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    • How to Increase Sales and Decrease Cost with SEO How to Increase Sales and Decrease Cost with SEO Natascha Thomson, MarketingXLerator; Chris Raulf, Boulder SEO Marketing; Steven Zielke, Blappsta; Michael Brito, WCG Recorded: Dec 9 2015 4:00 pm UTC 61 mins
    • Natascha Thomson, CEO, MarketingXLerator, co-author of 42 Rules for B2B Social Media Marketing: Natascha has over 15 years experience in enterprise marketing, and holds two Master’s degrees. She is an Adjunct Instructor for Advanced Social Media at UCSC Extension Silicon Valley.

      Chris Raulf, Founder, Boulder SEO Marketing: Chris' international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis.

      Steven Zielke, Founder & CEO of Blappsta: Steven co-hosts "ROCK the BLOG“, one of the largest blogger conferences worldwide, which takes place in Germany.

      Michael Brito, Group Director, WCG: A frequent guest lecturer at various universities including Cal Berkeley, Stanford University, Syracuse University and more.

      Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients?
      But increased search traffic by itself is not an end goal. It needs to convert into bigger sales and less spending, exactly what you as the CMO are tasked to achieve.

      • Many companies spend a large part of their budgets on PPC. Learn why organic SEO can be a better investment than PPC and how to make it happen.
      • Are you ready for the mobile and App revolution? SEO is no longer limited to website optimization, so how can your organization stay competitive in the inbound marketing race?
      • Why Social Media isn't SEO.
      • International SEO - how can you manage this global challenge?

      This webinar will explain what the modern CMO needs to know about SEO to stay competitive and where SEO fits in the organization.

      Key Take-Aways Include:
      • How to make the most out of SEO for your organization.
      • How to increase sales and decrease cost with SEO.
      • Do you need to have an App?
      • Organic SEO vs. PPC - how should you allocate your budget?
      • Why you can’t forget about customer support when it comes to SEO.

      Read more >
    • The Race to the Top of Search Rankings - Getting Ahead with SEO The Race to the Top of Search Rankings - Getting Ahead with SEO Mike Blumenthal, Industry Expert & Founding Partner of Local U and Byron Hardie, SEO Director, G/O Digital, a Gannett Company Recorded: Aug 26 2014 4:00 pm UTC 57 mins
    • Did you know that the first page of Google search results gets 91.5% of all search traffic? The 2nd page drops down to 4.8%, and the traffic only continues to lessen as you go further and further past page one. Search Engine Optimization, SEO, is the process of increasing a site’s visibility in the search engines in order to drive targeting, relevant traffic to your site. Search Engine marketing has become much more complex and even knowing where to start can be difficult for SMB owners.

      Join this live webinar as renowned local SEO expert Mike Blumenthal, co-founder of Local U, and Byron Hardie, SEO Director from G/O Digital and 18 year search veteran provide industry tips for local businesses on how to navigate organic rankings. Walk away from this webinar with actionable intelligence, through a discussion on:

      · Optimizing for Google in the Modern Search Era
      · 5 SEO ‘Must Do’s’ and best practices
      · Generating customer feedback to boost your rankings and drive traffic
      · How Local SEO optimization has opened up the doors for small business

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    • SEO for SaaS Products: Two Success Stories SEO for SaaS Products: Two Success Stories Gilad David Maayan, SEO Strategy, Agile SEO Recorded: Feb 16 2012 1:00 pm UTC 58 mins
    • Can SEO generate business for SaaS companies? How is SEO for SaaS different from SEO for software or consumer products? Gilad David Maayan reveals the SEO strategies that changed the bottom line for two SaaS providers: Xeround, a MySQL cloud database, and InterFAX, a fax service for enterprises. Learn how keyword research, on-site optimization and link building are done successfully in SaaS markets.

      Gilad leads SEO strategy at Agile SEO, a boutique online marketing agency focused on SaaS and technology clients. He has done SEO, marketing and content for over 100 technology companies including Clicktale, Oracle, GigaSpaces, Check Point and Amdocs, and is the winner of 3 international awards for pioneering work on wiki documentation as a marketing tool.

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    • SEO Benchmarking Survey – review of the findings SEO Benchmarking Survey – review of the findings Andrew Dalglish, director, Circle Research; Gifford Morley-Fletcher, head of SEO, Base One Recorded: Feb 9 2011 3:30 pm UTC 63 mins
    • Search marketing is one of the key disciplines in the B2B marketer’s armoury, but its technical nature, combined with regular changes in Google’s algorithm, means it can be one of the most difficult parts of the marketing mix to get right.

      B2B Marketing’s SEO Benchmarking Report has been created to help marketers understand this complex landscape, how they can ensure their search marketing activity is achieving its objectives and consequently that their marketing efforts are being maximised.

      Join Andrew Dalglish, director of Circle Research, which conducted the research, and Gifford Morley-Fletcher , head of SEO at Base One, as they analyse the results of the survey, and examining key trends and standards of search investment and performance.

      The formal presentation of results and analysis will be followed by an informal interactive Q&A, allowing attendees to ask questions about SEO usage to the panel, which will include Joel Harrison, editor of B2B Marketing.

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    • 2010 SEO / Social Media "Free" Best Practices 2010 SEO / Social Media "Free" Best Practices David Kalstrom, SEO Social Media - Sr. Scientist Recorded: Jul 27 2010 4:00 pm UTC 39 mins
    • In an effort to make SEO and Social Media easier and more effective for American businesses, Outbound Excellence has just released their 2010 SEO / Social Media "Best Practices". 120 SEO / Social Media Tools - To determine this years SEO / Social Media "Best Practices" we built an automated SEO / Social Media system that provided us with immediate access to over 1200 of this year's best SEO and Social Media tools and applications at the “click of a mouse.” We then selected the most effective "No Cost" applications in each of the following categories: •Viral Marketing •On-Line Promotion •Search Engine Optimization •Search Engine Submission •Blogging •Business Networking •Social Media •Press Releases Tune into our webcast where you will see a review of this year's BEST SEO / Social media tools and discover over 120 ways you can increase your eMarketing sales at just a "click of a mouse."

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    • Mobile SEO: The Landscape, Success Keys, and the Future Mobile SEO: The Landscape, Success Keys, and the Future Colin Guidi, 3Q Digital; and Jordan Koene, Searchmetrics Recorded: Sep 10 2015 8:00 pm UTC 48 mins
    • The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage. 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene will walk you through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics will include:

      - elements of app content and how to optimize them for higher ranking
      - what users need to see when they engage with apps
      - mobile site design: responsive vs. dynamic vs. dedicated
      - mobile site content that works

      We'll leave plenty of time at the end for Q&A. Join and bring questions!

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    • Best Practices for International SEO Best Practices for International SEO Michael Bonfils, Managing Director, and Cinzia Anderson, Director of Global Search, SEM International Recorded: Apr 27 2016 5:00 pm UTC 64 mins
    • As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

      This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more.

      Discussion topics include:
      •The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
      •How to develop authority and trust for new locales
      •How to put the right technical elements in place to support your objectives

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