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    • How To Design a Great B2B UX Which Makes Users and Developers Happy
      How To Design a Great B2B UX Which Makes Users and Developers Happy Mascha van Oosterhout, User Experience Consultant, eProseed Recorded: Sep 21 2016 12:00 pm UTC 27 mins
    • As UX consultant at eProseed, partner of Oracle, I currently design UXs of B2B apps to be used on an Oracle platform. For a B2B application to be a successful User Experience, it needs to fulfil requirements from different angles. Users want the app to be useful and usable. Developers need the app to be easy to develop and the customer wants the app to provide business value.

      Asa UX designer I'm always in the middle. I know the different requirements and of course I put the user first and foremost. At the same time I make sure that all stakeholders know the users by defining personas and usage scenarios.

      I design the app for a user to use in any required context (at home, at work, in public transport etc.) By applying the "glance, scan, commit" design philosophy, I make sure that the UX helps the user to fulfil all required work related tasks.

      At the same time i use standard (user tested) Oracle UX patterns to design the app in a way that it's easy for developers to build the UX. By applying these patterns and the Oracle guidelines, the time to develop the uX is reduced, which also makes the customer happy.

      How I do all this, I will explain in this webinar.

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    • Mobile User 30 min series 4 of 6:  Understanding monetization
      Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Recorded: Aug 11 2016 7:30 pm UTC 30 mins
    • Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.

      Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.

      In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.

      In this webinar, you'll learn to:

      * Customize your monetization strategy so that it's scalable
      * Unlock the revenue potential of lower spending users
      * Attract higher-spend users
      * Negotiate monetization strategies without alienating current users

      * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Rachael Brownell, Moderator, VentureBeat

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    • The Transformation of UX in the New Digital Frontier
      The Transformation of UX in the New Digital Frontier Jean-Marcel Nicolai, Chief Product Officer, Centric Digital Jackson Young, Vice President of User Experience, Centric Digital Recorded: Jun 16 2016 3:00 pm UTC 49 mins
    • User experience (UX) has been a buzzword for so long that its exact definition has become hard to nail down concretely; it’s still ubiquitous in the industry (and even beyond), but it often holds different meanings for different people. The general confusion around UX is further compounded by the exponential growth of the new digital frontier we live in. The roles and responsibilities of a UX practitioner have been rapidly transforming to keep pace with the ever-changing digital evolution.

      So what is UX really? How has UX changed over the last 20 years? How does UX fit into a modern, product-centric organization today? How is UX practiced now and what does the future hold? Do UX designers really have cyborg brains and robotic appendages?

      In this 45-minute webinar, Centric Digital’s Jean-Marcel Nicolai, Chief Product Officer and Jackson Young, VP of User Experience, will answer the above questions and share their insights about UX discipline’s past, present and future.

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    • Mobile user acquisition fraud: How to find it and how to fight it
      Mobile user acquisition fraud: How to find it and how to fight it Eric Seufert, VP of User Acquisition, Rovio Recorded: Mar 30 2016 5:00 pm UTC 59 mins
    • Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

      It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

      You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

      The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

      After this webinar, you’ll:

      * Understand what user acquisition fraud is, and its many forms
      * Identify campaigns and publishers associated with illegitimate traffic
      * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.


      * Eric Seufert, VP of User Acquisition, Rovio
      * Yevgeny Peres, VP of Growth, Supersonic by ironSource
      * Paul H. Müller, CTO at adjust
      * Evan Schuman, Moderator, VentureBeat

      Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

      Sponsored by adjust

      Read more >
    • The Latest in Business Mobility Straight from VMworld
      The Latest in Business Mobility Straight from VMworld Rory Clements - Director, Solution Engineering, End User Computing, VMware Recorded: Nov 2 2015 11:25 pm UTC 25 mins
    • The latest in business mobility straight from VMworld.

      Find out how VMware can help you embrace and address some of the biggest initiatives in end-user computing and enable true business mobility. We'll share the latest announcements and innovations from VMworld and provide you with an overview of solutions and tools to deliver desktop, workspace and mobile services across devices, locations, connections and clouds.

      This webcast includes new features and enhancements for VMware End-User Computing products and services including:

      Demos featuring the latest in Horizon and Horizon for Linux
      The latest beta program with Project Enzo
      Exploring an architecture built to deliver business mobility
      Featured Speaker:

      Rory Clements
      Director, Solution Engineering, End User Computing, VMware

      This webcast is designed for IT Directors, IT Managers, IT Practitioners, Systems Admins, Network Admins, Application Specialists, Desktop Directors.

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    • How to Monitor the Real User Experience for Your Web Applications
      How to Monitor the Real User Experience for Your Web Applications Srinivas Ramanathan, CEO, eG Innovations and Arun Aravamudhan, Sr Product Architect, eG Innovations Recorded: Apr 20 2016 2:55 pm UTC 65 mins
    • Today, poor user experience is a business problem, not just an IT problem. If the performance of your web applications is consistently poor, your users will take their business to a competitor.

