“In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”Read more >
Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.
Jim Tobin, CEO and founder, Ignite Social Media
Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."
Senior Program Marketing Manager, TapInfluence
Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.Read more >
Take an inside look at Salesforce's social media strategy and practical, hands-on tactics. This webinar will show you how Salesforce listens to over 130K mentions a month and coordinates a social editorial calendar across 100 different social channels.
How Salesforce Uses Marketing Cloud Series
Salesforce is using the power of Marketing Cloud across all areas of our business. We're creating journeys for our customers, prospects, employees, and beyond. Learn how the power of Marketing Cloud transcends all departments and how we're creating 1-to-1 journeys at Salesforce.
Despite the groundswell of social media adoption over the past few years, the financial services industry has been slow to catch on and innovate due to regulatory hurdles. But with the demographics of social media sites overlapping with current and importantly, future clients of the largest wealth management firms, we no longer have the choice to delay the investment of time and resources. Hear about how the wealth management industry is scrambling to embrace social networking as a result of emerging compliance technologies, regulatory guidance, and a few brave firms stepping out into the social media spotlight.Read more >
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.Read more >
From Twitter Moments to Snapchat Stories, Facebook to YouTube, sports producers are having to deliver content in more places than ever before and faster than ever before. In this webinar featuring experts from Quantum and JB&A/CatDV, you’ll learn about:
- The growing importance of social media for sports video personalization, sharing, tracking, and deepening fan loyalty
- Specific technologies for sports brands to drive their social video strategies
- How asset management and storage technology are critical tools for successful social video
- Success stories and use cases of sports brands using asset management and storage technology to power their social video strategies
- Tips, tricks, lessons learned, and more!
Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone. And yet, nearly half of CMOs can’t articulate the value they are gaining from social media.
You have the power to change this for your organisation. Shift from thinking of social media as a channel, to viewing it as a unique vehicle for your marketing and broader business strategies, and you can drive significant, measurable business impact.
In this webcast, guest Forrester Analyst Melissa Parrish and Lithium CMO Katy Keim dive into the recent Forrester report: You Don’t Need A “Social Marketing” Strategy, and reveal how you can:
• Impact the entire customer lifecycle via social media
• Use social insights to empower not only marketing, but customer service, sales, product and human resources
• Humanise your brand by better meeting customer expectations for authenticity, empathy and connection
Register for this webcast to learn more.
In this revealing webinar you’ll discover the best practices, tips and strategies to ensure that your social media is great for your marketing AND your compliance.
One of the biggest reasons why social media hasn’t been widely adopted in the financial services is because of compliance. While marketing departments are screaming to be given free reign across the platforms, compliance departments are refusing to ‘play ball’.
Everybody knows social media is generally accepted as a normal part of every day life and business - including your clients and future clients. But not everybody though has bought into the idea yet that they should use social media in their financial business. Whether it’s a real reason or a convenient excuse – compliance is normally cited for the resistance.
So in this webinar you’ll be walked through the steps that you and your firm can take to ensure that your firm’s social media use is both great for your marketing and great for your compliance.
Personalizing video content in today's digital world is critical to your success. Watch this webinar replay and discover how easy it is to embed personalization into your digital strategy to maximize engagement and revenue in a video-centric worldRead more >
We'll walk through The FCAs final guidance on social media and what this means practically for your firm and its use of social media.Read more >
Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.Read more >
At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.
In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
Discover how Digital Asset Management (DAM) solutions help monetize product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. Watch the webinar on demand, Bring Your Product Catalog to Life with Rich Media, to learn why leading organizations are adopting enterprise DAM systems to handle the explosion of rich media assets. DAM helps enrich the product catalog, which allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experience on any platform they choose.
•How DAM helps reduce overhead and minimize effort for the management, search, and preparation of digital media assets associated with Product Catalog Management
•Ways to effectively manage an increasing amount of digital assets and product data as new markets and distribution channels are added
•How to optimize processes to synchronize and automate digital assets and catalog creation for faster time to market, richer experiences, and higher revenues
Not one day goes by that you don’t read about a high profile social media account being hacked into and the damage that was caused. In an attempt to stop the bleeding, social media platforms are responding with quick security fixes, some that work and some that don’t. Through the analysis of high profile hacks and a live demonstration, Dr. Scott Wells will reveal system vulnerabilities and explore how well the new security measures address the problems at hand. The presentation concludes with best practices and actionable steps to help you boost the security of your personal and your organization’s social media accounts.Read more >