Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.
Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?
In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:
Why CLV is growing in importance as a metric
Which tools work to build CLV and what will help build CLV in the future
Examining loyalty and brand switching across eleven vertical sectors
Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.Read more >
Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.
A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.
Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:
* Use the right technology to maximize LTV of app users
* Optimize each user engagement to avoid app abandonment and churn
* Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Aaron Price, SVP of Marketing, Expedia
* Rob Willey, VP of Marketing, TaskRabbit
* Jillian Burnnett, Director of Customer Success, mParticle
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free executive session!
Sponsored by: mParticle
Wargaming has implemented a “state of the art” enterprise data platform that can be scaled to store massive amounts of game data and produce relevant management KPIs and interface for data analytics.
Overall, the Wargaming team has to process over 3TB of raw data daily. Cloudera Enterprise is the cornerstone for this purpose and the data reservoir is where data teams store all the raw data. Wargaming then uses machine learning techniques to better understand the players, their needs, and if the game provided an enjoyable experience.
Informed Choice chartered financial planner Nick Bamford looks at the changes to the pension Lifetime Allowance being introduced on 6th April 2012 and how Fixed Protection can be used to avoid a large tax charge.Read more >
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
How do brands attract and keep customers for the long term? Digital marketing is helping brands to engage with their target audiences, prospects and customers through the delivery of content and experiences which is valued, to deepen the relationship and make it meaningful.
Discover insight from senior agency heads and brand marketers as they discuss what lifetime customer engagement means to them and their brands, and find out their views in terms of where lifetime customer engagement coupled with digital marketing is going to go to next.
Focusing on the wrong customer types and segments makes acquiring customers expensive and time-consuming and greatly increases churn. Conversely, having a clearly defined Ideal Customer profile is critical to rapidly scaling your SaaS or Subscription business. This webinar will show you four Customer Success hacks that you can use to easily identify your ideal customers, reducing your sales cycle and expense, while improving retention and growing Customer Lifetime Value (LTV).Read more >
High earners face large additional tax bills on the build-up of their pension after 6 April 2016. Find out who is likely to be affected and what can be done to mitigate the effects.
Relevant to HR professionals and Finance Directors
For a consumer-centric strategy to be successful, marketers need to shift their mindsets - from channels, data silos, and media metrics - to an approach that puts customer and customer value at the center of their measurement. Leading marketers are shifting to a lifetime value approach to measurement to drive growth. Learn the mindsets and behaviors that are enabling leaders to embark on this evolution.Read more >
You can easily re-coup lost customer spending – you just need to learn the strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.Read more >
One of the goals of health reform and digital medical records efforts during the past decade has been enabling the creation of unified medical records. This “patient health timeline ” would be a complete digital chronology of the patient’s lifetime medical history (including symptoms, test results, diagnosis, provider notes and treatment activities) that providers can use when treating the patient.
An ambitious goal, the “patient health timeline” has been a difficult vision to realize due to the volume and fragmentation of patient health records – some of which have been digitized and some still reside in paper form only.
Fragmentation: Health records for a single patient are spread across the systems of a number of healthcare providers, insurance companies, pharmacies, hospitals and treatment centers. Each of these systems is unique, with no standard means of integrating patient data. Properly contextualizing data through an accurate set of relationships is key to establishing the integrity of integrated data from different sources.
Accuracy: There are portions of a patient’s health record which are relatively static throughout their lifetime (family medical history, allergies, chronic conditions and demographic data) and other portions that change with the patient’s health status and general aging (height/weight, reported symptoms, diagnosis and treatments, mental state, etc.). For the static portions (e.g., profile information), provider records often contain conflicting
Patient Privacy: Regulations require patients to grant specific authorization for the use and sharing of personal health records. Compiling the patient health timeline would require the patient to grant authorization for the data to be integrated, for the use of the timeline data after it is compiled and to allow them to revoke authorization for specific data points or sets during the future.
"Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?
In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:
* Customer lifetime value for customer segmentation and activation
* Forecasting and predictive analytics with machine learning
* Natural language processing for digital marketing optimization
SentinelOne recently released a report with De Montfort University to examines the differing levels of sophistication on the part of the attackers and trends and tactics use to commission a payment from organizations.
Join this session as we discuss the common trends highlighted in the report including:
- Time criticality and deadline sensitivity
- Consequences for not paying or missing the demand
- The Customer Service Approach on how to pay the ransom
- The use of a variety of imagery
- Preferred mechanism for payment
About the presenter:
Jeremiah’s InfoSec career spans nearly 20 years and has lived a literal lifetime in computer security to become one of the industry’s biggest names. At SentinelOne, Jeremiah is responsible for designing effective defense strategies against ever-evolving attacks including ransomware. Prior to joining, Jeremiah was the Founder & CEO of WhiteHat Security, specializing in website risk management.
Our interactive webinar on Tuesday 21 February will offer a clear explanation of the important changes to pensions taxation – helping you to provide the right support your staff.
Our Senior Pensions Consultant, Graham Cooper, and our Head of Higher Education, Paul Hamilton, will guide you through the potential on pension savings in final salary pension schemes such as the Universities’ Superannuation Scheme, the Teachers’ Pension Scheme and the Local Government Pension Scheme.
Key topics of discussion will include:
•Tapered Annual Allowance, Lifetime Allowance and the new forms of Lifetime Allowance protections
•The pitfalls arising from the Tapered Annual Allowance
•Important actions to take, and when
•How to avoid sleepwalking into paying large pension tax bills
•How we can assist with retirement planning
Our experts will also be on hand to answer your crucial questions at the end of the webinar.
David Hollis, Senior Portfolio Manager, discusses the performance of the fund, how it has evolved over its lifetime, how the fund is being positioned given current market uncertainty and explains why you should consider the RiskMaster fund in your portfolio.Read more >
SSL/TLS Industry requirements are changing at an unprecedented pace. Over the last couple of years, new requirements have been passed down by the CA and browser community to help further solidify the security practices around obtaining and using SSL/TLS and other types of publicly trusted certificates. Over the next 12 months, more important changes are being introduced to continue that trend. Join Dathan Demone, Product Manager at Entrust Datacard, who will discuss both past and future changes that will have a major impact on all certificate subscribers. In this Webinar, we will discuss topics such as:
• New changes coming to browsers and how they notify end users about the proper use of SSL/TLS on all web pages
• Changes to certificate lifetime policies and verification rules that are being introduced in 2017
• New requirements around Certificate Transparency that are being introduced in October, 2017
• Updates to recommended security best practices and new vulnerabilities in the world of SSL/TLS
• Certificate Authority Authorization and how this can be used to protect your organization against fraud
Business leaders of all stripes may be familiar with the philosophy of customer-centricity embraced by retailers in recent years. From acquiring new customers and delivering a truly rewarding customer experience to creating a lifetime of customer loyalty, embracing customer centricity can be a game-changer in terms of achieving business results.Read more >