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    • Writing Tips to Improve Email Response Rates Writing Tips to Improve Email Response Rates Craig Stouffer, Pinpointe, Mark Feldman, NetProspex Recorded: Sep 3 2009 6:30 pm UTC 57 mins
    • NetProspex and Pinpointe lead a FREE *interactive* webinar "Writing Tips to Improve Email Response Rates." Follow these basic steps to double your email response rates. This interactive webinar will cover the following topics:

      - Top 10 Best & Worst Performing Subject Lines

      - Optimizing 'Above the Fold': Double Response Rates

      - Links: Tips to increase results by 25%

      - NetProspex + Pinpointe 'Fill Your Pipeline' Solution


      "Fill Your Pipeline"
      ---------------------
      Qualified attendees can take advantage of the following-

      - Data sample of 100 prospect records (NetProspex)
      - Free Pinpointe account with 2,000 email credits
      - FREE - Exchange contacts / download new contacts for free
      - We'll load your NetProspex leads. Send up to 2,000 emails

      E-space is limited so please sign up now!

      Read more >
    • How to Increase Email Response Rates with Split Testing How to Increase Email Response Rates with Split Testing Craig Stouffer, Pinpointe and Mark Feldman, NetProspex Recorded: Aug 6 2009 5:00 pm UTC 54 mins
    • Different strategies for headline text, body copy and design can each dramatically change the net response rate for a given email campaign.

      As an email marketer, how can you best determine which approach will yield the best results? In this webinar session, NetProspex and Pinpointe cover several case studies on “Using Split Testing to Increase Response Rates”. This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover informative topics such as:

      • Testing Subject Lines
      • Comparing HTML-Only vs. Text-only vs. Multi-Part Emails
      • How does personalization impact response rates?
      • Do graphics impact results?
      • Best Sending times

      Presented by Craig Stouffer, Pinpointe and Mark Feldman, NetProspex

      Thursday, August 6th, 2009
      10:00am PDT / 1:00pm EDT

      Hosted by NetProspex,
      Buy or trade your own contacts to earn credits to find what you need from a vast user-contributed directory. All traded contacts are validated before being published.

      1:00pm Eastern
      12:00noon Central
      11:00am Mountain
      10:00am Pacific

      Read more >
    • 5 Simple Steps to Pump Up Your Sales Pipeline 5 Simple Steps to Pump Up Your Sales Pipeline Genius, NetProspex Recorded: Sep 2 2009 5:00 pm UTC 60 mins
    • How Lead Nurturing Can Power Sales

      Everyone knows the real proof that marketing works shows up when prospects and customers buy. The science of quantifying marketing’s contribution to sales wins is still evolving even while your prospects are taking control of how they buy.

      The web has jumped squarely in between your sales team and your customers, delaying conversations and even eliminating the need for many of the early-stage discussions that used to establish 1-to-1 relationships from the start. This is where lead nurturing, optimized with marketing automation, steps in to help produce prospects with a higher propensity to buy.

      Your nurturing programs will power more sales when you:
      • Tune nurturing programs on the fly to produce even more sales opportunities.
      • Initiate online dialogues that nudge prospects toward the next buying stage.
      • Use auto response emails to let prospects know you’re listening—without scaring them.
      • Reduce the effort salespeople must expend to initiate high-value sales conversations.
      • Re-engage and restart nurturing for leads not yet ready to buy.

      Join us with B2B Marketing Strategist Ardath Albee for part 3 in the series of instructional webinars where we’ll help you optimize your nurturing programs to keep sales out selling.

      Hosted by NetProspex, who offers accurate leads to fill your sales pipeline across 25+ industries and with over 7 million b2b contact names- all verified and guaranteed accurate. Search today at netprospex.com/searchContacts

      Read more >
    • Does Lead Scoring Work? 5 Simple Steps to Ensure It Does Does Lead Scoring Work? 5 Simple Steps to Ensure It Does Ardath Albee (B2B Marketing Strategist), Genius, NetProspex Recorded: Aug 5 2009 5:00 pm UTC 61 mins
    • Lead scoring has been touted as the new secret sauce that transforms marketing from art to science. The reality is that in B2B selling, it couldn’t be further from the truth. While lead scoring enables marketers to be smarter about nurturing prospects through the pipeline, based on their profile and behavior, the ultimate goal is to effectively determine the exact moment to involve a human (Sales Rep).

