“In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”Read more >
Like everything else in social media marketing, influencer marketing has evolved rapidly over the last 9 years. As brands work harder to reach a smaller percentage of fans on social media, influencer marketing has become a core part of the larger social media strategy. In this dynamic webinar, Jim and Rebecca will cover how to engage with influencers in a way that is mutually beneficial, how to produce content at scale and how the best brands use influencer marketing to support their social media strategies.
Jim Tobin, CEO and founder, Ignite Social Media
Author of 2008's "Social Media is a Cocktail Party" and 2013's "Earn It. Don't Buy It."
Senior Program Marketing Manager, TapInfluence
For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.
This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.
•Best practices across Facebook, Instagram, Twitter, and LinkedIn
•Growing your list and attracting people who can’t wait to work with you
•Building better relationships
•Positioning yourself as an expert and authority in your industry
•Getting others to refer potential clients, partners, and high-level decision-makers to you
About the Speaker
Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
Visit Andrea’s website: https://www.andreavahl.com
At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.
In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.Read more >
We'll walk through The FCAs final guidance on social media and what this means practically for your firm and its use of social media.Read more >
Companies in the B2B and professional services space have finally harnessed
social media, but many are confused as to strategy, execution, and metrics.
Jake Wengroff, global director of social media strategy and research for
Frost & Sullivan, will share practical advice on what B2B companies can do
to improve their social footprint and extract ROI, and also share some
insights into companion products, services, and tools, both free and paid
which can optimize workflows, more easily track metrics, and allow
companies to engage with potential sales leads.
Now that most organizations have joined social networks, many are now
trying to figure out how to link efforts to revenue. With the time needed
to create and distribute content, efforts to draft policies and train
staffers, and considerations for spending on advertising and other premium
services and solutions, businesses are interested now more than ever on the
ROI of social media marketing and client service strategies. Attend this
webinar to learn how to quantify the value of your social media presence,
review various metrics and listening tools (both free and paid), and map
social media efforts to sales and revenue.
LIST OF TOPICS COVERED
- Free metrics from the social networks themselves
- Premium metrics from third-party vendors
- Should you advertise? A discussion of the merits of paid advertising or
- CRM and how to integrate social media analytics with existing systems
Not one day goes by that you don’t read about a high profile social media account being hacked into and the damage that was caused. In an attempt to stop the bleeding, social media platforms are responding with quick security fixes, some that work and some that don’t. Through the analysis of high profile hacks and a live demonstration, Dr. Scott Wells will reveal system vulnerabilities and explore how well the new security measures address the problems at hand. The presentation concludes with best practices and actionable steps to help you boost the security of your personal and your organization’s social media accounts.Read more >
How advisers can and should use social media to widen their network? How quickly can you get results from social media?
How can social media help with search and getting top of Google?
Why is online video important?
Hear from Bridget Greenwood, Financial Social Media as she answers the above in this quick two minute video.
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
We interviewed social media expert, Victor Gaxiola the following questions:
- Is social media for everyone?
- What are the key differentiators among Twitter, LinkedIn and Facebook?
- What is the ROI of social media?
Did his answers spur new ideas for your practice? Do you still have unanswered questions you'd like to ask Victor?
To help answer any questions that might've arisen, we've invited Victor back for a live Q&A with our audience. Don't miss this chance to connect with Victor and to ask him your questions!
Victor Gaxiola answers the million dollar question for advisors and financial services companies alike -- What is the real risk of social media?Read more >
A Social Media Showcase on the ROI of building an enterprise wide social media enabled video pod-casting portal and how Microsoft has transformed the way knowledge-sharing is conducted among its employees. This presentation shows how the Microsoft® Academy team used Microsoft SharePoint® to build a company-wide video pod-casting portal that enhanced knowledge-sharing and helped to increase personal and organizational productivity, reduce duplication of effort, and reduce total cost of ownership (TCO).Read more >
Here is a bold statement for you: Customers WANT to follow brands. They really do.
