We are on the doorstep of the biggest tech revolution in the history of the world. This new digital universe is a virtual reality ecosystem that is a convergence of a range of exploding technologies - virtual and augmented reality, AI, cloud computing, nano, wifi penetration - to name just a few. The radical toolkit provided by VR will transform every industry and sector across the board and even create new ones along the way.
Every brand and company needs to start thinking strategically now about how they port their existing business into the new VR computation platform.
- What is your VR strategy?
- How can you bring VR to your business to create profound solutions that will define a next generation of your companies offerings?
This talk will be big picture thinking around how you can 'virtualize' your brand and company with strategic VR innovation. We'll talk the types of things you need to be thinking about as we make the leap in the new virtual world web and beyond.
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Ed Greig will be talking about how Deloitte Digital is working with clients using virtual and augmented realities today, as well as describing how these technologies are being adopted more broadly across industries.
He will also describe how to assess and work with new technology so that your organisation can get the most out of it before your competitors do.
Emerging technology is solving big problems, especially in the healthcare industry. In this session, you’ll hear from a team of Microsoft experts who have proposed a way to use HoloLens to treat serious neurological conditions, such as Parkinsons Disease.
Augmented Reality, Virtual Reality, IoT, Artificial Intelligence and IoT are quickly and vastly disrupting the healthcare industry. Save your seat to discuss the future of tech and treatment!
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.Read more >
A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?
Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.
Join this discussion with Monique Morrow, Chief Technology Strategist, Evangelist of New Frontiers Development and Engineering at Cisco, for an in-depth look at what a true MR/AR/VR world means.
The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
an overview on currents state of the technology.
There is an arms race going on in the Virtual Reality world, and the stakes couldn’t be higher.
In the upcoming VR boom, the platform that enables user-generated virtual experiences that are both social and shareable will become the next Facebook. And although we shouldn’t count Facebook itself out of this picture, right now it’s anybody’s game to win.
In this talk I’ll look at four of the major players working to bring social VR to the masses, what they are going to offer, and how they hope to monetize. What gives them the edge, and why should we all care?
Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?Read more >
Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.
This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Josh Downs - AR/VR Community Manager, BrightTALK
- James Girling - AR & VR Channel Founder
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
Virtual reality is one of the most talked about marketing trends of the moment. Sceptics argue that the technology is over-hyped. But is it time for B2B brands to start thinking seriously about VR content?
In this webinar, Simon and David cut to the chase. They highlight real examples of businesses using VR to deliver tangible benefits. And they explore the powerful contribution the technology can make to B2B marketing strategies. A specific area of focus will be sales and marketing surrounding high-value investments with long-tail consideration.
Viewers will gain:
Insight into potential B2B applications of VR.
An understanding of how VR investment can add value and enhance top-of-funnel elimination.
Ideas for enhancing customer service with VR technology.
A realistic view of the investment and dedication required to get VR off the ground.
Stratasys and product design consultancy Design Reality will explore what is possible today with advanced 3D printing. Multi-material, multi-colour 3D printing has provided a significant shift forward in terms of ultra-realistic prototyping. This webinar will lift the lid not just on the latest technology, but also on the most innovative techniques. Stratasys continues to produce the most capable 3D printers and materials. These allow designers worldwide to create better products, thanks to better testing at prototype stage. Design Reality specialise in all aspects of product design consultancy, focusing on product development through industrial design, product design and the aid of 3D printing. They support clients’ projects from concept through to manufacture. Join us for this interactive webinar to find out how your own product design can be maximised thanks to ground-breaking 3D printing.
-Optimising the capabilities of state-of-the-art 3D printing
-Understanding the latest advances in multi-material and multi-colour 3D printing
-How cutting edge product designers exploit 3D printing’s unique benefits
-Creating ultra-realistic prototypes and end-use products with Stratasys
Much of AR is centered around the interface and the glasses, from Pokemon Go to Google Glass, but the future of Augmented reality in your daily life may be without any visual device at all. Changing desks into computers, reading documents as they land in your inbox and transforming walls into new worlds of information and efficiency - the future of AR has a lot to offer.
So join George Popescu, CEO of Lampix, as he discusses the future of Augmented Reality without glasses - what the realities are, the challenges, where this industry goes from here and when it will be entering the workforce.
This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.Read more >