TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.
Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:
- Reimagining TV advertising and providing unique benefits
- Improving media buying, engagement and key brand metrics
- Optimizing campaign efficiency for retail, auto, insurance, and more
Addressable TV is creating exciting new opportunities for marketers, and video ad spending is set to double in the next two years. Hear about best practices for reaching consumers on these hot channels. Featuring: Andrew Feigenson, Managing Director, Digital at Nielsen, Scott Ferber, CEO of Videology, Prasad Joglekar, GM, Data and Analytics at Dish Network, and Jennifer Koester, SVP Advanced Advertising Product and Data Analytics at Cablevision Media Sales moderated by Michael Gorman, VP Partner Development at Acxiom.Read more >
This analyst briefing will give an industry outlook on TV-Everywhere in the Middle East.
Why you should attend:
·Discover why the Middle East is optimal for growth of multi-screen video distribution
·Learn how consumers will turn to video-capable, Internet-connected devices by 2020
·Find out how content creators are seeking ways to distribute the content to multiple platforms
Hosted by SiliconAngle and Wikibon, this pre-show discusses the next wave of Big Data. See how EMC's new products and services all have a singular goal - to enable organizations to derive greater insight and economic value from Big Data – datasets so large they break traditional IT infrastructures.Read more >
MEF's Director of Communications & Research, Stan Hubbard, talks with Telecom TV's Guy Daniels about MEF's vision for the Third Network and Lifecycle Services Orchestration strategy. With the industry shift from static to dynamic connectivity services, Carrier Ethernet 2.0, Lifecycle Service Orchestration (LSO), SDN and NFV will be the foundation for service innovation. The upcoming GEN15 event will bring together the ecosystem of service providers, network technology providers and other industry stakeholders who will enable the future of dynamic, agile, assured and orchestrated services.Read more >
This webinar will look to separate hype from reality. It will provide an overview of the status of the connected TV market in Europe and the US, and identify some of the key issues that are exercising broadcasters, platform owners, content creators and device manufacturers as they look to develop and exploit the connected TV market.Read more >
Neurosurgical TV host a presentation by Yanick Beaulieu MD a Cardiologist Intensivist from Montreal as he talks about his digital Collaborative communcation platform, "Reacts" to a panel of Neurosurgeons and other DoctorsRead more >
Social Media in Medicine - Neurosurgical.Tv - First Show, November 15thRead more >
Chris Childs answers questions on BMO Global Asset Management's Global Equity Market Neutral Strategy and style investing.Read more >
If you didn't catch Mr. Robot, the amazing cyber thriller that just wrapped its first season on USA Network, you missed brilliantly crafted tales of next-gen threats and network security problem-solving. It was more than great entertainment. Each episode drew on real-world security practices that were accurate enough to serve as a learning tool.
We invite you to join Corey Nachreiner, WatchGuard CTO and long-time security analyst, as he reviews the technical accuracy of Mr. Robot's plot lines to determine:
What was correct and what was not
Which of the hacks pose a real threat to your business
What every organization needs to do to protect itself
Mr. Robot fans don't want to miss this. And even if you weren't tuned in, it's not too late to learn important lessons from the twisted world of Mr. Robot in this engaging and insightful session. Watch it today!
Learn from experts the best ways to prepare your WAN for cloud computing.
Despite recent innovations for accelerating cloud and mobile computing, one critical area has remained neglected—the WAN. With the majority of workers in remote offices, you may find it difficult to deliver a secure cloud experience with adequate application performance. Traditional networks are not cloud-ready, and must be re-designed to benefit from the cost efficiencies and business agility of cloud computing.
Join panelists Nick Lippis, Founder and CEO of Lippis Enterprises, and Rahul Tripathi, Director of Product Management for Services Routing at Cisco, as they discuss:
• Why traditional WANs are challenged by cloud computing
• The requirements for a cloud-ready branch office
• Solutions for robust security, accelerated application performance, and efficient operations
• Management tools that improve visibility and control
• Next steps for getting your WAN cloud-ready
Don’t let the network be an afterthought during your journey to the cloud. Sign up for the Cisco webinar series today and ensure your success.
With the explosion of movies and TV programs available to consumers on any device, traditionally siloed content management systems are straining to keep up. Complicating things further is auxiliary content around each title such as poster artwork, chapter thumbnails, supplementary videos. Throw in to the mix music, e-books and digital comics and the content management challenges become near impossible. Unifying the content management systems is key to solving these challenges, and Cisco Videoscape Media Suite is the unified CMS leading the way.Read more >
Have you ever been invited to speak at a virtual or in-person event – webinar, radio, TV biz conference? Does the thought of having to present send a shiver down your spine or have you running for the nearest rock to hide under?
Fear not! In this webinar, Bonnie Graham, creator/producer/host/writer of multiple radio shows, will share the secrets to being the next media star. We will talk about Bonnie’s experience in media, her tips and tricks, and some of her favorite tales.
Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules as they ponder this and other topics with Bonnie. If you’ve ever heard Bonnie speak, you know that this will be a fun and very lively event!
About Bonnie D. Graham:
• SAP Game-changers Radio creator/producer/host/writer
• Interviewed 196 guests on 2 SAP Radio series in first year
• 18 years as TV & radio producer/host, charity MC, journalist
• Helped thousands of guests shine as media stars
• Passionate about showing you how to be a star
J.D. Power rates cars, Nielsen rates TV shows, Morningstar rates stocks, and the Data Model Scorecard® rates data models. The Data Model Scorecard® is the industry’s benchmark on data model quality. You will receive an overview to the Scorecard and learn how to incorporate it into your organization’s architecture review board.Read more >
In diesem Webinar präsentieren wir die 2016er Ausgabe der Millward Brown Digital & Media Predictions.
Von personalisierter TV-Werbung über Augmented Reality Marketing, Header-Bidding hin zu Mobile-First Marketing - wir zeigen unsere Standpunkte zu den Trends für das Jahr 2016.
The next generation video experience is moving to the cloud. Whether it is broadcast TV, user generated content, online video from aggregators such as Netflix, or direct to consumer from producers large and small. All the video you can imagine will be delivered from the cloud.
It will be beyond just video new cloud based music, gaming, and other consumer services are being launched each month. These new offerings are far more than just new applications and services they represent an entirely new cloud model. The Consumer Cloud.
Keywords: TV everywhere, service acceleration, consumer application, advanced services, cloud-based value-added services, service provider
Richard Mendel MD, Spinal Surgeon from Tampa, Florida gives his weekly Presentation for www.Neurosurgical.TV on "Lumbar Spine Pathology"Read more >
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.
One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.
We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.
In this webinar, you'll:
*Learn where the youth and millennial markets are watching their video content
* Focus your marketing strategy on the right platform for your niche
* Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
* Monetize your content the right way... once and for all.
Register today for this interactive marketing executive roundtable. You don't want to miss this one!
* John Koetsier, Mobile Economist, TUNE
* Greg Jarboe, president and co-founder, SEO-PR
* Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
* Wendy Schuchart, Moderator, VentureBeat
This webinar is based on John Koetsier's October 2015 report.
Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
SOCs, or Security Operations Centers,; You’ve seen them in the news, the movies, even on TV. But what really happens on the inside? What are they showing on those screens when the cameras aren’t rolling? If you think it’s all about the screens and even more screens you only know half the story. In this webinar you’ll get to know what SOC analysts actually do on a daily basis when they aren’t browsing Reddit or cursing the existence of Flash.
Join this webinar to learn:
What happens in a SOC on a typical day, when there aren’t “incidents”
Roles, responsibilities and skillsets of successful SOC teams
Why teamwork is essential to a SOC
We'll finish up with a demo of AlienVault USM to show how it can help SOC analysts speed up threat detection and incident response.
One year after the Health and Social Care Act became law what has been the impact of the new competition framework – and how can NHS organisations comply with the law while also pursuing their aim of providing high quality care in a way which is both affordable and sustainable?
This free webinar, in association with specialist healthcare law firm Hempsons, will look at the key issues for NHS and foundation trusts, and how they can comply with the law while still achieving their aims of creating sustainable and financially sound organisations.
It will look at options trusts could consider such as provider collaborations, hospital chains and mergers, as well as the need to comply with competition law and the provider licence competition conditions.
It will consider the role of commissioners in service and organisational change, and how organisations can best engage with Monitor and the Competition and Markets Authority, which will replace the OFT and Competition Commission on April 1. Viewers will get the chance to pose questions to our expert panel.
Register now to ensure you are up to date on this crucial topic for acute, community and mental health trusts.
When: 26th March 2014
Duration: 45 minutes
On the panel
Chair Dame Gill Morgan, chair of the Foundation Trust Network
Ralph Coulbeck, director of strategy at the NHS Trust Development Authority
Anita Charlesworth, chief economist at the Nuffield Trust
Christian Dingwall, partner and head of corporate commercial at Hempsons
This webinar will be essential viewing for chief executives and senior managers: make sure you register now.
We look forward to welcoming you to HSJ TV.
Can’t make it at this time? Don’t worry, you can catch up on demand after the event by registering with HSJ TV.
Millward Browns „AdReaction“ Studie analysiert, wie Videoinhalte von über 13.500 Multiscreen Konsumenten in 42 Ländern genutzt werden und verknüpft diese Erkenntnisse mit Copy-Testing Ergebnissen von TV-, Online Video- und Mobile Video-Werbung.
In diesem Webinar werden Ihnen Lisa Frammelsberger, Client Executive und Thomas Deneke, Client Director, Millward Brown Deutschland die Ergebnisse für Europa und Deutschland vorstellen und aufzeigen, was diese für Werbetreibende bedeuten.