According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers revealed that, on average, they are leveraging some 13 different content marketing tactics across six social media channels and an average of three paid media resources.
This punctuates the increasingly complex web of engagement channels that, woven together, craft today’s customer experience. It also sheds light on a critical issue: the mass of content being produced might not be the most impactful or effective, thus missing the intended target and diminishing the return on content investment.
How are marketers confronting these issues of meshing content marketing and customer experience strategies across a growing digital landscape? In an age when customers expect the world to be available to them in perfect local context, how are marketers responding with highly relevant, contextual, impactful, content-rich experiences, regardless of channel or location? What silos need to be broken down in order to realize real ROI from both content and experiences? As the digital world enables rapid globalization, how have customer expectations for intense localization made content and engagement strategies even more rewarding?
What if you could do more, do better, and do it all in less time? To make that happen, you just might have to focus instead of multi-tasking. Join us to test your multi-tasking abilities and determine if you're really effective when you try to do it all at once.Read more >
Creating a digital archive that is both accessible and cost effective may seem like an impossible task. While public and private clouds may offer cost-effective scalable storage that is perfect for protecting assets, planning for responsive accessibility, and flexibility can be challenging. To evaluate these hybrid storage models, you must understand object storage and options for file access.
In this webinar, you’ll discover:
•The fundamentals of cloud archives including terminology and core technology
•Why hybrid clouds are a smart option for petabyte-scale archives and how to describe the overall use and economic value to others
•What digital data is appropriate for cloud archiving
•How transition from a legacy storage environment to a public/private hybrid cloud model
•How to enable the active archive to monetize digital assets
For these valuable archives, moving to cloud storage is a big decision, but one that can come with big rewards, like cost efficiency, scalability, and accessibility. These industry experts will provide education, use case examples, and most importantly, answer your questions.
DevOps is gaining traction in the industry. The idea economy demands faster go to market capabilities with high quality, low risk, and low costs. Achieving the benefits of DevOps requires enablement of some core attributes within the organization including visibility, collaboration, and automation. Join us as we walk through an integrated DevOps Solution and help you accelerate the implementation of Continuous Delivery.
In this webinar you will learn about:
The importance of integration of lifecycle products
Shift-Left optimization via integration
Providing value to your organization through DevOps and Integration
SAM has been touted as a way to mitigate license compliance risk but in actuality the true value lies in its ability to reduce software costs and maximize/optimize your software investment.
Additionally, a critical component of a successful SAM program should also be measured by the value it delivers to others in the organization. The definition of “Others” depends on your organization and can include such areas as finance, Security, Help Desk, IT Service Management, HR, etc. This Webinar will focus on leveraging a structured methodology and a simple algorithm to capture the requirements presented by “others”, how to validate the tool’s ability to deliver on those requirements and how much weight they carry in the final selection ensuring all stakeholders need are met.
Together, Windows 10 and Intel deliver the productivity, security and manageability you need to advance your business.
Intel and Microsoft have been collaborating for more than 30 years, creating technology that has changed the way we do business.
With Windows 10, we’ve taken this partnership to a whole new level, with new hardware lighting up key Windows features that help you stay ahead of security threats, while making it easy for you to manage devices across your business.
The new devices on Windows 10 and the new Intel 6th generation processor (Skylake) deliver:
•Better Productivity: Do more and be more productive with improved multi-tasking, less waiting, familiar interface and app compatibility
•Better Security: Helps protect identity, data and devices against modern security threats
•Better Manageability: Stay current with less effort, manage devices more effectively, remotely provision and deploy applications
Watch this webcast to:
•Discover Windows 10 productivity, security and manageability features that new hardware lights up
•Learn more about the Intel 6th generation processor (Skylake) and how it helps give time and money back to your company
•Get additional resources to evaluate when it might be time for new devices and what devices are right for you
Azure HyperCloud: Cost Reduction, Increased Agility and Improved ScalabilityRead more >
The current market environment doesn’t make it easy for advisors to allocate to bonds. Cash offers only negative real returns, credit spreads remain volatile and munis are quite rich after a strong run. Should investors go back to viewing bonds as the ballast within a portfolio instead of always swinging for the fences and chasing yield? Hear Andrew Chorlton's views on the current market and why he thinks investors are better suited with a flexible approach to fixed income; one predicated on longer-term time horizons. Because in today’s environment, the only way you capture the liquidity premium is through time.Read more >
Did you know that nearly all product documentation at SUSE is published under an open document license, such as the GNU Free Documentation License, or Creative Commons? And did you know that we use mainly open source tools during the processes for the creation of our guides, quick starts, best practices? If you are curious to hear more about these tools and processes, just join the talk, and discover how you can influence quality and output of the SUSE documentation work.Read more >
Today’s consumer has digital connectivity at their fingertips 24/7, and they are flocking to social networks for customer care. Twitter alone recently reported a 250% increase in customer service-related content over the past two years, and 60% of these consumers expect a response within an hour or less. However, many if not most of these messages continue to be ignored.