Starbucks has just under 25 million Facebook users that are connected to their Business Page, and not a single one was forced to press the “LIKE” button.
You are going to learn how to use content marketing to build loyalty with online visitors and grow your social media platform; including Facebook, Twitter, and LinkedIn.
You are also going to learn how to use content to make your brand more valuable to consumers. Creating relationships may seem difficult to do through a computer screen, but it happens every single day and you will learn how leading companies achieve this.
Finally, you are going to learn about some valuable social media tools that you can use to have an advantage against your competitors. These tools are user-friendly and will provide great leverage for any business.
Mahfuz joined Candybox Marketing, digital marketing agency, to work on social media platforms with: The Weather Network, Fox’s “So You Think You Can Dance”, Advertising Week, and many more.
Mahfuz also launched an organization called Project Reinvention and achieved a 1000 subscribers in his
first five days and 2000 subscribers four days later.
Mahfuz Chowdhury is a self-motivated entrepreneur with a passion in Marketing and Social Media. Being a natural at public speaking and communicating, Mahfuz enjoys working in an environment that involves
presenting and interacting with others.
As B2B companies enter the realm of social media, they are faced with many challenges. The biggest is learning how to deal with the quantity of available information on the social web and determining what really matters. Many B2B companies approach this data by simply counting followers, when they need to develop a process for interacting with prospects and customers, and gaining insights from those conversations. This session will present a framework for establishing a social media monitoring program that does not exist in a silo, but connects these efforts with your higher level business objectives.
Jeffrey L. Cohen is a social strategist at Salesforce Radian6, a salesforce.com company. Jeff works with enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. Jeff is the co-author of The B2B Social Media Book (Wiley 2012), the definitive reference for B2B marketers looking to master social media to generate leads and revenue, and is also the co-founder and managing editor of SocialMediaB2B.com.
In this revealing webinar you’ll discover the best practices, tips and strategies to ensure that your social media is great for your marketing AND your compliance.
One of the biggest reasons why social media hasn’t been widely adopted in the financial services is because of compliance. While marketing departments are screaming to be given free reign across the platforms, compliance departments are refusing to ‘play ball’.
Everybody knows social media is generally accepted as a normal part of every day life and business - including your clients and future clients. But not everybody though has bought into the idea yet that they should use social media in their financial business. Whether it’s a real reason or a convenient excuse – compliance is normally cited for the resistance.
So in this webinar you’ll be walked through the steps that you and your firm can take to ensure that your firm’s social media use is both great for your marketing and great for your compliance.
As a financial professional, you probably know that you need a social media policy, but may wonder: What exactly should it say? What should it include? How do I even get started?
This webinar is designed to arm you with the best strategies for making a social media policy that is compliant, specific and relevant to your firm. By the end of the presentation, you will understand:
•The overall purpose of social media policies
•The tone and writing style appropriate for social media policies
•How to establish best practices for personal websites and social media platforms
•How to establish best practices for business social media platforms
•How to create protocols for crisis situations
If you are a financial professional using social media, this discussion is one you won’t want to miss!
There are too many people these days wanting to tell us how to do social media but very few admitting what can go wrong and how to ensure you have a scalable strategy that maximises chances of success.
This short focused presentation addresses exactly those issues
based on real experience of the opportunities ... and risks!
Are you behind the curve on harnessing social media or just not sure where to begin? Join us and hear from social media expert and best-selling author of The Social Media Bible, Lon Safko, along with IBM and Oceanus for a Social Media Boot Camp on Wednesday, September 14th. In 90 minutes, you'll become social media-savvy and well prepared to:
•Forge a social media roadmap to execute a successful social media strategy
•Choose the social media tools that make sense for your organization
•Create compelling and engaging content
•Understand key social media compliance requirements
•Leverage social media measurement and analytics to gain a competitive edge
You'll also hear best practices on financial services organizations that have unlocked the power of social media. And we'll show you how you can project ROI from leveraging social media with our Social Media ROI Calculator. Don’t miss out, register today!
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.Read more >