Marketing Intelligence and Analytics

Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization, and performance metrics, leading to less waste and increased revenue.

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Discover how predictive algorithms help business make data-driven decisions based on customer behaviour.

An examination on methods and tools to measure effectiveness of go to market strategies.

Deep dive into how to develop and implement an attribution model for user actions and event valuations.

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