Take your web marketing to the next level!
Web marketing is about utilizing your available resources in channels that bring you results. In this economy, it is more important than ever to make smart decisions about how to invest your web marketing collateral.
In this informative 30-minute power half-hour tutorial, Lorrie Thomas will walk you through the Three Secrets to Web Marketing Success! In this tutorial, you will learn how to leverage CREDIBILITY, USABILITY, and VISIBILITY to maximize your brand, build your community, and spread the word about your organization!
Busy consumers often do not open marketing emails unless something in the subject title truly grabs their attention.
Are you suspicious that your potential customers are not opening your marketing emails? Do you have something useful to offer but aren’t sure how to best attract your customers’ attention on the web?
You can implement powerful email marketing strategies that will grab people’s attention and drive them to make purchasing decisions. In this online tutorial, you will learn the tips on how to launch a successful email marketing campaign to boost sales!
In This Tutorial, You will Learn:
1. Determining & articulating your goals as the first step to successful selling
2. How to get customer attention fast—the importance of catchy subject titles
3. Why writing short sentences is good for your email sales
4. Using graphics-what is the perfect amount?
5. How to encourage forwarding—to spread your email wildfire!
6. Regular emails: how many is too many?
7. The “Call to Action”—and how to effectively urge purchasing decisions
Impact of Blogs & Social Media on SEO
Kipp Bodnar, HubSpot
Mark White, The Blog Coach
Lorrie Thomas, Web Marketing Expert
Barbara C. Coll, WebMama.com, CEO & Founder of Search Engine Marketing Professional Organization (SEMPO)
Online marketing is like the Wild, Wild West: it has few rules,
endless opportunities, and is a vast open space. The innumerable
possibilities can be exciting, but the geek-speak and limitless
choices can sometimes seem overwhelming. Fortunately, online marketing is also very logical, as long as we learn how be a proactive pioneer. Journeys go more smoothly with a map and directions. Grab your virtual map and get started with the 36 Hour Online Marketing webcast series. This launch webcast: Building An Online Marketing Foundation covers what online marketing REALLY MEANS and show how the most important computer to use for web success is the three-pound information processor in your skull. The three online marketing rules for success will be taught. Attendees will walk away knowing what questions to ask to have a greater edge on how to create and execute an online marketing strategy. Online marketing is not something one spends time or money on. It is something that (when done well) becomes an investment. Let's get learning!
Get on the marketing therapy couch for a marketing health “check-up” with Lorrie Thomas, Marketing Therapist at www.WebMarketingTherapy.com. It’s time to get self-help advice from the expert to learn how to put the web to work to serve, support and SELL!
Having a website does not mean that you are engaged in web marketing. Savvy web marketing comes from sound strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off!
It’s time to get your marketing healthy, so you can get wealthy!
This power "web marketing check-up" webcast will address:
*The best practices “check-up” list to get your web marketing optimized and healthy
*The secrets to making web sites “web solutions”
*Web marketing “musts” for success
*How to make your marketing multi-task
It’s time for a healthy dose of web marketing therapy – admitting that you need web marketing help is the first step to recovery!
Search Engine Optimization (SEO) is an art and a science. What yields search engine results pages (SERPs) is based on a number of factors, but there are three main success steps for SEO that every professional needs to know. Learn in this 30 minute "power half hour" the top three ways to get your site visible.Read more >
Are you fighting to get your local markets aligned with corporate marketing initiatives? Are you nervous that their marketing efforts are not in compliance with CAN SPAM? Is it hard to enforce branding guidelines at the local level? Kelly Services had these same problems and now local branches are enthusiastically sending email messages to their customers that are branded, government compliant, and customizable. Find out how this transformation took place by joining us.Read more >
Good blogging habits (for businesses) will not only create interest in your customers for reading useful content, it will also naturally and authentically build trust and relationships.
In this economy, having a healthy and trusting relationship between your business and your customers is vital. Blogging is a multi-functioning tool that offers education, a platform for dialogue and interaction (through comments), and subtle marketing for your business. Learn the power and benefits of blogging and how regular blogging can boost your business!
In This Tutorial, You will Learn:
1. Blogging—an overview of what it is, what it can do, and why it’s important/helpful for a business
2. Different blogging platforms (how to get started)—the difference between each blogging platform and how you can choose the best one for you
3. How to blog beautifully! (tips on blogging)—keyword usage, using hyperlinks, categories, using other social platforms to spread the word on the new blog posts (blog feed, RSS feed…etc).
Date/Time: September 23rd, 2009 at 12:30pm PST (3:30pm EST)
Duration: 30 minutes
In this tutorial, you will learn:
2. The specific language and terminology of online privacies
Expert speakers from the Engagement Marketing Summit will come together to discuss the latest trends, barriers, and suggestions as well as answer audience questions. The discussion will be moderated by David Pitta, BrightTALK's Webcasting Evangelist..Read more >
Discover how to use Google Analytics, a FREE data collection tools to track traffic patterns on your website--giving you a full picture of how well your marketing efforts are performing every day. Mastering the science of web analytics will allow you to respond to customer preferences and web browsing patterns more efficiently and more cost-effectively!
This 30-minute "Power Half Hour" Will Teach You:
1. The most important pieces of web analytics to monitor
2. How to read your web analytics to optimize your marketing performace
3. Geeky cool free web analytics tools to tap to boost your web marketing presence!
Date/Time: Tuesday, September 8th 12pm PST (3pm EST)
Duration: 30 minutes WITH Q/A
There is only meaningful measurement to your organizational bottom line – Relationship Return on Investment (ROI). The true meaning of marketing is maximizing relationships. Relationships are what sell, up-sell and re-sell products and services…keeping companies in business. Organizations need to understand the new rules of marketing to survive and thrive. In tough economic times, dollars are being watched more closely and a critical desire to track Return on Investment is on the rise - is your Relationship ROI poised for success?.
The new rules of marketing (social media, web marketing, etc) make relationship development easy, if you know how and what tools to use. Tracking ROI for dollars for dollars isn’t enough. Invest in the health of your marketing and sign up for this webcast to learn the new rules of marketing and how to measure a metric that matters most to your bottom line.
Learn how to:
-Measure meaningful marketing success criteria in ways are guaranteed to pay back
-Use the 5 success steps to healthy marketing to make your organization wealthy and sustainable
-Implement low-cost & no-cost marketing tactics to brand, build and boost business
-Get a list of the best tools that will reap Relationship ROI results
-Leverage web marketing musts to invest in a solid, sustainable future
-Use eMetrics to optimize your efforts
The power of the web to boost business is tremendous. There is no better time then now to invest in the health of your marketing and create a solid foundation to build on for long term success.