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    • Unified Content Strategy: How To Make Product Content Work For You
      Unified Content Strategy: How To Make Product Content Work For You Regina Lynn Preciado, Content Strategy Consultant Recorded: Mar 7 2017 4:00 pm UTC 62 mins
    • If you want your product content to work for you (rather than the other way around), you need a content strategy. In fact, you probably need a Unified Content Strategy -- a three-pronged approach that empowers you to do just about anything with your product content.

      Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with content strategy maven, Regina Lynn Preciado. Regina will discuss the need for a flexible, forward-looking content strategy. You'll learn what a Unified Content Strategy is, why it’s important, and five things you can do to start working toward a more strategic approach to product content.

      ABOUT OUR GUEST

      Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the ‘90s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped dozens of organizations make content work for people (instead of the other way around).

      “I’ve worked with projects of all sizes, from sole proprietors to large international enterprises, and have found that a unified content strategy is scalable for any size organization -- the principles and the purpose remain the same,” – Regina Lynn Preciado

      Regina is a senior consultant with Content Rules, Inc., the only licensed provider of The Rockley Method™ unified content strategy.

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    • Securing Information: How To Mitigate with a Data-Centric Security Strategy
      Securing Information: How To Mitigate with a Data-Centric Security Strategy Doug Cahill, Analyst at Enterprise Strategy Group (ESG), Lynne Courts, VP of Marketing at Seclore Recorded: Nov 2 2016 3:00 pm UTC 61 mins
    • Organizations collaborating with third-party entities, where employees are sharing files with individuals outside of the organization, are facing security risks at unprecedented scale. These dynamics correlate to the need for security controls such as Enterprise Digital Rights Management (EDRM) to protect sensitive information when it travels outside of the corporate firewall.
      In this presentation, analyst Doug Cahill from Enterprise Strategy Group (ESG) will discuss the findings from a recent study where over 200 IT and Security Professionals shared their views on the challenges with external collaboration, and his recommendations for best practices. Lynne Courts, VP of Marketing from Seclore will share how to build a comprehensive data-centric security strategy with such technologies as next-generation EDRM.

      Join us and discover:

      - The most vulnerable information – what types of files are regularly shared externally that pose the greatest risks
      - Industry and analyst views on where shared sensitive data needs protecting, and what defences are most effective
      - How to best design a comprehensive data-centric security strategy for shared information that will protect data, meet compliance regulations and reduce your risks

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    • Get Your Cloud (Service) Strategy Right!
      Get Your Cloud (Service) Strategy Right! Martin Palmgren, IT Strategy and Transformation Executive @ .Communicate Recorded: Jun 29 2011 11:00 am UTC 45 mins
    • As you move to the cloud, ensure that you secure your IT Delivery apabilities with spelled out business objectives to which the IT organisation can deliver with an effective Service Strategy to leverage IT in the execution of the Business Strategy http://www.brighttalk.com/webcast/29211 .

      Where security is important, and I would think twice on the data that I would choose to put on the cloud, Time to Market and Cost Effectiveness are the critical success factors.

      Time to Market should not only include “how fast do we get IT services set” but how can we leverage the business strategy execution with IT as we support the end to end delivery of new products / services to market.
      The impact of Cost Effectiveness can be measured only as Total Cost of Ownership with cost, consumption and chargeback is defined (Cloud Computing: Fluff or Lightening http://www.brighttalk.com/community/it-service-management/webcast/21892 ).

      We also need to define a clear IT Service Strategy with an “IT Business Model” (“This is how we deliver IT services to the business”) and a “Business (IT) Value proposition” (“This is how we support business objectives with services in a time to market perspective”).

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    • Making Content Work: How to Conduct a Content Strategy Audit
      Making Content Work: How to Conduct a Content Strategy Audit Corey Padveen, Director of Global Social Business Strategy, t2 Marketing International Recorded: Aug 14 2014 4:00 pm UTC 40 mins
    • Content marketing is an exciting concept that can generate a tremendous amount of success when executed correctly. For a lot of us, the issue is just that: we are not sure exactly how to execute a content marketing program. Suffice it to say that content marketing is the last step in the overall content creation process, and success with the process all comes down to your content strategy.

      In this session, we'll start off by going over exactly what the difference between content strategy and content marketing really is. Subsequently, we'll examine how to conduct a content strategy audit in order to ensure that our content is working towards helping us achieve our goals. Attendees will walk away with the necessary steps and action items to review key performance indicators related to their content, identify opportunities through the analysis of social data and optimize their content strategy based on the findings of their audit.

      Content marketing can be a cornerstone of success when it comes to your social business. In order for that to be the case, a fully optimized content strategy needs to be in place.

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    • How the Cybersecurity Executive Order Impacts Today’s IT Risk Strategy
      How the Cybersecurity Executive Order Impacts Today’s IT Risk Strategy Craig A. Newman, Partner and Chair of Patterson Belknap Webb & Tyler LLP, Steven Grossman, VP of Strategy at Bay Dynamics Recorded: Jun 6 2017 4:00 pm UTC 58 mins
    • Two events in a single month recently reshaped the cyber-security landscape– the President’s Cybersecurity Executive Order and a massive ransomware attack that struck countless organizations worldwide. At their core, these headlines span common unresolved matters that affect nearly every practitioner in the cybersecurity field.

      The Wannacry ransomware attacks exploited unpatched-yet-well-known vulnerabilities. The White House policy explicitly supports a risk based approach, mandating that federal agencies prioritize IT security strategy based on exposure of their most valued assets.

      For years, cybersecurity teams have sought to tackle those threats and vulnerabilities that could compromise these critical assets. Given the state of real-world threats and these new marching orders, both public and private sector organizations must re-assess where they stand and take a closer look at evolving practices.

      This webinar, co-presented by Craig A. Newman, Partner and Chair of Patterson Belknap Webb & Tyler LLP’s Privacy and Data Security Practice, and Steven Grossman, VP of Strategy at Bay Dynamics will cover:

      * The must-know takeaways of the latest Cybersecurity Executive Order
      * Related findings from the recently released report – A Day in the Life of a Cybersecurity Pro
      * How private and public organizations can apply specific practices that directly enable more effective prioritization of asset-based IT risk

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    • ITSPmagazine chats with Caroline Wong, VP of Security Strategy at Cobalt
      ITSPmagazine chats with Caroline Wong, VP of Security Strategy at Cobalt Caroline Wong, VP of Security Strategy at Cobalt Recorded: Mar 10 2017 11:05 pm UTC 8 mins
    • ITSPmagazine chats with Caroline Wong, VP of Security Strategy at Cobalt.

      Here are a few highlights from our conversation with Caroline:

      - With traditional penetration test programs its hard to match the right skills at the right time, but the crowdsourced pool of talent offers more to choose from.

      - The Cobalt Penetration Test Metrics Report describes the key metrics needed to determine the impact of ROI of a modern penetration testing program - skill sets are matched to the technology stack.

      - It's one thing to find security issues, but it's another to integrate with development processes in order to get them fixed; Cobalt integrates with developer bug tracking systems so teams can answer the time-to-fix question.

      - A big believer in diversity promoting better workplace results, Caroline believes the crowdsourcing model supports this premise.

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