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    • Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen
      Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen Thomas Deneke, Client Director und Maik Riggers, Senior Client Executive Recorded: Aug 24 2017 9:00 am UTC 46 mins
    • Die moderne Hirnforschung hat enorm dazu beigetragen, unser Verständnis der Werbewirkung zu erweitern. Wir wissen, wie Prozesse in unserem Gehirn ablaufen, wie es Informationen verarbeitet und speichert und wie Entscheidungen getroffen werden. Diese Erkenntnisse werden verstärkt auch in der Kreation von Werbemitteln eingesetzt, um langfristig für die Marke zu arbeiten und / oder kurzfristig Kaufimpulse auszulösen.

      Wir sind einer der Pioniere, die sich diese neurowissenschaftlichen Methoden auch beim Testen von Werbung zunutze gemacht haben. Durch die einzigartige Kombination von expliziten Antworten und impliziter Messung innerhalb des gleichen Samples bieten wir unseren Kunden und ihren Agenturen tiefgehende Diagnostik und fundierte Empfehlungen zur Optimierung der Kreation.

      In diesem Webinar werden wir Ihnen …

      • … die Grundlagen der Neurowissenschaften und den System 1 & Sytem 2 Ansatz vorstellen
      • … aufzeigen, wie die Kombination von expliziter und impliziter Messung hilft, Stärken und Schwächen einer Copy zu erkennen und zu analysieren
      • … anhand von Fallstudien zeigen, wie wir Kunden bei der Optimierung ihrer Werbemittel mit einer Kombination aus Facial Coding, Implicit Associations und expliziten Daten, unterstützt haben.

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    • AGAIN: The Neuroscience of Repetition
      AGAIN: The Neuroscience of Repetition Carmen Simon, Founder of Memzy Recorded: Jun 22 2016 5:00 pm UTC 63 mins
    • Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well.

      We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, founder of Memzy (www.memzy.com), for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.

      This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?

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    • Using Neuroscience to Create Memorable Presentations
      Using Neuroscience to Create Memorable Presentations Dr. Carmen Simon, founder of Memzy Recorded: Sep 17 2014 5:00 pm UTC 59 mins
    • Did you know that audiences forget 90% of what you present? That is significant! So how can you control the 10% they remember?

      In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience, the field that studies the link between the brain and memory, so you can deliver presentations with lasting impact.

      Specifically, you will learn how these brain science principles convert to guidelines you can apply to your own presentations immediately:

      Habituation leads to less attention. This means that as people get used to a specific stimulus, they pay less and less attention to it. Habituation has negative consequences in presentations because attention paves the way to memory. Learn brain science techniques to draw attention to increase the likelihood that your audiences remember your presentation.

      Attention is based on what we sense, what we know, and what we can infer. Learn several ways to use this principle to sustain attention and improve recall.

      The deeper the level of processing, the higher the probability for long-term memory. Progressive order for depth of processing is physical, phonological, and semantic. Learn what these terms mean and how you can implement them in your next presentation, whether it is in-person or virtual, to make sure your audience remembers your critical 10%.

      Join Scott Abel, The Content Wrangler, for this one-hour webinar sponsored by LOGOS, featuring Dr. Carmen Simon who will show us how she is changing the way the world presents. As the founder of Memzy, creator of Presenter Pro, holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon built her career helping employees at America’s most visible brands craft compelling presentations.

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    • The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent
      The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent Barry Saiff and Rob Hanna Recorded: Sep 13 2018 3:00 pm UTC 62 mins
    • If you're like many of us in tech pubs, your company has already dipped their toes into the rapidly developing field of chatbots and voice. Or perhaps your company is already waist-deep in it and they've tasked you with creating new content on a new system procured specifically for chatbots. Or worse, they've begun hiring a new class of writer, called the UX writer, to develop chatbot content in some other department that copies and pastes content from your technical manuals into chatbot databases. Or perhaps none of this is happening yet, but you want to get ahead of the curve.

      Now what if we told you that you can source chatbot and voice content directly from your structured technical content? What if we told you that rewriting and restructuring your content for chatbots could make your content far more accessible for users in your traditional content delivery channels? What if we could show you that this evolution in structured writing was simply a continuation of our journey down the path to developing structured content for DITA and other topic-based architectures?

      Join host, Scott Abel, The Content Wrangler, and his special guests Rob Hanna, President of Precision Content Authoring Services, and Barry Saiff, Founder and CEO of Saiff Solutions, as we introduce the concept of microcontent as a core component of structured topics.

      Attendees will learn how industry trends point to the emergence of smaller, more precise, componentized content, why writing and classifying content based on user intent matters, how topic structures can support microcontent within topics, and how microcontent is published and consumed by emerging technologies

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    • Deep Learning is Back!
      Deep Learning is Back! Tarry Singh, AI/Neuroscience Researcher and Enthusiast Recorded: Nov 21 2017 2:00 pm UTC 33 mins
    • Deep Learning has been going through ups and downs since the 1800s, but in the last decade Deep Learning is has found inroads thanks to Geoffrey Hinton's relentless efforts to find meaning of how our brain works and improve upon the methods has given us innovation at scale in the field of Computer Vision and Natural Language Processing.

