Product Management & UX can be a harmonious super-team, or they can be mired in overlap and conflict. Guess which approach leads to more successful products? The most effective teams embrace overlap and focus on delivering an exceptional product experience for their customers. Together, Product Managers and UX/UI Designers turn unique market insight into tangible products that have the power to surprise and delight customers. Product teams which master the craft of user experience tend to win big by creating end-to-end product experiences that attract, delight and retain their users.
Please join us as we sit down with Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, to share how they inspire user experience in their respective roles.
We’ll show you how ProductPlan and Pendo deliver excellent experiences with smart, efficient, and beautiful products and give you the chance to ask questions and join the discussion.
A Product Manager has the unenviable task of prioritization, balancing several short and long-term objectives to arrive at the what and when for the product team. For an early stage product, stack ranking priorities might be sufficient. For a mature product, the challenge is often deciding what not to focus on at any given time because several areas will need at least a minimum level of investment to continue to serve your customers and stay competitive. The right prioritization framework, therefore, depends on the factors such as maturity of the product, organization and competitive environment.Read more >
Shawn Carolan’s lightning talk:
Iconic consumer products seem obvious in hindsight, but crafting a “products that counts” from a blank canvas is a challenging climb filled with pitfalls. Uber early investor, venture capitalist and recovering entrepreneur Shawn Carolan argues that you need to boil down a product’s core purpose to a single sentence in order to gauge demand, scope ambitions, attract investors, align teams, speed execution, hire employees and get customers faster.
Jonas Kaufman’s lightning talk:
Safe drinking water is the product that counts the most. But today, millions of people lack access to it. Serial entrepreneur and social activist Jonas Kaufman will share the disruptive approach he’s come up with to provide clean drinking water to millions of people. He’ll also discuss how easy it is to get involved.
SC Moatti’s lighning talk:
How do you go about creating mobile products used by billions of people? What are the new rules shaping the future of connected technology? Drawing from her work experience as an executive at places like Facebook, Nokia, and Opera Software, as well as extensive interviews with executives at mobile pioneers such as Airbnb, Pandora, and Uber, SC Moatti lays out the three rules that every mobile product needs to be successful.
Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer. He leads product vision and execution for Amazon Music, including Prime Music and Amazon’s music experience on Echo and Alexa. Previously Kintan led product launches for IMDb, Amazon Video and Kindle. He is also an active angel investor and advisor to several startups.Read more >
How can Product leaders lead design organizations when they're not designers themselves? When done badly there is tension between the product and design teams because the business can easily distrust the intangible benefits of a thriving design team. Jet.com fmr Product VP Sarah Bernard shares a tried and true framework Product leaders can apply in their organization to ensure their design thinking is performing to its highest potential. Product leaders need this performance from design because it is an essential element for solving really hard product problems and getting to inspired solutions.
About The Speaker: Sarah Bernard is COO at Crisis Text Line, a technology non-profit in the space of mental health that spreads empathy with innovation. Bernard has grown her career over the last 20 years in Tech. Previously she was VP, Product at Jet.com and held positions as General Manager, SVP and VP of Global Product with Expedia’s Hotwire, HP’s Snapfish.com, Johnson & Johnson’s BabyCenter.com, and Vantiv. Ms. Bernard leads Product, User Experience, Analytics, and Technology in comprehensive transformations with initiatives that accelerate growth. She applies innovative organizational design, process implementation, product discovery, development methodologies, and talent curating within her companies. By creating cultures that encourage risk-taking and excellence, she has enabled her companies to respond quickly to market disruptions and create disruptions themselves. Ms. Bernard holds a BA in Cognitive Science (the study of Artificial and Human Intelligence) from Brown University.
What does it take for our products to become so essential that we trust them? The best products speak to us from the heart, not the mind, yet state-of-the-art product development optimizes for data, not emotions. Apple Beats Music fmr Product Head Ryan Walsh shares his lessons learned building products that touch us deeply, including the importance of storytelling, the critical role or organizational design, and insights that build trust.Read more >
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.Read more >
People have lives outside technology. We don’t use our products in a vacuum. But how do you measure the human friction that exists outside your product screens? General Assembly Chief Product Officer Shiren Vijiasingam walks through common traps and pitfalls that even the strongest teams fall into when building products, and offers practical tips to avoid them. Learn how you can build whole product experiences with a few fundamental service design techniques you can implement in your next sprint.Read more >
Being today's “Uber for X” works great, some of the time. But following the path of someone else’s success doesn’t always get the results you want or expect. Come hear stories from the front lines of trying – and often failing – in applying someone else’s business model, product strategy, and management style. There’s a lot to learn from and be inspired by in others’ success, when you know how to apply it the right way.Read more >
How do you create a roadmap when your team and customers are scattered around the world? It's hard to keep everyone aligned and involved when key people are located in different time zones. TransferWise's North American product head Josh Aziz shares best practices that allow product managers to automate their work down to every detail, allowing you to focus on your product's impact and making sure everyone is behind your vision.
About the speaker: Josh Aziz is the Product Manager for TransferWise North America. He leads the product strategy and vision for the U.S. and Canada. He works alongside a team of banking and compliance experts, customer support specialists, and engineers to transform how money moves around the world, and make financial services cheaper, more transparent, and more convenient for everyone.
