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    • How to build Customer Lifetime Value in the Digital Age How to build Customer Lifetime Value in the Digital Age Linus Gregoriadis, research director, Econsultancy Recorded: Jul 17 2014 8:20 am UTC 56 mins
    • Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.

      Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?

      In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:

      Why CLV is growing in importance as a metric
      Which tools work to build CLV and what will help build CLV in the future
      Examining loyalty and brand switching across eleven vertical sectors

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    • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Recorded: Aug 30 2016 5:00 pm UTC 63 mins
    • Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

      A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

      Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

      * Use the right technology to maximize LTV of app users
      * Optimize each user engagement to avoid app abandonment and churn
      * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers include:
      * Aaron Price, SVP of Marketing, Expedia
      * Rob Willey, VP of Marketing, TaskRabbit
      * Jillian Burnnett, Director of Customer Success, mParticle
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Register today for this free executive session!

      Sponsored by: mParticle

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    • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

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    • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 4:00 pm UTC 61 mins
    • Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

      With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

      By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

      In this webinar, you will:

      * Harness the power of marketing automation to build a user acquisition program that works
      * Explore key strategies for efficient, highly-optimized user acquisition
      * Gain new best practices for engaging and retaining users while reducing churn
      * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers
      * Jason Allen, VP, Multi-Channel at GameStop
      * Marissa Tarleton, CMO, RetailMeNot
      * Stewart Rogers, Director of Marketing Technology
      * Rachael Brownell, Moderator, VentureBeat


      Sponsored by IBM Marketing Cloud

      Register today for this free VB Live event!

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    • S/4HANA - There's never been a better time to negotiate with SAP S/4HANA - There's never been a better time to negotiate with SAP Brian Skiba, SAP Expert, Snow Software Upcoming: Sep 28 2016 2:30 pm UTC 30 mins
    • YOUR ONCE IN A LIFETIME CHANCE TO DRIVE A BETTER DEAL WITH SAP - Leverage current licenses to get a better S4/Hana Deal

      SAP’s end of year is approaching fast and it is aggressively pushing customers to transition over to its next generation SAP technologies. This is a unique opportunity for you to strike a hard bargain over your move to S/4HANA by leveraging your current licensing position and annual maintenance costs.

      Snow’s SAP Expert Brian Skiba explains how to take advantage of the cost-saving opportunities available and will explore how to gain visibility of the complete SAP portfolio and empower you with all of the data you need to successfully negotiate. Learn how to:
      •Understand what you’ve got
      •Is it fit for purpose?
      •Leverage your current position towards future needs

      Get the inside line on why SAP is driving S4/Hana so hard and turn it to your advantage.

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    • Prospects for HELE power plant uptake in India Prospects for HELE power plant uptake in India Dr Ian Barnes Recorded: Sep 21 2016 11:00 am UTC 34 mins
    • India’s future energy needs are likely to grow more than any other country in the period to 2040. Energy consumption is predicted to more than double by 2040, with a consequent growth in the use of coal and oil.

      India’s coal fleet is relatively young, predominantly subcritical but with a large tranche of future capacity planned or under construction. However, the planned future capacity is largely supercritical, rather than the current state-of-the-art ultra-supercritical technology that has been extensively proven in other countries. Indian projections and current policy seem to indicate that this trend will continue in the near future. This appears to be a missed opportunity for India to have the most efficient and modern plant to drive her economic growth; lower efficiency plant built in preference to the best high efficiency low emission (HELE) alternatives now would be “locked in” to the generating sector for the lifetime of that plant, possibly forty years.

      The choice of subcritical, and now supercritical plant, over more advanced options is attributed to a cautious and conservative approach, gathering “home grown” experience on plant performance and maintenance in the light of challenges posed by India’s high ash coal resource. While this was undoubtedly a reasonable approach where power generation technologies were developed and built using regional skills and facilities, in the modern globalised power market a huge body of experience exists in dealing with all types of coal and manufacturers are prepared to design and offer high performance plant to burn even the most difficult coals, with full commercial guarantees. Fortunately, recent developments show that the Indian market is becoming more receptive to ultra-supercritical as the technology of first choice, but there is still much to be done to avoid the Indian coal fleet becoming locked into mainly supercritical plant.

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    • Monetizing Industrial IoT and Predictive Maintenance for the Automotive Industry Monetizing Industrial IoT and Predictive Maintenance for the Automotive Industry Simon Ball, Hortonworks; Abhishek Tandon, DataRPM Recorded: Sep 22 2016 2:00 pm UTC 48 mins
    • Gartner predicts there will be 250 million connected vehicles by 2020. While automotive manufacturers are on track to drive connected vehicles implementation, are they poised to leverage the trillion-dollar opportunity from the gold-mine that is “sensor data”?

      Research from Morgan Stanley suggests, automotive manufacturers can save $488 billion by using predictive maintenance. By assessing in advance which equipment needs maintenance, automotive manufacturers can better plan maintenance work and smoothly convert the abrupt "unplanned outages" into shorter and fewer "planned outages" and spend lesser time in damage control as equipment issues are detected even before they actually occur. The result? Lower operational costs, increased machine lifetime and asset performance.

      Join this webinar to learn how automotive manufacturers can:

      · Transform connected vehicles into a revenue generating programme
      · Reduce costs with equipment insights from engineering data
      · Decrease downtime probabilities & boost production quality, safety and efficiencies
      · Automate data science workflow with meta-learning enabling you to dramatically reduce the manual data science effort
      · Learn how a leading automotive achieved 10% increase in operational efficiency with automated predictive maintenance

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    • SAE Technical Webinar: Cybersecurity for the Life of the Car SAE Technical Webinar: Cybersecurity for the Life of the Car Mike Ahmadi, Global Director, Critical Systems Security, Synopsys Software Integrity Group Recorded: Jul 14 2016 6:20 pm UTC 61 mins
    • Connectivity is making cybersecurity a must-have obligation from initial designs through end of life. Automakers and suppliers have several unique challenges as they attempt to provide connectivity in vehicles that have burgeoning amounts of software that must remain secure and efficient over long vehicle lifetimes. Throughout the industry, there is a race to leverage safeguards used in other industries in ways that meet automotive safety and reliability requirements.

      During this one-hour webinar, industry experts will address design, development, and implementation of security-critical cyber-physical vehicle systems; implementation strategies, process, and lifecycle management; and cybersecurity assurance verification and validation practices being implemented by members of SAE working groups. A number of tools will be employed, many using over the air (OTA) updating to fix vulnerabilities and adapt to changing threats.

      An audience Q&A will follow the technical presentations.

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