      Transforming leads to sales opportunities is accomplished with the answers to questions such as:
      • How do we create a purposeful lead scoring process?
      • Which online behaviors indicate higher interest levels?
      • How can lead scoring help marketing to increase our sales pipeline?
      • What steps can we take to reduce pipeline clutter?

      Join us with Genius.com and B2B Marketing Strategist Ardath Albee for part one of this instructional three-part series where we will give you the tools needed to effectively set up and optimize your lead scoring efforts, while avoiding common pitfalls.

      Hosted by NetProspex-
      Need in-depth, accurate contact information? NetProspex is comprised of millions of people, in business to do business. Check out our user-generated database, cleaned and honestly accurate by powerful, unique proprietary technology. Even upload your own contacts to receive a one-for-one equal exchange of new contacts.

      Receive 100 leads and a free trial account by attending our webinar. Visit NetProspex.com for more information-

      Read more >
    • Don't Cold Call. Social Call. Don't Cold Call. Social Call. Nigel Edelshain, CEO Sales 2.0 & Mark Feldman, NetProspex Recorded: Jul 29 2009 6:00 pm UTC 48 mins
    • The biggest bottleneck in the sales process for most companies is getting in the buyer's door. The cold call is dead if it means “smiling and dialing” but smart prospecting is very much alive. Time-starved, over-stressed buyers won't meet with sales people simply to get an update or to "touch base".

      Through observing what prospecting techniques work, and which don’t, Sales 2.0 (LLC) has come up with six factors (including three critical ones) that determine whether a prospect will meet with you. In this webinar Nigel Edelshain will cover each of these factors and show you HOW TO use them to dramatically improve your prospecting success vs. cold calling (an EIGHT times improvement on average). Nigel calls this new way of prospecting "social calling". Start to learn these new tools now -- before your competition does!

      Nigel Edelshain is CEO of Sales 2.0 (LLC). Companies that work with Sales 2.0 improve their sales results by employing social media in their selling process. Sales 2.0 (LLC) is the pioneer in the application of such tools and techniques to sales. Sales 2.0 provides consulting, training and demand generation services to leading-edge companies in the technology, consulting, publishing and advertising industries. Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. Read more at: http://www.sales2.com/about.shtml

      Read more >
    • Webcasting 101 Webcasting 101 Presenter: David Pitta, BrightTALK. Host: Mark Feldman, NetProspex Recorded: May 12 2009 7:00 pm UTC 61 mins
    • Webinars, webcasts, online events – most of us have either hosted or participated with varied success. And as an attendee you’ve either been bored to tears or find these events invaluable. No matter your experience, they are hardly consistent from event to event, but why?

      For this webcast, we will be joined by David Pitta from BrightTALK who will help us learn how to get the most out of webcasting:

      + Webcasting: What is it? What are the various uses? How to properly prepare for your audience & what to look for in a service provider.

      + Timing is everything: How to properly plan and execute a webcast strategy

      + Creating Content that Inspires, Informs, or Persuades audience

      + Using Survey's & Votes to Engage Your Audience & Gather Data
      Effective Delivery Techniques to Keep Your Audience ‘Tuned-in’

      + Understanding Engagement via Reports

      + Post Event Follow Up and the value of On-Demand Assets

      Join BrightTALK's Webcast Evangelist, David Pitta, as he outlines techniques from 10 years of webcasting experience into a simple strategy that will produce an invaluable audience experience every time. David has used webcasts to inspire, inform, and persuade small to large groups since 1999. He is responsible for the webcast strategy used today at: Monster.com, California Pizza Kitchen, NYU Law & Business School, USC Distance Education Network, DoubleClick, and numerous Law Firms, Financial Services, and Technology companies. His methodology focuses on developing the right content for the right audience and delivering visuals that engage and promote interactivity with your audience.


      This is Part 1 of a two part series on Webcasting. Those attending this session will receive an invitation to attend the follow-on event: Standing Room Only! Promoting Webcasts using Email and Social Media Marketing

      Read more >
    • 5 Examples of Real Companies Really Using Social Media 5 Examples of Real Companies Really Using Social Media Katie Martell, Marketing Manager & Mark Feldman, COO NetProspex Recorded: Sep 24 2009 6:00 pm UTC 21 mins
    • It's not about college kids anymore. Communication between both B2C and B2B organizations is thriving among social networks. It's changing the way businesses interact with their customers. It's also changing what your consumers expect from you as a business.

