TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.
Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:
- Reimagining TV advertising and providing unique benefits
- Improving media buying, engagement and key brand metrics
- Optimizing campaign efficiency for retail, auto, insurance, and more
Addressable TV is creating exciting new opportunities for marketers, and video ad spending is set to double in the next two years. Hear about best practices for reaching consumers on these hot channels. Featuring: Andrew Feigenson, Managing Director, Digital at Nielsen, Scott Ferber, CEO of Videology, Prasad Joglekar, GM, Data and Analytics at Dish Network, and Jennifer Koester, SVP Advanced Advertising Product and Data Analytics at Cablevision Media Sales moderated by Michael Gorman, VP Partner Development at Acxiom.Read more >
This analyst briefing will give an industry outlook on TV-Everywhere in the Middle East.
Why you should attend:
·Discover why the Middle East is optimal for growth of multi-screen video distribution
·Learn how consumers will turn to video-capable, Internet-connected devices by 2020
·Find out how content creators are seeking ways to distribute the content to multiple platforms
Hosted by SiliconAngle and Wikibon, this pre-show discusses the next wave of Big Data. See how EMC's new products and services all have a singular goal - to enable organizations to derive greater insight and economic value from Big Data – datasets so large they break traditional IT infrastructures.Read more >
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MEF's Director of Communications & Research, Stan Hubbard, talks with Telecom TV's Guy Daniels about MEF's vision for the Third Network and Lifecycle Services Orchestration strategy. With the industry shift from static to dynamic connectivity services, Carrier Ethernet 2.0, Lifecycle Service Orchestration (LSO), SDN and NFV will be the foundation for service innovation. The upcoming GEN15 event will bring together the ecosystem of service providers, network technology providers and other industry stakeholders who will enable the future of dynamic, agile, assured and orchestrated services.Read more >
This webinar will look to separate hype from reality. It will provide an overview of the status of the connected TV market in Europe and the US, and identify some of the key issues that are exercising broadcasters, platform owners, content creators and device manufacturers as they look to develop and exploit the connected TV market.Read more >
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Neurosurgical TV host a presentation by Yanick Beaulieu MD a Cardiologist Intensivist from Montreal as he talks about his digital Collaborative communcation platform, "Reacts" to a panel of Neurosurgeons and other DoctorsRead more >
Social Media in Medicine - Neurosurgical.Tv - First Show, November 15thRead more >
Robert Peston interviews Gary Potter, co-head F&C multi-manager team, on the future of retirement income.Read more >
Chris Childs answers questions on BMO Global Asset Management's Global Equity Market Neutral Strategy and style investing.Read more >
The industry is moving on from Carrier Ethernet 2.0 to elastic networks, on- demand services and real time provisioning, which is enabling SDN and NFV, and tying this together is orchestration. CE 2.0 is all about transport. But going beyond that, with the Third Network, you need to be able to connect to clouds, where all IT is moving to. Additionally, operators need to generate revenue not only on transport and connectivity, but also by creating new functions that would normally be located at the customer premises – hence network-as-a-service (NaaS). All of this needs to be done quickly in near real time, with full functionality available. Then the industry will be able to offer agile, orchestrated and assured services.Read more >
No matter the size, location, or type of business you have, cyber criminals are constantly looking for security gaps to exploit for the criminal’s gain. In recent years this problem has only gotten worse and it has been found to be harder to protect our information online. While investments in security increase, the paradox is that breaches continue to increase too – which affects everyone – the company, their partners, and their customers. So, it is extremely important to stay ahead of threats. LookingGlass Cyber Solutions, has become a leader in this industry, and is helping both companies and governments do just that with “threat intelligence.”
“Just like business intelligence help organizations really optimize their business processes, threat intelligence can provide the same value to how an organization manages risk from the perspective of brand reputation and overall security operations. LookingGlass helps security teams keep their organizations safe by really allowing them to have the visibility that threat intelligence provides and not just the visibility but being able to make that operational in their processes whether that be the traditional IP security, operations set, or into other buying centers such as physical security and brand and reputation. The LookingGlass solution approach to the market is different from a lot of our competitors because we have really assembled a comprehensive portfolio that allows us to address the customer based on their maturity, so we can address customers all the way down to small novelty manufacturers up to large scale governments.” – Chris Coleman, CEO LookingGlass Cyber Solutions
If you didn't catch Mr. Robot, the amazing cyber thriller that just wrapped its first season on USA Network, you missed brilliantly crafted tales of next-gen threats and network security problem-solving. It was more than great entertainment. Each episode drew on real-world security practices that were accurate enough to serve as a learning tool.
We invite you to join Corey Nachreiner, WatchGuard CTO and long-time security analyst, as he reviews the technical accuracy of Mr. Robot's plot lines to determine:
What was correct and what was not
Which of the hacks pose a real threat to your business
What every organization needs to do to protect itself
Mr. Robot fans don't want to miss this. And even if you weren't tuned in, it's not too late to learn important lessons from the twisted world of Mr. Robot in this engaging and insightful session. Watch it today!
Learn from experts the best ways to prepare your WAN for cloud computing.
Despite recent innovations for accelerating cloud and mobile computing, one critical area has remained neglected—the WAN. With the majority of workers in remote offices, you may find it difficult to deliver a secure cloud experience with adequate application performance. Traditional networks are not cloud-ready, and must be re-designed to benefit from the cost efficiencies and business agility of cloud computing.
Join panelists Nick Lippis, Founder and CEO of Lippis Enterprises, and Rahul Tripathi, Director of Product Management for Services Routing at Cisco, as they discuss:
• Why traditional WANs are challenged by cloud computing
• The requirements for a cloud-ready branch office
• Solutions for robust security, accelerated application performance, and efficient operations
• Management tools that improve visibility and control
• Next steps for getting your WAN cloud-ready
Don’t let the network be an afterthought during your journey to the cloud. Sign up for the Cisco webinar series today and ensure your success.