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    • How to build Customer Lifetime Value in the Digital Age How to build Customer Lifetime Value in the Digital Age Linus Gregoriadis, research director, Econsultancy Recorded: Jul 17 2014 8:20 am UTC 56 mins
    • Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.

      Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?

      In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:

      Why CLV is growing in importance as a metric
      Which tools work to build CLV and what will help build CLV in the future
      Examining loyalty and brand switching across eleven vertical sectors

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    • Best Practices in Calculating the ROI of Web App Development Best Practices in Calculating the ROI of Web App Development Kristin Brennan and Diane Hagglund Recorded: Apr 21 2016 11:15 pm UTC 62 mins
    • Selecting the right technology platform is critical to the success of web and mobile application development. Open source solutions may appear free but can place a heavy maintenance and support burden on development teams. Commercial solutions can initially appear more expensive because of the upfront license costs. Teams need a model to understand the lifetime cost of the various choices.

      In this session you will learn:
      -How to calculate the cost benefit analysis of different platform choices from commercial to open source micro frameworks
      -How to evaluate the cost/benefit analysis of web technology, HTML5, CSS, and JavaScript versus native approaches
      -About the real life experiences in web application development ROI of leading organizations in a wide range of industries including Financial Services, Research, Consulting, and Independent Software Vendors

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    • Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Elena Martínez, Retail Specialist at Openbravo Recorded: Apr 21 2016 9:30 am UTC 59 mins
    • Reward programs are a highly effective way to attract new customers, build better relationships with your existing ones and increase customer lifetime value. In this hands-on demo, Elena Martínez, Retail Specialist at Openbravo, will show you how to engage and motivate your customers with a loyalty program integrated into your retail solution, and we will demonstrate different techniques to increase loyalty among your customers.

      What Will You Learn?
      - How to create a Loyalty Program and reward your customers based on their purchases.
      - Effective ways to create different rewards like gift cards, gift vouchers, customer management and special discount and promotions.

      Who Should Attend?
      - Roles with business responsibility in processes regarding loyalty programs in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

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    • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 5:00 pm UTC 62 mins
    • Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

      We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

      Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

      Learn how to:
      * Target the right players, and the key engagement strategies that work
      * Maximize profits from ads and IAP, and which players are most receptive
      * Predict and measure the lifetime value of players by acquisition channel
      * Apply killer strategies, taking lessons from the most successful games
      * Unlock the lesser-known data secrets behind monetization

      Sign up now!


      Speakers:

      * Dean Takahashi, GamesBeat editor, VentureBeat
      * Stefano Melucci, VP of Product, Thumbspire
      * Mark Robinson, CEO, DeltaDNA
      * Jon Burg, Product Marketing Lead, AppsFlyer

      Sponsored by DeltaDNA

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    • Predicting Routes to Revenue Predicting Routes to Revenue Rob Walker - Pegasystems; Liz Miller - CMO Council; Josh Kruter - Clear Channel Recorded: Jul 23 2015 5:00 pm UTC 62 mins
    • In 2007, a CMO Council study tracked how senior marketers were embracing the customer in real-time, personalized engagements. Were we realizing the goal of “right message, right time, right channel” in our communications? In the study, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. 60 percent predicted personalization as a key route to maximize customer revenue, but the majority indicated they lacked the metrics needed to effectively leverage data to personalize experiences.
      Eight years later, many marketers feel they are in the same position as they struggle to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue – not engagement metrics, like clicks or views- is the goal.
      While marketers still look to power experiences with personalization and relevance, customers now have different needs. Service expectations—from self-service to always-available personal or face-to-face service—rapidly increase as customers are not willing to wait for resolutions to issues. Our customers have new and more compelling options from disruptors. Despite years of loyalty building, customers are more willing to leave a brand in favor of experiences and service options that deprioritize pricing and promotions. Customers now demand to be known and heard.
      To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

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    • Personalization Priorities for 2016: A Roundtable Conversation Personalization Priorities for 2016: A Roundtable Conversation Liz Miller - CMO Council, Vince Jeffs - Pegasystems, John Ingersoll - CSAA Insurance, Amy Michaels - T-Mobile Recorded: Feb 18 2016 6:00 pm UTC 66 mins
    • According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.

      In fact:

      -44 percent of marketers admit they do not have good visibility into customer lifetime value and retention rates
      -36 percent feel that the current market environment is cluttered and confused, with a mass of online and offline communications adding to the noise and making it more challenging to engage with customers

      So where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punch list for prioritization look like for the entire customer-engaging organization?

      Join the CMO Council as we gather a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This will be an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joining the CMO Council on the panel will be experts from Pegasystems, who will be providing industry best practices and insights from leading brands.

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    • CMO Council: Mapping Monetization – Strategies for Frictionless Commerce CMO Council: Mapping Monetization – Strategies for Frictionless Commerce Liz Miller, SVP, Marketing, CMO Council Recorded: Jun 18 2015 6:05 pm UTC 60 mins
    • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, view the CMO Council’s on demand webcast, where we discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze.

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