Summit Tracks

April 4, 2017

Discover how predictive algorithms help business make data-driven decisions based on customer behaviour.

April 5, 2017

An examination on methods and tools to measure effectiveness of go to market strategies.

April 6, 2017

Deep dive into how to develop and implement an attribution model for user actions and event valuations.

Featured Presenters

Daniel Shaw-Dennis headshot

Daniel Shaw-Dennis

SVP Global Marketing


Dean Levitt headshot

Dean Levitt


Teacup Analytics

Tim Watson headshot

Tim Watson

Email Marketing Consultant


Recent Webinars

April 6, 2017 5:00pm EDT

Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do…

April 6, 2017 1:00pm EDT

Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization – but how should we approach…

April 6, 2017 12:00pm EDT

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence…

April 6, 2017 11:00am EDT

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s…

April 6, 2017 6:00am EDT

The Mad Hatter: Have I gone mad? [Alice checks Hatter’s temperature] Alice Kingsley: I’m afraid so. You’re entirely bonkers. But…

April 5, 2017 2:00pm EDT

According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions. Register for…

April 5, 2017 9:00am EDT

As a marketer, you know that your success depends on the ability to analyze your actions. Assessing the data produced…

April 5, 2017 4:00am EDT

How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and…

April 4, 2017 4:00pm EDT

Join us to walk through common questions marketers have about how to leverage predictive. You’ll learn: Where predictive fits in…

April 4, 2017 3:00pm EDT

So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together…

April 4, 2017 2:00pm EDT

For B2B marketers looking to regain control in an increasingly digital and programmatic world, marketing analytics technology has proven to…

April 4, 2017 1:00pm EDT

Predictive analytics and AI are quickly becoming “the new electricity” for modern businesses. Sales & Marketing in particular is starting…

April 4, 2017 12:00pm EDT

Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine…

April 4, 2017 6:00am EDT

As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and…

April 4, 2017 4:00am EDT

Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business…

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