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    • The Data Monetization Maturity Model
      The Data Monetization Maturity Model Wayne Eckerson Recorded: Sep 11 2017 3:20 pm UTC 6 mins
    • Watch this video to find out where most organizations are right now in terms of data monetization maturity -- and how to move past that.

      A five-stage model describes the path to data monetization maturity. But did you know that although many organizations have invested heavily in data and analytics since the 1990s, most have not moved beyond the first stage of the model -- distributing analytics internally? The next four stages chart the development of analytics from a cost center to a profit center. And each stage has its own requirements.

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    • Strengthening your app monetization super powers
      Strengthening your app monetization super powers Stewart Rogers, Director of Technology, VentureBeat Recorded: Feb 9 2017 6:00 pm UTC 60 mins
    • It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

      Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

      In this webinar, you'll learn to:

      * Customize your monetization strategy so that it's scalable
      * Unlock the revenue potential of lower spending users
      * Attract higher-spend users
      * Negotiate monetization strategies without alienating current users

      Speakers:
      * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
      * Eric Shashoua, CEO, Kiwi for Gmail
      * Stewart Rogers, Director of Technology, VentureBeat
      * Wendy Schuchart, Analyst, VentureBeat


      Register today for this free webinar.

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    • Mobile User 30 min series 4 of 6:  Understanding monetization
      Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Recorded: Aug 11 2016 7:30 pm UTC 30 mins
    • Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.

      Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.

      In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.

      In this webinar, you'll learn to:

      * Customize your monetization strategy so that it's scalable
      * Unlock the revenue potential of lower spending users
      * Attract higher-spend users
      * Negotiate monetization strategies without alienating current users

      Speakers:
      * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Rachael Brownell, Moderator, VentureBeat

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    • CMO Council: Mapping Monetization – Strategies for Frictionless Commerce
      CMO Council: Mapping Monetization – Strategies for Frictionless Commerce Liz Miller, SVP, Marketing, CMO Council Recorded: Jun 18 2015 6:05 pm UTC 60 mins
    • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, view the CMO Council’s on demand webcast, where we discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze.

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    • Solid and Reliable Carrier Wi-Fi: A Roadmap for Assured Monetization
      Solid and Reliable Carrier Wi-Fi: A Roadmap for Assured Monetization Ihab Mahna, Solution Architect, EXFO Recorded: Feb 26 2015 4:00 pm UTC 42 mins
    • The biggest challenge that both mobile and fixed network operators are facing when it comes to deployment of a monetized Carrier Wi-Fi service lies in ensuring an acceptable level of user experience. Wi-Fi offers an attractive business case, because it supports unlicensed spectrum, it is less expensive than 3G/4G and it is supported by all user devices today. However, to ensure that it is a viable match to the existing cellular network, the service has to offer a consistent user experience at the application level.
      In this is webinar, you will learn:
      •About an innovative end-to-end solution that enabled a Carrier Wi-Fi service to be managed via a highly automated best practice.
      •How to reduce costs associated with activating and operating the service.
      •How to gain full visibility and the capability to troubleshoot issues that degrade user experience and impact monetization.

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    • Mapping Monetization: Strategies for Content, Context, and Frictionless Commerce
      Mapping Monetization: Strategies for Content, Context, and Frictionless Commerce Liz Miller, SVP, Marketing-CMO Council Recorded: Jun 18 2015 5:00 pm UTC 60 mins
    • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

      Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

      To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

      Speakers:
      Gene Hoffman, CEO/Chairman-Vindicia
      Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
      Vidya Vishal, Enterprise Growth Leader-Equifax

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    • Data Monetization: A Telecommunications Use Case
      Data Monetization: A Telecommunications Use Case Dirk Jungnickel, Senior Vice President of Business Analytics at du Recorded: Mar 15 2017 5:25 pm UTC 38 mins
    • Telco operators have worked with big data even before it had a name. By making data work for them, they have improved quality of service and customer satisfaction and have been some of the first companies to truly monetize their data.

      Leveraging massive amounts of data has been a technical and architectural challenge. Most telco operators have adopted data lakes as cost-effective, highly scalable architectures for collecting and processing massive volumes of data and data types. Emirates Integrated Telecommunications Company (du), one of the UAE’s largest telecommunications companies, is addressing this issue with a game-changing modern data lake architecture.

      Dirk Jungnickel explains how Dubai-based telco leader du leverages big data to create smart cities and enable location-based data monetization, covering business objectives and outcomes and addressing technical and analytical challenges.

