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    • How to build Customer Lifetime Value in the Digital Age
      How to build Customer Lifetime Value in the Digital Age Linus Gregoriadis, research director, Econsultancy Recorded: Jul 17 2014 8:20 am UTC 56 mins
    • Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.

      Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?

      In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:

      Why CLV is growing in importance as a metric
      Which tools work to build CLV and what will help build CLV in the future
      Examining loyalty and brand switching across eleven vertical sectors

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    • Masters of Mobile Data: Maximizing the Lifetime Value of App Users
      Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Recorded: Aug 30 2016 5:00 pm UTC 63 mins
    • Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

      A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

      Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

      * Use the right technology to maximize LTV of app users
      * Optimize each user engagement to avoid app abandonment and churn
      * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers include:
      * Aaron Price, SVP of Marketing, Expedia
      * Rob Willey, VP of Marketing, TaskRabbit
      * Jillian Burnnett, Director of Customer Success, mParticle
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Register today for this free executive session!

      Sponsored by: mParticle

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    • Why Your Content Marketing is Failing (and how to fix it)
      Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

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    • Hacking mobile retail: Marketing automation for LTV
      Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 4:00 pm UTC 61 mins
    • Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

      With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

      By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

      In this webinar, you will:

      * Harness the power of marketing automation to build a user acquisition program that works
      * Explore key strategies for efficient, highly-optimized user acquisition
      * Gain new best practices for engaging and retaining users while reducing churn
      * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers
      * Jason Allen, VP, Multi-Channel at GameStop
      * Marissa Tarleton, CMO, RetailMeNot
      * Stewart Rogers, Director of Marketing Technology
      * Rachael Brownell, Moderator, VentureBeat


      Sponsored by IBM Marketing Cloud

      Register today for this free VB Live event!

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    • Analyst Report: Connecting Customer Experience to Revenue
      Analyst Report: Connecting Customer Experience to Revenue Kelsey Parish, Senior Project Manager, Vanson Bourne Recorded: Dec 15 2016 4:00 pm UTC 62 mins
    • Customers are demanding better experiences, and businesses are seeing no choice but to adapt to these demands. But is delivering better customer experiences actually contributing to the bottom line of these businesses?

      To answer this question, Sitecore partnered with Avanade and analyst group Vanson Bourne to investigate the financial impact of CX. This webinar brings you the results of this study, and spoiler alert, CX’s bottom line impact was found to be significant.

      Join us to hear the full results and analysis of this study, including:

      - How much return your business can expect to receive for every $1 spent on customer experience
      - The biggest obstacles preventing businesses from delivering an outstanding CX
      - The quantifiable impact of quality CX on customer lifetime value.

      You’ll walk away with the ammunition you need to convince your organization to take customer experience to the next level – from the boardroom to the bottom line!

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    • Orchestrating Optimal Interactions
      Orchestrating Optimal Interactions Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Recorded: Jan 26 2017 6:00 pm UTC 63 mins
    • Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

      Solving this problem requires a customer data platform that provides key foundational elements, including:
      1. A unified view of customers that is continually updated over time
      2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

      Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.

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    • Turning holiday shoppers into customers for life
      Turning holiday shoppers into customers for life David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott Recorded: Nov 16 2016 3:00 pm UTC 56 mins
    • We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

      In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

      Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.

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    • Three Strategies to Innovate Beyond the Payment
      Three Strategies to Innovate Beyond the Payment Michael Beamer, President, goTransverse Upcoming: Mar 15 2017 7:00 pm UTC 45 mins
    • Today, consumers are in the driver’s seat. The way they want to consume and pay is changing, forcing companies to move from selling discreet products to selling services. Is your organization set up to take advantage of this shift? 
       
      In this scenario, innovation begins before the payment. To be innovative in payments, you must be innovative in pricing strategies and to be innovative in pricing, you must be innovative with your business models.
       
      By adopting new approaches and new technologies, it can be more attainable than you know to develop innovative business models and pricing strategies that give your consumers the ability to buy and pay the way they want, leading to a better customer experience, increased customer lifetime value and ongoing revenue streams. Join the president of goTransverse, Michael Beamer, as he shares three strategies to maximize revenue opportunities beyond the payment. Attendees will walk away with:
       
      1.Tips to transform your organization from licensed-based to recurring revenue streams.
      2.The value adopting usage-based billing can bring to your organization.
      3.How to capture more revenue streams by giving your customers the ability to buy and pay the way they want.

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    • How-to: Orchestrating a Customer Experience Across Marketing Channels
      How-to: Orchestrating a Customer Experience Across Marketing Channels Tanya Osterfield, Digital Marketing Manager, New England Biolabs Recorded: Nov 10 2016 4:00 pm UTC 44 mins
    • Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.

      Register for this upcoming webinar for a step-by-step tutorial on how to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

      You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

      You'll also learn:
      • How to set expectations and priorities to orchestrate a strategy for digital maturity
      • How to integrate actionable data from a number of systems
      • Tips for optimizing the interactions that create lifetime customers

      Don't miss this chance to hear practical, real-world advice on building excellent customer experiences!

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