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    • Turning Social Media Into an ROI Positive Channel Turning Social Media Into an ROI Positive Channel Aseem Badshah, Socedo CEO Recorded: Aug 30 2016 4:00 pm UTC 62 mins
    • As a social marketer, you might know that your target audience spends a lot of time on social. But your company’s social accounts are only being used to broadcast company news, and not helping with your company’s lead generation goals. In this webinar, Aseem Badshah, Socedo CEO, explains how to turn social media into an ROI positive channel in B2B organizations focused on demand generation. That means using social to generate new leads and opportunities.

      He discusses:
      – Why social media should not be viewed as just another isolated channel.
      – How social media helps you grow your database, send better emails, increase the efficiency of your paid advertising programs, and helps to increase ROI on events.
      – Why social media strategy needs to take into account the entire marketing funnel, not just the top of the funnel.
      – A roadmap with actionable steps for making social media ROI positive channel for your organization.
      – How to measure ROI from your social efforts to prove its value in a B2B context.

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    • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 5:00 pm UTC 63 mins
    • According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

      Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

      So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

      These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.

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    • Reduce Time to Value with Automated Discovery and Service Model Maps Reduce Time to Value with Automated Discovery and Service Model Maps Mark Bradley, HP, Jon Furner, Sandeep Parmar, Results Positive Recorded: Sep 23 2015 4:00 pm UTC 60 mins
    • Reduce Time to Value with Automated Discovery and Service Model Maps

      Service Models have been an aspirational goal for many organizations. The time and effort required to create and maintain effective service maps has prevented many organizations from achieving desired business outcomes. The need for quick time to value in building new products and establishing the ability to quickly support and maintain applications has never been higher in today’s digital world.

      Access to industry leading discovery, configuration management, and automated service mapping and modeling technologies combined with the right business processes and personnel have proven to be the key ingredients to reducing mean time to repair and improved customer experience and satisfaction.

      In this webinar you will receive an overview of how you can utilize HP Configuration Management System to discover and automate the creation of service maps.

      Key take aways from attending this webinar include:

      How to select and prepare for the creation of an automated service model
      How to execute and monitor the auto creation of selected service models
      How to review, validate, and deploy new service maps
      How to maintain and update service models so they remain current
      Don’t miss out on this opportunity to learn the proven processes and key technology capabilities to plan, setup, and maintain service models with dependency maps across critical configuration items.

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    • Empowering COPD patients – patient-centric solutions to drive positive outcomes Empowering COPD patients – patient-centric solutions to drive positive outcomes Paul Tunnah (Moderator), Ana-maria Arboleda, Dr Joan Escarrabill, Prof. John Weinman, Rolf Taylor Recorded: Feb 4 2015 2:00 pm UTC 64 mins
    • COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates among patients with the condition are seen to be low, despite evidence that shows appropriate use of medication and sensible lifestyle changes can reduce mortality by 60% and hospital admissions by as much as 42%.

      Given the proven increase in quality of life when adherence occurs, and yet the persistence of non-adherence globally, there is clearly a disconnect. So why is poor self-management so prevalent and what can we do about it?

      In conjunction with self-management and behavioural change specialists Atlantis Healthcare, we present a multi-stakeholder webinar and debate, which will combine real world patient needs with expertise from healthcare, pharma and patient advocates to look at the challenges to successful self-management/adherence and ascertain what the industry can do to better support patients in achieving optimum outcomes.

      The webinar is comprised of 15 minutes of presentation and 40 minutes of live debate - which you can participate in, sending questions to the panel.

      A live tweetchat (#rwCOPD) will follow the webinar, enabling full interaction across all stakeholders to further delve into this topic and explore some of the issues and solutions raised during the webcast.

      This is the second webinar within the Patient Insights Summarized series.

      Your panel for this event is:

      Ana-maria Arboleda, Managing Director, Atlantis Healthcare Spain
      Dr Joan Escarrabill, Director of the Master Plan for Respiratory Diseases, Ministry of Health (Catalonia)
      Prof. John Weinman, Head of Health Psychology, Atlantis Healthcare
      Rolf Taylor, ‎Senior Director, Corporate Development, COPD Foundation
      Paul Tunnah (Moderator), CEO, pharmaphorum

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    • Expert Series: Deliver Amazing Apps with Confidence Now! Delivering True Agile / Expert Series: Deliver Amazing Apps with Confidence Now! Delivering True Agile / Todd DeCapua, HP, Paul Peissner, Collabnet, Russ King, Results Positive Recorded: Oct 29 2014 5:45 pm UTC 66 mins
    • We have accelerated past ‘normal’ in the business world. Now we live in a customer-focused and real-time feedback culture where expectations are higher and impacts come faster. We must ‘Deliver Amazing Apps with Confidence Now’. As Developers, Testers, and Operations team members; you need the latest capabilities and proven practices to most effectively deliver these results.
      Find out how you can deliver Agile / DevOps. In this session you will learn how to:
      •Define what Agile / DevOps is for your organization
      •Leverage these capabilities and practices within and throughout DevTestOps
      •Accelerate delivery with highest customer value features / functions with the highest possible quality
      •Use ‘Lifecycle Virtualization’ to eliminate dependencies on hardware, software, and services
      •Automate testing (functional, performance, security, user experience) throughout the lifecycle
      •Use connected intelligence to support the cultural delta with Agile / DevOps practices and culture

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    • Positive Returns for 2012, where are the opportunities for 2013? Positive Returns for 2012, where are the opportunities for 2013? Julian Chillingworth, Chief Investment Officer Recorded: Jan 24 2013 11:00 am UTC 27 mins
    • We witnessed positive returns in 2012, but not without some surprises. We reflect on the last year to find out where these have come from, as well as looking at what the drivers may be to see a potential return to higher yields in the Fixed Income space.

      Register now to join Julian Chillingworth, CIO of Rathbone Unit Trust Management, as he discusses where we see potential growth opportunities for 2013, and conversely why we should be mindful of treading with caution.

      Are you rebalancing your client portfolios this year? With a shift in emphasis away from defensives, rotating more towards economically sensitive names, what considerations should you be mindful of?

      Put your questions to Julian in advance or during the call using the ‘questions’ tab at the top of the video screen.

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