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    • Social Media Attribution: Measuring the True Value of Your Work
      Social Media Attribution: Measuring the True Value of Your Work David Kyle, Social Media Manager at the Vancouver Canucks, with Amber Naslund and David Creighton‎ of Hootsuite Recorded: Oct 18 2017 10:20 pm UTC 62 mins
    • You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.

      Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.

      You’ll learn:

      - Three different ways to approach social media attribution—and the pros and cons of each
      - How leading brands are tackling the attribution challenge of “dark social”
      - About the tools and techniques that will help you attribute business outcomes to social media activity

      Read our comprehensive blog post about how to prove social media ROI: http://ow.ly/iUvG30g1KiY

      Get your free social ROI guide, "The ROI of Social Media: How to measure and prove the value of your investment": http://ow.ly/HBs930g1Kd1

      Start managing your social media faster, smarter, and safer. Learn more, request a demo, or start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

      Read more >
    • Create Your 2018 Social Media Plan
      Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 6:00 pm UTC 60 mins
    • Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

      Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

      Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

      Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

      In this webinar, participants will learn how to:

      - Identify the core platforms that will be useful at their business
      - Examine what the business has done on those social media platforms
      - Examine what competitors have done over the past year
      - Integrate new technologies trends and demographics
      - Hold brainstorming sessions with social media team members and other key staff members.
      - Compile their activities into their overall social media plan
      - Write a strong summary/pitch that demonstrates how the plan will be put into action

      Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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    • 3 Trends That Will Change Enterprise Social Media in 2018
      3 Trends That Will Change Enterprise Social Media in 2018 Erna Alfred Liousas, Forrester Analyst, and Jeremy Wood, Vice President, Product Marketing, at Hootsuite Recorded: Oct 16 2017 7:55 pm UTC 56 mins
    • Is your social media strategy focusing on the three right areas?

      Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.

      Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.

      Erna will discuss the growing needs of large organizations, including:

      - Why expanding social beyond marketing teams adds new value to the customer life cycle
      - How to move beyond content metrics and prove the real business value of social
      - Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration

      Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.

      Start managing your social media faster, smarter, and safer. Learn more and start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

      Read more >
    • Harnessing the Power of Social Media
      Harnessing the Power of Social Media Andrea Vahl, social media speaker and consultant Recorded: Sep 27 2017 5:00 pm UTC 63 mins
    • For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.

      This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.

      Topics covered:
      •Best practices across Facebook, Instagram, Twitter, and LinkedIn
      •Growing your list and attracting people who can’t wait to work with you
      •Building better relationships
      •Positioning yourself as an expert and authority in your industry
      •Getting others to refer potential clients, partners, and high-level decision-makers to you

      About the Speaker

      Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
      She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
      Visit Andrea’s website: https://www.andreavahl.com

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    • Insight driven social media
      Insight driven social media Robyn Pierce, head of social media, The Crocodile Recorded: Sep 15 2015 2:00 pm UTC 34 mins
    • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

      In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.

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    • ‘Like’ing Revenue:  Tracking the All-Elusive ROI of Social Media
      ‘Like’ing Revenue: Tracking the All-Elusive ROI of Social Media Jake Wengroff, Global Director, Social Media Strategy and Research, Frost & Sullivan Recorded: Feb 9 2012 8:00 pm UTC 45 mins
    • Now that most organizations have joined social networks, many are now
      trying to figure out how to link efforts to revenue. With the time needed
      to create and distribute content, efforts to draft policies and train
      staffers, and considerations for spending on advertising and other premium
      services and solutions, businesses are interested now more than ever on the
      ROI of social media marketing and client service strategies. Attend this
      webinar to learn how to quantify the value of your social media presence,
      review various metrics and listening tools (both free and paid), and map
      social media efforts to sales and revenue.

      - Free metrics from the social networks themselves
      - Premium metrics from third-party vendors
      - Should you advertise? A discussion of the merits of paid advertising or
      premium membership
      - CRM and how to integrate social media analytics with existing systems

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    • How to Build Your Social Media Presence Using Content Marketing
      How to Build Your Social Media Presence Using Content Marketing Mahfuz Chowdhury, Social Media Expert, Candybox Marketing Recorded: Sep 15 2011 5:00 pm UTC 45 mins
    • Here is a bold statement for you: Customers WANT to follow brands. They really do.