What’s the problem? Social media ownership was first tucked under Marketing, with a focus on branding and campaigns, but customer care queries through social networks continue to surge. Most Marketing teams are not trained to deal with customer service and do not prioritize these mentions. This disconnect is growing, and the failure to integrate and include customer service in overall social strategy is having a negative impact on company bottom line.
Join this webinar and learn why it’s imperative for Customer Service and Marketing to collaborate on social media efforts to provide the best customer experience. We’ll cover the key considerations for developing a mutually beneficial program, and discuss how strong social care drives brand advocacy and overall revenue.
Traditionally, when people talk about data protection, they’re talking about some form of backup. However, if those backups effectively end up in a “write-only memory”, they’re not much good. So really, the bottom line is recovery is what people are most concerned about when they talk about data protection. With the degree to which today’s technologies have been refined and the plethora of data protection platforms available, users should maintain a baseline set of simple expectations to be met no matter who or what they choose for the job. In this presentation, Taneja Group and Dave LeClair of Unitrends will discuss the “New Rules for Recovery” that everyone’s solution should adhere to.Read more >
Credit spreads have widened over recent quarters to the extent that they are now pricing in a level of defaults that would be consistent with a recession.
In contrast, equity markets have rallied strongly from the lows reached in the opening weeks of the year.
We assess why this dichotomy has arisen and whether bond or equity markets are a better reflection of economic reality.
Think you just hired a great salesperson? Think again! You only hired a salesperson with the potential to be great. Your new salesperson’s productivity is dependent on the quality and effectiveness of your Sales Onboarding program.
In this webinar, delivered by Jeb Blount who is CEO of Sales Gravy & author of People Follow You, you'll learn:
- Why sales onboarding programs fail and how to avoid common mistakes
- Why you need to think differently about sales onboarding
- 5 Steps of Effective Sales Onboarding Programs
- 3 Elements of Sales Onboarding Course Design
- And much, much more
If you are ready to ramp your salespeople up to full productivity and get a return on sales headcount (ROSHI) faster then you don't want to miss this insightful and impactful webinar.
Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.Read more >
Il 18 febbraio abbiamo lanciato la nostra serie di webinar dal titolo Assumption of Attack e abbiamo parlato di come le Smart Protection Suite ti assicurano una protezione completa e avanzata che costituisce uno scudo protettivo estremamente difficile da penetrare per i criminali informatici.
Il nostro quinto webinar guarderà dietro la porta n. 5, Gestione centralizzata. Come puoi riuscire a gestire a livello centrale i criteri su minacce e dati per tutta l’infrastruttura IT? Quali sono i vantaggi di una visibilità utente-centrica in tutto il tuo ambiente?
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
More data in more places is leading to an increasing number of data breaches with attackers intent on trying to monetize your sensitive information.
Jason Hart, IDP CTO at Gemalto will explain why data is the new oil and how easy it is to get hacked with a live hacking demo.
In this interactive webinar we will also discuss:
- Why your data is wanted
- The new data Protection paradigm
- Live Hacking demo
- What’s next and what to do now to remain on the safe side
Join the webinar to find out what you should know about Data Protection, how Cloud, IOT and big data impact your information security solutions and to how to keep your data safe.
Watch this webinar replay to learn how Coveo for Salesforce brings intelligent search, powered by machine-learning, to Salesforce Communities. Using live demos and real-world success stories, we discuss how organizations can turn their community into a true self-service engine. You'll learn how to:
- Boost case deflection and prevention
- Minimize calls to the contact center
- Relieve administrators from tedious manual tuning tasks
- Make customers happier and more loyal
For any organization committed to delivering high-impact self-service on their Salesforce Community, this info-packed session is a must see.
Dridex is one of the most persistent and prevalent threats facing organizations today. Configured to collect victim's banking credentials, it is now one of the most active and dangerous pieces of financial malware in circulation.
Join this webcast as we discuss:
•Dridex propagation methods, in particular its massive spam campaigns.
•How Dridex attempts to steal banking information.
•Guidance on how to protect against Dridex infections
(This webinar is sponsored and brought to you by Symantec.)