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    • Pricing Power: Optimize Retail Promotions for Competitive Advantage
      Pricing Power: Optimize Retail Promotions for Competitive Advantage Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jun 9 2016 9:30 am UTC 40 mins
    • Retailers face intense competition for a decreasing share of the customer's wallet and the challenges are even more acute in markets that are deflationary. Promotions now play an increasingly important role in growing sales but an excessive dependence on deep and broader discounts and promotions can damage not only the bottom line but also the brand.

      What Will You Learn?
      In this webinar, we highlight some of the trends that are driving the increased use of promotions and discounts in retailing. We explain how information technology can help retailers develop "smarter" promotional and discount strategies. These seek to influence customer behavior and boost loyalty instead of simply generating a short-lived sales boost or clearing inventories.

      Who Should Attend?
      Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

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    • How Content Promotion Changed B2B Digital Marketing Forever
      How Content Promotion Changed B2B Digital Marketing Forever Chad Pollitt, Vice President of Audience & Co-founder, Relevance Recorded: Sep 25 2014 5:00 pm UTC 49 mins
    • Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited, covered and recommended by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive leads, quickly.

      Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, website traffic and leads in the quarter the campaign is launched. He will also break down the different paid native content distribution channels and how they fit in the content marketing landscape.

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    • How to Optimize your Marketing Promotions with User Data
      How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Jun 6 2017 5:00 pm UTC 34 mins
    • Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

      Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

      We’ll cover:
      - A “how-to” process for optimizing your marketing promotions through your user data
      - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
      - Beginning and end snapshots of success stories of SOASTA customers using data science

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    • How to Optimize Your Marketing Promotions to Maximize Revenue
      How to Optimize Your Marketing Promotions to Maximize Revenue Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Dec 15 2016 6:00 pm UTC 34 mins
    • In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

      Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

      Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

      In this webinar you’ll be guided through:
      - A “how-to” process for optimizing your marketing promotions through your user data
      - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
      - Beginning and end snapshots of success stories of SOASTA customers using data science

      Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.

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    • Bigger, better, faster subscription commerce growth
      Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 5:00 pm UTC 60 mins
    • Better, stronger, faster subscription commerce growth

      The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

      That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

      Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

      In this webinar, you'll:

      * Identify the most effective subscription plans and promotions
      * Compare your trial program performance against industry benchmarks
      * Use best practices to create a frictionless subscription experience
      * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

      Speakers:

      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat
      * Emma Clark, Sr Product Manager, Recurly

      Sponsored by Recurly

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    • Marketing With Video for B2B
      Marketing With Video for B2B Heidi Thorne, Author and Promotions Expert Recorded: Nov 13 2012 9:00 pm UTC 46 mins
    • Think video isn't for B2B? Not using video because you think it's expensive? If youíre not, you may be missing out on your share of YouTube's massive traffic. With over 800 million unique users visiting monthly, it's likely your customers and prospects are watching videos on mega video site and not just for entertainment.

      In this session, weíll discuss:

      - Why a Marketing Video is Not the Same as Marketing WITH Video
      - How to Create a Free YouTube Channel
      - Why You Donít Need to Go Viral
      - Sneaky, Cheap Tricks to Help You Get More Traffic
      - Promoting Your Videos for Pennies

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her YouTube channel to create new selling and public relations opportunities for her company which primarily serves B2B clients. Her presentation will offer practical tips on using video for business.

      Heidi is a promotions expert, speaker and author of 4 books including:

      - Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business
      - SWAG: How to Choose and Use Promotional Products for Marketing Your Business

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (tips on how to promote your company) and MessagingMarketing.com (mobile marketing how to) blogs.

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    • Social Media in B2B: Avoiding the ROI Black Hole
      Social Media in B2B: Avoiding the ROI Black Hole Heidi Thorne, Author and Promotions Expert Recorded: Oct 17 2012 6:00 pm UTC 45 mins
    • Social media is changing all aspects of B2B sales and marketing from attracting, engaging and redefining the way sales organizations prospect clients. What does it take for social media to prove ROI in complex business to business environments? Join Heidi Thorne, of Thorne Communications LLC, as she discusses the latest thinking, trends, platforms and steps to becoming a truly social business even in the B2B marketplace.

      While she cringes at the idea of being called a social media expert, Heidi has been able to leverage her social media activities to create new sales, networking and public relations opportunities for her company which primarily serves B2B clients. Her presentation will focus on practical tips and strategies for making your social media activities more productive.

      Heidi Thorne is a promotions expert, speaker and author of 4 books including:

      ï Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business

      ï SWAG: How to Choose and Use Promotional Products for Marketing Your Business

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (tips on how to promote your company) and MessagingMarketing.com (mobile marketing how to) blogs.

      Read more >
    • Building a Successful Omnichannel Strategy for Physical Stores
      Building a Successful Omnichannel Strategy for Physical Stores Geoff Nairn, Enterprise Solutions Specialist at Openbravo Recorded: Jul 21 2016 9:30 am UTC 36 mins
    • Consumers are rushing to embrace the benefits of omnichannel retailing by choosing retail brands and businesses that have adapted the shopping experience to fit their connected "always on" lives. The physical store will continue to play a central if changed role in this new scenario and so bricks-and-mortar retailers need to leverage the strengths of their existing physical store network and their brand to offer customers a transformational shopping experience across all channels.

      What Will You Learn?
      In this webinar we highlight how retailers are using omnichannel to create differentiated shopping experiences designed to boost sales and margins, build loyalty and achieve a sustainable competitive advantage. We explain how information technology can help retailers successfully implement key omnichannel concepts in a way that builds on the advantages of an existing physical store network and evolves at a pace the retailer can decide.

      Who Should Attend?
      Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

      Read more >