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    • From Store Visits to Audience Insights: Getting the Most from your Mobile Campai From Store Visits to Audience Insights: Getting the Most from your Mobile Campai Derek Zabbia, Jason Uechi, Courtney Hubbard Recorded: May 12 2016 8:30 pm UTC 55 mins
    • It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning.
      Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn:
      •How location, context and device can identify new opportunities for your consumers.
      •Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights.
      •How to use campaign data to develop predictive models to improve future results and return on ad spend.

      Read more >
    • Growthhacking your app store downloads via AMO Growthhacking your app store downloads via AMO Peggy Anne Salz, analyst, Mobilegroove Recorded: Apr 20 2016 7:30 pm UTC 32 mins
    • How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

      Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

      Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

      In this half hour ASO masterclass, you'll:

      *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
      *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
      *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

      Speakers:

      * Peggy Anne Salz, analyst, VentureBeat
      * Steve P. Young, ASO 'wizard' and founder of Appmasters
      * Wendy Schuchart, moderator, VentureBeat

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    • How to Provide Excellent Customer Service with a Store Solution How to Provide Excellent Customer Service with a Store Solution Elena Martínez, Retail Specialist at Openbravo Recorded: Feb 18 2016 10:30 am UTC 60 mins
    • Good customer service needs to be supported by next generation point-of-sale that empowers employees with stock visibility, customer information, rich product search or mobile capabilities. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will show you all these capabilities through a hands-on demonstration of the Openbravo Commerce Suite latest release, which helps retailers enhance the in-store customer experience.

      What Will You Learn?
      - How our latest Store Solution features deliver speed and convenience.
      - Operations that do not require having to change the user interface for their complete in-store management.
      - Cross-store stock visibility considering reservations.
      - Fraud prevention enhancements.
      - ... and other useful features requested by the audience.

      Who Should Attend?
      - Retail Marketers
      - Retail Business Areas Directors
      - Retail CIOs
      - Retail IT Administrators
      - Retail Consultants

      Read more >
    • From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever Elena Martínez, Retail Specialist at Openbravo Recorded: Aug 6 2015 9:30 am UTC 50 mins
    • We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.

      What Will You Learn?
      - The motivations of pure online retailers to invest in physical stores.
      - Technologies that offer the highest impact on physical stores.
      - The main challenges faced in the attempt to bridge the offline with the online.

      Who Should Attend?
      - Business Areas Directors
      - CIOs
      - IT Administrators
      - Consultants

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    • Addressing Retailers' Demands and Industry Trends with a Store Solution Addressing Retailers' Demands and Industry Trends with a Store Solution Elena Martínez, Retail Specialist at Openbravo Recorded: Jun 4 2015 9:30 am UTC 56 mins
    • During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain how the renewed Openbravo Commerce Suite addresses the demands of retailers and customers as well as the latest industry trends through its powerful and modern store solution. In addition, she will showcase some of the new features included in the latest product release from Q2, which includes loyalty management, price breakdown in cost and margin, discount coupons and several fraud control features.

      What Will You Learn?
      - How to address the retail industry trends as well as retailers' and customers' demands with a modern store solution.
      - Examples of specific features included in the latest product release from Q2.

      Who Should Attend?
      - Business Areas Directors
      - CIOs
      - IT Administrators
      - Consultants

      Read more >
    • How to Achieve Operational Excellence in Your Stores How to Achieve Operational Excellence in Your Stores Elena Martínez, Retail Specialist at Openbravo Recorded: May 7 2015 9:30 am UTC 54 mins
    • Today retailers face many challenges being immersed in an omnichannel reality where customers’ expectations are much higher than before. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will discuss the mechanisms to achieve excellence in daily in-store operations.

      What Will You Learn?
      - How to get excellence in store operations to deliver great experiences, not only for your customers but also to your store managers and associates.
      - Specific feature examples to efficiently handle the store operations like opening and closure, preventing fraud at any point, save-the-sale techniques and many more!

      Who Should Attend?
      - Business Areas Directors
      - CIOs
      - IT Administrators
      - Consultants

      Read more >
    • How to Deliver an "App Store" Experience for Enterprise IT and Mobile Apps How to Deliver an "App Store" Experience for Enterprise IT and Mobile Apps Adel du Toit, IT Manager, Cisco IT eStore Team, Cisco Recorded: Oct 8 2014 3:00 pm UTC 45 mins
    • IT organizations want to make it easy for employees to access the IT services and apps they need, but how does a Fortune 500 IT organization deliver the simplicity and ease-of-use of an "App Store" for internal services and applications? In this webinar, we will review a case study detailing how Cisco's internal IT organization was able to improve user experience, ensure governance and reduce IT costs by delivering over 300 IT services and 80 mobile apps in less than a year.

      We will outline the successes of Cisco IT's service delivery using our internal app store- the Cisco IT "eStore"- providing desktop and mobile users IT-as-a-service. Additionally, we will discuss how a "one-stop-shop" service catalog can be used for IaaS and PaaS to accelerate infrastructure provisioning and application development.

