Successful social engagement requires organizational transformation – putting in place an enablement structure to developing talent to ensuring peer support. In this webinar, based on findings from a collaborative research project with The Economist Intelligence Unit on “The Economics of Social Engagement,” PulsePoint Group will discuss the transformation required for social engagement.
- Organizational Change: An enablement structure
- Talent development
- Peer support
Everyone wants to be in a socially engaged enterprise but understanding the right level of investment and sequence of activities is often unclear. From a collaborative research project with The Economist Intelligence Unit, PulsePoint Group has calculated the enormous range of very disparate economic performances achieved across six types of socially engaged enterprises. With the highest economic performers achieving a four times higher return than the lowest performers, there are sensible investments in time and money that you should consider to win.
- The lowest and highest performing socially engaged enterprise profiles – from one extreme to another
- The most consistently wrong and the most surprisingly effective investment focus areas
- Plotting your journey to the most economically optimized state of social engagement
In a collaborative study with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise,” executives defined social engagement today as online listening, blogging, and building relationships with online influencers. But the top economic or business return performers have a different view – they will be more focused on ideas and action in the next two years. Big-return companies crowdsource new products (57%), or let customers participate in developing ideas. In fact, they are predicting a significant portion of new products will be derived from social engagement insights. This webinar from PulsePoint Group will explore best cases and practices.
- Research results
- The different flavors of “crowdsourcing”
- Case studies
- What works and what doesn¹t
You may have a great vision for a socially engaged brand but you’ve got to have the right advocates – and financial support - on your side. This session, from the collaborative work with The Economist Intelligence Unit and PulsePoint Group’s “The Economics of the Socially Engaged Enterprise,” will show you a game plan for how to build future advocate groups based on where advocacy currently lies within your organization.
- How the evolving role of advocacy occurs from immature to the most mature socially engaged enterprises and how to be one step ahead
- The imperative of C-suite advocacy
- Predictions about future advocates
- How to convince advocates of the value of social engagement
Stewart Rogers: Director, Marketing Technology; VB Insight
Jason George: CEO; Telescope, Inc.
Douglas Karr: CEO; DK New Media
In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative.
Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.
Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs.
Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
CMOs are currently caught between the need to demonstrate ROI and the pressure to evolve the marketing function. How will the next-generation CMO succeed? In an age where near instant gratification for marketing investment is being demanded, the CMO is under duress to radically evolve the enterprise into a digitally centric marketing and communications engine.The underlying tension many C-suite executives are receiving to develop socially engaged strategies that also build the value of the brand in the long term has put undue pressure on resources.
The influencers participating in this roundtable will talk about their own unique experiences in handling this ongoing tension and offer tips and guidance to those in the middle of this fray or about to enter it.
- Michael Gale, Partner, PulsePoint Group (Moderator)
- Colette LaForce, CMO, AMD
- Tracy Hansen, SVP Corporate Marketing, CA Technologies
- Bruce Rogers, Chief Insights Officer, Forbes
Mobile is everywhere, as is social. But social media is not the key way to win with the mobile workforce. Social engagement using mobile to drive marketing resonance, behavioral change in employees and new product and service and sales effectiveness offers an amazing new world of opportunity. The session will cover what this new world can and would look like based on work with clients and the economics based on a collaborative project on the Socially Engaged Enterprise with the Economist Intelligence Unit.Read more >
What changes have you made your website lately? Sometimes incremental changes do the trick to keep your website up to date and other times a full redesign is needed. Learn how a cross-functional team from BrightTALK worked with search engine marketing agency Anvil Media to identify opportunities for improvements and ultimately redesign the website.
Take a sneak peak at the new designs for the BrightTALK website that are better optimized for search engines and user experience.
This webinar will focus on taking a deeper look into top tier social platforms including Facebook, Twitter and LinkedIn. Learn tips and tricks to fully utilize these platforms and make them work for your business.Read more >
One of the most underrated features available in analytics – internal site search. There is so much more than just knowing what keywords users are searching once they land on your site, so much insight to be gleaned. Is your internal site search optimized? Are users looking for products, services and information you don’t offer? Are users looking for information you already have, but it is not easily found? All this and much more will leave you inspired to dig deep and get to know how users are truly interacting with your site.Read more >
Your organization can adopt clear best practices to expand the reach and economic value of social engagement with your customers, partners and employees. This webinar will introduce PulsePoint Group’s ongoing research diagnostic, in collaboration with The Economist Intelligence Unit, to show you what to focus on and how to sequence the right actions to reap the four times higher economic return experienced by socially engaged high performers.
- The defining attributes of the socially engaged high performers
- The C-suite advocacy required to get traction
- Evidence of the range of economic values social engagement has been calculated to deliver
- Finding out where your organization is and what you should do next
Albert Einstein once said “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” In this webinar, we’ll try to decrease the gap between those two concepts to identify metrics that count and turn them into actionable insights for your business. Make sure to bring your analyst hat as we’ll take a look at the power of cross-channel analytics, attribution modeling and deep dive data analysis.Read more >
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.Read more >
Do you know what your competitors are doing online? You may be surprised who your true online competitors even are. In the digital space, a competitor can be anybody who takes visibility away from your online properties regardless of the services they offer or products they sell. Today more than ever it’s important for business owners and marketers alike to be aware of the competition—who they are, what they’re doing, and where they’re doing it. We’ll teach you how to stay on top of your competitors by leveraging today’s tools and technology.Read more >
Where to Find Leads and How to Nurture and Convert Them.
Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.
Note: Slide 15 - Image Credit: GetListed.org, Inc. and David Mihm
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.Read more >
Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.Read more >
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let's face it - your marketing budget doesn't always increase like you'd hope it would. But what if there was a way to increase your website's revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
NOTE: Image on slide 18 and L.I.F.T methodology is provided by WiderFunnel.