Hi [[ session.user.profile.firstName ]]
Sort by:
    • How to build Customer Lifetime Value in the Digital Age How to build Customer Lifetime Value in the Digital Age Linus Gregoriadis, research director, Econsultancy Recorded: Jul 17 2014 8:20 am UTC 56 mins
    • Our recent joint Sitecore/Econsultancy research shows that over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.

      Digital has changed the marketing landscape, making it possible for brands to own the experience for their customers to deliver a contextual, relevant, real-time customer journey across all channels. How can brands move towards owning the entire customer experience to build CLV, and what barriers are currently hindering progress?

      In this webinar, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building Loyalty and Driving Revenue in the Digital Age’, discusses the key findings from the research report, including:

      Why CLV is growing in importance as a metric
      Which tools work to build CLV and what will help build CLV in the future
      Examining loyalty and brand switching across eleven vertical sectors

      Read more >
    • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Upcoming: Aug 30 2016 5:00 pm UTC 60 mins
    • Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

      A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

      Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

      * Use the right technology to maximize LTV of app users
      * Optimize each user engagement to avoid app abandonment and churn
      * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers include:
      * Aaron Price, SVP of Marketing, Expedia
      * Rob Willey, VP of Marketing, TaskRabbit
      * Wendy Schuchart, Moderator, VentureBeat

      Register today for this free executive session!

      Sponsored by: mParticle

      Read more >
    • Why Your Content Marketing is Failing (and how to fix it) Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

      Read more >
    • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 4:00 pm UTC 61 mins
    • Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

      With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

      By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

      In this webinar, you will:

      * Harness the power of marketing automation to build a user acquisition program that works
      * Explore key strategies for efficient, highly-optimized user acquisition
      * Gain new best practices for engaging and retaining users while reducing churn
      * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

      Speakers
      * Jason Allen, VP, Multi-Channel at GameStop
      * Marissa Tarleton, CMO, RetailMeNot
      * Stewart Rogers, Director of Marketing Technology
      * Rachael Brownell, Moderator, VentureBeat


      Sponsored by IBM Marketing Cloud

      Register today for this free VB Live event!

      Read more >
    • SAE Technical Webinar: Cybersecurity for the Life of the Car SAE Technical Webinar: Cybersecurity for the Life of the Car Mike Ahmadi, Global Director, Critical Systems Security, Synopsys Software Integrity Group Recorded: Jul 14 2016 6:20 pm UTC 61 mins
    • Connectivity is making cybersecurity a must-have obligation from initial designs through end of life. Automakers and suppliers have several unique challenges as they attempt to provide connectivity in vehicles that have burgeoning amounts of software that must remain secure and efficient over long vehicle lifetimes. Throughout the industry, there is a race to leverage safeguards used in other industries in ways that meet automotive safety and reliability requirements.

      During this one-hour webinar, industry experts will address design, development, and implementation of security-critical cyber-physical vehicle systems; implementation strategies, process, and lifecycle management; and cybersecurity assurance verification and validation practices being implemented by members of SAE working groups. A number of tools will be employed, many using over the air (OTA) updating to fix vulnerabilities and adapt to changing threats.

      An audience Q&A will follow the technical presentations.

      Read more >
    • Best Practices in Calculating the ROI of Web App Development Best Practices in Calculating the ROI of Web App Development Kristin Brennan and Diane Hagglund Recorded: Apr 21 2016 11:15 pm UTC 62 mins
    • Selecting the right technology platform is critical to the success of web and mobile application development. Open source solutions may appear free but can place a heavy maintenance and support burden on development teams. Commercial solutions can initially appear more expensive because of the upfront license costs. Teams need a model to understand the lifetime cost of the various choices.

      In this session you will learn:
      -How to calculate the cost benefit analysis of different platform choices from commercial to open source micro frameworks
      -How to evaluate the cost/benefit analysis of web technology, HTML5, CSS, and JavaScript versus native approaches
      -About the real life experiences in web application development ROI of leading organizations in a wide range of industries including Financial Services, Research, Consulting, and Independent Software Vendors

      Read more >