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    • Create Your 2018 Social Media Plan
      Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 6:00 pm UTC 60 mins
    • Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

      Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

      Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

      Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

      In this webinar, participants will learn how to:

      - Identify the core platforms that will be useful at their business
      - Examine what the business has done on those social media platforms
      - Examine what competitors have done over the past year
      - Integrate new technologies trends and demographics
      - Hold brainstorming sessions with social media team members and other key staff members.
      - Compile their activities into their overall social media plan
      - Write a strong summary/pitch that demonstrates how the plan will be put into action

      Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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    • Social Media Attribution: Measuring the True Value of Your Work
      Social Media Attribution: Measuring the True Value of Your Work David Kyle, Social Media Manager at the Vancouver Canucks, with Amber Naslund and David Creighton‎ of Hootsuite Recorded: Oct 18 2017 10:20 pm UTC 62 mins
    • You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.

      Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.

      You’ll learn:

      - Three different ways to approach social media attribution—and the pros and cons of each
      - How leading brands are tackling the attribution challenge of “dark social”
      - About the tools and techniques that will help you attribute business outcomes to social media activity


      Read our comprehensive blog post about how to prove social media ROI: http://ow.ly/iUvG30g1KiY

      Get your free social ROI guide, "The ROI of Social Media: How to measure and prove the value of your investment": http://ow.ly/HBs930g1Kd1

      Start managing your social media faster, smarter, and safer. Learn more, request a demo, or start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

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    • Harnessing the Power of Social Media
      Harnessing the Power of Social Media Andrea Vahl, social media speaker and consultant Recorded: Sep 27 2017 5:00 pm UTC 63 mins
    • For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.

      This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.

      Topics covered:
      •Best practices across Facebook, Instagram, Twitter, and LinkedIn
      •Growing your list and attracting people who can’t wait to work with you
      •Building better relationships
      •Positioning yourself as an expert and authority in your industry
      •Getting others to refer potential clients, partners, and high-level decision-makers to you

      About the Speaker

      Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
      She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
      Visit Andrea’s website: https://www.andreavahl.com

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    • 3 Trends That Will Change Enterprise Social Media in 2018
      3 Trends That Will Change Enterprise Social Media in 2018 Erna Alfred Liousas, Forrester Analyst, and Jeremy Wood, Vice President, Product Marketing, at Hootsuite Recorded: Oct 16 2017 7:55 pm UTC 56 mins
    • Is your social media strategy focusing on the three right areas?

      Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.

      Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.

      Erna will discuss the growing needs of large organizations, including:

      - Why expanding social beyond marketing teams adds new value to the customer life cycle
      - How to move beyond content metrics and prove the real business value of social
      - Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration

      Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.



      Start managing your social media faster, smarter, and safer. Learn more and start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

      Read more >
    • Advanced Social Media Strategies, Tactics & Tools
      Advanced Social Media Strategies, Tactics & Tools Kent Lewis, Anvil Media President Recorded: Nov 16 2011 6:00 pm UTC 64 mins
    • Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.

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    • Why do Compliance & Marketing end up Big Enemies in Social Media?
      Why do Compliance & Marketing end up Big Enemies in Social Media? Bridget Greenwood, Financial Social Media Recorded: Sep 5 2012 2:00 pm UTC 49 mins
    • In this revealing webinar you’ll discover the best practices, tips and strategies to ensure that your social media is great for your marketing AND your compliance.

      One of the biggest reasons why social media hasn’t been widely adopted in the financial services is because of compliance. While marketing departments are screaming to be given free reign across the platforms, compliance departments are refusing to ‘play ball’.

      Everybody knows social media is generally accepted as a normal part of every day life and business - including your clients and future clients. But not everybody though has bought into the idea yet that they should use social media in their financial business. Whether it’s a real reason or a convenient excuse – compliance is normally cited for the resistance.

      So in this webinar you’ll be walked through the steps that you and your firm can take to ensure that your firm’s social media use is both great for your marketing and great for your compliance.

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    • Insight driven social media
      Insight driven social media Robyn Pierce, head of social media, The Crocodile Recorded: Sep 15 2015 2:00 pm UTC 34 mins
    • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

      In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.

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    • Bring Your Product Catalog to Life with Rich Media
      Bring Your Product Catalog to Life with Rich Media John Sprouse, Director of Technology, Media & Telecommunications, Deloitte Consulting LLP; John Price, Product Marketing Mana Recorded: Dec 24 2014 3:20 pm UTC 62 mins
    • Discover how Digital Asset Management (DAM) solutions help monetize product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. Watch the webinar on demand, Bring Your Product Catalog to Life with Rich Media, to learn why leading organizations are adopting enterprise DAM systems to handle the explosion of rich media assets. DAM helps enrich the product catalog, which allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experience on any platform they choose.

      You’ll learn:
      •How DAM helps reduce overhead and minimize effort for the management, search, and preparation of digital media assets associated with Product Catalog Management
      •Ways to effectively manage an increasing amount of digital assets and product data as new markets and distribution channels are added
      •How to optimize processes to synchronize and automate digital assets and catalog creation for faster time to market, richer experiences, and higher revenues

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