Learning how to drive growth is a major key to the success of a business - but it is also equally as important to learn how to analyze and attribute that growth in order to understand key drivers and continue growth momentum. Pulling from his experience growing and leading the product teams at Instacart, Wealthfront, and LinkedIn, Elliot Shmukler will take the stage to discuss best tactics for analyzing growth, identifying what worked and what did not, and how to build a strategy around those findings to replicate the effects and ensure continued growth.Read more >
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.Read more >
Successful product managers help their organizations identify and build magical products that solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find great fits consistently through User Science–understanding both user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products). Brent Tworetzky (CPO of XO Group, which includes The Knot) walks you through a simple system that brings User Science to life for you and your team.Read more >
Over 55% of all product searches start on Amazon.
Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.
Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We’ll be sharing tips to improve both organic and paid search on the site.
You will learn how to:
- Boost product discoverability through paid and organic search
- Improve brand accuracy on product pages to drive conversion
- Get the most out of Amazon Marketing Services (AMS)
- Create content that works in tandem with your Amazon advertising efforts
In our recently launched "Holiday Shopping Keyword Intelligence Report," we discovered that the 2016 holiday season drove a 30% increase in the number of top retail search terms. Not only that, 76% more product detail page content updates were pushed during an average holiday month last season.
These are just two of the dozens of findings from last year's busy holiday season. To bring this report to life, we're putting on a live webinar that will arm you with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.
You will learn:
- How consumer shopping searches change over the holidays
- What leading brands do to improve holiday product pages
- How to effectively refresh your holiday content
Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.
Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).
What are the fundamentals of building great products at scale? Former Uber product exec Frederique Dame reveals why it is critical to have a clear mission and clear goals, how companies can stay agile as they scale, and what culture fosters innovation with a team that operates in hyper growth mode. Along the way, she shares concrete examples from Yahoo!, Photobucket, SmugMug, and Uber.
Frederique Dame is a product veteran with 15 years of experience building large scale products for large and small tech companies in Silicon Valley. Most recently, she helped scale Uber from 80 employees to 7000+, and from 14 cities in 4 countries to 400+ in 68 countries. Prior to Uber, she built large-scale social products at Yahoo!, Photobucket, and Smugmug. Today, Frederique is a startup advisor and angel investor.
One thing that separates great product teams from the rest is how well they use analytics to make decisions. Product teams live in a data-driven world and the bar is rising. Analytics increasingly offer greater transparency into understanding how your customers are using your product, what’s working, and what isn't.
In this webinar, product management expert Dan Olsen will share his Lean Product Analytics Process: a methodical, step-by-step approach to improving your product with metrics. Dan will share advice from his book The Lean Product Playbook, illustrating the concepts with real-world examples and case studies.
Join us to learn how to harness the power of analytics to improve your product.
Agile transformations are about people. Frameworks and practices can help, but a successful transformation starts and ends with the individuals, teams and leaders who bring the change to life. One of the most powerful tools you already have for facilitating change is your vocabulary and your word choice. eBay exec and Agile Alliance board member Paul Hammond reveals how to create strong foundations for a strong agile transformation through careful consideration and selection of your team or organizational agile vocabulary.Read more >
You've got a tool (or tools) in place to analyze your product analytics — good work! Once you’ve collected all your pertinent data and established baseline analytics, the next step is to go deeper on your data with advanced analytics. It’s daunting, but the best way to get started is to learn from a company that has already implemented advanced analytics.
Join our webinar featuring Oscar Health, a technology-focused health insurance company, to hear them discuss how they use analytics to make a range of business decisions. With Periscope Data, they’ve gained complete visibility into their user journey, tracked how each product contributes to the company’s overall revenue metrics and used advanced analytics to identify complex behavior patterns and predict future usage of their product.
Join this webinar to see how Oscar Health:
- Realized it was time to switch to one analytics tool
- Combined their product and user data in one place to find deeper insights
- Took their analysis a step further to predict user behaviors
In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.Read more >
Organizations create roadmaps to communicate strategy. Roadmaps must have the right level of granularity and connect strategy with implementation to ensure desired outcomes are achieved and value is delivered. Roadmaps provide the benefit of visualizing future business outcomes in order to make better-informed investment decisions.
Join Andy and CA’s Jim Tisch as they address:
•Why product roadmaps are more important than ever in an agile operating environment
•How roadmaps can be leveraged to develop proactive solutions that guide industry trends
•The importance of integrated product and project portfolio management
•The need for active roadmap management across the entire product portfolio
This webinar will not only challenge your assumptions on modern business management, it will provide you a tangible action plan to improve your success through better product roadmap management. Don’t miss out, sign up today.
Leading a product team is hard work in the best of times. But are you equipped for a crisis? YouTube Premium Product Head Will Aldrich has learned to lead successful product teams in extreme circumstances, from the recent mass shooting at YouTube to the sudden passing of SurveyMonkey's CEO. He will share some advice he wishes he'd had for helping a team heal during hypergrowth.Read more >
How do you build a product that enhances workflow for today’s professionals? Asana Product VP Alex Hood shares his unique approach to building solutions that compliment workflow after years of research into how people get work done. His methodologies will help you design products that improve productivity and efficiency in the workplace.Read more >