      Some companies have integrated social media into their company culture and business model, and have been hugely successful- some have faced difficulty.

      In this webcast, we'll show 5 examples of organizations using social media effectively, and a couple of examples of organizations who weren't so successful. Join NetProspex on *Thursday, September 24 at 2pm EST for inspiration from real companies using social media.

      Registrants of this webcast will be eligible for a free trial and 100 free credits for NetProspex's accurate lead search. Learn more about our high quality, targeted leads at www.NetProspex.com

      Read more >
    • Email Marketing 201: How a SPAM Filter Works Email Marketing 201: How a SPAM Filter Works Craig Stouffer - Pinpointe, Gary Halliwell - NetProspex Recorded: Oct 1 2009 5:00 pm UTC 64 mins
    • NetProspex and Pinpointe lead a FREE *interactive* webinar - a continuation in our series of tips to improve email results.

      In this session, Gary Halliwell, CEO of Netprospex and Pinpointe, will trace the path of an email from send to delivery, and explain the snags along the way that *will* stop your email in its tracks. Simply put, if you don't understand how end-to-end SPAM Filtering works - you can't design for deliverability.

      We will also explain how current generation email SPAM filters work, and we'll cover more tips to help you improve response rates. We'll cover:

      * Review CAN-SPAM Requirements
      * Tracking an Email from send to delivery
      * How current Enterprise Email Filters work
      * Delivery Tips

      PLEASE NOTE THE TIME FOR YOUR TIME ZONE:
      - 1:00 pm (Eastern)
      - 12:00 pm (Central)
      - 11:00 am (Mountain)
      - 10:00 am (Pacific)

      Hosted by NetProspex - 8 million business contacts available to you via an intuitive search tool, with all data fields validated at the highest accuracy. All registrants are eligible for 100 free leads.

      Read more >
    • You Bought a List, Now What? You Bought a List, Now What? Tippit, NetProspex Recorded: Sep 23 2009 5:00 pm UTC 63 mins
    • You Bought a List, Now What?

      Top 5 Most Critical Elements for Delivering Successful Outbound Campaigns

      Buying contacts is easy, but turning your contacts into sales is the challenge. Join us today and learn how to get maximum value from your database of business contacts, by leveraging best practices for executing successful outbound campaigns!

      Join this FREE live webinar to learn:

      • Top 5 most critical elements you need to deliver a successful outbound campaign
      • How to maximize revenue from your marketing investment
      • What leading marketing organizations are doing to achieve greater value from their marketing efforts
      • The best strategy to justify further list acquisition efforts

      JOIN NOW>>

      Registrants of this webinar will be eligible for a free trial account with NetProspex - who believes that bad data is a waste of your time. With a crowdsourced directory of business contacts with over 7 million names, the NetProspex search provides validated business leads.

      Read more >
    • 10 Steps to More Effective Lead Nurturing 10 Steps to More Effective Lead Nurturing Kevin Joyce, CMO, Market2Lead and Mark Feldman, COO, NetProspex Recorded: Aug 12 2009 5:00 pm UTC 58 mins
    • Join us for this free webinar on either of two dates:

      Wednesday August 12th, at 10 AM PDT, 1 PM EST, 18:00 London
      Thursday August 13th, at 10 AM PDT, 1 PM EST, 18:00 London

      Budget pressures in 2009 drove many marketing departments towards wringing more sales ready leads from their existing databases with lead nurturing programs. In this presentation you will hear ten ideas for how to coax more of those Sales Ready leads from your marketing database. Join Kevin Joyce, CMO of Market2Lead, and draw on some of his firm’s experience working with F500 companies on lead nurturing campaigns. In this presentation you will hear ideas on:

      • What offers work best in different situations
      • How often to send invitations
      • Segmenting your nurturing lists
      • Aligning different nurturing tracks with the prospect's buying cycle
      • Examples of different types of lead nurturing programs


      Presented by Kevin Joyce, Chief Marketing Officer, Market2Lead

      Hosted by NetProspex -

      NetProspex helps customers maximize their ROI by providing them with higher quality, more accurate sales leads. Customers pool their contacts with NetProspex’s database in exchange for new contacts. A range of proprietary technologies is used to ensure that the customer-supplied data is validated up front and that the quality of the database is maintained over time.