      Traditionally, IT managers have been “data center” focused, looking at system resource metrics rather than the end user experience. Even when performance is considered at the application level, the metrics are based on individual elements (SQL response time, application heap usage, etc.) and are not focused on what is really happening from the users’ perspective. The data center-centric approach is insufficient for effective application performance management. Performance could be perfectly fine on the server-side, but be horrible when viewed from the end user perspective.

      Watch this webinar to learn how to monitor, diagnose and report on the real user experience for your business-critical web applications.

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    • Choosing the Best Approach for Monitoring Citrix User Experience
      Choosing the Best Approach for Monitoring Citrix User Experience Srinivas Ramanathan, CEO of eG Innovations Recorded: Mar 9 2017 10:55 pm UTC 64 mins
    • Choosing the Best Approach for Monitoring Citrix User Experience: Should You Monitor from the Network, Server or Client?

      A great user experience is key for the success of any Citrix application virtualization or desktop virtualization initiative. To ensure user satisfaction and productivity, Citrix administrators should monitor the user experience proactively, detect times when users are likely to be seeing slowness, pinpoint the cause of such issues and initiate corrective actions to quickly resolve issues, thereby ensuring user satisfaction and productivity.

      A key question is where should the monitoring of the Citrix infrastructure be performed from - the network, the server infrastructure, or from the client?

      In this webinar you will:

      Learn about the different approaches to Citrix user experience monitoring, their benefits and shortcomings
      Hear about a hybrid approach that provides the most cost-effective yet comprehensive monitoring for a Citrix server farm
      See a live demonstration of the hybrid Citrix monitoring approach and its ability to cover all aspects of Citrix user experience

      Read more >
    • 5 Ways to Improve the IT Service Desk for a Better End User Experience
      5 Ways to Improve the IT Service Desk for a Better End User Experience Stephen Mann Principal Analyst, ITSM.tools & Jaime Spector Product Marketing Manager, SunView Software Recorded: May 17 2017 6:00 pm UTC 61 mins
    • Many corporate IT service desks continue to be under pressure to deliver better IT support – with end users and customers demanding increased efficiency and a better service, and likely at a lower cost. Service desks can’t afford to stand still, and thus the improvement of their operations, and of IT support overall, should be a crucial part of any corporate IT organization’s strategy and roadmap. It’s a tough ask though – as, after enduring over a decade of budget cuts, finding ways to improve the service desk might appear difficult, especially when operating with limited funding and people.
      Thankfully though, customer engagement and support advancements, including improved support technologies, can provide an easier route to both tangible service desk efficiencies and customer-facing improvements. So please attend this webinar for practical help with five opportunities to improve your service desk operations, and the value it ultimately provides to their business, across:

      1. Meeting consumer-world-driven expectations of access and communication channels (and the people involved within them)
      2. Offering knowledge management capabilities that actually work (for end users and service desk agents)
      3. Increasing employee self-service adoption and value
      4. Automating wherever possible (including the use of machine learning)
      5. Getting more out of your ITSM solution (or investing in one that delivers more)

      About The Presenters:

      Stephen Mann
      Principal Analyst, ITSM.tools

      Stephen Mann is Principal and Content Director at the ITSM-focused industry analyst firm ITSM.tools. Also an independent IT and IT service management marketing content creator, and a frequent blogger, writer, and presenter on the challenges and opportunities for IT service management professionals.

      Jaime Spector
      Product Marketing Manager, SunView Software

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    • Results Revealed: The State of the User Experience 2016
      Results Revealed: The State of the User Experience 2016 Charlie Kraus, Senior Product Marketing Manager, Limelight Networks Recorded: Dec 15 2016 7:00 pm UTC 27 mins
    • What makes a great digital experience? Limelight has been asking that question to consumers for the past 3 years and the findings may surprise you!

      Join us for this webinar as we uncover the inside scoop on what users expect when they engage with your digital experiences. Based on Limelight’s annual State of the User Experience Report, this webinar will provide you the latest insight into what makes (or breaks) a digital experience for US consumers as well as provide tips and techniques for how you can deliver a user experience consumers want and expect. In this webinar, we’ll cover:

      • Which aspects of the digital experience are most important to US consumers;
      • What activities are consumers engaging in most online and which devices are they using; and
      • How Millennials differ in their behaviors and expectations around digital experiences.

      The 2016 State of the User Experience Report is based upon the survey responses of more than 1,600 US consumers ranging in demographics, gender, education, and spend more than five hours a week online outside of work.

      All webinar attendees will receive a full report of our findings.

      Read more >