What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.
Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.
By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.
Learn techniques to improve online sales conversion and how your business can use consumer psychology to succeed in ecommerce. Graham will explain and show examples of the the five step "CLICK System" to help analyse websites from a psychological perspective to ensure they convert more visitors to buyers.Read more >
Professor Ricciardi discusses behavioral finance, the psychology behind risk-taking, what makes individuals feel the way they do when making financial judgments, and how understanding our cognitive (mental) and affective (emotional) issues makes us better decision makers. He also highlights important issues from his current book Investor Behavior: The Psychology of Financial Planning and Investing with co-editor H. Kent Baker.Read more >
Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.
In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer.
The Secret Psychology of Online PersuasionRead more >
In this webinar Customer Success Manager, Nick Carr, will look at the psychology behind email marketing and show you why factors such emotions, colours and images can make a big impact on your campaigns’ results and ROI.
By attending this webinar you will learn:
Why it’s important to consider the psychology behind email design
How to engage with your audience – emotionally and intellectually
How colours can influence engagement and how to relate this to your emails
How to choose appropriate images and colours to get best possible ROI from your email campaigns
CMX Summit is a new conference focused entirely on community building. This year CMX brought together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. The audience was made up of the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
Robin Dreeke - Head of the FBI Behavioral Analysis Program, Federal Bureau of Investigation
David McMillan - Community/Clinical Psychologist, Author of the "Sense of Community" Theory
Emily Castor - Director of Community Engagement, Lyft
Lauren Anderson - Chief Knowledge Officer, Collaborative Lab
Josh Miller - Founder of Branch (Acquired by Facebook), Venture Partner at Betaworks
Ligaya Tichy - Advisor, Angel Investor, Led Community for Airbnb
Nir Eyal - Author of "Hooked: How to Build Habit-Forming Products"
Dave McClure - Founding Partner, 500 Startups
Ellen Leanse - Apple's First User Evangelist
Full agenda is available on the website: http://www.cmxsummit.com/
Join Kathleen to learn how to provide clients with more meaningful financial guidance by understanding their personal situation and motivations.Read more >
What does your office say about you? Is it an inviting area where clients feel comfortable having conversations about money? Mary Gresham shares research that'll make you consider a new look to your office layout.Read more >
This webinar will look into the psychology behind modern social engineering attacks, and their prevalence within cybercrime. In particular we will consider how some of the major cybcercrime campaigns have been aided via social engineering, and delving into the subconscious of the victim.Read more >
How do you get the idea of the human into awareness campaigns and grab everyone's attention? Join Jenny Radcliffe, specialist in social engineering and psychological pen-testing as she is quizzed by Yvonne Eskenzi, head of the Security Serious campaign and founder of Eskenzi PR, on social engineering, psychological techniques and their applications in the business world.Read more >
As MBTI practitioners, we often meet people who are sceptical about the instrument’s potential and credibility as a development tool. Criticisms can range from saying that the tool is nothing more than a horoscope that puts people in unrealistic boxes, to it being based on out-of-date theory and lacking any evidence of reliability and validity.
In this 30 minute webcast OPP practitioners and researchers (and Chartered Psychologists) John Hackston and Rob Bailey discuss the basis for these challenges, why they don’t hold up and how you can respond to them.
As the summer approaches, sports teams across the world are fine-tuning their approach to working together to make the most of their combined talents. Facing world-class competition means teamworking will be vital in achieving the goal to be the best in the world.
As the world economy continues to struggle, the challenge faced by elite athletes is shared by teams in organisations. Leaders, teams and individuals all face increasing pressure to achieve higher and higher levels of performance, often with fewer resources. So how can you embrace a spirit of excellence in your business?
What you will learn:
- The benefits of investing in team development
- How to achieve optimum team performance
- How psychometric instruments and expert facilitation can encourage team development
- Steps taken by an international consulting firm to develop a key leadership team
- Hints and tips for leaders and facilitators in developing high-performing teams
Who should attend:
- Anyone interested in how people working together in teams can become more than ‘the sum of their parts’
- Anyone keen to understand how psychological insights can move teams from simply functioning towards the highest levels of performance
Sign up now to see how psychology can play a vital role in team success.
Join neuroscience and personality expert Dario Nardi, PhD, to get up to speed on the cutting edge of neuroscience. Using colourful slides and humorous anecdotes from his lab, Dario introduces the latest insights and answers:
- How do people of various personality types use their brain differently?
- What's "flow", and how can we get into it?
- Your brain's terrain: What cognitive and emotional skills do you favour?