      Read more >
    • 10 Steps to More Effective Lead Nurturing 10 Steps to More Effective Lead Nurturing Kevin Joyce, CMO Market2Lead and Mark Feldman, COO NetProspex Recorded: Aug 13 2009 5:00 pm UTC 60 mins
    • Join us for this free webinar on either of two dates:

      Wednesday August 12th, at 10 AM PDT, 1 PM EST, 18:00 London
      Thursday August 13th, at 10 AM PDT, 1 PM EST, 18:00 London

      Budget pressures in 2009 drove many marketing departments towards wringing more sales ready leads from their existing databases with lead nurturing programs. In this presentation you will hear ten ideas for how to coax more of those Sales Ready leads from your marketing database. Join Kevin Joyce, CMO of Market2Lead, and draw on some of his firm’s experience working with F500 companies on lead nurturing campaigns. In this presentation you will hear ideas on:

      • What offers work best in different situations
      • How often to send invitations
      • Segmenting your nurturing lists
      • Aligning different nurturing tracks with the prospect's buying cycle
      • Examples of different types of lead nurturing programs


      Presented by Kevin Joyce, Chief Marketing Officer, Market2Lead

      Hosted by NetProspex -

      NetProspex helps customers maximize their ROI by providing them with higher quality, more accurate sales leads. Customers pool their contacts with NetProspex’s database in exchange for new contacts. A range of proprietary technologies is used to ensure that the customer-supplied data is validated up front and that the quality of the database is maintained over time.

      Read more >
    • Using Web 2.0 Technologies to Generate New Business Opportunities Using Web 2.0 Technologies to Generate New Business Opportunities Gary Halliwell, CEO, NetProspex Recorded: Jul 16 2009 6:00 pm UTC 42 mins
    • New Web 2.0 technologies like Twitter and Facebook that were once the domains of college students and techies are now become a major focus for businesses in 2009. Through smart use of web 2.0 technologies businesses can effectively, affordably and often quickly gain new customers and prospects.

      In this webinar we will cover 4 technologies businesses can use to put new prospects into the sales funnel:

      1. Email marketing using purchased/targeted lists

      2. LinkedIn

      3. Twitter for lead generation (bet you didn’t know Twitter can be mined for leads!)

      4. Webcasting technologies

      We will also touch on how to use marketing and sales force automation to capture, process and turn leads into revenue.

      Read more >
    • Using Web 2.0 Technologies to Generate New Business Opportunities Using Web 2.0 Technologies to Generate New Business Opportunities Gary Halliwell, CEO, NetProspex Recorded: Jul 28 2009 6:00 pm UTC 45 mins
    • This is a 2nd run of our Webinar "Using Web 2.0 Technologies to Generate New Business Opportunities" back by popular demand!

      New Web 2.0 technologies like Twitter and Facebook that were once the domains of college students and techies are now become a major focus for businesses in 2009. Through smart use of web 2.0 technologies businesses can effectively, affordably and often quickly gain new customers and prospects. In this webinar we will cover 4 technologies businesses can use to put new prospects into the sales funnel:
      1. Email marketing using purchased/targeted lists
      2. LinkedIn
      3. Twitter for lead generation (bet you didn’t know Twitter can be mined for leads!)
      4. Webcasting technologies

      We will also touch on how to use marketing and sales force automation to capture, process and turn leads into revenue.

      Read more >
    • Using Social Media in Your B-to-B Marketing: The 5 Best Practices Using Social Media in Your B-to-B Marketing: The 5 Best Practices Scott Albro, Founder & CEO, Tippit Recorded: Jul 22 2009 5:00 pm UTC 60 mins
    • Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand

      Presented by NetProspex & Tippit

      As the number of online conversations, through Facebook, Twitter and LinkedIn, continue to skyrocket, social media IS giving companies a very low-cost communication channel to engage prospects and customers!

      Watch this FREE on-demand webinar to learn how social media CAN have an immediate and positive impact on your business.

      Start the dialogue. WATCH NOW.

      You’ll also learn how social media is creating new ways for B-to-B buyers and vendors to interact:

      •The fundamentals of social media and what it means for B-to-B vendors
      •How buyer/vendor interactions via social media will evolve over time
      •5 best practices for vendors to maximize their social media efforts

      Be part of the conversation. WATCH NOW.


      --------------------------------------------------------------------------------

      Speakers:

      Scott Albro
      Founder & CEO, Tippit
      - - - -

      Hosted by NetProspex

      www.netprospex.com

      Read more >