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    • Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen
      Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen Thomas Deneke, Client Director und Maik Riggers, Senior Client Executive Recorded: Aug 24 2017 9:00 am UTC 46 mins
    • Die moderne Hirnforschung hat enorm dazu beigetragen, unser Verständnis der Werbewirkung zu erweitern. Wir wissen, wie Prozesse in unserem Gehirn ablaufen, wie es Informationen verarbeitet und speichert und wie Entscheidungen getroffen werden. Diese Erkenntnisse werden verstärkt auch in der Kreation von Werbemitteln eingesetzt, um langfristig für die Marke zu arbeiten und / oder kurzfristig Kaufimpulse auszulösen.

      Wir sind einer der Pioniere, die sich diese neurowissenschaftlichen Methoden auch beim Testen von Werbung zunutze gemacht haben. Durch die einzigartige Kombination von expliziten Antworten und impliziter Messung innerhalb des gleichen Samples bieten wir unseren Kunden und ihren Agenturen tiefgehende Diagnostik und fundierte Empfehlungen zur Optimierung der Kreation.

      In diesem Webinar werden wir Ihnen …

      • … die Grundlagen der Neurowissenschaften und den System 1 & Sytem 2 Ansatz vorstellen
      • … aufzeigen, wie die Kombination von expliziter und impliziter Messung hilft, Stärken und Schwächen einer Copy zu erkennen und zu analysieren
      • … anhand von Fallstudien zeigen, wie wir Kunden bei der Optimierung ihrer Werbemittel mit einer Kombination aus Facial Coding, Implicit Associations und expliziten Daten, unterstützt haben.

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    • AGAIN: The Neuroscience of Repetition
      AGAIN: The Neuroscience of Repetition Scott Abel, The Content Wrangler and Carmen Simon, Co-Founder of REXI Media Recorded: Jun 22 2016 5:00 pm UTC 63 mins
    • Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well.

      We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, Co-founder of REXI Media, for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.

      This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?

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    • Using Neuroscience to Create Memorable Presentations
      Using Neuroscience to Create Memorable Presentations Scott Abel & Dr. Carmen Simon, co-founder of Rexi Media Recorded: Sep 17 2014 5:00 pm UTC 59 mins
    • Did you know that audiences forget 90% of what you present? That is significant! So how can you control the 10% they remember?

      In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience, the field that studies the link between the brain and memory, so you can deliver presentations with lasting impact.

      Specifically, you will learn how these brain science principles convert to guidelines you can apply to your own presentations immediately:

      Habituation leads to less attention. This means that as people get used to a specific stimulus, they pay less and less attention to it. Habituation has negative consequences in presentations because attention paves the way to memory. Learn brain science techniques to draw attention to increase the likelihood that your audiences remember your presentation.

      Attention is based on what we sense, what we know, and what we can infer. Learn several ways to use this principle to sustain attention and improve recall.

      The deeper the level of processing, the higher the probability for long-term memory. Progressive order for depth of processing is physical, phonological, and semantic. Learn what these terms mean and how you can implement them in your next presentation, whether it is in-person or virtual, to make sure your audience remembers your critical 10%.

      Join Scott Abel, The Content Wrangler, for this one-hour webinar sponsored by LOGOS, featuring Dr. Carmen Simon who will show us how she is changing the way the world presents. As the co-founder of Rexi Media, creator of Presenter Pro, holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon built her career helping employees at America’s most visible brands craft compelling presentations.

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    • Literature search on a connected path
      Literature search on a connected path Elaine Reynolds, Assoc Prof of Biology & Neuroscience, Lafayette College; Rick Misra, PhD, ScienceDirect Product Manager Recorded: Sep 29 2017 3:00 pm UTC 54 mins
    • "What if researchers — particularly those new to certain disciplines or to research itself — could have a Wikipedia-like experience that was streamlined and trusted?" This is the question that led two neuroscientists on a fascinating journey to improve literature search, from exploring users' needs to applying cutting edge technologies.

      Students in an introductory and a higher-level class were assessed to determine where they were doing their research, their comfort level with reading reviews and primary literature, how frequently they came across unfamiliar terms, and how they handled cases where they needed additional clarity. Then they were provided the beta version of ScienceDirect Topics, an enhancement to the database that provides links within journal articles to 80,000+ topic pages with citable and trusted definitions that are contextualized within a discipline.

      Did it make a difference? Find out by attending the Library Connect webinar: Literature search on a connected path.

      Registration is required for this live one-hour webinar. It will be broadcast internationally and includes time to ask the presenters questions during the session. The webinar is a complimentary event and part of Elsevier's Library Connect program for academic, medical, corporate and government librarians.

      Cannot attend on Sept 29? Register for the webinar and you will be notified when it can be viewed online after the event.

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    • Accessing the Emotional Brain
      Accessing the Emotional Brain Jeremy Pincus, Ph.D., Principal and Director of Methods & Psychometrics Recorded: Jun 4 2015 6:00 pm UTC 33 mins
    • Part 2 of 4: Accessing the Emotional Brain

      Marketers have witnessed an explosion of applied neuroscience techniques designed to answer questions about emotion and motivation that traditional rational marketing research can’t answer. As such, many CMOs are looking for guidance in making sense of the myriad of “System 1” techniques, and in understanding which techniques are best suited to address their strategic needs in innovation, positioning, ad testing, and branding.

      In this webinar, Jeremy Pincus, Ph.D., will identify the advantages and limitations of these techniques, and describe a new applied neuroscientific approach, MindSight®, that transcends past limitations by speaking directly to the emotional brain.
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      In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Create The Culture Of Your Dreams Part 1
      Create The Culture Of Your Dreams Part 1 Christine Comaford, Leadership & Culture Coach, SmartTribes Institute Recorded: Apr 14 2015 5:00 pm UTC 49 mins
    • In this 2-part webinar series, you’ll learn potent neuroscience techniques for creating a culture of passion, growth, commitment, initiative, and resilience. You’ll learn the secrets of high-engagement cultures where employees deliver terrific performance, have balanced lifestyles, and avoid burnout.

      During this webinar you will learn:
      - Potent neuroscience techniques for creating a culture of passion, growth, commitment, initiative, and resilience.
      - The secrets of high-engagement cultures where employees deliver terrific performance, have balanced lifestyles, and avoid burnout.
      - How to cause insights and ideas in people, so they feel more motivated, engaged and keep momentum.
      - The most effective cultural rituals that will bring performance to record highs.
      - The questions to determine if your culture is on track or in trouble.
      - The 3 things all humans crave and how to build rapid trust.

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    • Flexible and Family Friendly Working for Universities as Employers
      Flexible and Family Friendly Working for Universities as Employers Susanne Jacobs Recorded: Feb 8 2017 12:00 pm UTC 60 mins
    • As we move into the next industrial age the skills needed to attract, engage and retain talent are shifting. Employee gender balance is critical to the success of any organisation and creating a flexible family friendly environment is a part of the equation to fully harness female talent and progression.

      This webinar will explore the return on investment from establishing flexible family friendly workplaces and how this directly supports your application and success for Athena SWAN. The session will look at both the economics and neuroscience of sustainable high performance and the correlation to flexible family friendly workplaces as well as a road map to implement change.

      Join us on February 8th at 12 noon to see this informative session and case studies from the University of Manchester, Kings College London and the University of Suffolk.

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    • Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech
      Going Beyond His/tory: The Female Storytellers Shaping Immersive Tech Luciana Carvalho, VR Evangelist Recorded: Apr 25 2017 12:00 pm UTC 48 mins
    • Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

      As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

      Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

      She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.

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