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    • SD-WAN in a Retail Store: Technology to Improve Shopping Experience SD-WAN in a Retail Store: Technology to Improve Shopping Experience Mike Wood, VP of Marketing, Sreekanth Kannan, Director of Product Marketing Recorded: Jan 28 2016 6:00 pm UTC 49 mins
    • Software-defined WAN (SD-WAN) gained significant momentum in 2015 with hundreds of retail companies deploying the solution to keep up with the demands of bandwidth hungry applications, implement omni-channel integration and pressure to deliver “Apple-like” store experience for modern shoppers.

      Join this webinar to learn the challenges associated with cyber security for the retail stores, explosion of in-store mobile devices straining the limited WAN bandwidth, and the need for instant application response for the “zero patience” shoppers. At the end of this webinar, you will understand how large companies like an auto parts supplier, a clothing retailer, and a popular lifestyle outlet - deployed VeloCloud SD-WAN to enhance application performance, reduce MPLS WAN costs, and enable shopper-centric store experience.

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    • A Formula For Success: How to Securely Store & Distribute Your Media Content A Formula For Success: How to Securely Store & Distribute Your Media Content Ben Foakes and Kevin Heavey Recorded: Apr 6 2016 4:00 pm UTC 48 mins
    • Discover how BASE Media Cloud are empowering sports brands, rights holders, and global media producers to securely store, share and distribute their large media assets, easily via the web. BASE Media Cloud's unique Virtual Services are designed to increase media storage and distribution capacities, reduce delivery times and technical headaches, and crucially, save money.

      By moving to BASE Media Cloud's 100% cloud-based, self-service storage and distribution platform, clients can save between 20-60% per year in comparison with the costs of more traditional services.

      By leveraging the power and speed of Zadara Storage, Vodafone's global network and specialist software integrations with both IBM Aspera and Signiant Media Shuttle, clients benefit from full branded, easy-to-use services, available 24/7/365 from anywhere in the world.

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    • Top Benefits of a Mobile-enabled and Cloud-ready Store Solution Top Benefits of a Mobile-enabled and Cloud-ready Store Solution Marco de Vries, CEO at Openbravo, and Joy Deep Tiwary, Head of IT at Decathlon Sports India Recorded: Nov 19 2015 10:30 am UTC 62 mins
    • As a continuation of our webinar series “Retail Transformation for CIOs”, we present to you this new webinar called “Top Benefits of a Mobile-enabled and Cloud-ready Store Solution”, including an exclusive interview with Decathlon Sports India Head of IT by the CEO of Openbravo.

      Retail CIOs are under pressure to enable the required transformation of physical stores into a new destination for customer engagement and interaction that supports the retailer omnichannel strategy. This transformation provides business opportunities but also creates new requirements that can be addressed by means of these types of store solutions, which are being increasingly adopted by leading retailers worldwide.

      What will you learn?
      - How the adoption of mobile store solutions can help to enhance customer experience by empowering store associates and delivering improved customer service
      - How a cloud-ready store solution can dramatically simplify the in-store IT infrastructure for higher business agility and flexibility
      - The experience of Decathlon Sports India going mobile in the stores with Openbravo and their plans for the future

      Who should attend?
      - Retail CIOs

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    • App Store Optimization: Money for nothing, and clicks for free App Store Optimization: Money for nothing, and clicks for free Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Feb 18 2016 6:00 pm UTC 63 mins
    • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

      App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

      In this webinar, you'll:

      * Learn how to position your app on the top of app store lists
      * Help your customers find your hot mobile properties
      * Gain new methods for generating demand for your mobile content.

      Speakers:
      Stewart Rogers, Director of Marketing Technology, VentureBeat
      Amanda Bradford, CEO, The League
      Japheth Dillman, CCO, Yetizen
      Aaron Kardell, CEO, Homespotter
      Wendy Schuchart, Moderator, VentureBeat


      Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

      This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

      Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals

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    • Understand In-Store Shopper Behavior With Precise Location Analytics Understand In-Store Shopper Behavior With Precise Location Analytics Patrick Blattner, Chief Product Officer, iInside Recorded: Oct 22 2014 6:00 pm UTC 60 mins
    • Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
      This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.

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    • How to store 10 BILLION files How to store 10 BILLION files Tom Fenton, Taneja Group; David Bailey, Qumulo Recorded: May 21 2015 6:00 pm UTC 34 mins
    • Join us for a fast-paced and informative 30-minute webinar in which the Taneja Group will talk with David Bailey about how he was able to store over 10 billion files. We will discuss with David how he was able to design a 10 Billion file storage system, who is using systems of this size, how he tracks the analytics for a system this large and what this means for the datacenter. David works for Qumulo, a leader in “data-aware” storage systems. Data-aware systems have real-time analytics that enable users to instantly obtain information about data and how it is being used. Attendees will be encouraged to submit their questions during the session.

      Read more >