Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.
Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?
In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:
Why CLV is growing in importance as a metric
Which tools work to build CLV and what will help build CLV in the future
Examining loyalty and brand switching across eleven vertical sectors
Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.
A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.
Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:
* Use the right technology to maximize LTV of app users
* Optimize each user engagement to avoid app abandonment and churn
* Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Aaron Price, SVP of Marketing, Expedia
* Rob Willey, VP of Marketing, TaskRabbit
* Jillian Burnnett, Director of Customer Success, mParticle
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free executive session!
Sponsored by: mParticle
Informed Choice chartered financial planner Nick Bamford looks at the changes to the pension Lifetime Allowance being introduced on 6th April 2012 and how Fixed Protection can be used to avoid a large tax charge.Read more >
How do brands attract and keep customers for the long term? Digital marketing is helping brands to engage with their target audiences, prospects and customers through the delivery of content and experiences which is valued, to deepen the relationship and make it meaningful.
Discover insight from senior agency heads and brand marketers as they discuss what lifetime customer engagement means to them and their brands, and find out their views in terms of where lifetime customer engagement coupled with digital marketing is going to go to next.
Focusing on the wrong customer types and segments makes acquiring customers expensive and time-consuming and greatly increases churn. Conversely, having a clearly defined Ideal Customer profile is critical to rapidly scaling your SaaS or Subscription business. This webinar will show you four Customer Success hacks that you can use to easily identify your ideal customers, reducing your sales cycle and expense, while improving retention and growing Customer Lifetime Value (LTV).Read more >
High earners face large additional tax bills on the build-up of their pension after 6 April 2016. Find out who is likely to be affected and what can be done to mitigate the effects.
Relevant to HR professionals and Finance Directors
Our interactive webinar on Tuesday 21 February will offer a clear explanation of the important changes to pensions taxation – helping you to provide the right support your staff.
Our Senior Pensions Consultant, Graham Cooper, and our Head of Higher Education, Paul Hamilton, will guide you through the potential on pension savings in final salary pension schemes such as the Universities’ Superannuation Scheme, the Teachers’ Pension Scheme and the Local Government Pension Scheme.
Key topics of discussion will include:
•Tapered Annual Allowance, Lifetime Allowance and the new forms of Lifetime Allowance protections
•The pitfalls arising from the Tapered Annual Allowance
•Important actions to take, and when
•How to avoid sleepwalking into paying large pension tax bills
•How we can assist with retirement planning
Our experts will also be on hand to answer your crucial questions at the end of the webinar.
Machine learning is all about the data, but it's often out of reach for analytics teams working at scale. Cloudera customers such as Wargaming.net can store, process and analyse 550 million events each day to help them improve gamers’ experiences and increase their customer lifetime value.
Whether you are new to machine learning and advanced analytics, or you already take advantage of the possibilities, this session will explore practical examples and give you some new ideas to take away. Discover how enterprise organisations can accelerate machine learning from exploration to production by empowering their data scientists with R, Python, Spark and more in one unified platform.
Are you being overwhelmed by waves of security alerts, logs and reports?
Register for our video webinar where you'll discover how to:
•Avoid spending a lifetime reacting to alerts and digging through logs
•Enforce protection that'll help stop you from being swamped by reports
•Save your team's precious resources, thanks to automatic analysis
Reserve your virtual seat today!
Network packet brokers (NPBs) that can inspect data without dropping a single packet are vital to extending the lifetime of slower application monitoring and security tools.Read more >
Subscription management serves as the nexus for your most powerful business data: billing, marketing and customer events. This session will show you how to unlock the power of subscription data to speed business decisions, optimize revenue and improve customer lifetime value.
Join subscription analytics expert, Emma Clark and learn:
•The definitive list of KPIs for understanding subscription business health
•How to identify key churn factors to improve customer loyalty
•Best practices for optimizing plan performance and profits.
With the increasing growth of, and dependence on, digitisation the demand and expectation of instant on-demand IT services has never been greater. Loss of availability is just not an option for any IT service provider.
A vital element in providing this is the installation of a UPS system to provide clean, stabilised, and uninterrupted electrical power to critical IT infrastructure. Add to this the continuing rise in energy prices means that making an informed judgement of the right type, and topology, of UPS system to install is of vital consideration not only from a customer perspective but also from a commercial and CSR environmental standpoint.
In this webinar Mike Elms will look at the main drivers for UPS development over the last 20 years from the traditional monolithic standalone blocks to the latest high-efficiency modular systems now becoming more commonplace, and how these UPS units are designed into the most commercial topologies whilst still maintaining the market demands of high availability, low maintenance, and lifetime costs.
Finishing with an aide memoire to assist any potential user of UPS systems in making a more informed evaluation of varying proposed systems versus their actual requirements.
Key discussion points include:
History and Evolution of UPS systems
UPS Internals – Rectifier/Inverter/Booster/Static Switch
Transformer / Transformeress design
Standalone v Modular
UPS Systems Topology/Architecture
Battery Systems – Sizing/Containment/Isolation
Sizing a UPS System – Practical Example
Producing a Technical Specification
Evaluating Tech Submittals
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
· Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics
· Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing
· Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms
· Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results
· Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content
Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.
By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.
In this webinar, you will:
* Harness the power of marketing automation to build a user acquisition program that works
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Jason Allen, VP, Multi-Channel at GameStop
* Marissa Tarleton, CMO, RetailMeNot
* Stewart Rogers, Director of Marketing Technology
* Rachael Brownell, Moderator, VentureBeat
Sponsored by IBM Marketing Cloud
Register today for this free VB Live event!
B2B case studies, research & best practice for Marketing Automation success - whether you choosing, moving or improving. From requirements gathering and vendor selection to implementation and platform optimisation. All focused on the goal of increasing pipeline, revenue and customer lifetime value.Read more >
According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.
Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences.
Key takeaways include:
· Which data you can and should collect to better understand customer intent
· How to overcome organizational barriers preventing getting started with personalization
· What other organizations are winning more conversions by personalizing their experience for customers
Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates.
Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.
Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.
Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.
Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.Read more >