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    • Above the Noise: Promoting content through social media Above the Noise: Promoting content through social media Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Mar 24 2016 7:30 pm UTC 33 mins
    • Every minute, writers post more than 1,400 new blog posts; Facebook users share about 2.5 million pieces of content; Twitterers tweet 277,000 times, and Instagram fans share 216,000 photos. How on earth, then, can your blog, video, 140 characters, or photo stand out?

      That's the question Stewart Rogers, VentureBeat's Director of Marketing Technology will answer in a webinar designed to help brands boost the visibility of their well-crafted content. By using the appropriate social networks and the right management tools, marketing professionals can transform their blogs, infographics, and visuals into must-view content. Social media management (SMM) is critical to content promotion.

      Customers are constantly connected to social networks; the surest way to their minds, brand loyalty (and wallets) is delivering high-quality content when, where, and how they want it. SMM solutions provide you with these capabilities and the means to track, audit, and analyze results.
      Rogers will provide some details from "Social Media Management: Tools, tactics… and how to win," including a discussion of some of the best (and worst) 28 major SMM tools.

      After the event, you will:

      * Understand how SMM can help your brand
      * Know the best SMM vendors to investigate for your business
      * Recognize the tactics, metrics, and techniques you need to promote your content via social media

      Speakers:

      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Jeffrey Smith, CEO, Smule

      Register today!

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    • Smart Investment Models as You Build Your Brand’s Social Engagement Strategy Smart Investment Models as You Build Your Brand’s Social Engagement Strategy PulsePoint Group Recorded: May 17 2012 5:00 pm UTC 45 mins
    • Everyone wants to be in a socially engaged enterprise but understanding the right level of investment and sequence of activities is often unclear. From a collaborative research project with The Economist Intelligence Unit, PulsePoint Group has calculated the enormous range of very disparate economic performances achieved across six types of socially engaged enterprises. With the highest economic performers achieving a four times higher return than the lowest performers, there are sensible investments in time and money that you should consider to win.

      Topics covered:
      - The lowest and highest performing socially engaged enterprise profiles – from one extreme to another
      - The most consistently wrong and the most surprisingly effective investment focus areas
      - Plotting your journey to the most economically optimized state of social engagement

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    • Building On Social Listening Centers: Crowdsourcing New Product Ideas Building On Social Listening Centers: Crowdsourcing New Product Ideas PulsePoint Group Recorded: May 31 2012 5:00 pm UTC 47 mins
    • In a collaborative study with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise,” executives defined social engagement today as online listening, blogging, and building relationships with online influencers. But the top economic or business return performers have a different view – they will be more focused on ideas and action in the next two years. Big-return companies crowdsource new products (57%), or let customers participate in developing ideas. In fact, they are predicting a significant portion of new products will be derived from social engagement insights. This webinar from PulsePoint Group will explore best cases and practices.

      Topics covered:
      - Research results
      - The different flavors of “crowdsourcing”
      - Case studies
      - What works and what doesn¹t

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    • Who You Need on Your Side to Build Social Engagement: The Value of the CEO Who You Need on Your Side to Build Social Engagement: The Value of the CEO PulsePoint Group Recorded: May 3 2012 5:00 pm UTC 45 mins
    • You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.

      Topics covered:
      - How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
      - The imperative of C-suite advocacy
      - Predictions about future advocates
      - How to convince advocates of the value of social engagement

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    • Social Media Management: Tools, tactics.. and how to win Social Media Management: Tools, tactics.. and how to win Stewart Rogers; Director, Marketing Technology VB Insight Recorded: May 14 2015 5:00 pm UTC 62 mins
    • Panelists:
      Stewart Rogers: Director, Marketing Technology; VB Insight
      Jason George: CEO; Telescope, Inc.
      Douglas Karr: CEO; DK New Media

      Abstract:
      In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative.

      Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.

      Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs.

      Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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    • A Look Forward: The CMO of the Future A Look Forward: The CMO of the Future Michael Gale, PulsePoint Group; Colette LaForce, AMD; Tracy Hansen, CA Technologies; Bruce Rogers, Forbes Recorded: Dec 12 2013 6:00 pm UTC 47 mins
    • CMOs are currently caught between the need to demonstrate ROI and the pressure to evolve the marketing function. How will the next-generation CMO succeed? In an age where near instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric marketing and communications engine.The underlying tension many C-suite executives are receiving to develop socially engaged strategies that also build the value of the brand in the long term has put undue pressure on resources.

      The influencers participating in this roundtable will talk about their own unique experiences in handling this ongoing tension and offer tips and guidance to those in the middle of this fray or about to enter it.

      Panelists:
      - Michael Gale, Partner, PulsePoint Group (Moderator)
      - Colette LaForce, CMO, AMD
      - Tracy Hansen, SVP Corporate Marketing, CA Technologies
      - Bruce Rogers, Chief Insights Officer, Forbes

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    • The Economics of the Socially Engaged Enterprise: Achieving High Return The Economics of the Socially Engaged Enterprise: Achieving High Return PulsePoint Group Recorded: Apr 19 2012 5:00 pm UTC 48 mins
    • Your organization can adopt clear best practices to expand the reach and economic value of social engagement with your customers, partners and employees. This webinar will introduce PulsePoint Group’s ongoing research diagnostic, in collaboration with The Economist Intelligence Unit, to show you what to focus on and how to sequence the right actions to reap the four times higher economic return experienced by socially engaged high performers.


      Topics covered:
      - The defining attributes of the socially engaged high performers
      - The C-suite advocacy required to get traction
      - Evidence of the range of economic values social engagement has been calculated to deliver
      - Finding out where your organization is and what you should do next

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    • Competitive Intelligence Competitive Intelligence Hallie Janssen, Anvil CEO Recorded: Jan 25 2012 6:00 pm UTC 51 mins
    • Do you know what your competitors are doing online? You may be surprised who your true online competitors even are. In the digital space, a competitor can be anybody who takes visibility away from your online properties regardless of the services they offer or products they sell. Today more than ever it’s important for business owners and marketers alike to be aware of the competition—who they are, what they’re doing, and where they’re doing it. We’ll teach you how to stay on top of your competitors by leveraging today’s tools and technology.

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    • Managing Your Hospitality Brand's Online Reputation Managing Your Hospitality Brand's Online Reputation Kent Lewis, Anvil Media President Recorded: Dec 14 2011 6:00 pm UTC 58 mins
    • In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.

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    • Advanced Social Media Strategies, Tactics & Tools Advanced Social Media Strategies, Tactics & Tools Kent Lewis, Anvil Media President Recorded: Nov 16 2011 6:00 pm UTC 64 mins
    • Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.

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