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    • Social Media Attribution: Measuring the True Value of Your Work
      Social Media Attribution: Measuring the True Value of Your Work David Kyle, Social Media Manager at the Vancouver Canucks, with Amber Naslund and David Creighton‎ of Hootsuite Recorded: Oct 18 2017 10:20 pm UTC 62 mins
    • You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.

      Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.

      You’ll learn:

      - Three different ways to approach social media attribution—and the pros and cons of each
      - How leading brands are tackling the attribution challenge of “dark social”
      - About the tools and techniques that will help you attribute business outcomes to social media activity


      Read our comprehensive blog post about how to prove social media ROI: http://ow.ly/iUvG30g1KiY

      Get your free social ROI guide, "The ROI of Social Media: How to measure and prove the value of your investment": http://ow.ly/HBs930g1Kd1

      Start managing your social media faster, smarter, and safer. Learn more, request a demo, or start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

      Read more >
    • Create Your 2018 Social Media Plan
      Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 6:00 pm UTC 60 mins
    • Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

      Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

      Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

      Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

      In this webinar, participants will learn how to:

      - Identify the core platforms that will be useful at their business
      - Examine what the business has done on those social media platforms
      - Examine what competitors have done over the past year
      - Integrate new technologies trends and demographics
      - Hold brainstorming sessions with social media team members and other key staff members.
      - Compile their activities into their overall social media plan
      - Write a strong summary/pitch that demonstrates how the plan will be put into action

      Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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    • How to Build a B2B Social Content Calendar
      How to Build a B2B Social Content Calendar Michael Patterson, Sprout Social; Hana Abaza, Uberflip Recorded: Feb 7 2017 4:00 pm UTC 58 mins
    • Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?

      Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.

      In this webinar, Sprout Social shares tactical tips for how to build a B2B social content calendar. You will learn:
      - The benefits of implementing a social calendar
      - How to implement workflows to increase social marketing productivity
      - How to schedule content for maximum marketing effectiveness

      Read more >
    • Social influencers: How to #Crush in Video with Expert Billy Parisi
      Social influencers: How to #Crush in Video with Expert Billy Parisi Billy Parisi, Social influencer & video expert Recorded: Sep 14 2016 5:00 pm UTC 56 mins
    • Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.

      TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.

      Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:

      - Why video?
      - What to consider before getting started
      - Ways to get involved: DIY vs. Hired Production
      - Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
      - How to work with brands on video collaborations

      About the speaker:
      Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.

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    • IDC FutureScape: Worldwide Social and Experiential 2018 Predictions
      IDC FutureScape: Worldwide Social and Experiential 2018 Predictions Wayne Kurtzman, Research Director, Social and Experiential Solutions Upcoming: Dec 20 2017 4:00 pm UTC 60 mins
    • In this IDC FutureScape presentation, IDC's Wayne Kurtzman and John Jackson will discuss the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • 3 Trends That Will Change Enterprise Social Media in 2018
      3 Trends That Will Change Enterprise Social Media in 2018 Erna Alfred Liousas, Forrester Analyst, and Jeremy Wood, Vice President, Product Marketing, at Hootsuite Recorded: Oct 16 2017 7:55 pm UTC 56 mins
    • Is your social media strategy focusing on the three right areas?

      Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.

      Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.

      Erna will discuss the growing needs of large organizations, including:

      - Why expanding social beyond marketing teams adds new value to the customer life cycle
      - How to move beyond content metrics and prove the real business value of social
      - Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration

      Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.



      Start managing your social media faster, smarter, and safer. Learn more and start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

      Read more >
    • Harnessing the Power of Social Media
      Harnessing the Power of Social Media Andrea Vahl, social media speaker and consultant Recorded: Sep 27 2017 5:00 pm UTC 63 mins
    • For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.

      This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.

      Topics covered:
      •Best practices across Facebook, Instagram, Twitter, and LinkedIn
      •Growing your list and attracting people who can’t wait to work with you
      •Building better relationships
      •Positioning yourself as an expert and authority in your industry
      •Getting others to refer potential clients, partners, and high-level decision-makers to you

      About the Speaker

      Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
      She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
      Visit Andrea’s website: https://www.andreavahl.com

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    • Amplifying The Social Experience At Every Touchpoint
      Amplifying The Social Experience At Every Touchpoint Emily (Vera) Fritz, Social Media Team Lead at Cvent Recorded: Dec 20 2016 3:30 pm UTC 31 mins
    • An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

      Join Emily (Vera) Fritz from Cvent to discover:

      - The secret to a seamless journey all the way through to post-event
      - How to integrate social media at every stage of the process
      - How social will supercharge your live event content on all platforms
      - How to provide an all important engagement platform for your attendees

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    • Insight driven social media
      Insight driven social media Robyn Pierce, head of social media, The Crocodile Recorded: Sep 15 2015 2:00 pm UTC 34 mins
    • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

      In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.

      Read more >