It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.
Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.
In this webinar you'll:
* Learn what works and what doesn't in 2017's mobile advertising arena
* Mitigate the mobile advertising fraud risk in your own applications
* Create the most engaging mobile advertisements for savvy app patrons
* Use video and 360 advertising to stay abreast of the latest trends in mobile advertising
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Stewart Rogers, Director of Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Sponsored by Adjust
It's vital to monitor how your customers feel about your business. But now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be. This session will help. With practical examples, we'll show how to deliver 'native mobile' customer surveys and feedback - interactions that customers respond to, and that result in data you can use to optimise your business!Read more >
Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.
Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?
In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.
Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.
In this webinar you’ll:
* Learn which mobile analytics will matter in the next five years
* Understand the ways that KPIs monthly active users (MUA) can be interpreted
* Measure beyond smartphones -- including wearables, connected cars and more.
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Bob Sherwin, VP Direct Marketing, Wayfair
* Jesse Robbins, CEO, Orion Labs former CEO of Chef
* Evan Schuman, Moderator, VentureBeat
Sponsored by mParticle
2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.
We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.
In this webinar, you’ll learn:
- How apps still struggle with retention and solutions to combat this
- How to leverage predictive data to deliver more personalization in 2017
- Tools to differentiate in a saturated mobile industry
Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.
That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:
* Determine the ROI of your mobile app investments
* Partner with software developers to create innovative, multi-platform apps
* Leverage programmatic transactions with analytics
* Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
*Expand into mobile ad search.
* John Koetsier, Mobile Economist, Tune
* Paul D'Arcy, CMO, Indeed
* Casey Chafin, Founder, Skillz
* Wendy Schuchart, Moderator, VentureBeat
Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.
Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Process-oriented mobile applications have the power to transform the way organizations approach digital business. To get these apps to market fast and adapt them on the fly, low-code development tools and approaches are necessary to take the burden off IT and let the business self-serve via the citizen developer.
Watch this webcast to learn about:
- Why digital business places new demands on process-oriented mobile applications.
- Agile business automation—the intersection of mobile, business process management (BPM), and low code.
- 3 mobile and BPM use cases from the field: Field workforce management, asset management, and self-service applications.
We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.
In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.
You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.
In this webinar, you’ll:
* Get five key tips to move the needle in your existing digital strategy
* Learn what Gamestop and Playboy are doing to keep ahead of the competition
* Discover new ways to engage with mobile customers (and some of them are surprisingly simple).
Jason Allen, VP of Digital, Gamestop
John Koetsier, Mobile Economist, Tune
Wendy Schuchart, analyst, VentureBeat
Register today for this free and interactive CMO roundtable discussion.
Sponsored by TUNE
Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
Join this live webinar with Adobe to learn more about how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:
•Preferred mobile channels and spending habits
•How to deliver and optimise targeted, engaging mobile experiences
•How to personalise in real time through the use of geo-location
Don’t miss this webinar which, along with our key insights and findings, will guide your formation of a high-value mobile strategy.
How do you achieve hyper growth in the mobile space and compete with large incumbents as a new start up with limited resources?
Join this session where Edward Cooper, Head of Mobile at cutting edge mobile-first FinTech company Revolut, will take questions from the audience and discuss the following:
- What techniques can you use, given limited budget and resources, to compete with large established players.
- Is traditional marketing effective? If not, what has changed?
- What other steps can you take to get your app / idea to spread.
- Paid mobile analytics companies, useful, or fools gold?
- PR companies, yes or no?
Very few mobile apps are home of a delightful blend of user experience. You might ask yourself: is there such thing as a secret testing recipe?
Antoine invites you for a 30-minute coffee break to disclose the top 10 ingredients of a robust mobile testing framework – almost everything from the user experience to the confluence between functional testing and analytics.
Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.
Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.
Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.
But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.
In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.
What you’ll learn:
* How to use mobile devices to zero in on those tough customers
* Get insight on VB Insight's latest personalization research
* Hear tips from the top experts in personalization and mobile presence.
John Koetsier, Mobile Economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Mobile technology has created distributed networks that allow us to interact with one another in entirely new ways.
Blockchain brings trust and security to these networks and allows the world to connect and exchange value without intermediaries like we've never done before.
From payments to identity and infrastructure, join this webinar to learn how the worlds of mobile and blockchain meet and what it means for our future.
Travelex went from having no mobile presence to the ownership of two category-defining mobile apps in under 6 months. Their apps have been featured by Apple as the “Best New Apps” and they’ve driven insatiable consumer demand for Travelex products.
This session will be led by Adam Warburton, Head of Mobile at Travelex, and will explain how they achieved this through a customer centric mobile strategy a commitment to building meaningful relationships on mobile.
This webinar discusses mobile device security fact vs perception. We will dive into the findings of a recent mobile security research study of over 1,900 cybersecurity professionals’ perceptions on mobile threats and contrast these opinions against mobile threat realities from Zimperium’s Global Threat Report, with real-word data driven from millions of licensed mobile endpoints around the world.
Please join Holger Schulze, Founder of the Information Security Community, and JT Keating, Vice President of Product Strategy at Zimperium, for an interactive webinar that will outline:
● The latest mobile security perceptions from Information Security’s 2017 Spotlight Report.
● Mobile risk and threat realities from Zimperium’s Global Threat Report, with data driven from millions of licensed mobile endpoints around the world.
● Detailed descriptions of device, network and application attacks and vulnerabilities, along with brief recommendations of how to prevent and remediate each.
Mobile device users interact with numerous Wi-Fi networks at work, home, airports, coffee shops and more. Users often accept terms and conditions without realizing the risk of data-loss.
Join this webinar to understand:
-The common vulnerabilities that users are exposed to when traveling
-How to get visibility into all remote attacks
-How to fight threats before they do harm
Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.Read more >
Gartner has recently alerted enterprise IT, security and mobility managers that Mobile Threat Defense (MTD) is necessary to defend enterprises in today’s threat environment. Learn first-hand about details of mobile device attacks that lure employees in with fake Pokemon Go apps. We will also discuss zero day attacks such as the recent Pegasus attack that used zero-day technologies to completely compromise mobile security and spy on all communications and data.Read more >
More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.
In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
Learn how Appthority fortifies leading EMM platforms to deliver comprehensive mobile security.Read more >
In the wake of global ransomware attacks targeted mainly at Windows desktop and laptop devices, this webinar will discuss an often-overlooked threat: the mobilization of malware and ransomware. Whether through malign apps, poorly written code, corrupt e-mail profiles or disreputable websites, there are a range of avenues of attack open to hackers who might choose to target smart devices.
To date, attacks on mobile devices have been mostly on a small scale, targeting individual user devices and data. But is a big attack waiting in the long grass? Will the next WannaCry or Petya target mobiles, and how can you protect yourself?
Join this presentation and experience what a mobile attack looks like from the viewpoint of the victim. Get insight into the complete process of a man-in-the-middle Wi-Fi attack.
This talk will cover a specific attack which took place at Dallas Fort Worth International Airport on AT&T Wi-Fi while a business traveler was waiting in terminal A for his flight. The presentation will examine details of the attack, including how the wireless carrier rerouted the user's personal wireless traffic from an LTE network to Wi-Fi. You will see exactly what the user experienced on his device and all of the correlating events that took place during and after the attack. All of the detailed forensics and threat data are provided in this presentation to give you an understanding of the exact data provided to the security team.