"Every organization is going to have very different security metrics, because it depends on the business and the metrics that are important to that business." Risk I/O CEO Ed Bellis took some time to discuss the importance of selecting measurable, actionable metrics by which to jduge your security program.Read more >
According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.
In this webinar Skip Fidura of dotmailer takes a look at:
How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
How to examine your 'time of action' which will drive tests and improvements.
Metrics and KPIs: always confused, hard to create, hard to align, hard to keep current, hard to report against and rarely ever helpful to use as an improvement tool. Why is this? What if you could create a simple balanced scorecard, or KPI tree, with no more than 15 measures that would keep your staff happy, you business stakeholders happy and your customers happy?
Join Daniel Breston to learn how, in part 4 of his 6 part Lean ITSM series. He will be exploring some dynamic ways to use ITSM metrics in a lean manner.
Which metrics are provided by your translation vendor on your project invoices? If you can count them with one hand, chances are that you are missing out on some important data. Metrics can help you pinpoint delays, hold team members and vendors accountable, and keep a clear blueprint of how your process works so that you can keep the translation cycle moving on a consistent path of improvement.
Join Scott Abel, The Content Wrangler, and his special guest, Scott Carothers, Senior Globalization Executive of Kinetic the Technology Agency, and learn which metrics hold the most value to your enterprise.
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year!
In this webinar, we show you how to apply your online marketing skills to the app-driven future. This is your free crash course on the app analytics you need to start paying attention to.
During this webinar, designed for web marketers, you’ll learn:
The key mobile equivalents of web metrics to help you gauge your app’s performance
How to measure success during all lifecycle stages of your app: from awareness, to engagement, to conversions and closes
The similarities and differences between the customer journey online vs. in apps
Plus: Get a detailed introduction on how to do inbound marketing for apps!
Following on from their latest presentation on the behavioural trends of service management, Richard Josey and Toby Moore continue their exploration of the effective measurement of service metrics and human behaviours. The body of this presentation will focus on how you gain the level of insights you need in order to make balanced choices about your services KPIs and outcomes.
· Balancing your reliance on metrics and scorecards
· Service intelligence: Business insights and analytics for ITSM
· Decision making processes for service improvements. Inform, act and review
· Understanding UX for ITSM and what insights can be gained
· Using retrospective measuring to make proactive changes
· Spotting trends in customer behaviours and engagement
In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.
Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.
•How to determine the health of your IT Environment
•Identify the top 10 recommended Service Desk Metrics
According to Gartner, 80 percent of companies around the world only measure results. Often they don’t know what impacted these results, or what is best done to improve them going forward. That’s because there’s a major gap between the information executives want and the information they get.
For all of the good that data can do for businesses though, there’s one major issue that it presents: information overload. Many companies try to focus on too many different metrics without focusing on those that truly matter.
Want better results? Take a closer look at your leading indicators. In this webinar, we’ll show you how your company can do it best.
When it comes to measuring the performance of a Service Desk, what are the right metrics to use and the right ways to measure? There is a lot of good advice on this topic already, but in this webinar, Rob England brings the IT Skeptic's critical approach to the question, and looks at:
* What are the right metrics
* How to achieve a balanced view
* Being careful in interpreting the results
Too many organizations settle for resolution times and call numbers to measure their Service Desk performance. Learn how these are not only not enough, but may not be the right metrics at all!
Marketers often say that they want to be more metrics-driven or that they want to be able to show marketing’s value. In this session we will discuss the ways you can collect the metrics that prove the value of marketing, so you can regularly review and take action on the data. We will also cover the value of benchmarking in order to refine your processes and improve the effectiveness of your marketing efforts.Read more >
John Overbaugh and Jared Pfost review how to build a SDL Metrics Program.Read more >
Focusing on key metrics for an efficient service desk and happy users. Webinar brought to you by FreshserviceRead more >
Face-to-face sellers (whether they work for your company or a distributor) are a critical component of the brand experience. When they engage with prospects, often in the later sales cycle stages, capturing metrics about their use of content is challenging if not impossible. Because content for sales enablement often falls outside of the marketing team, it's been ok to claim digital ignorance when there are no analytics to indicate how content impacted sales calls. Even if sales reps are adding notes to the CRM system, there is still no way to quantify results—but mobile is changing this.
There’s a huge opportunity for you to:
* align content creation with the sales organization execution
* measure and quantify the impact of content on sales’ productivity
* accelerate revenue growth by enabling your sales team with the right content on any device.
Join our session to find out how this key area of content development is changing and just what may be at risk.