There is a misconception that User Experience (UX) design is too touchy feely to have real business impact. The reality is that UX design is a discipline deeply rooted in behavioral and neurosciences that when done right can help drive revenue and reduce cost. Register to learn the 3 key steps you can take to ensure your User Experience (UX) design has a positive impact on your customers and revenue.Read more >
Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.
It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.
You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!
The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.
After this webinar, you’ll:
* Understand what user acquisition fraud is, and its many forms
* Identify campaigns and publishers associated with illegitimate traffic
* Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.
* Eric Seufert, VP of User Acquisition, Rovio
* Yevgeny Peres, VP of Growth, Supersonic by ironSource
* Paul H. Müller, CTO at adjust
* Evan Schuman, Moderator, VentureBeat
Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!
Sponsored by adjust
User Authentication in GovernmentRead more >
The latest in business mobility straight from VMworld.
Find out how VMware can help you embrace and address some of the biggest initiatives in end-user computing and enable true business mobility. We'll share the latest announcements and innovations from VMworld and provide you with an overview of solutions and tools to deliver desktop, workspace and mobile services across devices, locations, connections and clouds.
This webcast includes new features and enhancements for VMware End-User Computing products and services including:
Demos featuring the latest in Horizon and Horizon for Linux
The latest beta program with Project Enzo
Exploring an architecture built to deliver business mobility
Director, Solution Engineering, End User Computing, VMware
This webcast is designed for IT Directors, IT Managers, IT Practitioners, Systems Admins, Network Admins, Application Specialists, Desktop Directors.
Business sectors like finance, government and healthcare have specific performance, availability and security needs. The latest technology allows organizations to accelerate the time to value and minimize risk for customers. Join this session for an inside look at the latest technology that is helping organizations overcome all the tough challenges that come with accessing their data from any device, any where, and any time.Read more >
Today, poor user experience is a business problem, not just an IT problem. If the performance of your web applications is consistently poor, your users will take their business to a competitor.
Traditionally, IT managers have been “data center” focused, looking at system resource metrics rather than the end user experience. Even when performance is considered at the application level, the metrics are based on individual elements (SQL response time, application heap usage, etc.) and are not focused on what is really happening from the users’ perspective. The data center-centric approach is insufficient for effective application performance management. Performance could be perfectly fine on the server-side, but be horrible when viewed from the end user perspective.
Watch this webinar to learn how to monitor, diagnose and report on the real user experience for your business-critical web applications.
Join Michael Cucchi and Sureshmi Wijewardena as they discusses how to pinpoint application problems and maximize the end-user experience.Read more >
Microsofts’ Windows 10 offers many new management and deployment features that will help customers move to a mobile-cloud first world. Getting there will be a challenge, as customers will need to re-architect the assumptions, processes, and tools needed for effective EUC management. Most customers will find benefit in deploying a variety of EUC management tools that can deliver desktops, applications, and data in a easy to use and secure way.Read more >
The blending of our work and personal lives is a reality for many digital employees. While many organizations continue to maintain strong lines of division, other organizations are struggling to find the right balance of security and privacy. This session will review trends, myths and best practices with our own VMWare in-house privacy council for establishing and communicating Bring-Your-Own policies.Read more >
User behavior analytics is growing more sophisticated, using machine learning and big data analysis to precisely identify true malicious activity on a network. The big challenge for such solutions is to optimize the use of security analysts' time by avoiding false positives and by giving them complete context when activity is genuinely thought to be malicious. In this session, you’ll learn about innovations in this space that help you find insider threats and quickly shut them down.Read more >
Join a panel of real users of business intelligence tools as we discuss:
•The pros and cons of various solutions
•Tips and tricks
•The secrets they have learned along the way.
Whether you use or are researching QlikView, Microstrategy, SAS, Tableau, BusinessObjects, Cognos, OBIEE, Microsoft or another vendor, this candid feedback session will prove to be the most insightful hour you spend all year.
This is a vendor-free event, co-sponsored by IT Central Station (aka "The Yelp for Enterprise Software") and IT Specialist.
Register for the event now and receive a special whitepaper, "Business Intelligence Secrets: A Peek at What Users Really Think."
Are you keeping up with the demand for “instant IT”? With public cloud alternatives, it is even more critical for internal IT organizations to deliver a superior, self-service experience, one that will incent organizations to go through standard IT channels.
In this webinar, we will cut through the clutter and break down the key considerations and capabilities that are needed to transform the user experience. Provide best practices on how to manage the complexity of choice and how to create an effective bridge to existing processes.
Join Gravitant and we walk through how to build a superior self-service IT experience providing choice and speed your users require.
As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.
How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.
However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.
In this webinar you'll learn how to
* Identify the right users at the right time using data and analytics
* Build a loyal and engaged audience for your mobile content
* Understand what works and what doesn't when it comes to acquisition
* How to find the right combination of clever, pithy, and simple messaging to acquire quality users
* Oscar Clark, Everyplay Evangelist, Unity 3d
* Stewart Rogers, VentureBeat Analyst
* Wendy Schuchart, VentureBeat Moderator
Register today for this informative 30 minute webinar on mobile user acquisition.
How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how.
During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy?
In this webinar, you'll
* Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
* Discover how personalization to add more end user value to your marketing campaigns
* Create a more robust user dialogue using behavioral triggers combined with app messaging
* Marissa Tarelton, CMO, RetailMeNot
* Amanda Richardson, VP Product, Hotel Tonight
* Ehren Maedge, VP, MoEngage
* Wendy Schuchart, Moderator, VentureBeat
Register today for a fast paced interactive discussion on how to take your organization's app to the next level.
Sponsored by MoEngage