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    • Customer Retention Strategies that Work
      Customer Retention Strategies that Work Ron Cates Recorded: Dec 28 2015 5:05 pm UTC 60 mins
    • Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.

      Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:

      *Why retention is critical to your business

      *How customer engagement has evolved

      *How to reward loyal customers and drive referrals

      *Retention has gone digital: the online tools you should be using!

      *This webinar is sponsored by Microsoft

      Read more >
    • Top 5 Reasons an Outdated Retention Schedule Will Undermine Your GDPR Compliance
      Top 5 Reasons an Outdated Retention Schedule Will Undermine Your GDPR Compliance Tom Mighell, Esq., VP of Delivery Services, Contoural Recorded: May 24 2018 3:00 pm UTC 56 mins
    • Many of you are no doubt preparing for compliance with the European General Data Protection Regulation (GDPR) requirements, which have a fast-approaching enforcement date of May 25. A significant component of the regulation will require companies to retain personal data on European residents no longer than is necessary to satisfy the purposes for which it was processed. If your organization does collect and process any personal data, have you justified its retention through your records retention schedule or privacy policies? Companies need an up-to-date records retention policy and schedule to support both deletion and retention of critical information. Join Tom Mighell, Esq., as he discusses the top 5 reasons an outdated retention schedule can undermine your GDPR compliance.

      Topics include:
      • Moving away from a “save everything forever” mindset to a “saving smart” approach
      • Strategies for handling retention requirements of personal data, when you may need to keep the record longer
      • Building consensus with business users on the importance of deleting personal data when required
      • Behavior change management approaches for getting employees to comply

      Read more >
    • How AI is changing the customer retention game
      How AI is changing the customer retention game Kara Dake, VP Growth & Partnerships, Clevertap Upcoming: Jul 11 2018 5:00 pm UTC 60 mins
    • Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

      That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

      Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

      In this webinar you'll learn:

      * Key engagement strategies using AI
      * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
      * The role of time-based triggering in automation and monetization
      * The evolving trends in marketing automation and omnichannel marketing

      * Kara Dake, VP Growth & Partnerships, Clevertap
      * Rachael Brownell, Moderator, VentureBeat
      * Stewart Rogers, Analyst-at-Large, VentureBeat

      Sponsored by Clevertap

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    • Developing a Successful Data Retention Policy
      Developing a Successful Data Retention Policy Craig Shogren, Information Governance, HBR Consulting LLC and Rich Lauwers, Information Governance, HPE Recorded: Mar 31 2017 5:00 pm UTC 63 mins
    • Data retention isn’t easy; legal and compliance concerns, competing schedules, and the complexity of multijurisdictional requirements often drive organizations to indiscriminately assign the longest retention policies to data – meaning, we keep everything…forever!

      The reality is that storage isn’t free, global privacy laws abound, and server clutter impacts business. Yet according to AIIM research, only 15% of organizations have enterprise-wide governance/records management policies, plus 28% with mixed maturity across departments or regions.

      Since you can’t save everything for forever, where do you start the process? How do you find all the policies and regulations needed to factor into your policy plans? How do you decide and prioritize these (possibly) competing requirements?

      In this webinar, we’ll discuss data retention and policy management coping strategies. We’ll share tips and suggestions to help you understand:
      •The challenges with traditional retention policy development
      •The first and last mile of defensible retention and deletion
      •How automation can help connect policy to content

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    • Creating Record Retention & Data Classification Policies that Work
      Creating Record Retention & Data Classification Policies that Work Mark Diamond, CEO, Contoural Recorded: Jul 19 2017 3:00 pm UTC 53 mins
    • Records retention and data classification policies should not be created in a vacuum and should not only provide legal statements. Rather, when created effectively, they can be used to guide and drive efforts that work well with both your employees and your technology.

      Join Contoural CEO Mark Diamond as he discusses:
      - Essential attributes of a records retention policy and schedule
      - Strategies that yield higher compliance
      - Strategies to Increase clarity and comprehensive Media Quality and Maturity
      - Steps your organization can take to make sure technology and people work together and against each other.

      About the Speaker:
      As founder and CEO of Contoural, Mark Diamond is one of the industry thought leaders in proactive records & information management, litigation readiness and risk & compliance strategies. As a trusted advisor he and his company help bridge legal, compliance, security and business needs and policies with effective processes, technology and change management. Mark is a frequent industry speaker, presenting at numerous Legal and IT industry conferences as well as online venues. Additionally, Mark addresses more than one hundred internal corporate audiences each year.