      My talk will give you a 3 part overview:
      - Introduction into the history of Mathematics and Mathematicians to whom we (probably) owe everything
      - A practical case that Deep Learning is really working and is not a hype or fad
      and finally,
      - How Enterprises can and must leverage this and even if your company is struggling to grasp this revolution, how YOU can advance your career and learn skills for the future.

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    • Literature search on a connected path
      Literature search on a connected path Elaine Reynolds, Assoc Prof of Biology & Neuroscience, Lafayette College; Rick Misra, PhD, ScienceDirect Product Manager Recorded: Sep 29 2017 3:00 pm UTC 54 mins
    • "What if researchers — particularly those new to certain disciplines or to research itself — could have a Wikipedia-like experience that was streamlined and trusted?" This is the question that led two neuroscientists on a fascinating journey to improve literature search, from exploring users' needs to applying cutting edge technologies.

      Students in an introductory and a higher-level class were assessed to determine where they were doing their research, their comfort level with reading reviews and primary literature, how frequently they came across unfamiliar terms, and how they handled cases where they needed additional clarity. Then they were provided the beta version of ScienceDirect Topics, an enhancement to the database that provides links within journal articles to 80,000+ topic pages with citable and trusted definitions that are contextualized within a discipline.

      Did it make a difference? Find out by attending the Library Connect webinar: Literature search on a connected path.

      Registration is required for this live one-hour webinar. It will be broadcast internationally and includes time to ask the presenters questions during the session. The webinar is a complimentary event and part of Elsevier's Library Connect program for academic, medical, corporate and government librarians.

      Cannot attend on Sept 29? Register for the webinar and you will be notified when it can be viewed online after the event.

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    • Publishing your Research: Enhancing Transparency and Rigor
      Publishing your Research: Enhancing Transparency and Rigor Natalia Ortuzar and Eric M. Prager Recorded: Dec 6 2017 6:00 pm UTC 58 mins
    • Publish with integrity! This webinar will explore strategies to ensure your scientific findings meet the necessary standards of transparency and reproducibility and achieve the highest impact within the scientific community. Experts in the field of neuroscience will provide targeted presentations followed by a Q&A.

      Dr. Natalia Ortuzar is the Associate Editorial Director for Wiley-owned life and physical sciences journals in North America. Her team works on over 80 journals, covering topics from neuroscience and cell biology through to engineering and statistics. With a decade of publishing experience, Natalia has a background in open-access publishing and expertise in copyright and publishing ethics, as well as an intimate knowledge of the publishing process, from submission through peer review to production and post-publication, as an author, reviewer, and editor.

      Dr. Prager is the Editor-in-Chief for the Journal of Neuroscience Research and the Developmental Editor for Current Protocols in Neuroscience and Current Protocols in Toxicology. Dr. Prager earned his Ph.D. from the Uniformed Services University in Neuroscience, where he investigated the long-term consequences of a nerve agent exposure. Cooperating with groups from the NIH and the National Centre for the Replacement, Refinement & Reduction of Animals in Research, Dr. Prager has developed new guidelines to promote transparent science and increase reproducibility of published research.

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    • Accessing the Emotional Brain
      Accessing the Emotional Brain Jeremy Pincus, Ph.D., Principal and Director of Methods & Psychometrics Recorded: Jun 4 2015 6:00 pm UTC 33 mins
    • Part 2 of 4: Accessing the Emotional Brain

      Marketers have witnessed an explosion of applied neuroscience techniques designed to answer questions about emotion and motivation that traditional rational marketing research can’t answer. As such, many CMOs are looking for guidance in making sense of the myriad of “System 1” techniques, and in understanding which techniques are best suited to address their strategic needs in innovation, positioning, ad testing, and branding.

      In this webinar, Jeremy Pincus, Ph.D., will identify the advantages and limitations of these techniques, and describe a new applied neuroscientific approach, MindSight®, that transcends past limitations by speaking directly to the emotional brain.

      In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.

      Join our Copernicus Thought Leaders for the live webinars on the following dates:

      o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
      o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
      o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
      o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO

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    • Introducing Embase French Local Literature Module
      Introducing Embase French Local Literature Module Yvonne van de Vrede, Embase Product Manager Upcoming: Oct 31 2018 3:00 pm UTC 75 mins
    • Please note the new date and time

      Literature is one of the essential sources to identify high quality ADR reports. Regulatory authorities require companies to monitor major international publications through databases, as well as local, non-English content sources in each of the countries where the drugs are marketed. Currently, the local, non-English content sources is not available in most international literature databases, therefore screening, reviewing and monitoring this type of literature costs extra time, money and creates an additional compliance risk.

      In this webinar, Embase product manager Yvonne van de Vrede will discuss:
      -The challenges in Local Literature Monitoring process for pharmacovigilance, with a focus on the French market
      -The concepts of Embase French Local Literature Module
      -How to use this module in Embase.com to build effective searches to identify the mention of drugs and ADRs in French journals

      About Speaker:
      Yvonne van de Vrede has a degree in Molecular Pharmacology from the Free University in Amsterdam and a French MSc equivalence in Neurosciences from the University Paris VI. She started working for Elsevier in 2002 and has dealt with Embase in different roles: as an Index Quality Manager, a Thesaurus development manager, Account Manager and as a Project Manager. Since 2016, she has worked as Embase Product Manager for the content coverage and development, customer engagement and vendor relationship.

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