Contact Center Agents must be more than service providers, they must be Loyalty Makers.
Jill Griffin, Loyalty Maker™ pioneer, will teach you:
-How to recruit and hire Loyalty Makers for your contact center
-Why “manage the contact center managers” is critical to loyalty building
-Simple ways to inject “loyalty mentality” into your center’s culture
-Why call center metrics can destroy loyalty building; what to use instead
-How innovative firms use “job ownership” to transform Contact Center Agents into Loyalty Makers
How to counter loyalty fraud using transaction data and device fingerprint along machine learning.Read more >
Join this webinar to learn the top 10 vulnerabilities within your travel and loyalty reward program abused by hackers. What do hackers see as an easy profit? Learn what to do to defend your customers’ benefits.
Understanding of the current threat landscape of travel industry and loyalty reward programs.
About the Presenter
Alex Holden is the founder and CISO of Hold Security. Holden is credited with the discovery of many high profile breaches including Adobe Systems, initial vendor breach that led to the discovery of the JPMorgan Chase breach, and the independent discovery of the Target and Yahoo breaches. Considered one of the leading security experts, he regularly voices his professional opinion in mainstream media.
Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.
For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.
In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
Day to day banking is pretty boring. But it doesn’t have to be! A little fun can make a big difference.
Loyalty Rewards - 70% of consumers modify their spending behavior for loyalty rewards programs, can we influence other behavior?
Our hypothesis was that turning transactional interactions into engaging experiences would increase banking activity and ROI. Using design for delight methodology, we developed a multi-experience platform in mobile banking and launched a Pilot with Montgomery County Federal Credit Union and SAFE Credit Union. Find out what we learned and the surprising results.
Join us for a free, one-hour webinar in which Suzan Szollar, Senior Product Manager from DI Labs will be joined by Digital Insight financial institutions MCEFCU and SAFE CU to talk about the Pilot experience and results.
Reward programs are a highly effective way to attract new customers, build better relationships with your existing ones and increase customer lifetime value. In this hands-on demo, Elena Martínez, Retail Specialist at Openbravo, will show you how to engage and motivate your customers with a loyalty program integrated into your retail solution, and we will demonstrate different techniques to increase loyalty among your customers.
What Will You Learn?
- How to create a Loyalty Program and reward your customers based on their purchases.
- Effective ways to create different rewards like gift cards, gift vouchers, customer management and special discount and promotions.
Who Should Attend?
- Roles with business responsibility in processes regarding loyalty programs in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
Airlines benefit from Opera Solutions' products and expertise to leverage Big Data and analytics that transform their businesses. By inserting a Signal Layer, which serves as the foundation for Big Data analytics using the Signal Hub platform, airlines are able to refine their view of the customer portrait and orchestrate operations to serve each customer better and in a more personalized way. The ensuing results are increased revenues, more loyalty, and increased customer satisfaction.Read more >
Tune in on November 16th to hear how Dell EMC can Future Proof your storage, creating peace of mind with your new technology purchases.Read more >
This video will explain why the Engineering serendipity is the individualized future of loyalty and engagementRead more >
As blockchain-enabled solutions become more prevalent, customer expectations will change. This thought provoking session will arm with you an understanding of the new paradigm and offer you concrete suggestions for what you can do to ready your organization and yourself.Read more >
By listening to this webinar you will learn:
The concept and meaning of loyalty
The importance of reviewing your customer life cycle and the different types of campaigns you should be sending within that journey
The importance of collecting relevant data to make your customer’s online experience more relevant
During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic.
What Will You Learn?
- Keys to effectively create a loyalty program.
- What to expect from commerce solutions in regards to loyalty management.
Who Should Attend?
- Business Areas Directors
- IT Administrators
IS CUSTOMER LOYALTY DEAD?
The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.
With piles of transactional data clogging databases, retailers assume they have what they need to understand their customers. However, transactional data only offers insight into what, when and where customers buy. It doesn’t provide any understanding of why.
Register for this webinar featuring Forrester Research to learn about:
- The reality of lost sales
- How customer emotions impact buying decisions
- How you can measure customer loyalty more accurately
In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and are driving major changes within businesses. Since the cost to acquire a new customer is so high, many businesses are looking to increase the lifetime value of customers they already have and are implementing loyalty programs. With loyalty programs comes data. Organizations have an opportunity to utilize this data to better understand their customers and drive actionable insights, but only if the data captured is accurate and consolidated.
Join us with Loyalty360 to discuss:
•The prevalence of loyalty programs and data collection
•Strategic initiatives around loyalty
•Consumer insights available through data
•Three ways to improve loyalty insight
Customer loyalty marketers know that it's not just about getting prospects to buy once, it's equally important to keep them and drive repeat business. But with so much fierce competition for a customer's attention, it takes innovative thinking to deliver the right marketing message at the right time--and do it across more touch points than ever.
In this webinar, you'll hear from LiveRamp customers who have taken customer loyalty marketing to a new level. Their strategies go beyond the same-old coupon offers and instead use a mix of technology and creativity to get results that will surprise you. Join us to learn how you can:
● Maintain consistent messaging across multiple devices and websites
● Target former customers for reengagement
● Acquire new customer by developing look-alike models of your most loyal customers
This presentation takes a content strategist's approach to the use of social media to feed back into product design and build customer loyalty. Once a customer buys your product or service, it becomes the main communications channel with your company. That means that the content contained in your product (interfaces, messages, manuals, ergonomics and esthetic design, etc.) must be on message with the rest of your content strategy. One way to build that message, and improve product design in the process, is to build true integrated communities of stakeholders that include your customers as equal players with your internal teams: design, development, marketing, management, etc. These communities are far from a simple Facebook page, or "user forum." They require attention, care, and feeding, and the reward is a degree of loyalty money can't buy.Read more >
In today's competitive marketplace, building long lasting relationships with customers is key to increasing customer lifetime value, satisfaction and advocacy. But as the modern multi-channel consumer becomes more empowered than ever, organizations are struggling to identify the right customers to target with the right offers through the right channels – let alone deliver this in the most cost-efficient way. By leveraging customer analytics, organizations move from reacting - chasing after a customer who has already defected, to predicting - proactively reaching out to customers to ensure satisfaction and recurring business.
In this webinar, IBMWW Predictive Analytics Retail Sector Leader Colin Linsky will cover 5 key strategies to enhance customer loyalty:
- Understanding drivers that affect customer loyalty
- Targeting those customers who will deliver the most value
- Delivering personalized offers to customers to strengthen relationships and drive revenue
- Identifying indicators that lead to defection and proactively retaining at-risk customers
- Turning satisfied customers into loyal advocates
(Will be hosted in English)
As marketers, we are being called today to create a cohesive measurement journey for our organization, that’s as seamless as the customer journeys we strive to create for our audiences. This means creating an elevated view across our campaigns, channels, and purchase points, to optimize marketing performance, sales impact and customer loyalty holistically. Join Mike McMaster, Strategic Partnerships Manager at Datorama, to learn how companies like IBM, L’Oreal and Telstra and others are:
- Unifying their KPIs across channels, campaigns and customer journey stages
- Creating a data driven culture of always-on reporting and optimization
- Combining technology, teams and change management to mature their analytics