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    • Using a Data Placement Strategy to Simplify Data and Document Retention
      Using a Data Placement Strategy to Simplify Data and Document Retention Greg Forest, CTO, Contoural Recorded: Jul 19 2017 5:00 pm UTC 56 mins
    • Multiple copies of unstructured data live everywhere -- on desktops, laptops, file shares, removable media, cloud shares, SharePoint, etc. But before you can organize, you need to first answer some basic questions:
      - Where is the right place for specific content to live?
      - How and where do we keep as few copies as possible? Who can and should have access to what?
      - How do we make it easy to apply both retention and data security, while still enabling classification.

      Join us for a discussion on real-word data placement strategies for dealing with a complex world.

      About the Speaker:
      Greg Forest has 30 years of experience in compliance, storage, application software, management, support, and implementation of technical solutions for information governance, data management and regulatory compliance. As Contoural’s CTO, he has developed methodologies to make information governance solution deployment predictable and cost effective, and has worked with Contoural clients to help them select, configure, test, implement, and train new solutions to reduce cost and risk while improving employee productivity.

      Read more >
    • High Performance Mobile Growth & Retention: A Conversation with Andrew Chen
      High Performance Mobile Growth & Retention: A Conversation with Andrew Chen Andrew Chen, Growth at Uber Recorded: Aug 10 2016 6:00 pm UTC 45 mins
    • Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

      Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

      - How to build a complementary strategy for mobile growth and retention
      - How to create a system of mobile growth built in and around the product
      - Predictions for the future of mobile growth and retention hacking

      Read more >
    • Long-term Data Retention: Challenges, Standards and Best Practices
      Long-term Data Retention: Challenges, Standards and Best Practices Simona Rabinovici-Cohen, IBM, Phillip Viana, IBM, Sam Fineberg Recorded: Feb 16 2017 6:00 pm UTC 61 mins
    • The demand for digital data preservation has increased drastically in recent years. Maintaining a large amount of data for long periods of time (months, years, decades, or even forever) becomes even more important given government regulations such as HIPAA, Sarbanes-Oxley, OSHA, and many others that define specific preservation periods for critical records.

      While the move from paper to digital information over the past decades has greatly improved information access, it complicates information preservation. This is due to many factors including digital format changes, media obsolescence, media failure, and loss of contextual metadata. The Self-contained Information Retention Format (SIRF) was created by SNIA to facilitate long-term data storage and preservation. SIRF can be used with disk, tape, and cloud based storage containers, and is extensible to any new storage technologies. It provides an effective and efficient way to preserve and secure digital information for many decades, even with the ever-changing technology landscape.
Join this webcast to learn:
      •Key challenges of long-term data retention
      •How the SIRF format works and its key elements
      •How SIRF supports different storage containers - disks, tapes, CDMI and the cloud
      •Availability of Open SIRF

      SNIA experts that developed the SIRF standard will be on hand to answer your questions.

      Read more >
    • The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs
      The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia Recorded: Dec 10 2015 6:00 pm UTC 44 mins
    • As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
      In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

      1.Marketing flexibility empowers your team to acquire customers
      2.Expand your business model to attract more customers
      3.Proactive channel management builds revenue
      4.Lower involuntary churn to increase revenue
      5.Gain insights by benchmarking billing metrics against peers
      6.Turn business intelligence into opportunity
      7.Support for global growth

      Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.

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    • Applying Records Retention and IG to Office 365
      Applying Records Retention and IG to Office 365 Greg Forest, CTO, Contoural Recorded: May 2 2017 9:35 pm UTC 58 mins
    • One day, the decision is made to move the company’s messaging to Microsoft’s Office 365 cloud platform. While this may make it easier and less expensive to manage email and messaging, it raises a number of questions: How should we configure Office 365? What electronic records do we have, how do we manage them, and does Office 365 have the required functionality to support our policy? How much legacy email should we migrate to the new system? Do we want to just take advantage of the messaging and client features or should we move our documents to SharePoint Online and OneDrive for Business as well? How do we train our employees on the new system? How do we migrate our information to the new system? How many of these questions do we need to answer now, or can we just figure them out along the way? Office 365 adoption raises a host of Information Governance questions. In this webinar industry expert Greg Forest from Contoural will address:
      • Office 365 deployment options (cloud only and hybrid)
      • Implementing governance policies for Office 365 components
      • Office 365 migration and employee behavior change management strategies
      • Creating an Office 365-specific Information Governance roadmap

      Read more >