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    • How Content Promotion Changed B2B Digital Marketing Forever How Content Promotion Changed B2B Digital Marketing Forever Chad Pollitt, Vice President of Audience & Co-founder, Relevance Recorded: Sep 25 2014 5:00 pm UTC 49 mins
    • Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited, covered and recommended by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive leads, quickly.

      Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, website traffic and leads in the quarter the campaign is launched. He will also break down the different paid native content distribution channels and how they fit in the content marketing landscape.

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    • Marketing With Video for B2B Marketing With Video for B2B Heidi Thorne, Author and Promotions Expert Recorded: Nov 13 2012 9:00 pm UTC 46 mins
    • Think video isn't for B2B? Not using video because you think it's expensive? If youíre not, you may be missing out on your share of YouTube's massive traffic. With over 800 million unique users visiting monthly, it's likely your customers and prospects are watching videos on mega video site and not just for entertainment.

      In this session, weíll discuss:

      - Why a Marketing Video is Not the Same as Marketing WITH Video
      - How to Create a Free YouTube Channel
      - Why You Donít Need to Go Viral
      - Sneaky, Cheap Tricks to Help You Get More Traffic
      - Promoting Your Videos for Pennies

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her YouTube channel to create new selling and public relations opportunities for her company which primarily serves B2B clients. Her presentation will offer practical tips on using video for business.

      Heidi is a promotions expert, speaker and author of 4 books including:

      - Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business
      - SWAG: How to Choose and Use Promotional Products for Marketing Your Business

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (tips on how to promote your company) and MessagingMarketing.com (mobile marketing how to) blogs.

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    • Social Media in B2B: Avoiding the ROI Black Hole Social Media in B2B: Avoiding the ROI Black Hole Heidi Thorne, Author and Promotions Expert Recorded: Oct 17 2012 6:00 pm UTC 45 mins
    • Social media is changing all aspects of B2B sales and marketing from attracting, engaging and redefining the way sales organizations prospect clients. What does it take for social media to prove ROI in complex business to business environments? Join Heidi Thorne, of Thorne Communications LLC, as she discusses the latest thinking, trends, platforms and steps to becoming a truly social business even in the B2B marketplace.

      While she cringes at the idea of being called a social media expert, Heidi has been able to leverage her social media activities to create new sales, networking and public relations opportunities for her company which primarily serves B2B clients. Her presentation will focus on practical tips and strategies for making your social media activities more productive.

      Heidi Thorne is a promotions expert, speaker and author of 4 books including:

      ï Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business

      ï SWAG: How to Choose and Use Promotional Products for Marketing Your Business

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Heidi is also the editor and founder of PromoWithPurposeToday.com (tips on how to promote your company) and MessagingMarketing.com (mobile marketing how to) blogs.

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    • BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends [EMEA data] BrightTALK’s 2016 Webinar Benchmarks Report: Key insights & trends [EMEA data] Peter Rance, Vice President of Product, BrightTALK Recorded: Mar 1 2016 10:30 am UTC 43 mins
    • Today’s B2B marketers are being challenged to stay ahead of the trends, cut through the noise and inspire their target audience. With more vendors in the marketplace, acquiring and inspiring your best prospects can be complex.

      In a buyer-centric word, creating a mean, lean generating machine can be easy with the right tactics in place. Effective marketers have turned to webinars to maximise their exposure and effectiveness with prospects.

      Join the BrightTALK Academy as we delve into the data of thousands of webinars across the continent to share some easy-to-implement strategies to maximise your webinar programmes with insights like:
      - The best day to host a webinar in your industry (Business Management, Finance, IT, HR, Legal, R&D, Marketing & Sales)
      - Which features drive the most engagement during a presentation
      - The most popular/attended online events of the year
      - Easier ways to drive better engagement

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