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    • Three Secrets to Web Marketing Success Three Secrets to Web Marketing Success Lorrie Thomas Recorded: Dec 15 2009 12:00 am UTC 27 mins
    • Take your web marketing to the next level!

      Web marketing is about utilizing your available resources in channels that bring you results. In this economy, it is more important than ever to make smart decisions about how to invest your web marketing collateral.

      In this informative 30-minute power half-hour tutorial, Lorrie Thomas will walk you through the Three Secrets to Web Marketing Success! In this tutorial, you will learn how to leverage CREDIBILITY, USABILITY, and VISIBILITY to maximize your brand, build your community, and spread the word about your organization!

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    • Building An Online Marketing Foundation Building An Online Marketing Foundation Lorrie Thomas, MA Recorded: Feb 16 2011 11:30 pm UTC 57 mins
    • Online marketing is like the Wild, Wild West: it has few rules,
      endless opportunities, and is a vast open space. The innumerable
      possibilities can be exciting, but the geek-speak and limitless
      choices can sometimes seem overwhelming. Fortunately, online marketing is also very logical, as long as we learn how be a proactive pioneer. Journeys go more smoothly with a map and directions. Grab your virtual map and get started with the 36 Hour Online Marketing webcast series. This launch webcast: Building An Online Marketing Foundation covers what online marketing REALLY MEANS and show how the most important computer to use for web success is the three-pound information processor in your skull. The three online marketing rules for success will be taught. Attendees will walk away knowing what questions to ask to have a greater edge on how to create and execute an online marketing strategy. Online marketing is not something one spends time or money on. It is something that (when done well) becomes an investment. Let's get learning!

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    • Web Marketing Check-Up Web Marketing Check-Up Lorrie Thomas and Dale Knauss Recorded: Sep 16 2009 8:00 pm UTC 59 mins
    • Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!

      Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!

      It’s time to get your marketing healthy, so you can get wealthy!

      This power "web marketing check-up" webcast will address:

      *The best practices “check-up” list to get your web marketing optimized and healthy

      *The secrets to making web sites “web solutions”

      *Web marketing “musts” for success

      *How to make your marketing multi-task

      It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!

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    • Blogging 101 Blogging 101 Lorrie Thomas Recorded: Sep 23 2009 7:30 pm UTC 33 mins
    • Good blogging habits (for businesses) will not only create interest in your customers for reading useful content, it will also naturally and authentically build trust and relationships.

      In this economy, having a healthy and trusting relationship between your business and your customers is vital. Blogging is a multi-functioning tool that offers education, a platform for dialogue and interaction (through comments), and subtle marketing for your business. Learn the power and benefits of blogging and how regular blogging can boost your business!

      In This Tutorial, You will Learn:

      1. Blogging—an overview of what it is, what it can do, and why it’s important/helpful for a business
      2. Different blogging platforms (how to get started)—the difference between each blogging platform and how you can choose the best one for you
      3. How to blog beautifully! (tips on blogging)—keyword usage, using hyperlinks, categories, using other social platforms to spread the word on the new blog posts (blog feed, RSS feed…etc).

      Date/Time: September 23rd, 2009 at 12:30pm PST (3:30pm EST)

      Duration: 30 minutes

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    • How to Construct a Winning Privacy Policy Online Tutorial How to Construct a Winning Privacy Policy Online Tutorial Lorrie Thomas Recorded: Nov 13 2009 10:00 pm UTC 22 mins
    • While there are many other sexier components of a successful web-solution, knowning how to construct a good privacy policy is essential to your online business presence--it will educate your website visitors how their information is used, how third parties may be collecting information on your website via cookies, and it will build trust between your business and your customers.

      Register for this free 30-minute free online tutorial today and learn how you can build your own privacy policy to build trust with your website visitors and boost your website's credibility!

      In this tutorial, you will learn:

      1. Best practices for privacy policy development

      2. The specific language and terminology of online privacies

      3. Additional privacy policy writing resources

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    • The Power of Web Analytics The Power of Web Analytics Lorrie Thomas Recorded: Sep 8 2009 7:00 pm UTC 30 mins
    • Discover how to use Google Analytics, a FREE data collection tools to track traffic patterns on your website--giving you a full picture of how well your marketing efforts are performing every day. Mastering the science of web analytics will allow you to respond to customer preferences and web browsing patterns more efficiently and more cost-effectively!

      This 30-minute "Power Half Hour" Will Teach You:

      1. The most important pieces of web analytics to monitor

      2. How to read your web analytics to optimize your marketing performace

      3. Geeky cool free web analytics tools to tap to boost your web marketing presence!

      Date/Time: Tuesday, September 8th 12pm PST (3pm EST)
      Duration: 30 minutes WITH Q/A
      Cost: FREE

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    • Optimize the Marketing Metric that Matter$ - Relationship ROI Optimize the Marketing Metric that Matter$ - Relationship ROI Lorrie Thomas, Marketing Therapist, Web Marketing Therapy Recorded: Jun 24 2009 10:00 pm UTC 49 mins
    • There is only meaningful measurement to your organizational bottom line – Relationship Return on Investment (ROI). The true meaning of marketing is maximizing relationships. Relationships are what sell, up-sell and re-sell products and services…keeping companies in business. Organizations need to understand the new rules of marketing to survive and thrive. In tough economic times, dollars are being watched more closely and a critical desire to track Return on Investment is on the rise - is your Relationship ROI poised for success?.

      The new rules of marketing (social media, web marketing, etc) make relationship development easy, if you know how and what tools to use. Tracking ROI for dollars for dollars isn’t enough. Invest in the health of your marketing and sign up for this webcast to learn the new rules of marketing and how to measure a metric that matters most to your bottom line.

      Learn how to:
      -Measure meaningful marketing success criteria in ways are guaranteed to pay back
      -Use the 5 success steps to healthy marketing to make your organization wealthy and sustainable
      -Implement low-cost & no-cost marketing tactics to brand, build and boost business
      -Get a list of the best tools that will reap Relationship ROI results
      -Leverage web marketing musts to invest in a solid, sustainable future
      -Use eMetrics to optimize your efforts

      The power of the web to boost business is tremendous. There is no better time then now to invest in the health of your marketing and create a solid foundation to build on for long term success.

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