, CTO of Symantec, and Mark Urban, VP Product Strategy & Operations, Symantec as they share their vision for Cloud Generation Network Security and how they see leading companies of all sizes prepare for the future.

      In this session they’ll discuss:

      •. A security insider’s view of market trends and the 24/7/365 demands of a distributed workforce

      •. The increased complexity of managing full security stack with limited resources

      •. The technical challenges of securing cloud applications

      •. Cloud solutions that solve cloud problems

      It promises to be an insightful event for all security, network and IT professionals. After their presentation the speakers will also take questions from the audience.

      We highly encourage you to register and reserve your spot today.

      Register Now

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    • Demand Generation Starts With Data
      Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 11:00 am UTC 46 mins
    • Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

      This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

      We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

      We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.

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    • A Blueprint for Online Event Demand Generation
      A Blueprint for Online Event Demand Generation David Pitta, Demand Generation Manager Recorded: Mar 31 2011 5:00 pm UTC 33 mins
    • As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.

      TOPICS COVERED:
      - Implementing a consistent and complete data capture system
      - Developing a content strategy that communicates your story
      - Drafting an event schedule that delivers repeatable results
      - Creating automated nurturing tracks for live and on demand attendees
      - Measuring the effectiveness of your online events

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