Ben Jesson will cover the Strategies and Tools that will be most effective for CRO in 2013.
Ben is CEO and co-founder of Conversion Rate Experts, a Google-authorized consultancy that shows companies how to convert their websites' visitors into customers.
Conversion Rate Experts have helped to grow web businesses in many highly competitive industries, working with companies such as Sony, Vodafone, 888, SEO Book and SEOmoz—plus some fantastic less-well-known businesses.
Karl is a former rocket scientist, with a PhD from Cambridge University, England.
Adrian Owens, Investment Director, will share his latest macro views and discuss the key themes driving the rates and currency positions across the team’s portfolios.Read more >
Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.
Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.
Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.
Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of ZipRecruiter will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.
In this half hour exec roundtable, you'll:
* Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
* Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
* Understand the impact CRO can have on your brand
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Ed Fu, CMO, ZipRecruiter
* Wendy Schuchart, Moderator, VentureBeat
To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
Please join Kevin Thorpe, Ken McCarthy and Rebecca Rockey as they discuss September’s Federal Open Market Committee’s decision, the path forward for interest rates, and what it means for the commercial real estate fundamentals.
• What is the reasoning behind the Fed’s latest decision regarding monetary policy?
• How will the Fed’s decision impact the CRE fundamentals?
• How does the Fed’s decision alter our forecast?
• What is the path forward for monetary policy and interest rates?
• Is the Fed really concerned about CRE prices?
Mihir Worah, CIO Asset Allocation and Real Return, gives an outlook on global rates.Read more >
Capital Group economist and portfolio managers discuss the factors the U.S. Federal Reserve may be considering as it decides when to raise interest rates.
Capital Group is one of the world’s largest independent investment managers. Throughout our 80-year history, our aim has always been to deliver superior, consistent results for long-term investors. Investment management is our only business.
PIMCO’s Dan Ivascyn and David Fisher share the major themes driving the discussion at our Investment Committee - and how we’re translating them into actionable investment ideas.Read more >
With the threat of rising rates still looming, investors may want to consider shifting exposures away from bonds to other types of income-producing strategies, such as real estate investment trusts (REITs).
Join Portfolio Managers Joel Beam and Ian Goltra for a webcast on the topics:
•Understanding interest rates: past and present
•Examining the relationship between rising rates and asset prices
•Discovering what differentiates REITs and bonds
Our Asian-based fixed income team speaks about the causes of the spike in RMB rates and how managers are dealing with it.Read more >
PIMCO sees key economic growth rates converging in 2016, even as central bank policies diverge.Read more >
Delivering personalized emails that are timely and relevant can deliver dramatic ROI on marketing spend while increasing sales. Join us to learn how GovX revolutionized their customer experiences and how Journey Builder and Predictive Intelligence helped them automate cohesive, 1-to-1 journeys for their customers while increasing their conversion rates.Read more >
Join the HSBC Global Asset Management Liquidity team on the afternoon of December 16th, after the US Federal Reserve concludes its news conference on whether it will indeed raise US interest rates.
The team will discuss both the text and the subtext of the Fed decision, detailing some of the immediate consequences of the decision and how it may impact US money market rates out through 2016.
A tightening cycle is finally underway. PIMCO's experts discuss the Fed's long-awaited decision to hike rates - and what it means for investors.Read more >
In December, as anticipated by many market participants, the US Federal Reserve raised interest rates for first time in almost a decade. In this session, fund managers Sebastian MacKay and Daniel McKernan discuss initial market reactions and how the decision has affected their outlook and fund positioning.Read more >
How will bond markets react to the first rate hike in nearly a decade? Ian Spreadbury tackles the big issue of the day. As he outlines why he thinks we’re likely to see a very gradual tightening cycle, he discusses the prospects for corporate bonds and the need for diversification within fixed income assets.Read more >
It’s time to plan for 2016’s E-rate applications! With the significant changes to the program as a result of the E-rate Modernization Orders, funding for 2016 is at an all-time high.
However, what are the best ways to maximize your share of available funding? This webinar will help you appreciate how E-rate discounts and funding can benefit your school or library with eligible telecommunications (WAN) equipment; Category 2 eligible services, products and services; E-Rate 2.0 changes; and the steps to apply.
Attendees Will Learn:
-- About the new rules as a result of the E-rate Modernization Order
-- How to determine your school's Category 2 Budget availability and E-rate discount
-- About the application process
-- What is different from last year (forms, WANs, etc.)
Our review of historical market performance, and our forward-looking assessment of the economy and markets suggests that the long-anticipated initial hike in the Fed funds rate should not be disruptive to financial markets.Read more >
With the US Federal Reserve set to decide on September 17 whether or not to raise US interest rates, please join HSBC Global Asset Management's Liquidity team as they share their reaction to the Federal Reserve's announcement.
The Liquidity team will share their reactions to the September US Federal Reserve announcement and the impact it may have on US money market rates for the remainder of 2015 and looking ahead to 2016 as well as answering questions from webinar attendees.
Ken Baerenklau will present the results of a study conducted at UC Riverside that examined the effects of switching from uniform to budget-based rates in the Eastern Municipal Water District of Southern California. The study utilized ten years of monthly water bills for 12,000 customers in EMWD’s service area to calibrate a household water demand model and then estimate the effects of the budget-based rate structure on water demand after controlling for average price level, weather, and income. The rate structure appears to have reduced demand by 10-15% primarily by causing previously inefficient households to become more efficient.
The second presentation, by Tim Barr, Western’s Deputy Director of Water Resources, will outline the Western Municipal Water District implementation of a water budget-based rate structure for its retail water customers. Western’s unique approach uses real-time, microzone-specific, evapotranspiration data and modified monthly turfgrass coefficients from UC research to calculate accurate landscape water budgets on a daily basis. Western’s finance and water efficiency staff collaborated with rate and horticultural consultants to develop a structure that safeguards the financial integrity of the District, provides each unique customer with the water they need, and sends appropriate pricing signals based on efficient water use with every water service bill. In 2015, Western linked the rate structure and the District’s shortage contingency program in anticipation of reduced water supplies due to statewide drought.
Asia’s markets could suffer if Japan’s yen continues to weaken, says CIO Equity Asia Pacific Raymond Chan. Yet with high interest rates set to fall and reform on the agenda across the region, investors shouldn't overlook Asia.Read more >
Sutter Health is a not-for-profit health system serving more than 100 communities in Northern California. Each year its 5,000 physicians care for more than 10 million outpatient visits and discharge more than 200,000 in-patients.
As healthcare systems transition from “fee for service” to “fee for value” reimbursement models, there is an increasing focus to drive down 30-day re-admission rates, particularly for high risk patients. To this end, Sutter Health is piloting Project RED (Re-engineered Discharge) which leverages predictive analytics to identify high-risk patients and then prescribes alternative discharge workflows aimed at lowering the risk of re-admission.
Join us as Kristen Wilson-Jones, Sutter RD&D CTO, shares how Sutter Health has leveraged MuleSoft’s Anypoint Platform in an orchestrated plecosystem of technologies to power Project RED by enabling real-time patient risk scoring, clinical workflow management and bi-directional integration with Epic.
+ How Sutter Health is lowering 30-day re-admission rates by re-engineeing clinical workflows
+ The need for connectivity to enable workflow re-design
+ Best practice in moving from an application-centric to a data object-centric connectivity approach