Without question, one of the top beneficiaries of the big data boom has been marketing intelligence. From industry mapping to customer and competitor intelligence, data has filled in the gaps that had previously made it difficult to explain marketing decision-making. This summit will look at the technologies, the metrics and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.
Client acquisition and retention is defined by the quality of the customer experience. Besides delivering quality products, the customer experience is guided by the human…
Hear from the most effective sales and marketing leaders in the business on how both teams can better coordinate for better results. Learn how marketing…