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    • How to build Customer Lifetime Value in the Digital Age
      How to build Customer Lifetime Value in the Digital Age Linus Gregoriadis, research director, Econsultancy Recorded: Jul 17 2014 8:20 am UTC 56 mins
    • Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.

      Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?

      In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:

      Why CLV is growing in importance as a metric
      Which tools work to build CLV and what will help build CLV in the future
      Examining loyalty and brand switching across eleven vertical sectors

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    • Masters of Mobile Data: Maximizing the Lifetime Value of App Users
      Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Recorded: Aug 30 2016 5:00 pm UTC 63 mins
    • Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

      A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

      Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

      * Use the right technology to maximize LTV of app users
      * Optimize each user engagement to avoid app abandonment and churn
      * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers include:
      * Aaron Price, SVP of Marketing, Expedia
      * Rob Willey, VP of Marketing, TaskRabbit
      * Jillian Burnnett, Director of Customer Success, mParticle
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Register today for this free executive session!

      Sponsored by: mParticle

      Read more >
    • A practical approach to developing a UPS system/specification
      A practical approach to developing a UPS system/specification Mike Elms, National Sales Manager, Socomec Power Conversion Upcoming: Jun 8 2017 3:00 pm UTC 60 mins
    • With the increasing growth of, and dependence on, digitisation the demand and expectation of instant on-demand IT services has never been greater. Loss of availability is just not an option for any IT service provider.

      A vital element in providing this is the installation of a UPS system to provide clean, stabilised, and uninterrupted electrical power to critical IT infrastructure. Add to this the continuing rise in energy prices means that making an informed judgement of the right type, and topology, of UPS system to install is of vital consideration not only from a customer perspective but also from a commercial and CSR environmental standpoint.

      In this webinar Mike Elms will look at the main drivers for UPS development over the last 20 years from the traditional monolithic standalone blocks to the latest high-efficiency modular systems now becoming more commonplace, and how these UPS units are designed into the most commercial topologies whilst still maintaining the market demands of high availability, low maintenance, and lifetime costs.

      Finishing with an aide memoire to assist any potential user of UPS systems in making a more informed evaluation of varying proposed systems versus their actual requirements.

      Key discussion points include:
      History and Evolution of UPS systems
      UPS Internals – Rectifier/Inverter/Booster/Static Switch
      Transformer / Transformeress design
      Standalone v Modular
      UPS Systems Topology/Architecture
      Battery Systems – Sizing/Containment/Isolation
      Sizing a UPS System – Practical Example
      Producing a Technical Specification
      Evaluating Tech Submittals

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    • Why Your Content Marketing is Failing (and how to fix it)
      Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

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    • Hacking mobile retail: Marketing automation for LTV
      Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 4:00 pm UTC 61 mins
    • Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

      With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

      By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

      In this webinar, you will:

      * Harness the power of marketing automation to build a user acquisition program that works
      * Explore key strategies for efficient, highly-optimized user acquisition
      * Gain new best practices for engaging and retaining users while reducing churn
      * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      * Jason Allen, VP, Multi-Channel at GameStop
      * Marissa Tarleton, CMO, RetailMeNot
      * Stewart Rogers, Director of Marketing Technology
      * Rachael Brownell, Moderator, VentureBeat

      Sponsored by IBM Marketing Cloud

      Register today for this free VB Live event!

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    • How to optimize the digital experience with personalization
      How to optimize the digital experience with personalization Lars Birkholm Petersen, VP of Business Optimization, Sitecore Recorded: Apr 5 2017 6:00 pm UTC 49 mins
    • According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.

      Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences.

      Key takeaways include:

      · Which data you can and should collect to better understand customer intent
      · How to overcome organizational barriers preventing getting started with personalization
      · What other organizations are winning more conversions by personalizing their experience for customers

      Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates.

      Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.

      Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

      Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.

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