Discover the 7 tips for a successful nurture campaign and ensure you avoid oversights by learning 7 common mistakes in nurturing.Read more >
In this video, we'll cover the essentials of planning and building a lead nurturing program including:
The lead marketing lifecycle
Demographic, persona, and behavioral segmentation
Tips and tricks for building a successful program
Lead qualification (lead scoring)
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
Learn how to leverage social media as an integral part of your next lead nurturing campaign. In this 45-minute session you will learn:
•The importance of taking your lead nurturing campaign beyond email to maximize results
•How to leverage Twitter, LinkedIn, and Facebook
•Implications for future proofing your lead nurturing campaigns
•Best practices in setting up your campaign “flow” to take advantage of social media
•Why and how to make social listening part of your next lead nurturing campaign
•The role of retargeting in lead nurturing
•Predicting your next customer – pitfalls and possibilities
How do you engage a person through the buying process?" Join Atri Chatterjee of Act-On Software as he discusses the value of nurturing prospect with content marketing, so that when it comes time to discuss a transation you have earned that buyer's trust.Read more >
Every business attempts to drive revenue by increasing sales and improving their marketing strategies. But, how do you sustain this goal without scaring away prospects? According to recent statistics, more than 60% prospects today do not talk to sales until they are at the purchase end of the demand funnel. In this webinar we will present how to accelerate the buying process by moving prospects through a structured buying cycle by setting up an effective nurture strategy.
You will learn:
- Nurturing best practices
- Five different types of nurturing
- Programs for different stages of the buyer life-cycle
- Actual nurturing examples in an automation system
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Viewers of this webinar will learn:
-How to create messaging with personality and product persuasion
-How to create buyer persona specific nurture programs
-The perfect content mix - how to avoid being a cliche
-How data segmentation can supercharge your lead scoring and nurturing efforts
2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.
The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.
With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.
And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.
Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.
Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.
Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.
Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
Join Movable Ink and Taboola for a webinar session on how to engage your audience at every stage of the email communications funnel. Register today to save your seat for the live event on January 20, 2016 at 11 am EST.
Taboola’s Senior Content Strategist, Inbar Yagur, and Movable Ink’s Senior Marketing Manager, Laura Chau, will guide attendees through the audience journey with best practices for taking the consumer from initial contact stage to loyal customer.
In this webinar you will learn about:
- Email Acquisition- how to successfully capture the lead in your first interaction
- Lead Nurturing- how to keep the lead engaged through personalized and interesting content and messaging
- Achieving Results- how to move the lead through the entire journey with your brand or company and accomplish the desired outcome or customer action
Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.
So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
Right message. Right Person. Right Time. Right… it’s a great aspiration but how can it be done? Dynamically-generated email messages, dynamic content and adaptive lead nurturing campaigns get us closer than ever to that ideal. Silverpop peels back the curtains on its own lead nurturing programs which are driving the business forward whilst reducing demand on human resources and marketing budget.
• Get top tips on what to do before embarking on automated marketing from people to processes
• Explore how tracking and using website and page data can help you gain a better understanding of customer profiles
• Examine segmentation programmes and new strategies that really do make a difference in fine-tuning the needs and demands of customers and future prospects
In B2B marketing, small changes can mean big differences to the success of marketing programmes. Join Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing. This webinar will also cover the value lead nurturing can have on your email marketing programmes.
You will learn about:
Improving the odds of your emails being noticed, read and your offers converted
Developing creative that will improve your click through and conversion rates
Amplifying your email campaigns with social media
Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
And much more!