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    • Revenue Automation with Revenue Edge & Integration to ERP with Informatica Cloud Revenue Automation with Revenue Edge & Integration to ERP with Informatica Cloud Madhuri Koneru, CEO - Revenue Edge and Don Tirsell, VP Alliances Technology, Informatica Recorded: Oct 23 2014 7:00 pm UTC 58 mins
    • Revenue Edge is a true cloud solution for automation of revenue recognition and revenue forecasting. Learn how Revenue Edge uses Informatica Cloud to seamlessly integrate with any ERP system to provide a complete revenue sub ledger and why Revenue Edge chose Informatica. Revenue Edge has pre defined templates to sync orders and invoices from most accounting systems into Revenue Edge. Revenue Edge performs revenue allocations and all revenue calculations to create revenue and deferred journals to insert into the accounting system.
      The benefits of attending are:
      •Get an overview of Revenue Edge's unique functionality for revenue automation and how accounting systems connect seamlessly to Revenue Edge using Informatica Cloud
      •Hear from customers on how they rely on Revenue Edge for revenue automation without making any changes to their existing accounting systems
      •Learn about the key Informatica Cloud capabilities Revenue Edge is leveraging
      •Benefits of Informatica Cloud and OEM Program for Cloud ISVs
      Madhuri Koneru, CEO - Revenue Edge
      Mark Cuny, CFO - Telestream
      Richard Marqueling - VP, Finance - Silver Peak Systems
      Don Tirsell, Vice President - Informatica

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    • The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia Recorded: Dec 10 2015 6:00 pm UTC 44 mins
    • As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
      In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

      1.Marketing flexibility empowers your team to acquire customers
      2.Expand your business model to attract more customers
      3.Proactive channel management builds revenue
      4.Lower involuntary churn to increase revenue
      5.Gain insights by benchmarking billing metrics against peers
      6.Turn business intelligence into opportunity
      7.Support for global growth

      Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.

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    • Revenue Realized: Maximizing Customer Revenue Optimization Revenue Realized: Maximizing Customer Revenue Optimization Bob Harden (Experian), Jon Gettinger (Aria Systems), Liz Miller (CMO Council) Recorded: Aug 7 2013 6:00 pm UTC 64 mins
    • Customer revenue optimization has become the driving mandate for all executives across the C-Suite, leaving some to ask how and where areas of recurring revenue can be more easily and reliably managed.

      Join the CMO Council and BPI Network as we explore this conversation around customer revenue optimization through more streamlined and technology focused recurring revenue models. We will be hearing from two leading experts in the space, Bob Harden, Software Director for Global Corporate Systems at Experian, the global leader in providing information, analytical tools and marketing services to help manage the risk and reward of commercial and financial decisions, and Jon Gettinger, Senior Vice President of Marketing at Aria Systems, the expert in cloud-based subscription billing.

      Jon and Bob will be presenting their keynote discussion, Managing Recurring Revenue: New Solutions to Optimize Income without Stressing IT, which will include insights into how an industry leader like Experian has implemented new strategies and solutions to optimize their recurring revenue streams and subscriptions more effectively.

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    • Are We Driving Revenue or Driving Customers? Are We Driving Revenue or Driving Customers? Liz Miller - CMO Council; Vincent Jeffs - Pegasystems, Chris Helle - Comcast; Cynthia Ricciardi, SiriusXM Recorded: Oct 27 2015 5:00 pm UTC 79 mins
    • The CMO Council, in partnership with Pegasystems, has been asking senior marketing leaders about which core aspects of their customer experience strategies have developed the most robust and profitable results with their customers. Early indicators point to some key areas of interest:

      •Personalization based on customer voice and insights is the top strategy that marketers believe will lead to maximized profitability from customer engagements.
      •While marketers believe their view of the customer is getting better all the time, most say that their ability to deliver on the marketing promises being made by the brand is really a hit or miss situation.
      •Many marketers are moving away from campaign metrics to define success and shifting toward revenue metrics to gauge performance—and with that in mind, they admit they are not yet fully realizing optimal revenue potential from their customers.
      The CMO Council will host a one-hour interactive webcast to share leading insights from experts and peers to address how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing.” We will discuss the findings of a current CMO Council study of senior marketing executives and her from industry experts and marketing leaders on where and how strategies are being developed that look to connect and aggregate key points of customer insight, as well as identify how those insights are working to create personalized experiences, enriched customer journeys and next best actions based on the customer.

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    • Identifying New Revenue Streams with Big Data: Driving New Product Innovation Identifying New Revenue Streams with Big Data: Driving New Product Innovation Azita Martin, CMO and Matt Schumpert, Director of Product Management, Datameer Recorded: Jan 14 2015 7:00 pm UTC 47 mins
    • Big data enables you to quickly generate totally new insights based on an analysis of all of your structured and unstructured data.

      Analyzing all your data as a single data set regardless of data type can uncover patterns and behaviors that would be impossible to get from traditional business intelligence. Today, companies are using these insights to create innovative products and services that generate new revenue streams.

      In this webcast, you will learn:

      -How to use big data analytics to create and operationalize products and services
      -How to use big data analytics to monetize these new products and services
      -Use cases of companies driving new product innovation and revenue using big data

      It’s time to take big data seriously. Register now to learn more about how you can generate innovative product and services that drive new and immediate revenue streams for your company.

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    • How to Be a Revenue God How to Be a Revenue God David Pitta, Director of Demand Generation, BrightTALK Recorded: Sep 5 2013 4:00 pm UTC 48 mins
    • Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.

      However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.

      In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:

      - Developing a rich-media editorial calendar for your content
      - Winning prospects using proven community based marketing strategies
      - Growing revenue with integrated and measured marketing techniques

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