      Topics include:
      Architectural considerations
      Platform requirements for the IoT
      Performing root cause analysis
      The impact of data volume on pattern recognition

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    • Procera: Rich & Actionable Network Intelligence for Telco Business Monetization
      Procera: Rich & Actionable Network Intelligence for Telco Business Monetization Thomas Vasen, Subscriber Experience Evangelist, Procera Networks & Dana Gardner, Principal Analyst, Interarbor Solutions Recorded: Jun 20 2017 4:00 pm UTC 38 mins
    • Digital Service Providers need analytics to improve their operations and to exploit new revenues streams. The higher the quality of network intelligence, the more they can differentiate on their core asset to meet their subscriber’s needs and business partner expectations. Network engineering must take critical actions on very complex systems to improve the service quality for customers, while Telco marketing needs actionable, self-service, easy analytics to exploit most effective levers to increase revenues.

      Procera Networks is a 100 MUSD+ company with products serving more than 450 million subscribers in 80 tier-1 operators and 500+ enterprises around the world. Procera leverages big data and advanced analytics to build a complete service network ScoreCard with continuous measurement reports for all type of traffic from all live subscribers all the time. In this webinar, we will discuss how records are pumped into a central Vertica analytical database from a distributed Packetlogic probe setup, and aggregated up with 15 different dimensions (e.g. location, handset, customer, tier, topology, line card, VNF) to see the true impact of these dimensions on quality delivered to subscribers.

      We will also discuss how Procera helps Telco companies monetize network data enabling any “consumer industry” to deliver better-personalized marketing offers based on user habits and content consumption. Procera pushes the bar on advanced analytics using Vertica to store and mine the subscribers’ behavior gathered via a Deep Packet Inspection (DPI) engine detecting 2900 unique application signatures and 294 content categories. This rich fine-granular information is used to profile subscribers in relevant “marketing personas” for highly targeted offerings. We will discuss the key critical success factor to execute monetization strategies tapping from Procera experience and the requirements of the underlying analytics platform.

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    • Making games pay: Data secrets for monetization
      Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 5:00 pm UTC 62 mins
    • Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

      We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

      Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

      Learn how to:
      * Target the right players, and the key engagement strategies that work
      * Maximize profits from ads and IAP, and which players are most receptive
      * Predict and measure the lifetime value of players by acquisition channel
      * Apply killer strategies, taking lessons from the most successful games
      * Unlock the lesser-known data secrets behind monetization

      Sign up now!


      Speakers:

      * Dean Takahashi, GamesBeat editor, VentureBeat
      * Stefano Melucci, VP of Product, Thumbspire
      * Mark Robinson, CEO, DeltaDNA
      * Jon Burg, Product Marketing Lead, AppsFlyer

      Sponsored by DeltaDNA

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    • The secrets to successful F2P ad monetization: The analytics approach
      The secrets to successful F2P ad monetization: The analytics approach Wendy Schuchart, VentureBeat Analyst Recorded: Dec 2 2015 6:00 pm UTC 61 mins
    • Sponsored by DeltaDNA

      Everyone loves free things. How can you not? It’s free! So of course, when it comes to the mobile gaming market, free-to-play games currently rule the roost. But for developers of those free-to-play games who are competing with hundreds like it everyday? It can very tough to see a return. Which is why many mobile developers are turning to in-game advertising to monetize their apps.

      Some free-to-play audiences are more accepting of in-game ads than they are of microtransactions. However, ads that seriously interfere with a user’s experience can turn them off your game for good. And if others are willing to make an in-app purchase, the last thing you want to do is scare them off with ads.

      There are many variables to consider when monetizing your F2P games, especially if you want to avoid having a negative effect on retention and user reviews. It can be hard to strike the right balance.

      In this webinar, DeltaDNA CEO Mark Robinson will be sharing the findings of their recent survey into in-game advertising and chatting with VentureBeat's Dean Takahashi about the state of the gaming industry.

      DeltaDNA questioned game developers about their most successful F2P games, discovering their concerns, thoughts for the future, and advice on best practice. You’ll hear about the strategies that are working, and discover some insider secrets on how to successfully monetize your game without upsetting players.


      In this webinar, you will:

      *Discover the brand-new insights generated from this survey.
      *Find out the strategies that successful games are using to monetize.
      *Learn what games are doing in different genres and with different player types, from indie to major.
      *How to balance and improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data.


      Speakers:
      * Mark Robinson, CEO, deltaDNA
      * Dean Takahashi, Writer, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Register today!

      Read more >
    • How the most successful apps drive massive engagement and monetization
      How the most successful apps drive massive engagement and monetization John Koetsier; VP Research VentureBeat Recorded: Mar 4 2015 6:00 pm UTC 60 mins
    • Speakers:
      John Koetsier: VP Research; VentureBeat
      Jen Kavanagh: EVP, General Manager (US); Beamly

      Abstract:
      The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.

      We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.

      The result is the most complete report on mobile marketing automation available.

      Read more >