Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams. Having a single view of your customer/prospect data makes it easier to effectively target the right people at the right time, across the buying team. But creating accurate profiles, and matching them to the right accounts is complex and hard. 
An identity resolution framework gives you a competitive advantage by associating buying signal data with each person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the guesswork out of targeting for marketing campaigns and sales prospecting. Watch this series to learn how identity resolution is the foundation for high-performing predictive models to work, what signals you should pay attention to, and how to work effectively across channels for best demand generation performance.

All episodes