Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.Read more >
Despite the groundswell of social media adoption over the past few years, the financial services industry has been slow to catch on and innovate due to regulatory hurdles. But with the demographics of social media sites overlapping with current and importantly, future clients of the largest wealth management firms, we no longer have the choice to delay the investment of time and resources. Hear about how the wealth management industry is scrambling to embrace social networking as a result of emerging compliance technologies, regulatory guidance, and a few brave firms stepping out into the social media spotlight.Read more >
Take an inside look at Salesforce's social media strategy and practical, hands-on tactics. This webinar will show you how Salesforce listens to over 130K mentions a month and coordinates a social editorial calendar across 100 different social channels.
How Salesforce Uses Marketing Cloud Series
Salesforce is using the power of Marketing Cloud across all areas of our business. We're creating journeys for our customers, prospects, employees, and beyond. Learn how the power of Marketing Cloud transcends all departments and how we're creating 1-to-1 journeys at Salesforce.
From Twitter Moments to Snapchat Stories, Facebook to YouTube, sports producers are having to deliver content in more places than ever before and faster than ever before. In this webinar featuring experts from Quantum and JB&A/CatDV, you’ll learn about:
- The growing importance of social media for sports video personalization, sharing, tracking, and deepening fan loyalty
- Specific technologies for sports brands to drive their social video strategies
- How asset management and storage technology are critical tools for successful social video
- Success stories and use cases of sports brands using asset management and storage technology to power their social video strategies
- Tips, tricks, lessons learned, and more!
In this revealing webinar you’ll discover the best practices, tips and strategies to ensure that your social media is great for your marketing AND your compliance.
One of the biggest reasons why social media hasn’t been widely adopted in the financial services is because of compliance. While marketing departments are screaming to be given free reign across the platforms, compliance departments are refusing to ‘play ball’.
Everybody knows social media is generally accepted as a normal part of every day life and business - including your clients and future clients. But not everybody though has bought into the idea yet that they should use social media in their financial business. Whether it’s a real reason or a convenient excuse – compliance is normally cited for the resistance.
So in this webinar you’ll be walked through the steps that you and your firm can take to ensure that your firm’s social media use is both great for your marketing and great for your compliance.
We'll walk through The FCAs final guidance on social media and what this means practically for your firm and its use of social media.Read more >
Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.Read more >
At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.
In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
Discover how Digital Asset Management (DAM) solutions help monetize product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. Watch the webinar on demand, Bring Your Product Catalog to Life with Rich Media, to learn why leading organizations are adopting enterprise DAM systems to handle the explosion of rich media assets. DAM helps enrich the product catalog, which allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experience on any platform they choose.
•How DAM helps reduce overhead and minimize effort for the management, search, and preparation of digital media assets associated with Product Catalog Management
•Ways to effectively manage an increasing amount of digital assets and product data as new markets and distribution channels are added
•How to optimize processes to synchronize and automate digital assets and catalog creation for faster time to market, richer experiences, and higher revenues
Not one day goes by that you don’t read about a high profile social media account being hacked into and the damage that was caused. In an attempt to stop the bleeding, social media platforms are responding with quick security fixes, some that work and some that don’t. Through the analysis of high profile hacks and a live demonstration, Dr. Scott Wells will reveal system vulnerabilities and explore how well the new security measures address the problems at hand. The presentation concludes with best practices and actionable steps to help you boost the security of your personal and your organization’s social media accounts.Read more >
Video Marketing Strategies, Tactics, Tips and Case Studies in Social MediaRead more >
Companies in the B2B and professional services space have finally harnessed
social media, but many are confused as to strategy, execution, and metrics.
Jake Wengroff, global director of social media strategy and research for
Frost & Sullivan, will share practical advice on what B2B companies can do
to improve their social footprint and extract ROI, and also share some
insights into companion products, services, and tools, both free and paid
which can optimize workflows, more easily track metrics, and allow
companies to engage with potential sales leads.
How advisers can and should use social media to widen their network? How quickly can you get results from social media?
How can social media help with search and getting top of Google?
Why is online video important?
Hear from Bridget Greenwood, Financial Social Media as she answers the above in this quick two minute video.
Now that most organizations have joined social networks, many are now
trying to figure out how to link efforts to revenue. With the time needed
to create and distribute content, efforts to draft policies and train
staffers, and considerations for spending on advertising and other premium
services and solutions, businesses are interested now more than ever on the
ROI of social media marketing and client service strategies. Attend this
webinar to learn how to quantify the value of your social media presence,
review various metrics and listening tools (both free and paid), and map
social media efforts to sales and revenue.
LIST OF TOPICS COVERED
- Free metrics from the social networks themselves
- Premium metrics from third-party vendors
- Should you advertise? A discussion of the merits of paid advertising or
- CRM and how to integrate social media analytics with existing systems
We interviewed social media expert, Victor Gaxiola the following questions:
- Is social media for everyone?
- What are the key differentiators among Twitter, LinkedIn and Facebook?
- What is the ROI of social media?
Did his answers spur new ideas for your practice? Do you still have unanswered questions you'd like to ask Victor?
To help answer any questions that might've arisen, we've invited Victor back for a live Q&A with our audience. Don't miss this chance to connect with Victor and to ask him your questions!
Victor Gaxiola answers the million dollar question for advisors and financial services companies alike -- What is the real risk of social media?Read more >