Recent Webinars

April 6, 2017 5:00pm EDT

Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do…

April 6, 2017 1:00pm EDT

Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization – but how should we approach…

April 6, 2017 12:00pm EDT

Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence…

April 6, 2017 11:00am EDT

For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s…

April 6, 2017 6:00am EDT

The Mad Hatter: Have I gone mad? [Alice checks Hatter’s temperature] Alice Kingsley: I’m afraid so. You’re entirely bonkers. But…

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December 5, 2018

Join some of the world’s leading B2B marketing executives to learn about their priorities and predictions for 2019. Walk away…

December 4, 2018

Marketers communicate with prospects and customers in countless ways. But each message must be tailored depending on the medium it’s…

October 24, 2018

Discover how to transform and prepare your organization to turn disruptive changes into exponential possibilities. Attend these sessions to learn…