Today, there is more data than brands know what to do with, making data management and meeting customer experience expectations challenging. That’s why marketers, developers, and business leaders across the globe are turning to a Customer Data Platform (CDP). 

In this masterclass series, we’ll share why a Customer Data Platform is an essential component to your customer data strategy and how to effectively onboard a CDP for long-term agility and success. Whether you’re just discovering this powerful tool or you’re looking for strategies for getting buy-in and structuring an all-star team, this masterclass will cover it all, including: 

- How to evaluate, justify, prepare for, and successfully launch a CDP
- Ways to use a CDP to streamline data privacy and create a foundation with compliance baked in from the start
- How to get c-level buy-in, staff an all-star CDP team, and determine your first CDP use cases

All episodes