      Starbucks has just under 25 million Facebook users that are connected to their Business Page, and not a single one was forced to press the “LIKE” button.

      You are going to learn how to use content marketing to build loyalty with online visitors and grow your social media platform; including Facebook, Twitter, and LinkedIn.

      You are also going to learn how to use content to make your brand more valuable to consumers. Creating relationships may seem difficult to do through a computer screen, but it happens every single day and you will learn how leading companies achieve this.

      Finally, you are going to learn about some valuable social media tools that you can use to have an advantage against your competitors. These tools are user-friendly and will provide great leverage for any business.

      Mahfuz joined Candybox Marketing, digital marketing agency, to work on social media platforms with: The Weather Network, Fox’s “So You Think You Can Dance”, Advertising Week, and many more.

      Mahfuz also launched an organization called Project Reinvention and achieved a 1000 subscribers in his
      first five days and 2000 subscribers four days later.

      Mahfuz Chowdhury is a self-motivated entrepreneur with a passion in Marketing and Social Media. Being a natural at public speaking and communicating, Mahfuz enjoys working in an environment that involves
      presenting and interacting with others.

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    • Social Media Monitoring for B2B Companies
      Social Media Monitoring for B2B Companies Jeffrey L. Cohen, Social Strategist, Salesforce Radian6 Recorded: Apr 12 2012 2:00 pm UTC 45 mins
    • As B2B companies enter the realm of social media, they are faced with many challenges. The biggest is learning how to deal with the quantity of available information on the social web and determining what really matters. Many B2B companies approach this data by simply counting followers, when they need to develop a process for interacting with prospects and customers, and gaining insights from those conversations. This session will present a framework for establishing a social media monitoring program that does not exist in a silo, but connects these efforts with your higher level business objectives.

      Jeffrey L. Cohen is a social strategist at Salesforce Radian6, a salesforce.com company. Jeff works with enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. Jeff is the co-author of The B2B Social Media Book (Wiley 2012), the definitive reference for B2B marketers looking to master social media to generate leads and revenue, and is also the co-founder and managing editor of SocialMediaB2B.com.

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    • Why do Compliance & Marketing end up Big Enemies in Social Media?
      Why do Compliance & Marketing end up Big Enemies in Social Media? Bridget Greenwood, Financial Social Media Recorded: Sep 5 2012 2:00 pm UTC 49 mins
    • In this revealing webinar you’ll discover the best practices, tips and strategies to ensure that your social media is great for your marketing AND your compliance.

      One of the biggest reasons why social media hasn’t been widely adopted in the financial services is because of compliance. While marketing departments are screaming to be given free reign across the platforms, compliance departments are refusing to ‘play ball’.

      Everybody knows social media is generally accepted as a normal part of every day life and business - including your clients and future clients. But not everybody though has bought into the idea yet that they should use social media in their financial business. Whether it’s a real reason or a convenient excuse – compliance is normally cited for the resistance.

      So in this webinar you’ll be walked through the steps that you and your firm can take to ensure that your firm’s social media use is both great for your marketing and great for your compliance.

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    • Social Media Policy Development for Financial Advisors
      Social Media Policy Development for Financial Advisors Amy Mcilwain, President & CEO of Financial Social Media Recorded: Aug 15 2012 5:00 pm UTC 29 mins
    • As a financial professional, you probably know that you need a social media policy, but may wonder: What exactly should it say? What should it include? How do I even get started?

      This webinar is designed to arm you with the best strategies for making a social media policy that is compliant, specific and relevant to your firm. By the end of the presentation, you will understand:
      •The overall purpose of social media policies
      •The tone and writing style appropriate for social media policies
      •How to establish best practices for personal websites and social media platforms
      •How to establish best practices for business social media platforms
      •How to create protocols for crisis situations

      If you are a financial professional using social media, this discussion is one you won’t want to miss!

      Read more >