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    • Masters of Mobile Data: Acquiring High-Value Users, The Right Way
      Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Recorded: Aug 3 2016 5:00 pm UTC 61 mins
    • In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

      That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

      In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

      Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

      In this webinar, you’ll:

      * Learn the price app publishers are currently paying to acquire quality users across several categories
      * Review the top user acquisition platforms and why
      * Understand the role of timing in UA
      * Maximize organic installs of your mobile application


      * Dave Myers, COO and Co-Founder, mParticle
      * Ashley Blackmon, VP marketing, Zillow Group
      * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
      * John Koetsier, Mobile Economist, TUNE
      * Rachael Brownell, Moderator, VentureBeat

      SPONSORED by mParticle

      Register today for this free VentureBeat Live event

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    • Rev Up Your SIEM with These Top 8 High Value Security Event Sources
      Rev Up Your SIEM with These Top 8 High Value Security Event Sources Randy Franklin Smith: Windows Security Subject Matter Expert Erick Ingleby: Product Manager, LogRhythm, Inc. Recorded: Jun 18 2015 3:00 pm UTC 97 mins
    • The secret to catching intruders with your SIEM is to feed it as much information as possible, the infosec world has been doing a better and better job by scaling SIEM technology up and integrating nearly every raw audit log from network devices, operating systems and even applications. But these logs are more raw data than refined information. It's time to make sure you are also feeding your SIEM the high value sources of security information from all the other security technologies and products on your network. You want your SIEM to have deep and wide visibility. Visibility at every level of your technology stack and across your entire network.

      When you look at the event log spectrum ranging from raw log data to high level/value security information - nothing is higher level, more refined and actionable than security technologies such as your:

      -Endpoint security
      -Network IDS/IPS/forensics
      -Next generation firewall
      -Vulnerability scanners
      -Threat intelligence
      -Identity management
      -Access control

      The list goes on. In this webinar learn the different opportunities to feed your SIEM extra nutritious event feeds from all the different security technologies on your network. Also, look at real world scenarios and explore how to correlate high level security information like this with the low level stuff coming from more traditional logs.

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    • Launching FTW: Acquiring high-value players for your game
      Launching FTW: Acquiring high-value players for your game Erica May, Director, Global Mobile Engagement & Acquisition, EA Recorded: Jun 30 2016 5:00 pm UTC 61 mins
    • Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.

      Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.

      In this VB Live event, you’ll:

      * Understand which marketing tools will reward you the most from early play testing through successful app launch
      * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
      * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.

      * Erica May, Director, Global Mobile Engagement & Acquisition, EA
      * Chris Luhur, Director of Marketing, Pocket Gems
      * Alex Valle, Product Manager, Mobile Ads, Google
      * Jason Wilson, Managing Editor, GamesBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.

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    • High-Value Partnering: Why 'Sell With' is the New 'Sell Through'
      High-Value Partnering: Why 'Sell With' is the New 'Sell Through' Rory Duncan, 451 Research, HPE, OnApp, Ormuco Recorded: Sep 20 2017 3:45 pm UTC 41 mins
    • In the era of cloud, the significance of distribution to the supply chain is changing dramatically. Channel partners have moved-on from ‘tin shifting’ commoditized IT, instead working in tandem with vendors and providers to supply new kinds of complex cloud services to meet enterprise demand. As the focus moves from cloud construction to cloud consumption, the importance of these relationships increases, shifting the market opportunity to an ecosystem of connected specialists. Modern systems integrators, managed service providers and VARs are bringing higher-value, niche and vertical offerings to market that traditional ‘sell through’ models however, do not address. In this session, Rory Duncan, Research Director for Managed Services & Hosting, will outline the revised ‘sell with’ strategies that vendors and service providers alike must adopt in order to facilitate the delivery of high-growth services - including managed private cloud, security and disaster recovery – in partnership with their channel ecosystem.

      Leadership Panel Session Featuring:
      •Xavier Poisson Gouyou Beauchamps, Vice President, Indirect Digital Services, HPE
      •Caroline Paine, Sales Director - Service Providers, OnApp
      •Dan Havens, SVP of World Wide Sales, Ormuco

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    • Managing Data Security for Storage of High Value Content
      Managing Data Security for Storage of High Value Content Robert Wann, Founder, President & CEO, Enova Technology Corporation Recorded: Sep 22 2016 6:15 pm UTC 38 mins
    • As Cybersecurity shifts from the “best practice” environment to being mandated by regulations and prioritized by the high costs for data breaches, IT groups and data center operators are facing multiple challenges. One of these challenges is how to address the security of a mix of legacy storage devices, unencrypted devices, encrypted devices, new technology storage and eDrives in a single environment. Yet another challenge is how to construct a robust, trusted identity-based authentication (or role-based authentication or as a matter of coming the two) to fend off malware and Trojan infection. A system solution that can simplify the security management of mixed drives with high valued data content will be presented. The solution has at least one smart hardware interface controller that performs all security features internally while offers in-line cryptographic performance without degrading data rate.

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    • How your business can unleash high-value web and mobile leads
      How your business can unleash high-value web and mobile leads Richard Dumas, Director of Product Marketing, Five9; Michael Boland, Industry Analyst, BIA Recorded: Feb 11 2015 6:00 pm UTC 61 mins
    • As more consumers use smart phones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into phone leads. According to Google, 70% of all mobile searchers have called a business directly from search ads using Adwords click-to-call ads and research firm BIA, estimates that mobile search will generate more than 70 billion calls from consumers to businesses in 2018!

      While the prospect of moving beyond impressions and clicks to drive new, high-value, phone leads is incredibly appealing to many businesses; it is also raising some important questions:

      •How will businesses manage the exploding call volume?
      •How can inbound calls be identified by the advertisement that was clicked on?
      •How can non-lead related calls be routed to self-service channels?
      •How can the most important calls be routed to right person to respond?
      •How will they be tracked?
      •How can businesses staff to handle fluctuate call volume?

      Join Michael Boland, industry analyst from research firm BIA/Kelsey and Richard Dumas, Director of Product Marketing at Five9 for this informative webinar that addresses the above questions around this mobile click-to-call trend and provides useful advice for businesses that want to maximize sales conversions from mobile click-to-call campaigns.

      If you run local business and want to learn how to acquire more new customers you will benefit by attending this webinar!

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